<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Domino&#8217;s New Pizza Marketing Campaign Is Doomed To Failure And Here Is Why</title>
	<atom:link href="http://www.21to21.com/2009/12/22/dominos-new-pizza-marketing-campaign-is-doomed-to-failure-and-here-is-why/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.21to21.com/2009/12/22/dominos-new-pizza-marketing-campaign-is-doomed-to-failure-and-here-is-why/</link>
	<description>Adventures In Online Business Building</description>
	<lastBuildDate>Wed, 11 Jan 2012 12:17:00 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
	<item>
		<title>By: Andrew Anderson</title>
		<link>http://www.21to21.com/2009/12/22/dominos-new-pizza-marketing-campaign-is-doomed-to-failure-and-here-is-why/comment-page-1/#comment-374</link>
		<dc:creator>Andrew Anderson</dc:creator>
		<pubDate>Wed, 06 Jan 2010 12:59:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.21to21.com/?p=1603#comment-374</guid>
		<description>&lt;p&gt;Natko&lt;/p&gt;

&lt;p&gt;Well, could I have made my point sooner?  Sure and I had planned an actually doing a shorter video on it. The Meat as it were to the reason why (the theory has been proven several times) is around minute 5 in the video.  &lt;/p&gt;

&lt;p&gt;I don&#039;t expect anyone to believe anything I have to say. I want people to think for themselves and examine the facts that I give them. But my track record on these things is at 100% so far.&lt;/p&gt;

&lt;p&gt;And my logo does not have a Dollar sign, it is my Gravatar that does.  It is a bit of tongue and cheek. But I can&#039;t actually think of a better symbol for what I am about. &lt;/p&gt;

&lt;p&gt;Capitalism is the only system that provides true freedom of choice and quality of living for anyone that desires it who is willing to work for it. No other system devised by man has done as much good or helped as many people have a better quality of life or brought happiness to so many people by a long shot.  So yea, I like the dollar sign. :)&lt;/p&gt;

&lt;p&gt;Cheers,
Andrew Anderson $&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Natko</p>
<p>Well, could I have made my point sooner?  Sure and I had planned an actually doing a shorter video on it. The Meat as it were to the reason why (the theory has been proven several times) is around minute 5 in the video.  </p>
<p>I don&#8217;t expect anyone to believe anything I have to say. I want people to think for themselves and examine the facts that I give them. But my track record on these things is at 100% so far.</p>
<p>And my logo does not have a Dollar sign, it is my Gravatar that does.  It is a bit of tongue and cheek. But I can&#8217;t actually think of a better symbol for what I am about. </p>
<p>Capitalism is the only system that provides true freedom of choice and quality of living for anyone that desires it who is willing to work for it. No other system devised by man has done as much good or helped as many people have a better quality of life or brought happiness to so many people by a long shot.  So yea, I like the dollar sign. <img src='http://www.21to21.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Cheers,<br />
Andrew Anderson $</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: natako</title>
		<link>http://www.21to21.com/2009/12/22/dominos-new-pizza-marketing-campaign-is-doomed-to-failure-and-here-is-why/comment-page-1/#comment-372</link>
		<dc:creator>natako</dc:creator>
		<pubDate>Tue, 05 Jan 2010 22:27:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.21to21.com/?p=1603#comment-372</guid>
		<description>why this video will fail 1st: the first 10secs, and the last 13mins (i&#039;m guessing since i actually only got thru the 1st 10secs of nonsensical rambling)

sorry, but if you can&#039;t put together a basic presentation stating your theory in a way that makes sense- how am i to believe anything that comes after that. also there&#039;s a dollar sign in your logo. really... really?</description>
		<content:encoded><![CDATA[<p>why this video will fail 1st: the first 10secs, and the last 13mins (i&#8217;m guessing since i actually only got thru the 1st 10secs of nonsensical rambling)</p>
<p>sorry, but if you can&#8217;t put together a basic presentation stating your theory in a way that makes sense- how am i to believe anything that comes after that. also there&#8217;s a dollar sign in your logo. really&#8230; really?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Andrew Anderson</title>
		<link>http://www.21to21.com/2009/12/22/dominos-new-pizza-marketing-campaign-is-doomed-to-failure-and-here-is-why/comment-page-1/#comment-346</link>
		<dc:creator>Andrew Anderson</dc:creator>
		<pubDate>Wed, 23 Dec 2009 19:13:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.21to21.com/?p=1603#comment-346</guid>
		<description>&lt;p&gt;Derek,&lt;/p&gt;

&lt;p&gt;Thanks for the response and opinion. &lt;/p&gt;

&lt;p&gt;Is that the same logic you spoke about that Coke used so wonderfully well when they got rid of the Classic Coke formula and dropped sales by nearly 50% or some very large number like that until that brought it back?&lt;/p&gt;

&lt;p&gt;I truly wish Domino&#039;s the best, but I trust the testing that the Woodsmall&#039;s have done over 30 years. I also trust the evidence of similar campaigns by Coke and a host of other companies over the past 100 years.  &lt;/p&gt;

&lt;p&gt;I must also add the wisdom of Claude Hopkins and Ogilvy.&lt;/p&gt;

&lt;p&gt;I guess the proof shall be in the pudding here shortly.&lt;/p&gt;

&lt;p&gt;Cheers,
Andrew Anderson&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Derek,</p>
<p>Thanks for the response and opinion. </p>
<p>Is that the same logic you spoke about that Coke used so wonderfully well when they got rid of the Classic Coke formula and dropped sales by nearly 50% or some very large number like that until that brought it back?</p>
<p>I truly wish Domino&#8217;s the best, but I trust the testing that the Woodsmall&#8217;s have done over 30 years. I also trust the evidence of similar campaigns by Coke and a host of other companies over the past 100 years.  </p>
<p>I must also add the wisdom of Claude Hopkins and Ogilvy.</p>
<p>I guess the proof shall be in the pudding here shortly.</p>
<p>Cheers,<br />
Andrew Anderson</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Derek</title>
		<link>http://www.21to21.com/2009/12/22/dominos-new-pizza-marketing-campaign-is-doomed-to-failure-and-here-is-why/comment-page-1/#comment-345</link>
		<dc:creator>Derek</dc:creator>
		<pubDate>Wed, 23 Dec 2009 19:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.21to21.com/?p=1603#comment-345</guid>
		<description>Andrew-

There are an infinite number of reasons why the internet is a fabulous tool to educate, entertain, etc.

You (and your website/blog) are not among them.

Your logic is supremely flawed, and I feel sorry for anyone that listens to and follows your advice.

As someone that has worked on billion dollar brands (Pampers, Tide, Bounty, Pantene, etc.) with leadership market share, I know product reformulations/relaunches drive business growth.

Good luck with your business -- try to do as little damage as possible.</description>
		<content:encoded><![CDATA[<p>Andrew-</p>
<p>There are an infinite number of reasons why the internet is a fabulous tool to educate, entertain, etc.</p>
<p>You (and your website/blog) are not among them.</p>
<p>Your logic is supremely flawed, and I feel sorry for anyone that listens to and follows your advice.</p>
<p>As someone that has worked on billion dollar brands (Pampers, Tide, Bounty, Pantene, etc.) with leadership market share, I know product reformulations/relaunches drive business growth.</p>
<p>Good luck with your business &#8212; try to do as little damage as possible.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

