If you are looking for complete Twitter management or just want to jump start your targeted followers, I can help.  This can include Geo Targeting (a fancy way of saying by location).

You can now get at 1,021 targeted followers for only $79 as an introductory special. This includes scheduling and sending out your Tweets for one month.  Get your Social Media and high gear and learn how to not only get new customers, but stay in touch with existing ones.

If you aren’t aboard yet, you need to be now. Social Media is as necessary as email. That is unless you want your competition to clobber you and eat your lunch.

I can also help get you set up with a management account to make it easier for you to keep track of communications with your followers.

How To Not Let Email And Other Ducks Peck You To Death

Bad Ducks

As an Entrepreneur, we are all usually faced with too much to do and too little time to do it. I am sure that you know what I mean.

In the past year, I have gotten off track with letting the Ducks peck me a little by little until I realized because of some family matter that demanded even more of my time, that they were literally beginning to peck me to death.

Now the things is that I know better and point in fact point this out and hammer it home with my customers and even have a whole chapter devoted to this in my Book, Start On Monday.

There are however easy fixes for this and I have had to implement them because of literally some life and death matter.

The kicker is, that I should not have waited to that point to put a stop on it. Because it takes an unnecessary toll not only on you and your business, but your customers and loved ones as well.

Now this may meet resistance from not only your subconscious, but your customers as well.

The first area is emails. I have gone back to checking my emails to twice a week following the lead of Tim Ferriss in his book, The 4 Hour Workweek.

I am going to cover the three major ones and give you their Scientific Names as well.

The Email Duck – Quackus Alotus Toomuchus

And here is what I put in my auto responder:

This is an auto-response. I am now checking my email account on Monday and Thursday of each week.

This is due to a dramatic increase in high priority demands on my time. For my friends and clients, you know specifically what I am talking about.

If you require urgent assistance (please ensure that it is truly urgent and by urgent that involves more than $25,000 or someone is in the hospital and only I can provide the transfusion) and cannot wait until this time, please contact me for any matters that require my personal attention by im on Skype.

Thank you for understanding this move to more efficiency and effectiveness. It helps me accomplish more and to serve you better.

Sincerely,
Andrew Anderson

Now you may have some backlash at first because it is in our nature to want instant gratification. But, if you want your sanity to stay in check and make your business thrive, you need to do this.

The other things is to not check your email the first thing in the morning. You should spend that time on much higher priority projects. I would wait until after lunch to do so.

It will take a while to get used to, but your clients will understand and you will be amazed at how much more you get done during the day.

Every time you check your email, it takes you 20 minutes to get back mentally to where you were.  So, figure that out by how much you think your time is worth per hour. The same goes with Text messages and the like. Crackberries and iPhones are the same breed of Duck. Check them at most twice a day and better yet only once a day.

The Appointment Duck – Lateus Cancelus

When you set up appointments, make sure you tell people  give you at least 24 hours notice if at all possible they are going to cancel.  You can use a calendar program or phone call for this. Although, I swear this is true, I had the President of one of those Calendar companies use their own Calendar programs to set up the appointment, and it sent out an email confirmation and everything, and they missed their own appointment to talk about their own Software…  LOL

If they do this more than three times, then you have to put your foot down and then schedule it at your own convenience. Trust me on this one, it costs you far more than you know if you continue to put up with this. Because you are losing money by being frustrated, not working on something else that you could have brought money in on and you are going to bump something else to reschedule the meeting.

If there are multiple people involved with the meeting, the direct costs and lost opportunity costs can mount rather quickly. I added this up on two recent projects this happened with and it was in the thousands of dollars.   I about had a freakin Cow.

Which brings up another point about having a running total in a Dashboard on the costs associated with a project. I will show you how to do this in a later post.

If you are working on a big or even small project, it can cause a virtual train wreck of epic proportions and I have found the the offending person will then often to totally clueless as to why blowing one or two meetings can cause weeks or months of set backs by starting a change of other scheduling conflicts. They think (as we all often due) that their project is the most important one and that they don’t realize the havoc or damage they are causing to their project and everyone else’s.

I must admit that I used be be guilty of this myself.  Now it is your job to point this out to them upfront. The vast majority of people are just not aware of this is all.   So it is your responsibility to point this out to them. 99% of the people out there will have a V8 moment and get it right away.

Because I have tendency to want to pour oil to calm the waters, I have not enforced this in the past, but no longer.

I am going to make everyone on my new clients (and old ones too) read this post and it should help.

The Lack Of A Next Day Plan Plan – Runus Amuckus

This is one of the biggest ones that very few people do and yet it is one of the easiest and fastest Ducks to get rid of and believe it or not, it is one of the most dangerous ones as well.

Before you go to bed or quit work, you need to write down no more than three important things that you have to get done the next day. And, they should directly involve bringing in money ASAP as a priority.

Things such as billing someone, or getting out a proposal. Everything else should take a back seat to this.

The reason for doing this is that your subconscious mind will focus on that and give it something to do overnight, and you come up with a solution for it.  You will be amazed at how well this works if you have never done it before.

I have noticed a lot of people that I have gotten started doing this say that they are much more calmer and less stressed by doing this. Plus, it pushes all of the other Ducks out of the way and gives you a sense of accomplishment. Not to mention making sure the money comes in to your pocket.

As I said when I started this, I have been forced into going back to these recently and I did not have a choice.

You do have a choice and you should be doing this anyway. You owe it to yourself, your loved ones, and your clients.

And I want to add one other Duck that can be a dangerous as well.

Social Media and Blogs – Alots Timeus Wastedis

This is an easy Duck to tame as well. If you use HootSuite, see me interview with them, you can set up posts to your Twitter account and Facebook page weeks in advance. I spend at most 30 minutes once a week to set up my tweets for all of my accounts. If I have time, I will drop in for a comment or two but that is it. I am down to less that 45 minutes a week on these now. Go check out HootSuite.

As far as Blogs go, I can dictate a blog like this in less than usually 5-7 minutes. I send it off to be transcribed and poof, there it is. And if you are using WordPress, which you should, you can set posts to be published days, weeks, or months in advance!

So, there is no need to let the Ducks do you in. But if you don’t take charge they will bleed you badly or possibly even to death.  Don’t let it happen.

Cheers,
Andrew Anderson

PS – No, my editor has not looked at this yet..

Colors That Sell or the alternative title – Colors That Sell Shit… i.e. that make you a profit, put money in your pocket, allow you to live your dreams. Now this started off tongue in cheek, but it is serious too.

If you are watching the video, please disregard all of the Ums and Aas in there. I just listened to it and jeeze.. who is that guy talking. But, here again it goes back to my my 80% rule, 80% and out there will beat going for 100% and never getting done every single time.

OK, well I started this off a bit tongue and cheek and then once I thought about it, it got more serious. One of my partners in a back and forth email to one of my other partners said and I quote “We need to find the best colors for selling shit“. But as Frank Kern says, the goal of everyone should get people to ” Buy Your Shit Man” and when it comes right down to it, Ryan and Frank are right in spades.

Also, this is a little exercise in SEO that I will tell you about later….

Red brings arousal and excitement to most men, hence, read lipstick and nails. So, if you are selling lingerie to males or even women for that matter, red could be a good place to start. It also attract attention immediately.

Red lips as a physiological response due to dilated blood vessels from arousal in women is often sited as one of the many reasons why this happens. While this works for most guys and gals that swing that way, there is also perhaps the sub-conscious competition for mates that it brings about in other women as well.

That and that somewhere back in our reptilian brain (now this is entirely me theorizing here) , it either means pain or pleasure in that there might be blood which means food or danger in that something caused the blood. Either way, it shouts “Pay Attention” Dude or Dudette, something is going on here.

So, are there colors that actually can help sell your shit? Absolutely there are and they change over the years and sometimes they even change over a period of months.

Colors affect us almost immediately too on a subconscious level. For instance when you ask some what they think of when they see green, they often say that Money automatically come to mind. But now the Feds are adding purple and other colors… come on guys… no funny money please… Green is good.

Right now, I have heard that Orange buttons on order pages seem to work the best for some reason. I guess they are OK  if they do indeed work.

And for those people that make over $100,000 per year, their favorite colors are Forest Green, Light Gray, and IBM Blue.

So your color scheme you use on your website and your products do matter.

I think that if you are trying to sell something to men, that you more than likely want to stay away from pink for instance. But pink has also been shown to reduce violence in prisons.

And I am sure you have your own version of hideous colors and those that you like as well. but you have to remember that while may like them, your customers may not.

But at the end of the day, you do need to have a good color scheme and while you won’t be able to please everyone, there will be one that will sell more of your shit to your customers than others. The trick is in actually figuring out which one that is….

Please note the above.  You can lose 50% of your possible sales. That is why I laugh every time I see this.  I just think you poor sap. And what gets me is that a lot of the supposed Marketing  Gurus fall for this basic mistake.  You just have to wonder what else they are screwing up.  Don’t you do that OK?

A good design and the right colors really can help you sell more of your products and services. And while you may have not put that much thought into it, colors really do matter.

And yes, I am changing my site around again. Long  story but it will be done soon.

Now this little doozy of a button can actually add 17% to your sales just by having it.  The color of the button is Orange which you notice but it won’t stop you.  It is outlined in dashed red which is just enough read to get the reptilian brain to notice but, not go into flight mode.  The links are underlined and it has the brand recognizable credit cards  as well.

For everyone else, I will give you some more scientific information on this subject soon. There are colors you should be using for certain clientele.

Cheers,

Andrew Anderson

Profit Consultant

PS My favorite color it Green.

Have you ever noticed that often times the hardest thing to do is the simplest thing? In that when you get you your Business idea all set up we often times kind of get twisted about it and try to figure out all of the angles for every part of it. We make lists, and draw all kind of mind maps and become focused on what the outcome is going to be like.

If that has not worked for you yet, I have another way to approach things. Rather than making a huge list of things that you need to get done, you concentrate on doing just one thing and concentrate not on the outcome per say but on how you are doing the process. I think that you will be pleasantly surprised out how much more you get done. Instead of writing a whole list of things that you want to get done for the day or the week, you make your list only have the one item that has to be done. Just one.

Then after you accomplish that, you then add another thing. You are not going to forget all of the things that get done, but you will start getting a sense of accomplishment.

You see, if have your own business, or you are even thinking about starting your Muse or Business, you expect more out of yourself than most people.

This is a good thing for the most part, but you also have a tendency to think in a positive fashion so as an

Entrepreneur we have a tendency to think that we can do the impossible all of the time. While we can do this most of the time, we are not going to be able to do this all of the time.

What happens when we do this is that even when we get 26 or 27 of the things we set out to do on any given day because we wrote down 28 or 30, our subconscious registers that day and ourselves as a failure. Even though we got 27 things done and kicked butt, deep in our mind, it still registers and not having done enough. Stop it; it is not good for you.

Try just writing down one thing that you have to do, do it and then write done one other thing that needs to be done. Don’t even think about writing anything else down until you have completely finished whatever it was that you were going to do.

Try this for a week. Then try it for a month. You will see that you productivity and the quality of the work you do is much better.

Now lets us get back to the best way to start. Well here again, start today, do just one thing no matter how big or small but do start and do not wait until tomorrow. If you do this every day you will be surprised at the results.

If anyone deserves a break, it is you. You are going to get there. Next I will write about what is stopping you from becoming a huge success and how to overcome it.

So, remember, just one thing at a time and build success on success.

If you have ever thought about starting your business, do it now.

Don’t Talk It About It Any Longer. Here Is Why…

Why? Well, one reason is that it often takes less time to actually do it than to talk about it. Secondly, taking action and gaining momentum is the best way to increase your chances of success.

Plus, there are some huge Economic and tax reasons coming in 2011 that are going to make it far more difficult to get started.

The largest tax increase on small businesses and people in general is going to take effect in January. And when I do say huge, I mean increases by 25% in some cases or more.  I have not heard much about it in the LameStream Media but it is coming.

This is the sunset of the Bush Tax reductions that helped get the economy back on its feet after 9-11 when we went into a temporary depression. Do you remember how bad that was? It got unemployment down to under 5% and raised overall tax revenues to the Treasury to the highest levels ever recorded. But that is not reported in the press.

Well, the logic with not continuing the tax reductions is much like leaving a baby on the rail road tracks when the train is coming and not doing anything about it. The Politicians are trying to say well, we did not put it there so it is not our fault and we are not going to take action. Just as assuredly as the tragedy that is predictable in that case is going to happen to small business start ups and to the Economy in general. This is not to mention the health care regulations and the Energy Tax bills and the new financial regulations that just passed. You are going to see financial fees go through the roof and credit to businesses dry up even more as well. Not to mention dividend taxes and as well as capital gains taxes.

What drives me nuts is that every single time the government lowers taxes, overall tax revenues increase. And every time when they raise taxes, the economy slows down and overall revenues decrease. This is beyond debate by the way. Anyone that says differently is saying your stupid by the way.

Dr. Arthur Laffer was one of the key proponents of tax cuts during the Regan years that helped create 30 million new jobs proved this with the Laffer Curve.

Think about it, when WalMart wants to make more money they have a sale, they don’t raise their prices.  Duhhh.

Which is why the stimulus plan is a bust and has not worked at all.  In fact, it has made things worse as the real unemployment rate is closer to 20% by many estimates.   They quit counting those people that are no longer eligible for unemployment.  In essence they are cooking the books.  But you are smart and I am sure you already know that.

Did you know that 100% of the money in the stimulus plan went to Government Agencies? Not one cent went directly to small or medium sized businesses.  Yea, the ones that actually create jobs.

Anyway, by raising taxes in January, it has the possibility of a train wreck caused by the Feds even worse than what they did to cause the Great Depression.

So, if you have ever thought about starting a business, do so now. Get going, talk to your accountant about the tax consequences of waiting or not waiting.

You can get a jump on things now before the storm hits. Owning your own business will at least give you some control over you own future and while everyone is running for cover, you can be making money. Because there where there is chaos, there is opportunity.

Cheers,
Andrew Anderson

A much needed dose of reality in a time of propaganda. Free Choice Economics.
What she said then, is more relevant now than ever.

So you think you are going to do well with your next Marketing Campaign?  This is good because if you don’t, it impacts the outcome of your campaign, believe it or not.  Read on and you will find out why.

Every once in awhile, a light bulb goes on for me (incandescent ones, I don‘t do fluorescents. Hey the Air Force banned them for a reason) when thoughts come together that have been brewing for some time.

I happened to be going through some of the piles of books that I have and came across “The Power of Positive Thinking In Business” by Scott W. Ventrella.

I had read and own a first run copy of Norman Vincent Peal’s classic, “The Power of Positive Thinking.” Good book indeed and runs along with “Think And Grow Rich” by Napoleon Hill.

I had casually read through it before and it had not tripped my trigger, although I had lent it out to several people and one person in particular gave it credit for changing the course of her career and leading her to go back to school for her Masters Degree.  Still, I had not revisited it.

But as I opened it up it this time I came across a section that I think sums up one of the keys to business success, and success in most areas of our lives: this is called the Pygmalion Effect.

For those of you that do not know what it is, here you go. In mythology, there was a sculptor who sculpted a beautiful woman.  He poured his heart, soul, and all of his skill into the sculpture. It was so perfect that he fell in love with it and he wished it were a real woman and named her Galatea. Well, the Goddess Venus saw this and actually made Galatea into a real live woman. Thus arose the Pygmalion effect, where you get what you wish or expect.

Spring forward several thousand years and we end up with one Dr. Rosenthal of Harvard.

He did a famous experiment where he went to a school and pulled the names of three teachers out of a hat at random.  He also pulled the names of some students at random.  He then told the teachers that they were the three best teachers in the school and that they were going to be getting the best students to see how well they could do with them.

At the end of the year, on average, the students’ performance was 20 to 30% higher than the rest of the school.

This experiment was conducted over 300 times with similar results.  In essence, when the teachers thought of themselves as stars and that their students were gifted, the teachers treated the students as gifted, and both the students and teachers performed up to these expectations.

For me, this was mind blowing that such a simple thing could increase results dramatically. But, then again, it does seem to fit in the realm of common sense and from what I have observed over three decades working with people.

In fact one in one of my early sales job I had a sales manager name Robert that demanded that when he asked you how your were doing, that you always replied with something positive such as ” I am doing GREAT” or ” I am doing Fantastic”.

At first I really thought he was a nut job as I saw him fire and literally take out Jim, our 2nd best salesman on the spot one morning when he said he was having a crappy morning and he started to go off on a tirade about Robert and his dumb be positive policy.  Robert told him to shut up and right then and to take it out side I said whoaa…   Well, Jim got about 4 more ” non-positive words out” and it never made it outside because Robert had a wicked right hook and dropped him like a rock and said he would not tolerate it at all.   Guess what, he meant it.  No whishy washy mamby pamby HR policy there.

He would not tolerate any negative talk at all amongst the sales people and he meant it. No whining or complaining, no bitching or moaning.  If you had a complaint or issue, you had to frame it in a positive fashion.  He knew how important that it was to do this.

The proof was in the pudding as it were in that our sales group out sold all others by not just 10 or 20% but by a whopping 1,500%.  No one else was even close to our group.  It made me appreciate and respect that whole policy.   Perhaps this is why I have such a low tolerance for negative and whiny people.  I know how truly destructive this seemingly innocuous poisonous behavior can be to all people around that person.  The only exception to this rule is if I think the person is worth redeeming.  Otherwise, I let them wallow in their own self-produced misery of a life.  Stay away from me thank you very much.

Now back to the Teachers and the phenomenal results that were produced.  What was funny (OK, perhaps not)  is that rather than this being embraced and implemented on a wide scale in schools across the country, this caused a flurry of criticism within the teaching community as they said results are irrelevant.  I am not kidding or making this up.

They felt that children should feel good about themselves and not be compared to others and that there must have been something else going on.  So rather than being implemented on a larger scale, they did not adopt it.  Got to love Liberal Progressive Teachers Unions, but then again not.

Professor J. Sterling Livingston also did experiments with management in business with, as you may have guessed it, the same results, and those results were published in the “Harvard Business Review.”

Even Peter Drucker seems to weigh in on the subject as well.

“The best way to predict the future is to create it.”
— Peter F. Drucker

I think if you look, you see this with a great many of the successful entrepreneurs and companies out there.

Bill Gates, Steve Jobs, Warren Buffet, Richard Branson, and Ashley Qualls (more on her later) all have one thing in common. They expect success from themselves and those around them.

Now how can you implement this in your own business?

• Make sure that everyone buys into what your are doing.  Do not tolerate negativity about what you are doing from anyone, even if they are just joking.  Talk to the person and tell them that you do not want to hear it nor can they talk to anyone involved that way.  If they don’t get it, get rid of them.  Seriously, your business may depend on it.  While this may seem harsh, the subconscious mind is a funny thing and picks up on the smallest things and tends to expand on them.  Good, bad, it goes to town on them.  One negative person in an organization may be costing you thousands and thousands of dollars or more.
  

• Plan for success by making sure that you think through what is going to happen once you get there.
  

But perhaps more importantly, there is a lesson in this for all of us.  Now do you have to be sickeningly sweet and Politically Correct all of the time?  No, and point in fact being PC all of the time can also have a negative effect on profits as well.  But of course just use common sense.  Don’t allow people to share being in a bad mood, or making negative non-productive opinions.  Make them couch their speech in a positive fashion.  This can take months to break bad habits but you will notice not only are people more productive, but they feel better about themselves.

Your expectations also play a large role in our own performance as well.  You need to start expecting success in your business and in the rest of your life. Your outlook plays a large role in your conscious and subconscious actions whether you realize it or not.  That is a reason why you should avoid negative people like the plague.  Especially when you are in start up mode.  Actually, you should avoid them all of the time.  I put a link to it in the PS below.

That is not to say that thinking “I am going to do well” in your business  is going to take the place of research and educating yourself, and work, but your expectation of doing well or mediocre may have a much larger impact on your success than you ever thought.

Thinking and expecting that you are going to get 8% returns versus 21.5% could be the difference between actually getting either result.

It might just be worth “thinking” about.

Have a wonderfully profitable day.  And, I have faith in you. Now we just need to make sure you do as well.  Plus, it can and will make a huge impact on how Happy your are in the future.  Happiness is not a destination, but a choice we make.

Cheers,

Andrew “Easy” Anderson

PS  Here is a link to another post talking about other people that have a negative attitude and why you need to avoid them. Money Magnet Or Crap Magnet

MASS MEDIOCRITY AND THE MOTIVATION PEOPLE PATTERN™

“Human nature is such that if we are relatively content, then we are not going to be motivated to do anything to change our comfort zone, whether it be now or later.” Marilyne Woodsmall

This is more on Personality Language(tm) from Marilyne Woodsmall.  I will say it again, grab the book, it will help you better understand people and make you a lot more money. – Easy Anderson

Why is this so? It is because when people have already gotten all the carrots and sticks they think they need to lead what they believe to be an acceptable lifestyle, then they no longer have that fire burning within to move any farther. Life is okay as is, nothing more nothing less, no bells and whistles; yet this is satisfactory to them so they don’t care to budge one bit. These are the very people who end up staying in jobs for years and are quite content to do so.

Most people are mired in mediocrity. All too sad yet true. These are the so-called masses. And these are precisely the people who don’t want to change even if they have the opportunity to do so as I’ll explain shortly.

This has major implications regarding motivation in the workplace. There are basically four reasons why people aren’t motivated:

1. People who are move toward in orientation and have nothing towards which to move.

2. People who are move away from and have nothing from which to move away.

3. People who are move toward and who have reached their set goals and have nothing else to get them out of their satisfaction zone.

4. People who are move away from and who have somehow managed to move away from all the things which they would like to avoid.

The last two types are the most challenging elements in any workforce because they don’t want to move in any direction. These people are a nightmare to any team, to any manager, to any organization, to anyone who wants to get ahead because they are indifferent to change. These people are the masses, the people who are content to live their lives in mediocrity.

Once again, the Motivation People Pattern is the basis of everything that we do in life, or don’t do for that matter. Imagine the possibilities if we could move people from relatively content to ecstatic and beyond! Tune in for more next time.

A Free Website For A Non-Profit

Do you know of a great Non-Profit that could use a new $2,500 to $10,000 website for free?

We are looking to donate up to three complete Websites with every bell and whistle in the book if need be including hosting for a year for Free.

I am proud to announce that we have found two non-profits that we are going to be helping. They are www.LoveCuresCancer.com which helps Children with Cancer and www.ThePaintedBrain.org which helps raise awareness of people with mental illness.

We are so glad that that we will be helping these two very worthy causes.

There is still one more spot left at this time.

If you know of a good Non-Profit that does great work and could use some help, please have them contact us using the Form below and put Non-Profit in the subject line. Make sure to give us their phone number and contact person along with what they do and a website if they have one.

You can take a look at a few of the sites we built using our new software that we will be using to build their site.

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As you know a good Website can not only help with donations for the Non-Profit but help them help the people or causes that it serves.  A Website can have a huge impact on everything for them and those they help.   We want to help them help others!

Thanks for your help with this. and please share this post and retweet it as well.

Cheers,

.

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Claude Hopkins, one of the first Profit Consultants

If you want to improve your Profits, then here are 4 books and 1 report from Google that I am making available to your for Free. You should download and read them right away.  These are my gift to you at absolutely no charge. You do not have to pay anything, nor sign up for another list. And I am also going to show you one of the books that you can get for free for 14 days read it, use it to make money, and if you don’t like it, you don’t have to pay for it.  But if you do like it, you only pay for it after you have read it.  How is that for an Author that thinks his material is good? This guy is one of my favorites and you will soon see why. The other 3 books and Report is yours for free forever.

The technique of giving things away is called a reverse risk factor and it is very effective as you can imagine but, most people are afraid to use it.  Which is good because it makes it even more effective for those that do.

Why Am I Giving These To You?

The reason why I am giving them to you is because I know that no matter where you are in your Business, they can have a huge impact on your profitability. Plus, it makes me feel good that I can give something of really high value that most people have never heard of before that can dramatically improve their life for the better. It is a complete kick in the pants. Plus, it is good Karma.

If you are an old hat at the online game, or are just starting out, these can help you immensely.  They will even help you in your Brick and Mortar business as well. You don’t have to sign up for an email list or anything as I mentioned.   How is that for a change? Just click on them and save them and you can start reading them right away.  They are all in PDF format except for the last one.

If you are trying to sell anything and have to write copy, Scientific Advertising by Claude Hopkins is a must read. It will dispel the myth about long copy that I see ignorantly bandied about these days.  It  shows you why it is good and how personal stories focused on your niche can really help sales.  The things that he talks about in this book  still work today.   Most people don’t have a clue as to who he is or use his techniques.  Now you don’t have to be one of them.

The Art Of Money Getting by PT Barnum is about as a good of a self-help book for business people there is.  You will note that it is the basis for many of the new ones that have been written recently.

Words and Phrases that sell is a handy guide you can use when writing any sales copy that you have.  Imagine having words that compel people to purchase your product at your fingertips!  This one is edited by yours truly.

Then there is the Google guide to Search Engine Optimization.  Read it, learn it, use it and it will help with traffic to your site.

Let me know what you think.   I hope these help you as much as they have helped me.

These are also the books are referred to in  Start On Monday by Andrew “Easy” Anderson, hey that is me.    I have just released it and it is on building your business online and how to find a JOB if you must.  You can check it out by clicking on the cover and you get to keep it for 14 days before you decide if you want to pay me for it. It has what I have learned in 20 years of being online, plus advice from some of the best Marketers in the world who have sold billions of dollars worth of products and services.

Even if you don’t keep  “Start On Monday” I suggest that you go snag it.  There really is valuable information and resources in it.  And you definitely need to get the other 3 books and reports.  Remember, often times it is just one small idea that takes you to a whole new level in your business and life.

Cheers,

Andrew “Easy” Anderson

OK, dang 420 character wall limits on Facebook. Seriously. I am all about chunking down but 420 characters? Can you tell that I am not an in the box kind of guy? Just another reminder that you need to have a Blog if you have a Business or want to make money. Or to explain anything in detail which brings me to one of my points.

Anyway, I was reading a Post over at a Women’s Entrepreneur site last night by an “Expert” Marketer/Web Designer. And no, I am not going to link to a bad article or their website. Whoops, kind of gave it away a bit huh?

Now I am sure she, the Authoress, is a nice lady and all but… Oh heck, I don’t actually know that, she could be a Harpy, but let’s give her the benefit of the doubt anyway and say she is a really super duper nice lady and she probably is. Regardless of her demeanor however, I have to point out that she is just plain wrong about some things in her article.

So, good guy that I am, I tried to post a comment addressing the error several times yesterday and today. No joy, apparently they do not like dissent in their comments that is factual.  Another rule, make sure you have smart people on your team and especially as gate keepers for you Blogs and Social Media.  Stupid mistakes can cost you big time there.

But to be fair, it could be some intern that does not know squat about Blogs and marketing that they have as the gate keeper (see above)  that could be costing them thousands of dollars every day by not managing their Blog correctly. Again, having smart people on your team pays way more than they they cost.

Dissenting Comments On Your Blog Are Good For Business

Which brings up another point. Dissenting comments are great as long as they are business like and well thought out.  In fact they are good to have on your site!  They can help make you money.   It allows you to to point out your case or, correct yourself if someone brings you new info and it gets people involved.  Either way it is a win.  So, do not be afraid to post dissenting comments on your Blog.  Well, they never posted my comments.

But the Silver lining is that I can give you a couple of Profit Consultant tips from good old Easy Anderson here on my Blog. That, I do control. Yea for me and it should be Yea for you too.

Well first off back to the Authoress, she said basically that Long Copy or rather Lengthy Text does not work as well as Short Copy on Websites because the Web is different than printed text. Oh really??? Hmm…. Alarm bells went off right then and I started laughing.

Two things went through my mind. Wow cool, another competitor who’s clients that if they listen to her, are going to have their butts kicked by my clients. Cool, cool, cool !

Then I thought, awe darn it. There are going to be a lot of people, well OK, a few anyway, that may read that aritcle and believe and implement what she is saying and hurt their business and it is bad Karma for me not to point it out to at least them and perhaps her.  That I do believe.  Pointing out and trying to fix things that you know are wrong are one of the things that make America great as a habit.  In most other countries, it is frowned upon to point out errors or to even make mistakes at all.  Which is one of the reasons why most everyone wants to still come to the US.  Back to making mistakes.

Lord knows I have been ignorant about things in my past as well. Heck we all are for that matter until we learn otherwise.  I know I learn something new every day but, if you are going to be in business and especially Marketing and offering advice, bone up on the basics and learn from the people that have been doing this for a while.

Anyway back to Long Copy, here is the scoop.

Long copy when done right can outsell short copy by over 1,000 %. That is not a typo! Now do you still have to have catchy headlines and bullet points that grab attention? Absolutely.

Just think about any subject that you are interested in for a few seconds. If it is interesting, do you want to read once sentence about it or more information that explains what you are interested in and read details?  My point exactly!

If you get a chance, go buy the book, Ogilvy On Advertising by David Ogilvy. Great book on marketing and the other book you should get is, Scientific Advertising by Claude Hopkins, which if you go to my contact page above and request it by typing in Scientific, I will send you a complete copy of it in PDF for FREE.   But you have to make the effort.

Both go into factual evidence why Long Copy works.

And while I do pride myself on my marketing skills,  Go friend Drayton Bird who is on my friends list on Facebook and read his content and you will learn a lot about Long Copy and Marketing in general.

I like him because he is way more irreverent than I and makes fun of Ignorant people in Adverting and Marketing and does it with a rye sense of humor.  Plus, he is a much better speller and better a grammar and punctuation too or is that as well?

He is truly one of the worlds best Direct Marketers for sure and which reminds me I owe him an email on the Twitter and Social Media experiment. (it has been one crazy month but I digress) You can follow the experiment on Twitter Here and over at www.CommonSenseMarketing.org. Drayton has some serious marketing chops and is one very sharp guy.

So, out of curiosity, I went and looked at the authoresses site and low and behold true to her word, I do not see any long copy at all but,…. I do see Flash. Arghh….

Here is a Flash on Flash for you. You should avoid Flash like the plague on your Website. I have been saying this for a couple of years now but, put in on your site now at your own peril. Especially now.

Steven Jobs of Apple has said they will not support Flash on any of their systems.

There are a couple of reasons why. One, it royally sucks for SEO or Search Engine Optimization purposes. Two, it is not all that elegant from a programming stand point, Three, several million iPad users won’t be able to view your site, nor will 50 million iPhones as a general rule and all new Apple systems will have to find outside resources to use it. How is that for a bunch of reasons?

It is kind of like Bell bottoms except Flash will not make a comeback or cost you business.

Anyway, hopefully you have learned something here. And just to give you some Short Copy in an appropriate manner. Long Copy is good, and Flash is bad.

OK, it is almost 1:00 AM and I had better put this post and myself in Bed misspellings and all.  My old editor starts back next week thank God.  Those of you who care greatly about spelling and grammar and such will be tortured less.   

Have a Profitable Day!

Cheers,
Andrew “Easy” Anderson

OK, the Hayek and Keyne’s Economic theory explained in a Rap song. (Keyene’s theory is what they are using now and it is not working even though it was long ago discredited. Kind of like thinking Bell Bottoms and Clogs are cool. (It happens in clothes and Economics, except that Bell Bottoms don’t lead to massive unemployment, inflation, and people losing their homes and businesses.)

And Hayek explains why Keyne’s theories always fail.

Let me know what you think! I won’t do too many of these but as a student of Economics, it is my cup of tea.

Cheers,
Andrew “Easy” Anderson

From 1948 and why they are not teaching this now…

Love to know your thoughts.

Cheers,
Andrew “Easy” Anderson

ARE ALL TYPES THE SAME?

PEOPLE PATTERNS™ VS MEYERS-BRIGGS – PART II

In the first part of this discussion, we discussed the two points: 1) the concept of typologies from a perspective of formal logic and 2) the different forms of typologies. As mentioned, Meyers-Briggs presents immutable boxes or preferences, whereas we know that types can be changed, given our work in behavioral change technologies. Second, we discussed how Meyers-Briggs and People Patterns™ are what we refer to as horizontal typologies.

Now we are going to present the third concept that relates to typologies, that of contextuality. It is critically important to realize that all behavior is context dependent. This is one of the fundamental principles of NLP. In fact, all behaviors change depending on the context in which they occur. What this means is that you may behave or act in a particular way, for example, in a work context, while at home, you behave totally differently because it is a different context. So in one context, you’ll behave one way, and when you shift contexts, your behavior shifts as well. With People Patterns™, we constantly emphasize that they are context dependent. Myers-Briggs does not take this into account.

The notion of context and contextuality in our typologies (in this case, People Patterns™) is critically important. It is a concept that is a vital component to all behaviors, and thus, to typologies. Context, for our People Patterns™ takes into account several elements:

1. Where you are (for example in work, at home, at school, driving, etc.)

2. What are the circumstances in which you are behaving a certain way

3. When are you behaving a particular way

Now let us consider the fourth concept regarding typologies, that of deep structure and refinement. What we call People Patterns™ that make up one’s Personality Language™ goes beyond what the four Meyers-Briggs categories cover in their scope. People Patterns™ take the types to a deeper and more nuanced understanding of what is involved:

Sensor/Intuitor: our Tangible/Intangible People Pattern™ is more refined.

Introvert/Extrovert: our Internal/External People Pattern™ is more refined.

Judger/Perceiver: our Structurist/Free Spirit (through time/in time dichotomy) People Pattern™ is more refined.

Thinker/Feeler: Our Decision People Pattern™ (looks right, sounds right, feels right and makes sense) is more refined. Also, the Chunk Size People Pattern™ clarifies this Meyers-Briggs preference.

Now, our People Pattern™ Profile is different from others that are out there in that we are not looking for content based responses. Our work is based on decoding what I refer to as the deep structure (as in linguistics), and here, the deep structure of the psyche. In this case, it is the deep structure of your thinking and of your behavior, rather than the specific content.

At another time, we will discuss the deep structure differences between the two typologies a bit more.

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Marilyne Woodsmall is one of the most sought after Human Modelers in the World.  She and her Husband, Wyatt Woodsmall have worked with some of the most successful companies and Athletes out there.  They help businesses and individuals reach the highest performance levels possible.  You can find more information about them and what they do at www.TheScienceOfidiots.com.  Their book Personality Language ™ can help you and your business go beyond where you are now.

I made these to remind you of what was made possible by our Founding Fathers in the United States of America like no where else in the world.  Have a safe and Happy 4th of July.  And remember what the Founding Fathers and millions of others have fought for so that you can enjoy the day.  Be Happy and Grateful!

Cheers,
Andrew “Easy” Anderson