If you are watching the video, please disregard all of the Ums and Aas in there. I just listened to it and jeeze.. who is that guy talking. But, here again it goes back to my my 80% rule, 80% and out there will beat going for 100% and never getting done every single time.

OK, well I started this off a bit tongue and cheek and then once I thought about it, it got more serious. One of my partners in a back and forth email to one of my other partners said and I quote “We need to find the best colors for selling shit“. But as Frank Kern says, the goal of everyone should get people to ” Buy Your Shit Man” and when it comes right down to it, Ryan and Frank are right in spades.

Also, this is a little exercise in SEO that I will tell you about later….

Red brings arousal and excitement to most men, hence, read lipstick and nails. So, if you are selling lingerie to males or even women for that matter, red could be a good place to start. It also attract attention immediately.

Red lips as a physiological response due to dilated blood vessels from arousal in women is often sited as one of the many reasons why this happens. While this works for most guys and gals that swing that way, there is also perhaps the sub-conscious competition for mates that it brings about in other women as well.

That and that somewhere back in our reptilian brain (now this is entirely me theorizing here) , it either means pain or pleasure in that there might be blood which means food or danger in that something caused the blood. Either way, it shouts “Pay Attention” Dude or Dudette, something is going on here.

So, are there colors that actually can help sell your shit? Absolutely there are and they change over the years and sometimes they even change over a period of months.

Colors affect us almost immediately too on a subconscious level. For instance when you ask some what they think of when they see green, they often say that Money automatically come to mind. But now the Feds are adding purple and other colors… come on guys… no funny money please… Green is good.

Right now, I have heard that Orange buttons on order pages seem to work the best for some reason. I guess they are OK  if they do indeed work.

And for those people that make over $100,000 per year, their favorite colors are Forest Green, Light Gray, and IBM Blue.

So your color scheme you use on your website and your products do matter.

I think that if you are trying to sell something to men, that you more than likely want to stay away from pink for instance. But pink has also been shown to reduce violence in prisons.

And I am sure you have your own version of hideous colors and those that you like as well. but you have to remember that while may like them, your customers may not.

But at the end of the day, you do need to have a good color scheme and while you won’t be able to please everyone, there will be one that will sell more of your shit to your customers than others. The trick is in actually figuring out which one that is….

Please note the above.  You can lose 50% of your possible sales. That is why I laugh every time I see this.  I just think you poor sap. And what gets me is that a lot of the supposed Marketing  Gurus fall for this basic mistake.  You just have to wonder what else they are screwing up.  Don’t you do that OK?

A good design and the right colors really can help you sell more of your products and services. And while you may have not put that much thought into it, colors really do matter.

And yes, I am changing my site around again. Long  story but it will be done soon.

Now this little doozy of a button can actually add 17% to your sales just by having it.  The color of the button is Orange which you notice but it won’t stop you.  It is outlined in dashed red which is just enough read to get the reptilian brain to notice but, not go into flight mode.  The links are underlined and it has the brand recognizable credit cards  as well.

For everyone else, I will give you some more scientific information on this subject soon. There are colors you should be using for certain clientele.

Cheers,

Andrew Anderson

Profit Consultant

PS My favorite color it Green.

A Free Website For A Non-Profit

Do you know of a great Non-Profit that could use a new $2,500 to $10,000 website for free?

We are looking to donate up to three complete Websites with every bell and whistle in the book if need be including hosting for a year for Free.

I am proud to announce that we have found two non-profits that we are going to be helping. They are www.LoveCuresCancer.com which helps Children with Cancer and www.ThePaintedBrain.org which helps raise awareness of people with mental illness.

We are so glad that that we will be helping these two very worthy causes.

There is still one more spot left at this time.

If you know of a good Non-Profit that does great work and could use some help, please have them contact us using the Form below and put Non-Profit in the subject line. Make sure to give us their phone number and contact person along with what they do and a website if they have one.

You can take a look at a few of the sites we built using our new software that we will be using to build their site.

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As you know a good Website can not only help with donations for the Non-Profit but help them help the people or causes that it serves.  A Website can have a huge impact on everything for them and those they help.   We want to help them help others!

Thanks for your help with this. and please share this post and retweet it as well.

Cheers,

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This video is best viewed in full screen mode. Click on the icon to the right of the speaker icon above.

I will be doing another video going over the basics of what you need and of course, WordPress is the only content managements system that I recommend these days.

WordPress currently powers 8.7% of all Websites.
WordPress currently powers 56% of all Websites that have CMS or a Content Management System.

You need to be using CMS and WordPress. This should be your Website if you want to make money. If you don’t have a Blog and update your content on a regular basis, you are losing customers, money, and you are getting killed on Search Engine Placement.

Here is the link to the Tour Page with the Buttons That I speak about in the Video as well as a few other sites.

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And if you are willing to be a Guinea Pig, you can pre-order the Software that we used to build the sites for only $77 a month and you get a 30 day free trial. No contracts, no commitments. Not only that, but you will get a Shopping Cart, Up-sells, Coupon Codes, an Affiliate Program, a Membership Program,and an Auto-Responder built in as well. Plus other great good surprises. (and yes, I will get around to putting in a fancy button here too, but the most important thing is to have a way for people to give you money. You can sign up for out Beta launch of LaunchBrain by going clicking on the image below. Make sure you put in 21 in the Invited By box.

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OK, I am going to go over some of the basics that you need to have no matter what, as well as a number of things that I see big companies and even well know Web Gurus are doing wrong with their Websites in the next video.

These are easily correctable and often overlooked.

Also, for those of you interested, if you don’t feel up to doing a site like the ones I show you in the video, we can do ones like them from turn key (you have to provide the content, although we can create it for a fee if you want) from $1,490 to about $4,900 for most small business sites. Larger sites are more of course. But typically, we are 1/2 to 1/3rd the cost of other solutions. We can also provide turnkey solutions on a monthly basis as well. If you are interested, just contact me and we will get you taken care of right away. Also, we can convert your existing Website to WordPress and LaunchBrain so that it is easy to use and maintain and help make it profitable.

Cheers,
Andrew Anderson

They truly are some of the best and brightest problems solvers in the World.

But for some reason, they are only unleashed on solving big problems by Bureaucracies that don’t understand them or like them because the Entrepreneurs don’t play by the rules when the Bureaucrats are up against the wall.

The Oil Spill Could Be Stopped In A Matter Of Days

Bureaucrats and Entrepreneurs are two totally Alien species to one another.  One, wants to control all things by placing rules, regulations, stipulations and ordered lists and check boxes on everything they touch or see, while the other makes the rules up as they go and solves problems without any need or regard for how things are supposed to be done.

Here is a Viable Solution to the Oil Spill that could stop it in just a matter of days from one of the smartest Entrepreneurs on the Planet. The big question is will the Bureaucrats let him give it a shot and fix it, or will millions of gallons of oil keep polluting the Earth while they figure out what check boxes and regulations they have to put in place first?

Very cool stuff indeed. So, do you think the Bureaucrats will give him a chance and let the spill be stopped in the next few days or, do you think they will keep doing what they are doing and let the biggest man made Environmental Disaster in history continue unabated?

Cheers,

Is a Chameleon In Your Future?

There are a lot of choices today in the world of Websites and Blogs for your business.   The tough part is choosing the right one for your business that will make you money and not cost you an arm and a leg.

Having worked the nearly every platform out there today, the choice has gotten easier than ever before and there has been a clear winner for quite sometime now and the general business world is finally finding out about it and the winner is……

WordPress by half a lap!

With the latest release of WordPress 3.0, WordPress has extended it’s lead far ahead of the other platforms out there.  Even with the heavy duty expert system like Vignette that would cost around $250,000 to build a full blown site, you can now duplicate the same functions for 1/2 to 1/5 the price and have a much easier user interface and do it in 1/3rd the time.

As we have been working with Drupal, Joomla, TypePad, Posterous and others in that past and still support customers that us them, we are fast seeing how they are slipping away in comparison to what WordPress can do.  It is not just getting better a little bit, it is fast becoming 10x better not just for Blogs, but full blown Websites of any shape or size for business.

The plug-ins and widgets are becoming better as well although they are a good 6 months to a year behind of what the core of WordPress 3.0 capable of because of the nature of how they are put together.

What is going to leap-frog whole process though is that we are getting ready to launch one of the first “Chameleons” for WordPress that takes over the functionality of widgets, plug-ins and theme, all in one.

This will be a large shift in giving someone that only knows how to check their email with zero tech skills to build a fully richly featured Business website of unmatched functionality.

It is being called a Chameleon because it can mimic the look, feel, and functionality of nearly any site, running on any of the other platforms more quickly, easily, and better than anything else out there up until now.

Imagine being able to build a Website that looks like any of the best ones out there in a mater a few hours or days.  Now imaging being able to do it yourself our have someone do it for you and not break the bank or have to be a rocket scientist to ad any content you want from text, to graphics, to audio and video.  Or to be able to set up a completely functioning eCommerce site within an hour or two complete with Affiliate programs and upsells and downsells and in place.

Well, the wait is nearly over and it is going to blow everything else right out of the water.

The end result is that you have a Website that not only costs less to put together, but to maintain, add data and content too, and keep fresh and up-to-date without being a tech genius.

This is not to be confused with all of the cheap or free website builders out there.  You know the ones that are free or only cost $10 – $100 bucks a month.  The time for those if you really want to make money on the Web is long past and those business that stick with them are suddenly going to find their business drying up over the next year or so to business that are using WordPress and a Chameleon.

I will be able to show you a demo video of what can actually be done and just how fast you can do it here before the end of the month.  This will be an exclusive and you can say that you saw the future of Business Websites here first before anyone else.

Cheers,

OK, Pop Ups annoy me.  I know that they can used to make you money but I am not convinced they do any more. Because as I have noted, when I go to a site, usually as sales site, I try and leave the page. If they have one, I don’t bother ready the rest of it accept on very rare occasions.

I put them on my you just wasted a couple seconds of my life list and I don’t want to have anything to do with whatever you are selling list.

Pop Ups are kind of like the Disco Balls, they were really cool for a little while, but if you put them everywhere they are a bit annoying and it is like having one in your office to show how “cool” you are.

So, if you visit a site that has one, please post a comment with a link to it here.  Some of them are more annoying than others.  The ones that you have to keep clicking to leave.

Here is one I got via email.  Lovely…

Jeff Paul  $1,805 in 10 daysl

Will post more as they come in and you do the same!

Cheers,

Cheers,

Just a tad of color.  My partner Craig had a cow when I showed him some of these.

Common Sense Marketing… Really?

Commons Sense Marketing is one of those subjects that when people hear it, they either roll their eyes or get really excited about it.  The kicker is that Commons Sense Marketing is really uncommon.

But, Common Sense Marketing when applied and done right can vault you past your competition, past any goals that you may have set for yourself, and put money in your bank account for the rest of your life.

You want to know what is for freaking cool about it?  It is so UnCommon, it is not even funny! Very few people use it.

Common Sense Marketing Is An Oxymoron

Seriously, Common Sense Marketing is an oxymoron.  I would say that less than 1/10th of 1% of any business I see actually follow and use it in all parts of their business.

This is true even with the bigger companies as well.  The ones that spend millions of dollars on an Ad Agency who’s site is so avant garde (which I think is really French for” I am so cool that I am an idiot or my farts don’t stink.” I forget which)  that it looks like vomit.

I would show you a couple of them but I may end up working with them in the future… LOL   Just look around the Web, or on TV, or in any magazine and you will see what I am talking about here Ad wise.   I just want to go up to them and and say, “it may be cool that you can use all of the flashy stuff, and be vague about what you are actually trying to sell and  to show your are hip and cool you are but, “hey” it still looks like vomit to the average Joe and Joette out there.  Get a friggin clue.

That being said, Common Sense Marketing has become rather important to me recently and I will explain why over the coming weeks and months.  I am going to show you why it is going to become important to you as well.

Why You Need Common Sense Marketing

I will give you one of the reasons why right now and I will also make a prediction.

Those of you that start using or using more Common Sense Marketing are going to thrive and prosper. Those of you that don’t will go out of business.  Maybe not right away, but soon.

How is that for a reason?

That being said, I am going to be bringing you information and help from some of the World’s best Common Sense Marketers so that you can start using their techniques in your marketing right away.

I know you can do this.  It is just a matter of being reminded of what real Common Sense Marketing is all about and how to go about implementing it.

I am really looking forward to sharing this information with you.

Cheers,
Anderson

Keep your Blogs and Websites light, and you and your bank accounts will be all right.

It really is that easy.  Don’t shoot yourself in the foot and make it tougher on yourself right out of the gate.  Like in the rest of the world, people do judge you by how your look, and how your Website / Blog looks.  Thank goodness..LOL

Can people get past it?  Sure, but why make it harder on yourself.  And do as I say, not as I do.    But here is another big issue to consider.  People that are near sighted or have any number or vision impairments find it very hard to read reverse colored type or light text on a dark background.  Who is this?  Primarily people over 35 or the people with the most money to spend on whatever it is your are selling.

This has been tested thousands and thousands of times.

So, dress yourself and you Web presence for success.  It works!  If you are serious about making money with your Website or Blog I would pick up David Ogilvy’s Book “David Ogilvy On Advertising”.

You may not think that your layout out matters, but it does.  You can to make it easy for people to read.  As Ogilvy says,” you can’t save souls in and empty church”.   Light is right.

Cheers,
Andrew ” Easy” Anderson

If you are watching the video, please disregard all of the Ums and Aas in there.  I just listened to it and jeeze.. who is that guy talking. But, here again it goes back to my my 80% rule, 80% and out there will beat going for 100% and never getting done every single time.

OK, well I started this off a bit tongue and cheek and then once I thought about it, it got more serious. One of my partners in a back and forth email to one of my other partners said and I quote “We need to find the best colors for selling shit“. But as Frank Kern says,  the goal of everyone should get people to ” Buy Your  Shit Man” and when it comes right down to it, Ryan and Frank are right in spades.

Also, this is a little exercize in SEO that I will tell you about later….

Red brings arousal and excitement to most men, hence, read lipstick and nails.  So, if you are selling lingerie to males or even women for that matter, red could be a good place to start.  It also attract attention immediately.

Red lips as a physiological response due to dilated blood vessels from arousal in women is often sited as one of the many reasons why this happens.  While this works for most guys and gals that swing that way, there is also perhaps the sub-conscious competition for mates that it brings about in other women as well.

That and that somewhere back in our reptilian brain (now this is entirely me theorizing here) , it either means pain or pleasure in that there might be blood which means food or danger in that something caused the blood.  Either way, it shouts “Pay Attention”  Dude or Dudette, something is going on here.

So, are there colors that actually can help sell your shit?  Absolutely there are and they change over the years and sometimes they even change over a period of months.

Colors affect us almost immediately too on a subconscious level.  For instance when you ask some what they think of when they see green, they often say that Money automatically come to mind.  But now the Feds are adding purple and other colors… come on guys… no funny money please…  Green is good.

Right now, I have heard that Orange buttons on order pages seem to work the best for some reason.  I guess they are ok if they do indeed work.

And for those people that make over $100,000 per year, their favorite colors are Forest Green, Light Gray, and IBM Blue.

So your color scheme you use on your website and your products do matter.

I think that if you are trying to sell something to men, that you more than likely want to stay away from pink for instance.  But pink has also been shown to reduce violence in prisons.

And I am sure you have your own version of hideous colors and those that you like as well. but you have to remember that while may like them, your customers may not.

But at the end of the day, you do need to have a good color scheme and while you won’t be able to please everyone, there will be one that will sell more of your shit to your customers than others.  The trick is in actually figuring out which one that is….

A good design and the right colors really can help you sell your shit.  And while you may have not put that  much thought into it, colors really do matter.

For everyone else, I will give you some more scientific information on this subject soon.  There are colors you should be using for certain clientele.

Cheers,

Andrew Anderson

Profit Consultant

PS My favorite color it Green.