Domino’s Pizza announced today that their profits more than doubles on new recipe, or does it really.

Here is a link to the AP story the Domino’s Story. The short answer is I don’t think so.

Here is the poll I have had up since they did there big change. Look at how many people prefer the old version.  Take the poll yourself if you have tried out the new Domino’s pizza.

As I said in my first posts about them, Continue reading Domino’s profit more than doubles on new recipe or does it?

Tags: Damonos Pizza, Domino;s Marketing, Domnio's Pizza

Art Of Money Getting

I am making a copy of “Art Of Money Getting” By P.T. Barnum available to download in PDF format for FREE. This is from a post I did awhile ago, but I thought it worth mentioning again. It is worth rereading on a regular basis.

In the video I go over some of the highlights in the book. Click To Watch Video and it looks best in Full Screen Mode. Just hover in the lower right hand corner and clickthe Box. Hit ESC to come back to regular mode.

I am making 21to21.com’s reprint of P.T. Barnum’s classic book “Art Of Money Getting” available here for free in PDF format. Continue reading A Complete Reprint of P.T. Barnum’s Classic Book “Art Of Money Getting” For Free!

Tags: Art Of Money Getting, Books, PT Barunum

Here is another rookie mistake that I saw live in the morning.  Anderson’s PR Rule #1  Always now and control the outcome you want before you go on national TV.

I meant to comment on this in the other video as well.  And as you can see this is definitely not how you want things to go.

…

The solution to this of course was to just have them taste the Old and the New or at least have them know what the Old tasted like.  This is in conjunction with what I feel is the disaster that awaits them on December 27th.  Come on guys, you are getting paid big bucks here. You should not be making basic rookie mistakes like this one.    But, I guess we can all have a bad day.

OK, so for the rest of you what is the lesson here?  If you get on TV and it is actually easier than you think and actually I will give you some tips on how to do that, make sure that you control what is going to happen.  Although, I am pretty sure Domino’s shelled out some big bucks for the spot above.

Figure out the exact outcome that you want before you go on the air and then only set it up so that it can come out that way.  Got it?

You want the table slanted completely in your favor. And once you get on the air, they are not going to cut you off so just make sure you get your information out in a favorable manner.  Although the poor dude did the best he could to salvage a poorly set up PR move.

And I just got some fresh feedback from one of the Domino’s Franchisee’s that are already using the new recipe. He said that it was a pretty mixed bag on whether people liked the new pizzas.  He  said that quite a few people thought it was too spicy since they went from a black pepper sauce to a red pepper one.  He said to try the Marinara.

Now here again as I said in my previous post.  It does not matter how good the new pizzas are, they have a very good chance of alienating 65% of their customer base just by the very fact that they changed their whole pizza and are not giving people the chance to get the “Classic” Domino’s Pizza.

And yes, just think about the Coke fiasco.  There is a great piece on that at www.PeoplePatternPower.com.

So, think about this the next time you want to try something brand spanking new.

Here is a little secret. Don’t change your main product, simply add your new one and keep the old one.  This will actually have an appeal to a different type of People that have a another type of  Personality Language Pattern.   It is about Options and Procedures and you can actually have a very good chance of adding new customers this way.

Let me know what you think as always.  It is going to be fun to watch this play out here with these guys.  Here is the kicker, I know that a client of the Woodsmall’s or myself would not be making these mistakes.  It is just a lack of knowledge and understanding how customers think.  Again, if you have not purchased a copy of Personality Language, I suggest you do so.  It can save you a lot of time and money.

Cheers,

Andrew Anderson

Tags: How Not To Do PR, PR Disasters

Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.

In case you have not heard, Domino’s Pizza has a new marketing campaign going on and it is doing a wholesale change across the board on its recipe for its pizzas beginning December 27th, 2009. They are changing everything about their pizzas. The sauce, cheese mix and crust. It will now be “new and improved”.
The Short Version…

A little bit longer version

Regardless of how great it is, the odds of them seeing their sales go down are about 98% to 99% and going up only 1% to 2%. This is actually predictable if you have the knowledge of behavior modeling of your purchasing base or just a fancy way of saying, knowing your customers.  But, there is a special area of study that most marketers do not know about. Continue reading Domino’s New Pizza Marketing Campaign Is Doomed To Failure And Here Is Why

Tags: Domino's New Recipe, Failure, Marilyne Woodsmall, Marketing, Personality Language, Profit Consultant

Add 50% Or More To Your Sales….. An interview with the author of the new book “Personality Language” Marilyne Woodsmall.

Get comfortable and take a listen to an interview I did with the author of the new book Personality Language.  Listen in as we discuss how using Personality Language can dramatically boost your profits.

This is a totally new way to reach not only new customers, but get a lot more sales from your existing customers.

I hope to have more chats with her about this mind-blowing new way to communicate with your customers and increase your profits.

We talk about how Personality Language and you will find out why you want to layout all of your Blog posts, Sales Letters, and Information Products this way if you want to have the most success with them and become profitable.

Marilyne Woodsmall and Wyatt Woodsmall, who are Human Success Modelers  wrote  this as a primer to introduce this new way of thinking. Continue reading Get 50% More Sales….. An Interview With The Author Of The New Book “Personality Language” Marilyne Woodsmall

Tags: Eben Pagan, Joe Polish, Marilyne Woodsmall, Marketing, Personality Language, Tony Robbins, Wyatt Woodsmall

Werror Day 6

Day 6 of the werror (web error) on the main page over at Coke.  No call from Warren Buffet or email from him either and the same goes for Coke.

Might see if I can get through the switchboard at Coke or at Berkshire Hathaway if I have the time but we have a launch coming up and that is in rather short supply.  Definitely a lesson for us all. 

Also I will post another really good free tool to help you avoid things exactly like this on your own site and how to have a much more profitable website.  I also  explain why I wrote that sentence exactly the way I did.

Here is a hint…. how would you like me to show you where to gain an audience as large as your current one that I can almost with 100% certainty say that you nor no one else is targeting at all no matter what niche you are in?

I kid you not… kind of a mind blowing marketing mega secret that I have decided to share with you soon.

Cheers,

Anderson

Tags: Berkshire Hathaway, Coke, New Client Base, Warren Buffet, Werror

Don’t know who you are.

Don’t know your company or what it does.

Don’t know your product.

Don’t know know your record of actually doing anything.

Don’t know how you are going to help them.

Don’t know if what your are selling is worth their money or time.

Have never been to your site before and the only thing they are really interested in is how you are going to fix whatever problem they are having right now.

So…………….. Continue reading Your Customers

Tags: Customers, Profit Consultant

The Easiest Fastest Way To Add 15% To 200% Profit To Your Business In The Next 2 Weeks That I Know Of….

Click Here To Find Out How Now!

Tags: Fast Money

Got A Membership Site?

21to21.com MEMBERSHIP SITE NUMBERS – HERE IS WHY YOU NEED ONE!

Hi there,

Do those numbers do anything for you?  They sure do for  me! I put them right on top because if I don’t hook you right now, you could be losing thousands of dollars a month if you don’t read this.

I don’t care if you are just starting off in your new business be it online or offline i.e.  A Brick and Mortar business, are a non-profit or even a Church.  Membership sites can do those numbers and more, and I will show you how and why.

I had started to write a few paragraphs on the subject, but then I began thinking about all of the questions that I have gotten over the years about Membership Sites and decided to try to answer as many of them as I could.  The other reason that I am posting this now with  typos and all before my editor looks it over rather is so that I do not commit one of the worst 3 mistakes you can make  in Membership Sites and specifically in marketing period.  Read below to see what I am talking about.

Do you see why I spell Membership $ite with a dollar sign?

But first, a couple of questions for you if you don’t mind.

1. Would you like to add a lot of cash to your bottom line in the next 7 to 10 days? Say $250 – $20,000 or more.  (I realize a “lot” is relative here)
   
2. Would you like to finally get residual income from your blog posts, products, or even Brick and Mortar customers?
3. Can you handle making money while you sleep?
   

If you answered yes to any of the above then you are in luck.  Actually I think luck does happen, but I also think that you are here because you are supposed to be.  Because you are searching for a way to make more money for yourself and the kicker is that I am going to show you a way for you to make your customers happier at the same time. Continue reading Membership Site

Tags: Fast Money, Membership Site

You know something, every once in a while I screw up and I did and I will tell you how.  A lot of times, we like to just put our best foot forward and only focus on our successes.  Well, if you are human, you are going to mess things up every once in in awhile and I do that at least a couple of times a day.

What Results Are They Selling? Is It Clear? You Bet It Is!

Be it with a project, or a task, or even a client.  It does happen but don’t worry.  If you don’t make a mistake once in a while then you are not trying.

Honestly, I do and I did here.  But the kicker is that it is only a screw up if you don’t fix it.  Fixing this little error right now.

I messed up in that I did not make it clear what 21to21.com is all about.  Here goes nothing.

21to21.com is all about How You Can Make More Money, not just a little bit but a Boat Load More.  Big revelation actually.  It is not about great techniques or the nuances of writing great copy or marketing and learning gobs of stuff.  That is all hog wash honestly or I may got out on a limb here and say bullshit.  It is about showing you what you can go do to make more money ASAP.  This involves giving your customers what they want at the price they are willing to pay.

Really that is it in a nut shell.   The lesson here is usually your customer is thinking that exact same thing.  It comes down to basically two things

They want Results or to be Entertained.  That is what they will pay you for and if you do it right, they will pay you a lot.

So, what results are you going to deliver and how can you convey that to them?  For the most part they don’t care about you, they care about what results you are going to deliver to them period.

Oh, unless you are going to Entertain them, and even then it is Results.  So when you are speaking with your customers or marketing to them, what Results are you going to give them?  Make sure you convey it in simple understandable terms.

Tags: How You Can Make More Money, Profit Consulting, You