MASS MEDIOCRITY AND THE MOTIVATION PEOPLE PATTERN™

“Human nature is such that if we are relatively content, then we are not going to be motivated to do anything to change our comfort zone, whether it be now or later.” Marilyne Woodsmall

This is more on Personality Language(tm) from Marilyne Woodsmall.  I will say it again, grab the book, it will help you better understand people and make you a lot more money. – Easy Anderson

Why is this so? It is because when people have already gotten all the carrots and sticks they think they need to lead what they believe to be an acceptable lifestyle, then they no longer have that fire burning within to move any farther. Life is okay as is, nothing more nothing less, no bells and whistles; yet this is satisfactory to them so they don’t care to budge one bit. These are the very people who end up staying in jobs for years and are quite content to do so.

Most people are mired in mediocrity. All too sad yet true. These are the so-called masses. And these are precisely the people who don’t want to change even if they have the opportunity to do so as I’ll explain shortly.

This has major implications regarding motivation in the workplace. There are basically four reasons why people aren’t motivated:

1. People who are move toward in orientation and have nothing towards which to move.

2. People who are move away from and have nothing from which to move away.

3. People who are move toward and who have reached their set goals and have nothing else to get them out of their satisfaction zone.

4. People who are move away from and who have somehow managed to move away from all the things which they would like to avoid.

The last two types are the most challenging elements in any workforce because they don’t want to move in any direction. These people are a nightmare to any team, to any manager, to any organization, to anyone who wants to get ahead because they are indifferent to change. These people are the masses, the people who are content to live their lives in mediocrity.

Once again, the Motivation People Pattern is the basis of everything that we do in life, or don’t do for that matter. Imagine the possibilities if we could move people from relatively content to ecstatic and beyond! Tune in for more next time.

Claude Hopkins, one of the first Profit Consultants

If you want to improve your Profits, then here are 4 books and 1 report from Google that I am making available to your for Free. You should download and read them right away.  These are my gift to you at absolutely no charge. You do not have to pay anything, nor sign up for another list. And I am also going to show you one of the books that you can get for free for 14 days read it, use it to make money, and if you don’t like it, you don’t have to pay for it.  But if you do like it, you only pay for it after you have read it.  How is that for an Author that thinks his material is good? This guy is one of my favorites and you will soon see why. The other 3 books and Report is yours for free forever.

The technique of giving things away is called a reverse risk factor and it is very effective as you can imagine but, most people are afraid to use it.  Which is good because it makes it even more effective for those that do.

Why Am I Giving These To You?

The reason why I am giving them to you is because I know that no matter where you are in your Business, they can have a huge impact on your profitability. Plus, it makes me feel good that I can give something of really high value that most people have never heard of before that can dramatically improve their life for the better. It is a complete kick in the pants. Plus, it is good Karma.

If you are an old hat at the online game, or are just starting out, these can help you immensely.  They will even help you in your Brick and Mortar business as well. You don’t have to sign up for an email list or anything as I mentioned.   How is that for a change? Just click on them and save them and you can start reading them right away.  They are all in PDF format except for the last one.

If you are trying to sell anything and have to write copy, Scientific Advertising by Claude Hopkins is a must read. It will dispel the myth about long copy that I see ignorantly bandied about these days.  It  shows you why it is good and how personal stories focused on your niche can really help sales.  The things that he talks about in this book  still work today.   Most people don’t have a clue as to who he is or use his techniques.  Now you don’t have to be one of them.

The Art Of Money Getting by PT Barnum is about as a good of a self-help book for business people there is.  You will note that it is the basis for many of the new ones that have been written recently.

Words and Phrases that sell is a handy guide you can use when writing any sales copy that you have.  Imagine having words that compel people to purchase your product at your fingertips!  This one is edited by yours truly.

Then there is the Google guide to Search Engine Optimization.  Read it, learn it, use it and it will help with traffic to your site.

Let me know what you think.   I hope these help you as much as they have helped me.

These are also the books are referred to in  Start On Monday by Andrew “Easy” Anderson, hey that is me.    I have just released it and it is on building your business online and how to find a JOB if you must.  You can check it out by clicking on the cover and you get to keep it for 14 days before you decide if you want to pay me for it. It has what I have learned in 20 years of being online, plus advice from some of the best Marketers in the world who have sold billions of dollars worth of products and services.

Even if you don’t keep  “Start On Monday” I suggest that you go snag it.  There really is valuable information and resources in it.  And you definitely need to get the other 3 books and reports.  Remember, often times it is just one small idea that takes you to a whole new level in your business and life.

Cheers,

Andrew “Easy” Anderson

OK, dang 420 character wall limits on Facebook. Seriously. I am all about chunking down but 420 characters? Can you tell that I am not an in the box kind of guy? Just another reminder that you need to have a Blog if you have a Business or want to make money. Or to explain anything in detail which brings me to one of my points.

Anyway, I was reading a Post over at a Women’s Entrepreneur site last night by an “Expert” Marketer/Web Designer. And no, I am not going to link to a bad article or their website. Whoops, kind of gave it away a bit huh?

Now I am sure she, the Authoress, is a nice lady and all but… Oh heck, I don’t actually know that, she could be a Harpy, but let’s give her the benefit of the doubt anyway and say she is a really super duper nice lady and she probably is. Regardless of her demeanor however, I have to point out that she is just plain wrong about some things in her article.

So, good guy that I am, I tried to post a comment addressing the error several times yesterday and today. No joy, apparently they do not like dissent in their comments that is factual.  Another rule, make sure you have smart people on your team and especially as gate keepers for you Blogs and Social Media.  Stupid mistakes can cost you big time there.

But to be fair, it could be some intern that does not know squat about Blogs and marketing that they have as the gate keeper (see above)  that could be costing them thousands of dollars every day by not managing their Blog correctly. Again, having smart people on your team pays way more than they they cost.

Dissenting Comments On Your Blog Are Good For Business

Which brings up another point. Dissenting comments are great as long as they are business like and well thought out.  In fact they are good to have on your site!  They can help make you money.   It allows you to to point out your case or, correct yourself if someone brings you new info and it gets people involved.  Either way it is a win.  So, do not be afraid to post dissenting comments on your Blog.  Well, they never posted my comments.

But the Silver lining is that I can give you a couple of Profit Consultant tips from good old Easy Anderson here on my Blog. That, I do control. Yea for me and it should be Yea for you too.

Well first off back to the Authoress, she said basically that Long Copy or rather Lengthy Text does not work as well as Short Copy on Websites because the Web is different than printed text. Oh really??? Hmm…. Alarm bells went off right then and I started laughing.

Two things went through my mind. Wow cool, another competitor who’s clients that if they listen to her, are going to have their butts kicked by my clients. Cool, cool, cool !

Then I thought, awe darn it. There are going to be a lot of people, well OK, a few anyway, that may read that aritcle and believe and implement what she is saying and hurt their business and it is bad Karma for me not to point it out to at least them and perhaps her.  That I do believe.  Pointing out and trying to fix things that you know are wrong are one of the things that make America great as a habit.  In most other countries, it is frowned upon to point out errors or to even make mistakes at all.  Which is one of the reasons why most everyone wants to still come to the US.  Back to making mistakes.

Lord knows I have been ignorant about things in my past as well. Heck we all are for that matter until we learn otherwise.  I know I learn something new every day but, if you are going to be in business and especially Marketing and offering advice, bone up on the basics and learn from the people that have been doing this for a while.

Anyway back to Long Copy, here is the scoop.

Long copy when done right can outsell short copy by over 1,000 %. That is not a typo! Now do you still have to have catchy headlines and bullet points that grab attention? Absolutely.

Just think about any subject that you are interested in for a few seconds. If it is interesting, do you want to read once sentence about it or more information that explains what you are interested in and read details?  My point exactly!

If you get a chance, go buy the book, Ogilvy On Advertising by David Ogilvy. Great book on marketing and the other book you should get is, Scientific Advertising by Claude Hopkins, which if you go to my contact page above and request it by typing in Scientific, I will send you a complete copy of it in PDF for FREE.   But you have to make the effort.

Both go into factual evidence why Long Copy works.

And while I do pride myself on my marketing skills,  Go friend Drayton Bird who is on my friends list on Facebook and read his content and you will learn a lot about Long Copy and Marketing in general.

I like him because he is way more irreverent than I and makes fun of Ignorant people in Adverting and Marketing and does it with a rye sense of humor.  Plus, he is a much better speller and better a grammar and punctuation too or is that as well?

He is truly one of the worlds best Direct Marketers for sure and which reminds me I owe him an email on the Twitter and Social Media experiment. (it has been one crazy month but I digress) You can follow the experiment on Twitter Here and over at www.CommonSenseMarketing.org. Drayton has some serious marketing chops and is one very sharp guy.

So, out of curiosity, I went and looked at the authoresses site and low and behold true to her word, I do not see any long copy at all but,…. I do see Flash. Arghh….

Here is a Flash on Flash for you. You should avoid Flash like the plague on your Website. I have been saying this for a couple of years now but, put in on your site now at your own peril. Especially now.

Steven Jobs of Apple has said they will not support Flash on any of their systems.

There are a couple of reasons why. One, it royally sucks for SEO or Search Engine Optimization purposes. Two, it is not all that elegant from a programming stand point, Three, several million iPad users won’t be able to view your site, nor will 50 million iPhones as a general rule and all new Apple systems will have to find outside resources to use it. How is that for a bunch of reasons?

It is kind of like Bell bottoms except Flash will not make a comeback or cost you business.

Anyway, hopefully you have learned something here. And just to give you some Short Copy in an appropriate manner. Long Copy is good, and Flash is bad.

OK, it is almost 1:00 AM and I had better put this post and myself in Bed misspellings and all.  My old editor starts back next week thank God.  Those of you who care greatly about spelling and grammar and such will be tortured less.   

Have a Profitable Day!

Cheers,
Andrew “Easy” Anderson

The first Baby Step to finding, creating, or reshaping your Muse, Business, or Dream Job is to actually take the first Baby Step. Take the first step and then follow through. Seriously! This actually came as a big revelation to me quite some time ago, as it does for many others.

I get lots of people that ask me, “so, how do I make money online?” Well, what are you selling? What does your order button look like? Do you have a blog?

About 90% give me a blank look for a second and then sharp ones start to laugh. It really is that simple. Build it, make it, create it, give people a way to purchase it, and that is how you make money!

It truly is no more complicated than that. Are there a bunch of Baby Steps you can do to increase your sales and profits of course. But that is the gist of it. I have said this time, and time again, any product that is for sale will outsell the perfect product that never makes it to market.

Remember, Baby Steps and a sense of humor can go a long way toward your success.

Cheers,

PS  This is from a post I did today over at www.StartOnMonday.com
which will be done one of these days which is the new version of the
the book ” The Muse Blueprint” and “The 4 Hour Muse” which I wrote
back in 2007.  In you will find several techniques that I see a couple of
Gurus pushing now for thousands of dollars that I came up with back then.

Namely, how to use screen capture videos, how to use Virtual Assistants,
and some techniques for SEO that will knock your socks off.

The good thing is that I give you the whole scoop on all of the above
and it is only $27. 

Art Of Money Getting

I am making a copy of “Art Of Money Getting” By P.T. Barnum available to download in PDF format for FREE. This is from a post I did awhile ago, but I thought it worth mentioning again. It is worth rereading on a regular basis.

In the video I go over some of the highlights in the book. Click To Watch Video and it looks best in Full Screen Mode. Just hover in the lower right hand corner and clickthe Box. Hit ESC to come back to regular mode.

I am making 21to21.com’s reprint of P.T. Barnum’s classic book “Art Of Money Getting” available here for free in PDF format.

I dare say you have heard of P.T. Barum and his circus before, but you may not have heard of his ground breaking book. In this book you will find nearly every single thing you need to succeed even in today’s business world. It contains nearly everything you have probably read in any of the current best selling success books, but with a different twist.

I think it blows away the “The Secret” which was taken from a book written 40 years later.

If you read it, I would love to hear what you think about it so please post your responses back here. His advertising advice is amazingly accurate and coincides with what we have found.

To get it, simply go over to the right there and sign up for my Weekly Profit Results and you will receive a link to download it along with the other books as well.

Enjoy!

Andrew “Easy” Anderson