Claude Hopkins, one of the first Profit Consultants

If you want to improve your Profits, then here are 4 books and 1 report from Google that I am making available to your for Free. You should download and read them right away.  These are my gift to you at absolutely no charge. You do not have to pay anything, nor sign up for another list. And I am also going to show you one of the books that you can get for free for 14 days read it, use it to make money, and if you don’t like it, you don’t have to pay for it.  But if you do like it, you only pay for it after you have read it.  How is that for an Author that thinks his material is good? This guy is one of my favorites and you will soon see why. The other 3 books and Report is yours for free forever.

The technique of giving things away is called a reverse risk factor and it is very effective as you can imagine but, most people are afraid to use it.  Which is good because it makes it even more effective for those that do.

Why Am I Giving These To You?

The reason why I am giving them to you is because I know that no matter where you are in your Business, they can have a huge impact on your profitability. Plus, it makes me feel good that I can give something of really high value that most people have never heard of before that can dramatically improve their life for the better. It is a complete kick in the pants. Plus, it is good Karma.

If you are an old hat at the online game, or are just starting out, these can help you immensely.  They will even help you in your Brick and Mortar business as well. You don’t have to sign up for an email list or anything as I mentioned.   How is that for a change? Just click on them and save them and you can start reading them right away.  They are all in PDF format except for the last one.

If you are trying to sell anything and have to write copy, Scientific Advertising by Claude Hopkins is a must read. It will dispel the myth about long copy that I see ignorantly bandied about these days.  It  shows you why it is good and how personal stories focused on your niche can really help sales.  The things that he talks about in this book  still work today.   Most people don’t have a clue as to who he is or use his techniques.  Now you don’t have to be one of them.

The Art Of Money Getting by PT Barnum is about as a good of a self-help book for business people there is.  You will note that it is the basis for many of the new ones that have been written recently.

Words and Phrases that sell is a handy guide you can use when writing any sales copy that you have.  Imagine having words that compel people to purchase your product at your fingertips!  This one is edited by yours truly.

Then there is the Google guide to Search Engine Optimization.  Read it, learn it, use it and it will help with traffic to your site.

Let me know what you think.   I hope these help you as much as they have helped me.

These are also the books are referred to in  Start On Monday by Andrew “Easy” Anderson, hey that is me.    I have just released it and it is on building your business online and how to find a JOB if you must.  You can check it out by clicking on the cover and you get to keep it for 14 days before you decide if you want to pay me for it. It has what I have learned in 20 years of being online, plus advice from some of the best Marketers in the world who have sold billions of dollars worth of products and services.

Even if you don’t keep  “Start On Monday” I suggest that you go snag it.  There really is valuable information and resources in it.  And you definitely need to get the other 3 books and reports.  Remember, often times it is just one small idea that takes you to a whole new level in your business and life.

Cheers,

Andrew “Easy” Anderson

The Answer And A Video Explanation Of Your Most Valuable Asset

So, what do you think your most valuable asset in business is that you have?  If you are like the rest of the go getter’s out there, we have a tendency to think that if we work a little harder, a little longer, and put in more of ourselves we will solve the issue of of the moment.

Now you would think that if you just could put a little more time in, you could get it done.  Well guess what?  No matter how well you manage your time, it won’t matter.  Will you get more done for a while? Of course but you can’t run effectively day after day at full tilt for 16,17, 18 hours a day.

Your most valuable Asset In Business is your energy levels.  If you go after a problem after you are well rested and healthy and your head is in the right place, then you can solve many problems or issues that come up in a manner of minutes.  Yet you try and do the same high level task when you are tired and it could easily take you hours to come up with the same quality of solution.

In the book ” The Power Of Full Engagement” by Jim Loehr and Tony Schwartz they bring up some very good statistics and examples of why this is true.

You know what I am talking about.  Where you are tired and even the words won’t come out of your mouth right and the simple things are a pain.  Well, guess what, when you are like that and the extra hour that you put in would be better spent resting.

As a recovering, oh heck, who am I kidding, active Workaholic,  I have to watch out for that myself.  The only reason that I do is that I do like what I do so much that I find myself taking things to the enth degree sometimes with projects.   Yet I know that I would be far better taking the time off and sharpening the Axe as it were.

The kicker is sticking with that philosophy even though I know it is true.  What does it for me is that I have people the depend on me now to make the right decisions and I know that burning the candle at both ends only should happen once in a while and not all of the time.  It is not effective at all.  It is also a symptom of a simpleton.  I already have one of those T-Shirts and I do not need another thank you very much.

Now that is not to say you should not have tight deadlines.  But you need to plan on taking time off to keep your energy levels as high as possible.   Take at least one day of the Weekend off.   If a project has you burnt out, then spend time on another one, step away from it for a few hours, days, or even weeks.   It can make a huge difference in your profits, and your quality of life.

Here is a video of Tony Schwartz speaking at Google about this subject.  Also, learn why multi-tasking does not work.  I have been following him for several years now and his stuff works and it makes sense.   Actually, it is common sense which is the least common of all senses.

I found this in an old draft on the Blog today. Doing a bit of house cleaning as it were. Must have gotten  distracted by a shiny object.

This is from Bob Parson’s. The CEO and founder of GoDaddy.com, the most successful domain registrar in the World.  And the one that I use most of the time.  He puts out some great free information on how to run a successful business.

Some good stuff for sure.  There are 16 gems here.  What do you think?

1. Get and stay out of your comfort zone.

I believe that not much happens of any significance when we’re in our comfort zone.  I hear people say, “But I’m concerned about security.”  My response to that is simple: “Security is for cadavers.”

2. Never give up.

Almost nothing works the first time it’s attempted.  Just because what you’re doing does not seem to be working, doesn’t mean it won’t work.  It just means that it might not work the way you’re doing it.  If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.

3. When you’re ready to quit, you’re closer than you think.

There’s an old Chinese saying that I just love, and I believe it is so true.  It goes like this: “The temptation to quit will be greatest just before you are about to succeed.”

4. With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be.

Very seldom will the worst consequence be anywhere near as bad as a cloud of “undefined consequences.”  My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, “Well, Robert, if it doesn’t work, they can’t eat you.”

5. Focus on what you want to have happen.

Remember that old saying, “As you think, so shall you be.”

6. Take things a day at a time.

No matter how difficult your situation is, you can get through it if you don’t look too far into the future, and focus on the present moment.  You can get through anything one day at a time.

7. Always be moving forward.

Never stop investing.  Never stop improving.  Never stop doing something new.  The moment you stop improving your organization, it starts to die.  Make it your goal to be better each and every day, in some small way.  Remember the Japanese concept of Kaizen.  Small daily improvements eventually result in huge advantages.

8. Be quick to decide.

Remember what General George S. Patton said: “A good plan violently executed today is far and away better than a perfect plan tomorrow.”

9. Measure everything of significance.

I swear this is true.  Anything that is measured and watched, improves.

(Andrew’s note; If you are not testing everything from your Blog, to your Website, to your SEO-SEM, and copy, then how can you know what to improve. TEST, TEST, TEST!)

10. Anything that is not managed will deteriorate.

If you want to uncover problems you don’t know about, take a few moments and look closely at the areas you haven’t examined for a while.  I guarantee you problems will be there.

11. Pay attention to your competitors, but pay more attention to what you’re doing.

12. Never let anybody push you around.

In our society, with our laws and even playing field, you have just as much right to what you’re doing as anyone else, provided that what you’re doing is legal.

13. Never expect life to be fair.

Life isn’t fair.  You make your own breaks.  You’ll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).

14. Solve your own problems.

You’ll find that by coming up with your own solutions, you’ll develop a competitive edge.  Masura Ibuka, the co-founder of SONY, said it best: “You never succeed in technology, business, or anything by following the others.”  There’s also an old Asian saying that I remind myself of frequently.  It goes like this: “A wise man keeps his own counsel.”

15.Don’t take yourself too seriously.

Lighten up.  Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are.  (Andrew’s note; Luck has a lot to do with being in the game and showing up everyday. Luck comes often disguised as persistence and preparedness.)

16. There’s always a reason to smile.

Find it.  After all, you’re really lucky just to be alive.  Life is short.  More and more, I agree with my little brother.

He always reminds me: “We’re not here for a long time, we’re here for a good time!”

I could right a ton more on the comments, but I am interested in hearing what you have to say.

Cheers,

Andrew

Hi there!

I hope you are having a fantastic day.  I want to tell you a few things about yourself that I bet not everyone knows.  First off, because you are here reading this, you are pretty darn smart.  You are smart enough to figure out how to log onto the Internet, click on a link or type in the address of www.21to21.com and end up here.  This puts you ahead of Billions of people on this great big World.  Think about it, you are way ahead in the line of humanity.

That alone makes you a Rock Star!

You are different too.  I know this because you are curious enough to be reading this blog.  Do you know how many people just veg out in front of the TV and never try and do anything to better themselves?  Far too many, but that is just how it is unfortunately.  Good for you, kind of sucks for them.

If you are hear reading this, you would probably like to make more money than you are currently, as well.   But, you are probably not sure how to go about it.

While I can’t promise what you will read here will make you wealthy, I do know that if you follow the recipe your favorite cook gives you, you have a pretty good shot at getting that dish to taste just as good as them.  Maybe not the first time, but if you keep doing it, you will be able to recreate it.

The same goes for wealth.  Wealthy people think differently than poor people and even middle class people.  I am going to give you a couple of quotes from some people that got to be pretty darn wealthy and have helped thousands of others do the same.

Mind feed is important.  If you are around people that are negative and don’t give you encouragement, it is infinitely harder to escape the income rut you may be in at the moment.  So if you spend even just a few minutes a day on positive mind feed it can make a big difference on your income.

Rich people focus on opportunities.  Poor people focus on obstacles.
_

Rich people constantly learn and grow. Poor people think they already know.
_

Every Master was once a disaster.
_

Rich People believe
You can have your cake and eat it too.
Middle-class people believe
Cake is too rich, so I’ll only have a little piece.
Poor people don’t believe that they deserve cake,
so they order a doughnut, focus on the hole
and wonder why they have nothing….
_

Rich people are bigger than their problems.
Poor people are smaller than their problems.
_
The secret to success is not to try to avoid or get rid of or shrink from your problems;
the secret is to grow yourself so that
you are bigger than any problem.

The above were all from T. Harv Eker’s book “Secrets of the Millionaire Mind”.  I highly suggest you read this book if you want to take your income to the next level.

Nothing great is ever achieved without enthusiasm.
Ralph Waldo Emerson

Let others help you achieve success.
Napoleon Hill

Welcome help from others.
Napoleon Hill

One other book that I suggest that you read is Napoleon Hill’s  ” A Year Of Growing Rich”.  Great read that is full of good information as well.  If you don’t know who he is, he was commissioned by Andrew Carnegie who was the richest man in the world at the time to find out why rich people became rich so that he could help other people do the same.  Carnegie, in his day, was about as rich as Bill Gates and Warren Buffett combined.

I will post more of these later.  Hope you enjoyed them.  I know you can succeed and in fact I want you to.  You may not be wealthy yet and you may be in line, but you are already ahead of Billions….   I know you can do it!

Cheers,
Andrew “Easy” Anderson

What did you do good today? What are you thankful for?

What did you do good today? What are you thankful for?

Click Here to download an MP3 of this post.

Have you ever gone through the day where you feel like you are running behind the 8 Ball and it feels as if someone is pushing you in the back making you about trip and to top it off, you are busy as all get out yet, at the end of the day it seems like nothing got done or at least got done as well as it should have?

Well, would you like to find a cure for those days?  If so, I am going to share one with you right now.  While I have picked up basically this same cure or technique if you will from several people including Napoleon Hill and others, what reminded me of this more recently is listening to a guy named Dan Kuschel.

While you may not have heard of him before, these questions are what drives his whole $60 Million dollar business on helping clients answer virtually these same 3 questions that I am about to share with you.

1. What am I grateful for (OK, I use thankful)

2. What have I done well today (OK, I is use do good. It is a take off on a Texas saying, What do you know good? Texas talk for how are you doing and don’t tell me any negative BS)

3. What am I happy about

As Entrepreneurs and business men and women it is far too easy to fall in the trap of running 3 miles a minute and always being concerned about what did not get done, what needs to get done, and what you did not do right.

Well, do yourself a favor and stop for a few minutes and I would like you to do something that may seem kind of out there, but I guarantee that it will make things go smoother for you and can add to your profits. And this can happen rather quickly.

Because you can have all of the tools and everything set in place for your business, but unless you get your inner game right, you will not recognize or you will blow one opportunity after another until you do.

OK, while this system is pretty simple, I am willing to bet you are not doing this on a daily basis right now are you?  Oh yea, I forgot to tell you that this is not going to cost you a dime.

What you need to do is to write down or type out the things that you did good today or did well today.  You are not allowed to say “nothing” either, nor anything negative.  Seriously, spend some time and write down the things that you did well.

Next thing I want you to do is write down what you are thankful for.  I don’t know about you, but I am thankful that I woke up breathing this morning.  A whole heck of a lot of people didn’t.

I am thankful that I live in the US and not in about a million other places around this big world.  I am thankful for the fact that I can make a living typing this on my bedroom floor and finishing it up at the kitchen table.  I mean how freakin cool is that. Seriously!

Just think, 30 years ago being able to do this was only a pipe dream in a few techies and Science Fiction writers minds.

You can come up with some doozies yourself.  Spend 10 minutes writing these things down.  Stop and do this now and then come back here.

If you are like me, you are going to want to keep reading but really, stop and do this and come back here.  Just to give you a little incentive. I am going to write the rest of this in a white font.  To read it you will have to highlight it with your mouse.

OK, well, it was worth a shot. I tried it and it was too hard to read   I would probably have highlighted it right away as well.   For those of you that did those two exercises I want you to spend a few minutes and take a look at all of the items you wrote or typed.

I don’t know about you, but this kind of puts a different perspective on things doesn’t it?

We have a tendency to let things that did not go well overwhelm the things that worked out just fine.  Now here is where it can get as woo woo as you like.

First off this exercise is going to give your subconscious mind something positive to chew on instead of negative.  And since that puppy is always thinking about something 24/7 anyway, you might as well take control of it. Most people never do and this can give you a huge edge.

Then there are many, many people out there that are convinced that once you learn how to be thankful for the things that you do have, the Universe will bless you with more.

And even though I did not put this on the the list as it were. After this, you need to include a list of what am I happy about today?  This one could even be the most powerful one of the bunch.

What a lot of people never realize is that Happiness is a choice, not a destination.  I dare you to chew on that one for a few minutes.

Are you going to choose to be Happy today and tomorrow and the next day?  If so, you more than likely will be putting more money in your pocket.  Not to mention you will be more likely to attract more cool people into your life that can help you. I mean who really wants to hang around a grumpy negative one?

As I mentioned before, try it. It really does work. Whatever you ascribe it to, I have seen this technique work numerous times without fail with some amazing results.

I will leave you with these two questions.

What do you have to lose by trying the technique for a week or better yet, 30 days?

What are going to do good for yourself today?

Cheers,

Andrew Anderson