So you think you are going to do well with your next Marketing Campaign?  This is good because if you don’t, it impacts the outcome of your campaign, believe it or not.  Read on and you will find out why.

Every once in awhile, a light bulb goes on for me (incandescent ones, I don‘t do fluorescents. Hey the Air Force banned them for a reason) when thoughts come together that have been brewing for some time.

I happened to be going through some of the piles of books that I have and came across “The Power of Positive Thinking In Business” by Scott W. Ventrella.

I had read and own a first run copy of Norman Vincent Peal’s classic, “The Power of Positive Thinking.” Good book indeed and runs along with “Think And Grow Rich” by Napoleon Hill. —–> READ MORE

Tags: Pygmalion, Pygmalion Effect

Claude Hopkins, one of the first Profit Consultants

If you want to improve your Profits, then here are 4 books and 1 report from Google that I am making available to your for Free. You should download and read them right away.  These are my gift to you at absolutely no charge. You do not have to pay anything, nor sign up for another list. And I am also going to show you one of the books that you can get for free for 14 days read it, use it to make money, and if you don’t like it, you don’t have to pay for it.  But if you do like it, you only pay for it after you have read it.  How is that for an Author that thinks his material is good? This guy is one of my favorites and you will soon see why. The other 3 books and Report is yours for free forever.

The technique of giving things away is called a reverse risk factor and it is very effective as you can imagine but, most people are afraid to use it.  Which is good because it makes it even more effective for those that do.

Why Am I Giving These To You?

The reason why I am giving them to you is because I know that no matter where you are in your Business, they can have a huge impact on your profitability. Plus, it makes me feel good that I can give something of really high value that most people have never heard of before that can dramatically improve their life for the better. It is a complete kick in the pants. Plus, it is good Karma.

If you are an old hat at the online game, or are just starting out, these can help you immensely.  They will even help you in your Brick and Mortar business as well. You don’t have to sign up for an email list or anything as I mentioned.   How is that for a change? Just click on them and save them and you can start reading them right away.  They are all in PDF format except for the last one.

If you are trying to sell anything and have to write copy, Scientific Advertising by Claude Hopkins is a must read. It will dispel the myth about long copy that I see ignorantly bandied about these days.  It  shows you why it is good and how personal stories focused on your niche can really help sales.  The things that he talks about in this book  still work today.   Most people don’t have a clue as to who he is or use his techniques.  Now you don’t have to be one of them. —–> READ MORE

Tags: Claude Hopkins, Google, PT Barnum, The 4 Hour Workweek

The Answer And A Video Explanation Of Your Most Valuable Asset

So, what do you think your most valuable asset in business is that you have?  If you are like the rest of the go getter’s out there, we have a tendency to think that if we work a little harder, a little longer, and put in more of ourselves we will solve the issue of of the moment.

Now you would think that if you just could put a little more time in, you could get it done.  Well guess what?  No matter how well you manage your time, it won’t matter.  Will you get more done for a while? Of course but you can’t run effectively day after day at full tilt for 16,17, 18 hours a day.

Your most valuable Asset In Business is your energy levels.  If you go after a problem after you are well rested and healthy and your head is in the right place, then you can solve many problems or issues that come up in a manner of minutes.  Yet you try and do the same high level task when you are tired and it could easily take you hours to come up with the same quality of solution.

In the book ” The Power Of Full Engagement” by Jim Loehr and Tony Schwartz they bring up some very good statistics and examples of why this is true.

—–> READ MORE

Tags: Energy, Valuable Assets

DO TESTIMONIALS REALLY WORK?

Long before the internet came along, people have been giving testimonials for products. TV sales have always played a huge part in the conspicuous consumer society in which we live and still do so today. With the onset of the Internet, we have been overwhelmed with the typical and quite annoying bottomless sales letter that is riddled with endorsements and testimonials to convince prospective buyers to purchase a product or service.

And with TV shopping channels like QVC and the Home Shopping Network, testimonials play an increasingly important role in selling. Or do they? The question is do they really work with everyone? The answer is NO, NO, NO!!!

In fact, only about half of the population cares about what others think about a product before they buy it. The other half simply couldn’t care less what other people say about what they are buying. Which type are you? And more important, which type are your customers? Just because you may like to hear what other people are saying about products before purchasing them doesn’t mean that all of your customers think the same way. Or you may not care about testimonials and yet some of your customers won’t buy your products without them. —–> READ MORE

Tags: Persoanlity Language, Testimonials

Add 50% Or More To Your Sales….. An interview with the author of the new book “Personality Language” Marilyne Woodsmall.

I did this interview when this book first came out and I see that there a few people have picked on just how valuable this really is and are starting to teach it.  But, why not get it from the Horse’s mouth so to speak instead.

Get comfortable and take a listen to an interview I did with the author of the new book Personality Language.  Listen in as we discuss how using Personality Language can dramatically boost your profits.

This is a totally new way to reach not only new customers, but get a lot more sales from your existing customers.

I hope to have more chats with her about this mind-blowing new way to communicate with your customers and increase your profits.

We talk about how Personality Language and you will find out why you want to layout all of your Blog posts, Sales Letters, and Information Products this way if you want to have the most success with them and become profitable.

Marilyne Woodsmall and Wyatt Woodsmall, who are Human Success Modelers  wrote  this as a primer to introduce this new way of thinking. —–> READ MORE

Tags: Eben Pagan, Joe Polish, Marilyne Woodsmall, Marketing, Personality Language, Tony Robbins, Wyatt Woodsmall

I found this in an old draft on the Blog today. Doing a bit of house cleaning as it were. Must have gotten  distracted by a shiny object.

This is from Bob Parson’s. The CEO and founder of GoDaddy.com, the most successful domain registrar in the World.  And the one that I use most of the time.  He puts out some great free information on how to run a successful business.

Some good stuff for sure.  There are 16 gems here.  What do you think?

1. Get and stay out of your comfort zone.

I believe that not much happens of any significance when we’re in our comfort zone.  I hear people say, “But I’m concerned about security.”  My response to that is simple: “Security is for cadavers.”

2. Never give up.

Almost nothing works the first time it’s attempted.  Just because what you’re doing does not seem to be working, doesn’t mean it won’t work.  It just means that it might not work the way you’re doing it.  If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.

3. When you’re ready to quit, you’re closer than you think. —–> READ MORE

Tags: Bob Parsons, GoDaddy.com, Rules To Live By

Hi there!

I hope you are having a fantastic day.  I want to tell you a few things about yourself that I bet not everyone knows.  First off, because you are here reading this, you are pretty darn smart.  You are smart enough to figure out how to log onto the Internet, click on a link or type in the address of www.21to21.com and end up here.  This puts you ahead of Billions of people on this great big World.  Think about it, you are way ahead in the line of humanity.

That alone makes you a Rock Star!

You are different too.  I know this because you are curious enough to be reading this blog.  Do you know how many people just veg out in front of the TV and never try and do anything to better themselves?  Far too many, but that is just how it is unfortunately.  Good for you, kind of sucks for them. —–> READ MORE

Tags: Andrew Anderson, Mind Feed, Napleon Hill, Quotes, Ralph Waldo Emerson, T.Harv Eker

If you have not read the 4 Hour Workweek by Tim Ferriss, you should.   Really every business owner should, as well as anyone who wants more time in their life.  It is that good.

The reason why I am posting this is I have had some interesting conversations recently about it.  The book actually helped launch my current business model that I used in my businesses several years ago. Which is saying quite a bit about a book.

Because of the book, I started www.YakWrite.com which is my Virtual Assistant and Transcription Service and in turn, through the Butterfly Effect,  got me to where I am today.  In a way, 21to21.com would probably not be here without the book either.  Kind of cool, now that I think about it.

Well, after the original 4 Hour Workweek book came out, I decided to write about my trials and tribulations of setting up my Muse and I wrote my own book.  A Muse is basically an automated business that virtually runs itself.

This brings me to the fact that I have been working on a rewrite of my book and am going to make it available next week.  It is all about the hard won and funny lessons  of actually implementing a 4 Hour Workweek.  It also contains the Blueprint of resources and shortcuts to creating a Muse.

The Internet is changing very, very fast these days and things that worked last month will not work this month.  Because of this  I am going to make my book virtual, so I can constantly update it.  Plus, I can put videos, tutorials and links to the resources you need to get your Muse up and running. —–> READ MORE

Tags: Quit Your Job On Monday, The 4 Hour Workweek, Time Ferriss

What did you do good today? What are you thankful for?

What did you do good today? What are you thankful for?

Click Here to download an MP3 of this post.

Have you ever gone through the day where you feel like you are running behind the 8 Ball and it feels as if someone is pushing you in the back making you about trip and to top it off, you are busy as all get out yet, at the end of the day it seems like nothing got done or at least got done as well as it should have?

Well, would you like to find a cure for those days?  If so, I am going to share one with you right now.  While I have picked up basically this same cure or technique if you will from several people including Napoleon Hill and others, what reminded me of this more recently is listening to a guy named Dan Kuschel.

While you may not have heard of him before, these questions are what drives his whole $60 Million dollar business on helping clients answer virtually these same 3 questions that I am about to share with you. —–> READ MORE

Tags: Inner Game, Postive Mind Feed, Profit Formula

Prior Proper Planning Prevents Piss Poor Performance

I am bumping this post up because I am reminded of the value and transcendental truth of this yet again.

The first time I heard that adage from two young guys named Hollis and Carter, it was like someone slapped me upside the head and it was game changer for me.

(As some of you may know, I have been involved in what has become a rather large software project that as they often do, is taking a bit longer to put together than we had hoped, yet is still on track for doing what we had planned it to do.

What we planned for it to do is basically make everything that I had cussed various Web designers, Programmers and pieces software out for and make it easy to do for an amateur.  That is make it easy to put together Websites, Blogs, Sales and Squeeze pages, and Shopping Carts for someone with no technical skills whatsoever.

Basically we wanted to give someone who’s sole technical skill was to check their email, the ability to create what normally only professional Website developers and Programmers could do at a huge cost, and on top of that, be able to do it in a few hours, not in a few days or weeks that it would take a Pro to do.

Guess what? We freakin pulled it off and I think it is going to be a game changer as far as how Websites, Blogs, Landing Pages, and profitable online businesses are put together.

My point about bringing this up is that this never could have happened had we not planned to do this at the outset.  Regardless of how many people said it could never be done, if we had not properly planned it out, it would not have been brought into being and we would have ended up with just another piss poor piece of software.)

The impact was so great because in the Organization People Pattern(tm) of my Personality Language(tm) profile, I am a Free Spirit and I never used to like to really plan anything because it bugged the heck out of me. I know the reason why and it was mostly because I was rebelling against the rigid Structurists that were around me.

By the way, if you have not read the book Personality Language yet, I highly suggest it. It is kind of mind blowing as to what it will tell you about what makes you and others tick.  I learned more in that book about basic human behavior than any other book that I have read. —–> READ MORE

Tags: 7 Ps, Performance, Planning, Prior Proper Planning Prevents Piss Poor Performance