Colors That Sell or the alternative title – Colors That Sell Shit… i.e. that make you a profit, put money in your pocket, allow you to live your dreams. Now this started off tongue in cheek, but it is serious too.

If you are watching the video, please disregard all of the Ums and Aas in there. I just listened to it and jeeze.. who is that guy talking. But, here again it goes back to my my 80% rule, 80% and out there will beat going for 100% and never getting done every single time. —–> READ MORE

Tags: Colors that sell

Claude Hopkins, one of the first Profit Consultants

If you want to improve your Profits, then here are 4 books and 1 report from Google that I am making available to your for Free. You should download and read them right away.  These are my gift to you at absolutely no charge. You do not have to pay anything, nor sign up for another list. And I am also going to show you one of the books that you can get for free for 14 days read it, use it to make money, and if you don’t like it, you don’t have to pay for it.  But if you do like it, you only pay for it after you have read it.  How is that for an Author that thinks his material is good? This guy is one of my favorites and you will soon see why. The other 3 books and Report is yours for free forever.

The technique of giving things away is called a reverse risk factor and it is very effective as you can imagine but, most people are afraid to use it.  Which is good because it makes it even more effective for those that do.

Why Am I Giving These To You?

The reason why I am giving them to you is because I know that no matter where you are in your Business, they can have a huge impact on your profitability. Plus, it makes me feel good that I can give something of really high value that most people have never heard of before that can dramatically improve their life for the better. It is a complete kick in the pants. Plus, it is good Karma.

If you are an old hat at the online game, or are just starting out, these can help you immensely.  They will even help you in your Brick and Mortar business as well. You don’t have to sign up for an email list or anything as I mentioned.   How is that for a change? Just click on them and save them and you can start reading them right away.  They are all in PDF format except for the last one.

If you are trying to sell anything and have to write copy, Scientific Advertising by Claude Hopkins is a must read. It will dispel the myth about long copy that I see ignorantly bandied about these days.  It  shows you why it is good and how personal stories focused on your niche can really help sales.  The things that he talks about in this book  still work today.   Most people don’t have a clue as to who he is or use his techniques.  Now you don’t have to be one of them. —–> READ MORE

Tags: Claude Hopkins, Google, PT Barnum, The 4 Hour Workweek

OK, dang 420 character wall limits on Facebook. Seriously. I am all about chunking down but 420 characters? Can you tell that I am not an in the box kind of guy? Just another reminder that you need to have a Blog if you have a Business or want to make money. Or to explain anything in detail which brings me to one of my points.

Anyway, I was reading a Post over at a Women’s Entrepreneur site last night by an “Expert” Marketer/Web Designer. And no, I am not going to link to a bad article or their website. Whoops, kind of gave it away a bit huh?

Now I am sure she, the Authoress, is a nice lady and all but… Oh heck, I don’t actually know that, she could be a Harpy, but let’s give her the benefit of the doubt anyway and say she is a really super duper nice lady and she probably is. Regardless of her demeanor however, I have to point out that she is just plain wrong about some things in her article. —–> READ MORE

Tags: Facebook, Flash, Long Copy

Work With Your Competition And Make More Money?

While this may sound crazy, this is one of those counter-intuitive techniques that I see very few businesses using that is one of my top 5 Profit Secrets.

First off, most people don’t even consider it.  Their competition is their competition.

But for those that do, there may not be easier profits to be had.

For one, it is truly free.  It usually just involves a phone call or an email to get the ball rolling.

Secondly, in many cases, your competition is not really your competition anyway.  If you are in a decent sized niche, if you pick the right company, you both end up coming out so far ahead of the game it is not even funny.

I find this in the Consulting end of things especially but, it is true no matter what you are selling.  You both have a customer base and you may even be selling the same products, but at any given moment, that customer base may not want to buy what you are selling, so why not offer them your competitions products or services and make money from them? —–> READ MORE

Tags: Working With Competition

Is a Chameleon In Your Future?

There are a lot of choices today in the world of Websites and Blogs for your business.   The tough part is choosing the right one for your business that will make you money and not cost you an arm and a leg.

Having worked the nearly every platform out there today, the choice has gotten easier than ever before and there has been a clear winner for quite sometime now and the general business world is finally finding out about it and the winner is……

WordPress by half a lap!

With the latest release of WordPress 3.0, WordPress has extended it’s lead far ahead of the other platforms out there.  Even with the heavy duty expert system like Vignette that would cost around $250,000 to build a full blown site, you can now duplicate the same functions for 1/2 to 1/5 the price and have a much easier user interface and do it in 1/3rd the time. —–> READ MORE

Tags: Durpal, Joomla, Posterous, Tyepad, Vignette, WordPress

Do you want more sales no matter what you are selling? Be different. Seriously as more and more competition is out there, the one thing that stands out is being different.

But be different in a good way, Be smart about it, but sometimes even being just a little different can mean a lot of money ending up on your bottom line.

Here is an Noodle Jolt. An easy way to come up with ideas is to look at your competition and see how White Bread boring they are? Don’t be like that, get out of the box, get out of the rut.  Do anything different than what they are doing.

You will be glad you did.

Cheers,
Andrew Anderson

Believe it or not, you really can get a complete eCommerce website done for under $2.500 these days.  And no we are not talking about those out of the box template monstrosities that you only pay $5 per month for or are from a template that 10,000 other business have that look exactly the same.

I am talking about having a full blown custom design that does not look like it comes from the 80′s.  I am not talking about a Website that is not centered in your browser.  That is the surest sign I know of these days to quickly ascertain if a company has their act together on the web.  If it is left justified and not centered on your screen, be careful about doing business with them.    Just saying… 

Today, you really need to have the following.

1. A Centered Website that lets people know how your product or service can help solve their problem or pain, or make their liver easier or more enjoyable.
2. You need to have an integrated design to the site which include a look and feel that is consistent throughout the site.
3. You must have a Blog, even if you don’t want to write in it, have someone else do it.
4. You must have RSS feeds and social media integration.  While I have not heard too much about this from the so called Gurus, your RSS feed can be your most important traffic source.  The same goes for your Social Media.
5. If you have products or services to sell, ( I mean why else would you be in business) then you need a way for your customers to purchase them. You need buttons and a shopping cart.   Here are some examples of some pretty cool buttons. Note the buy now button and the sign up for twitter button.

• Click Here Or On Image To See The Button In Action

Most companies can get a great looking Website, Blog, online Social Media Framework, and Shopping Cart/Way to collect money, Video Integration, and all done for your including graphics for $2,477. Where? Right here with www.21to21.com and www.MadFunMarketing.com.

So what are you waiting for? It does not matter if you are a just starting out, or need a serious rehaul of your Website. You don’t need to spend more in 85% of the cases.

In 99.99% of all of the sites that we have looked at, most can be done for under $10,000 using our new tools. 94% can be done for under $5,000 and of those, 88% can be done for under $2,500.

And putting money in your Web Presence is by far the best money you can spend for Marketing/Sales and in practically any other category you can think of for sure. Simply because in case you have not noticed, people go to your Website First!

Plus, you can keep it up-to-date and humming for less than $200 with hosting and fresh content for your blog. You don’t even have to write it yourself!

Why are we doing it so inexpensively?

Well, because we are tired of seeing crappy looking Websites for one. Secondly, we are tired of coming in after the fact when a client has spent $5,000 to $50,00 and still has a site the will not make them money and then having to convince them that it can be done form $2,400 or in the larger ones, for only $10,000 and that it can bring in 5 x the business they are bringing in now. It is painful to watch. And frankly, just silly and totally unnecessary.

If you would like to take advantage of this offer, and get access to our new tools, plus a whole lot of other bonuses such as marketing and SEO assistance then just click on the Button below to get started.

Oh, and you will be able to easily maintain, change, and update your site as well. Complete training on how to do this is provided as well.

Tags: Websites that make money

DO TESTIMONIALS REALLY WORK? PART II:

By Marilyne Woodsmall

WHEN TO USE THEM AND WHEN NOT…

In our prior discussion, I talked about the Evaluation People Pattern™. This critical Evaluation People Pattern™ determines how an individual makes a judgment. In the context of sales, this pattern reveals how an individual makes a judgment to buy a product or service.

If you remember, there are two types of people when it comes to the Evaluation People Pattern™: Internal People and External People. —–> READ MORE

Tags: Personality Language, Testimonials

DO TESTIMONIALS REALLY WORK?

Long before the internet came along, people have been giving testimonials for products. TV sales have always played a huge part in the conspicuous consumer society in which we live and still do so today. With the onset of the Internet, we have been overwhelmed with the typical and quite annoying bottomless sales letter that is riddled with endorsements and testimonials to convince prospective buyers to purchase a product or service.

And with TV shopping channels like QVC and the Home Shopping Network, testimonials play an increasingly important role in selling. Or do they? The question is do they really work with everyone? The answer is NO, NO, NO!!!

In fact, only about half of the population cares about what others think about a product before they buy it. The other half simply couldn’t care less what other people say about what they are buying. Which type are you? And more important, which type are your customers? Just because you may like to hear what other people are saying about products before purchasing them doesn’t mean that all of your customers think the same way. Or you may not care about testimonials and yet some of your customers won’t buy your products without them. —–> READ MORE

Tags: Persoanlity Language, Testimonials

Add 50% Or More To Your Sales….. An interview with the author of the new book “Personality Language” Marilyne Woodsmall.

I did this interview when this book first came out and I see that there a few people have picked on just how valuable this really is and are starting to teach it.  But, why not get it from the Horse’s mouth so to speak instead.

Get comfortable and take a listen to an interview I did with the author of the new book Personality Language.  Listen in as we discuss how using Personality Language can dramatically boost your profits.

This is a totally new way to reach not only new customers, but get a lot more sales from your existing customers.

I hope to have more chats with her about this mind-blowing new way to communicate with your customers and increase your profits.

We talk about how Personality Language and you will find out why you want to layout all of your Blog posts, Sales Letters, and Information Products this way if you want to have the most success with them and become profitable.

Marilyne Woodsmall and Wyatt Woodsmall, who are Human Success Modelers  wrote  this as a primer to introduce this new way of thinking. —–> READ MORE

Tags: Eben Pagan, Joe Polish, Marilyne Woodsmall, Marketing, Personality Language, Tony Robbins, Wyatt Woodsmall