The FTC or Federal Trade Commission has issued new rules for Bloggers, i.e. that means you!
Now depending on your view point, some would say this is good in that it will protect naive or stupid gullible consumers depending on your point of view, while others would say this is just yet another intrusion into your privacy and saying that you are too stupid to chew gum and surf the Internet at the same time.
Basically what they are doing is saying that they are going to start monitoring Bloggers to see if they are getting any type remunerations or spiffs from anything that you may endorse on your site. Now they mention as an example of Entertainers getting freebies for endorsing things but it also covers virtually everyone.
Here is how Grandma could get busted as it is worded now. —–> READ MORE
Colors That Sell Shit… i.e. that make you a profit, put money in your pocket, allow you to live your dreams. Now this started off tongue in cheek, but it is serious too.
If you are watching the video, please disregard all of the Ums and Aas in there. I just listened to it and jeeze.. who is that guy talking. But, here again it goes back to my my 80% rule, 80% and out there will beat going for 100% and never getting done every single time.
OK, well I started this off a bit tongue and cheek and then once I thought about it, it got more serious. One of my partners in a back and forth email to one of my other partners said and I quote “We need to find the best colors for selling shit“. But as Frank Kern says, the goal of everyone should get people to ” Buy Your Shit Man” and when it comes right down to it, Ryan and Frank are right in spades.
Also, this is a little exercize in SEO that I will tell you about later….
Red brings arousal and excitement to most men, hence, read lipstick and nails. So, if you are selling lingerie to males or even women for that matter, red could be a good place to start. It also attract attention immediately.
Red lips as a physiological response due to dilated blood vessels from arousal in women is often sited as one of the many reasons why this happens. While this works for most guys and gals that swing that way, there is also perhaps the sub-conscious competition for mates that it brings about in other women as well.
That and that somewhere back in our reptilian brain (now this is entirely me theorizing here) , it either means pain or pleasure in that there might be blood which means food or danger in that something caused the blood. Either way, it shouts “Pay Attention” Dude or Dudette, something is going on here.
So, are there colors that actually can help sell your shit? Absolutely there are and they change over the years and sometimes they even change over a period of months.
Colors affect us almost immediately too on a subconscious level. For instance when you ask some what they think of when they see green, they often say that Money automatically come to mind. But now the Feds are adding purple and other colors… come on guys… no funny money please… Green is good.
Right now, I have heard that Orange buttons on order pages seem to work the best for some reason. I guess they are ok if they do indeed work.
And for those people that make over $100,000 per year, their favorite colors are Forest Green, Light Gray, and IBM Blue.
So your color scheme you use on your website and your products do matter.
I think that if you are trying to sell something to men, that you more than likely want to stay away from pink for instance. But pink has also been shown to reduce violence in prisons.
And I am sure you have your own version of hideous colors and those that you like as well. but you have to remember that while may like them, your customers may not.
But at the end of the day, you do need to have a good color scheme and while you won’t be able to please everyone, there will be one that will sell more of your shit to your customers than others. The trick is in actually figuring out which one that is….
A good design and the right colors really can help you sell your shit. And while you may have not put that much thought into it, colors really do matter.
For everyone else, I will give you some more scientific information on this subject soon. There are colors you should be using for certain clientele.
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"As someone looking to find out exactly the best way to go about writing and distributing my own eBook, I found Andrew's help simply invaluable.
There are countless threads on copywriting/sales/marketing forums on publishing eBooks, and it's hard to sort through pages of speculation - I was lucky enough to come across Andrew's advice.
This is someone who actually understands the whole process and best of all, is enthusiastic about helping others do the same.
I actually had a chance to have a phone conversation with Andrew, and I feel like I finally have a clear direction with my work. Time to buckle down and truly get started."
Nick
Andrew,
In talking with you, you helped me think clearly about how to develop a profitable ebook. You also helped me understand how to market an ebook while also satisfying customers.
The idea to give free updates of your book to past buyers is brilliant, and leads to happy customers who then trust you.
I think one of the most important things you told me was that the best marketing for my ebook will come from my own content, such as a blog. A blog should demonstrate to my audience that I can help solve their problems. That way, they will be more open to paying for my solutions later on.
Another big way you helped was by telling me to set a timeline for the book, and to just get it out there.
Best, Justin
The FTC or Federal Trade Commission has issued new rules for Bloggers, i.e. that means you!
