So, the nice folks over at the Fox Business Website were kind enough to feature one of the companies that I helped start today and that is a great way to start off 2012.

The great thing that is now allows us to say is this.

“As Featured On Fox Business News”

This brings a lot of social proof to our site and gives people confidence in at least talking with us about doing their Website.

The lesson here is that PR / Marketing and getting the word out is a lot like bathing, they all work best when you do it on a regular basis and other than investing time, there is not a lot of cost to it, but the payoffs can be huge.

With the Web, there are so many opportunities out there it is not even funny. Figure out the places you go for news and contact them and find out what their criteria is for having them do a story and then follow through and give them exactly what they want!

Oh and by the way, if you need a Website, check out ConvertToWordPress.org .

Good luck out there and I will spend a lot more time on how you can get a ton of publicity for pennies on the dollar.

Cheers,
Easy Anderson

Google has updated it latest search engine called Panda and some people have more than a few things to worry about and others are happy as clams.

What does all of this mean to most of us as business owners?  Well, it means we have to one more thing we have to keep tabs on, but it also further reinforces what I have been saying for years to all of my SEO clients and to my business partners.

What is the best SEO strategy?

Give Google and people what they want, which is good relevant content.  Duhhhhhhhhhhhhhh…

You don’t try and trick Google and you don’t try and “Trick” people to come to your website.

If you consistently deliver up good quality content about the subject at hand you win, period.

Are there best practice rules and techniques on how to do this that 99.8 % of most busiensses don’t know about and perhaps 99.999% of the new breed of fly by night SEO consultants don’t know about? ABSOLUTELY!

And you know what? It will probably stay that way simply because this information is so valuable.  Being listed on the first page of  Google for your search term is not worth just a little bit more business, but 10x to 100x more than not being listed in some cases.

But, here again, if you do the common sense things to get listed in the first place,  then you are ahead of the vast majority of business owners and consultants out there.

I will post some of the basics that you can start doing right away and here is the first one.

Blog, blog, blog, blog.  It is perhaps not only the easiest way for Google to show you some love, but also the most direct way for your customers to show you love as well.  They may find you through a business card or word of mouth and in your blog if you show that they you know what you are talking about, then you are far ahead of your competition.  I am talking about blogging at least once a week here.

More on this later.  But, the bottom line is give the Panda whatever it wants and it will be nice to you. If not, it has a vicious bite.

Cheers,

Andrew “Easy” Anderson

I am tired of the posers out there and it is beginning to piss me off quite frankly.

If you are a local business in virtually any town in the US. I mean a Plumber, Dentist, Plastic Surgeon, Baker, Hairdresser or pretty much any other business that could benefit from being on the first page of Google and other search engines in your town than you need to read this.

Have you spent thousand on Radio, TV, Newspapers or even on Google Ad Words with less than stellar results?

Well, being on the first page of Google in your town can blow away the results of all of those as well as using some of the other online marketing techniques that I will implement for you. Whatever results you have gotten online in the past, I am going to show you how to double them. I guarantee it.

If you would like to have new clients for your business on a steady basis and dominate your competition then this is for you.

I am going to be taking a very select and limited group of clients.  I am only going to be accepting one client per niche per city.

Last but not least, I going to give you  a money back guarantee that this will drastically improve your any results you have gotten from online marketing.

Ask yourself how this could impact your business.  Think about what having new clients coming on a regular basis will do for you business, your piece of mind, your bottom line.

What could being on the first page of Google or Bing or both do to your bottom line?

Like I said, one business per niche per city. First come first served.

Call, 307-459-1092 between 9:00 AM and 5:00 PM EST.  Please leave a message if we don’t answer. We have been getting rather busy as of late. And this is all white hat. If you do the right things in this business you can and will be rewarded.

Once I hit my number of clients, then this offer will be over.  Talk to you soon.

Cheers,
Andrew Anderson

Cheers,
Andrew Anderson
Profit Consultant

Gene Simmons Of Kiss

Ok, if you have only watched Gene Simmons of KISS on the Apprentice or Family Jewels listen to this interview. It is a treat. This is shows why Gene is the smartest guy in entertainment.

Did you know that Kiss  has more license agreements than the Beatles?  It have more than any other band in history as a matter of fact.

He is interview by Steven Baldwin of all people.  Fun interview though.

I believe without a shadow of a doubt that he is one of the smartest marketers alive today.

Enjoy!

Andrew Anderson

OK, as a regular reader, you know what I have said about this Website.

It is the Red Headed step child that gets lavish but sporadic attention. But mostly it is neglected.  Not for long, but for the past few years, it has been.  While I do SEO consulting, a lot of the elements here on this site Suck for SEO. But other elements of the sight are some of the best in the world and Google proves it. NO, I am not going to tell you which parts are which.  I need to keep the competition on it’s toes. And frankly, most of them are clueless.

It is still my contention that if you really know your shit about SEO, you will not just be schlepping yourself out as an SEO consultant. You will be able to make a lot of money setting up our own sites and services and using your SEO and Marketing chops (those two hardly ever go together) and you will make far more money doing that, that you can being an SEO prostitute.

The main reason I do it is to help keep my SEO/Marketing chops honed by working in different niches so that I can apply what I learned to my own niche.

You also may know that for about a week, I showed you how I dominated not only Google and Yahoo, but Bing as well.  You also know that I only kept that info up for exactly 7 days before I took it down.  Again, it was worth too much money.

So, in the meantime, this site brings me in a plethora of high caliber clients.  I do not want nor do I need a million people knocking at my door. Just 3 to 5 a year these days is plenty. I probably turn down 50 times that amount. Just because I am a picky bastard and only want to work on Fun projects that have a huge upside potential in niche markets I like.

This site does seem to attract those type of clients.  Now the big question is does your site attract the type of clients you need and want?

Good SEO Is Not Necessary!

Here is the honest truth.  Good SEO is great, but it is not necessary. You can never show up on Google and still have a GREAT business and be highly profitable.  Really you can. There are so many ways to reach clients it is not even funny.  SEO is only good if it makes you money.

That is where most SEO consultants fall right on their ass.  They do not see, nor do they understand the value of everything else.  Which is what bites them and their clients in the butt every single time.    I love it actually.  You should too.

Good Marketing Is Necessary!

Give me a guy that knows how to do direct marketing any day of the week and I can teach him SEO. But you can’t teach most SEO guys marketing plain and simple.

Which brings me back to my main point. If you take advantage of all of the Guerrilla Marketing available, you could never need worry about SEO.  It will take care of itself if you have a good platform for you Website.  Again, I only recommend WordPress because everything else is so inferior it is not even funny for 99% of the business out there.

And, there are some new items in the WordPress arena that are going to put your SEO on auto-pilot for the most part that I will tell you about shortly.

So, to wrap things up here…  Marketing trumps SEO every day of the week.  That is not to say there are not things you can do to help you along in that arena, but Marketing expenditures can be done by themselves, but SEO should never be done without integrating it with Marketing.  If you do, your results will more than likely be far less than you hoped for and far less than you should accept.

Cheers,
Andrew Anderson
Profit Consultant

Could not say it better myself.

Cheers,
Andrew Anderson

Sorry about the stupid commercial.

Let me know what you think.

Cheers,
Andrew

Why you must be mobile ready!

Just check the first 15 minutes of this video and you will see why you need to be mobile ready.  The rest about Flash is not relevant. Flash is dead and don’t use it.  It will not work on iPhones, or iPads.  Do not fight Apple. 

Get mobile ready. You and your business need it. There are a lot of opportunities here. If you don’t take this seriously you are going to get your butt handed to you on a silver platter by your competition that does get “it”. And we don’t want that now do we?

Cheers,
Andrew “Easy” Anderson

It also is a GREAT example of how to use a simple video to explain a complex subject. The quesiton is, how can you use a video like this to explain what you are doing?

Cheers,
Andrew “Easy” Anderson

I have never seen any business that implements these not increase their bottom line.

Are you following all 5 of them?

Cheers,
Andrew “Easy” Anderson

I love America as there has never been a nation in all of history who has given so much opportunity to so many and done more for more people. It is truly the last bastion of nations where people truly are free.

If you care about America Exceptionalism, America’s Future, or even your family. This 1 minute video has a powerful message for you. Plus, this is a very powerful oblique way to get a point across in your advertising.

This ad garnered the highest positive response of any add ever tested with Democrats, Republicans, and Independents alike.

Love to know what you think about the message and how you can use ads like this in your business to get your message across. Look at the imagery and how they convey their message so effectively.

Cheers,
Easy Anderson

Gold, Silver, Oil, and Apple Computers

Let’s us start with Apple. I was talking to people about purchasing Apple Call options in the 100′s a couple of years out and predicting that you would make over 50%. Well, how about making 800%+?

The same with Gold, Silver, and Oil. The same things that were driving them then, are driving all of them now, except things are in high gear.

Anyone that is an adult and says that deficit spending and the Feds printing money that has no backing as fast as they can is a good thing is an idiot period.

That is why Gold has reached new highs on a daily basis and the same with Silver, and why Apple has been on a tear from the $90s up nearly $290.

The kicker is, I do not see anything that is going to stop it unless the Republicans end up with a landslide and stop the craziness that is causing this.  They don’t have to pass anything, more so just stopping things.  Stopping the largest tax increase in History for small businesses would be a nice start.

Oil could go well back above $140. What that means is $5 gas again. All because of Politicians. Cool, Huh? OK, not really but that is the way the cookie is crumbling at the moment.

As I have said before, where there is Chaos, there is opportunity, but this is like playing in a house that is on fire. Still, you can snag the valuables if you are suited up for it.

How? Well, sell your product overseas in US dollars because the bottom is falling out of it. What does this mean? It means that because the Feds are printing money 24/7, the dollar is losing value on a daily basis. Which in a sense is stealing money from everyone in a very sneaky way. Your house, your car, your bank account is becoming worth less every day.

What this means is that for currencies that are not fiat or based on nothing, those people in countries or people smart enough to trad out of the dollar and hold other currencies can buy US products for pennies on the dollar.

That is about the only bright spot going on at the moment. So, I will be talking about how to sell your products outside the US and profit from the inflation in the US dollar that is happening right now and will continue to ramp up. Most of the people out there do not have a clue as to how to capitalize on this or, even realize what is going on at all.  I will do my best to show you how.  There will be ways to make lemonade out the lemon storm that has already started.

This might make the 70′s and early 80′s look like a picnic. Get ready for a ride and get ready to make some serious money if you are prepared for it.

Cheers,
Andrew “Easy” Anderson

Entrepreneurial Leverage – The X Factor That Allows The Individual To Beat Big Companies Every Time

Here is how and why the man or woman in their Garage, Basement, or Bedroom that is hoping to start a business and beat the big companies out there that have hundreds of employees and millions of dollars at their disposal can do it.

I have written about this before over the years but I think that I have honed it down so that everyone with two neurons firing (that could be me on a good day) can understand it. Here is the secret to how you as an Entrepreneur can beat the big guys.

First I want to layout some ground work that I have done before but, I want to put this all inside one nut shell.

The thing that we have to start off with is Moore’s Law which is Gordon Moore of Hewlett Packard fame that says basically this….

The capability and speed of computer chips will double every 18 months and the price will be cut in half.

This has remained true since 1965 if you can believe it or not.

What does this mean to our conversation about the Entrepreneur being able to take on big companies?

Well, first off while many people know this, very few realize how fundamentally this has changed business.

Washington And Most Companies Don’t Get It And How Moore’s Law Has Drastically And Fundamentally Changed The Economy Forever

First and foremost most medium and large businesses do not realize how this has changed things and most assuredly the Government has not realized it either.

Over 70% of all people are employed by small businesses currently and nearly 90% of all new jobs are now being created by them, in spite of the Government’s best attempt to not only not help Small Businesses, but, make running and starting one even more and more difficult if not practically impossible.

In the recent stimulus package for instance while there were hundreds of billions given to large businesses, did you know that there was more money given to the National Endowment For The Arts than to Small Businesses? That is how out of touch Washing DC and even most Politicians in most States have become. When it comes to this basic tenant of the Economy and how much things have changes since the 70′s, Politicians truly are worse than clueless and what they did has hurt the ability of Small Businesses to borrow money and survive and thrive which is one of the main reasons I believe the Goobers in DC were surprised at the climbing unemployment rates.

So let me explain why the folks in DC and a lot of others don’t understand what is going on. Because of Moore’s Law, and what it has done to computers, you as an individual can sit in your underwear in your Bedroom or on the beach for the matter and do the work of 15 to 17 people say five to seven years ago. Or even only 24 months ago as I will show you.

And actually I put the multiplier at 17 people about every 2 years now. I will show you why in a later post and I am calling is “Anderson’s Entrepreneurial Law”.  So what this means is that when it comes to being able to produce a professional looking products online, put up sales pages, ordering, even accounting and customer service, even only 5 years ago, what you can do by yourself now, would have taken 15 to 20 people to do.

Plus, prices have dropped dramatically.  A url or domain name used to cost $100 ten years ago, now you can get them at places like GoDaddy.com (see link to the right) for under $10.

The same thing for hosting, and websites, and a host of other tools you need to go online.

Now lets also bring in another fact that I think is just as critical and that is speed of implementation. I have also written extensively on the past about this as well.

Here is how Ms. and Mr Entrepreneur can run circles around the big boys. If you have ever worked in even a relatively good sized company, there is a whole chain of command that you have to run through to get anything new done. There the whole inevitably internal political chain of command that an idea has to run the gauntlet of and then there is the real one that the idea has to survive as well.

First worker Bee A has a great idea for a widget to solve a problem she sees people having on the Web.  She knows she can probably fix it by doing x, y, and z and it would take her at most 2 weeks to get the solution done.

But….

Here are just a couple of scenarios. She presents it to her immediate supervisor and depending on if the supervisor has any brains or is in a good mood or not, she might say , “that is stupid” or “that is kind of good” or “that is great but we should do it like this”. Now the brilliant million dollar idea might get shot down at the start because the supervisor is ignorant, does not feel like starting anything new, is jealous she did not think of it, or knows that her supervisor does not like ideas.

But regardless, there are at least a dozens of hurdles that the idea must overcome, and even if it does not get shot down, it may become so changes by the time it gets approved because everyone wants to put in their two cents worth that the solution may not work.

Couple that with a time frame that could realistically be months or years for the idea to actually get out there, the opportunity is more than likely gone.

Now take the same million dollar idea with our intrepid Ms. Entrepreneur. She see the problem, comes up with the solution, creates the fix herself or outsources it and two weeks later she introduces it to the market place and it is a hit and the million dollar idea pays her a million dollars.

This scenario is repeated thousands and thousands of times each and every day. She who gets to the market place first more often than not wins the game before other even realize there was one going on.

An Entrepreneur’s Distinct Advantage

The key for the Entrepreneur is to successfully use the leverage that Moore’s law provides and the speed of implementation that is simply not available to medium to large companies..

Now this is easier said than done, but in the next few weeks, I am going to lay out the exact tools provided to us by Moore’s law that you can use compete and beat the big boys at their own game.

As you may know I get to Beta Test quite a few things before they get out to the public and there are some tools that are coming out soon that are going to totally level the playing field and be game changers for most of what is going on with the web and marketing.

And I have not heard a peep about what I am going to share with you anywhere else. Really mind blowing cool stuff.

In the meantime, remember, you have a big advantage!

Cheers,

Andrew “Easy” Anderson