Sales And Marketing

Qauntitative Easing Why It Is Really Bad, And Using Videos Right

Here is a great video on Quantitative Easing. This is what had so many countries truly ticked off and upset with the the President and the Fed during his most recent whirl wind trip around the World.

It also is a GREAT example of how to use a simple video to explain a complex subject. The quesiton is, how can you use a video like this to explain what you are doing?

Cheers,
Andrew “Easy” Anderson

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5 Customer Mindsets You Need To Make More Profits

Customer Building The Profit Consultant From www.21to21.com These are the 5 basic Customer Building Mindsets that you can use in your business to build up your customer base and your profits.

I have never seen any business that implements these not increase their bottom line.

Are you following all 5 of them?

Cheers,
Andrew “Easy” Anderson

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America Is Great, But This Is A Danger For Us

What A Great Piece Of Advertising!

I love America as there has never been a nation in all of history who has given so much opportunity to so many and done more for more people. It is truly the last bastion of nations where people truly are free.

If you care about America Exceptionalism, America’s Future, or even your family. This 1 minute video has a powerful message for you. Plus, this is a very powerful oblique way to get a point across in your advertising.

This ad garnered the highest positive response of any add ever tested with Democrats, Republicans, and Independents alike.

Love to know what you think about the message and how you can use ads like this in your business to get your message across. Look at the imagery and how they convey their message so effectively.

Cheers,
Easy Anderson

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Apple, Gold, Silver, Oil,The Falling Dollar, And How To Profit From Them

appleI used to have a blog that discussed investments. I took the site down about 18 months ago because I had too many things going on, but I want to bring the four things that I was very high on investment wise at the time.

Gold, Silver, Oil, and Apple Computers

Let’s us start with Apple. I was talking to people about purchasing Apple Call options in the 100′s a couple of years out and predicting that you would make over 50%. Well, how about making 800%+?

The same with Gold, Silver, and Oil. The same things that were driving them then, are driving all of them now, except things are in high gear.

Anyone that is an adult and says that deficit spending and the Feds printing money that has no backing as fast as they can is a good thing is an idiot period.

That is why Gold has reached new highs on a daily basis and the same with Silver, and why Apple has been on a tear from the $90s up nearly $290. —–> READ MORE

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Entrepreneurial Leverage – The X Factor That Allows The Individual To Beat Big Companies Every Time

Entrepreneurial Leverage – The X Factor That Allows The Individual To Beat Big Companies Every Time

tartaglia_lever

Here is how and why the man or woman in their Garage, Basement, or Bedroom that is hoping to start a business and beat the big companies out there that have hundreds of employees and millions of dollars at their disposal can do it.

I have written about this before over the years but I think that I have honed it down so that everyone with two neurons firing (that could be me on a good day) can understand it. Here is the secret to how you as an Entrepreneur can beat the big guys.

First I want to layout some ground work that I have done before but, I want to put this all inside one nut shell.

The thing that we have to start off with is Moore’s Law which is Gordon Moore of Hewlett Packard fame that says basically this….

The capability and speed of computer chips will double every 18 months and the price will be cut in half.

This has remained true since 1965 if you can believe it or not. —–> READ MORE

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WHEN IS “ENOUGH” ENOUGH OR NOT ENOUGH IN SALES? Part II

THE CHUNK SIZE PEOPLE PATTERN™ – PART II

hailstone-measurement2 In the last article, I briefly introduced the concept of how much is enough when it comes to the scope and depth of your communication as it relates to sales. As I explained, one of the biggest challenges in communication is to know when enough is enough in terms of the level of details which you are giving or not. The question of when enough is enough can be understood and explained by the Chunk SizePeople Pattern of the Information People Pattern™.

The two components that correspond to Chunk Size People Pattern™ are 1) global and 2) specific. They correspond to the two ways in which we take in information and communicate it back. Global people look for the broad overview and specific people look for details. These two opposing viewpoints represent both sides of a continuum that have inherent challenges in communicating with the opposite orientation.

—–> READ MORE

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At Last, How To Profit In This Economy Using Virtual Assistants Or VA’s

Virtual Assistants Allow You To Survive And Thrive

WomanMouse OK, let’s face it. In spite of everything the talking heads in DC say, they are not helping small to medium sized businesses at all. The largest spending bill in the History of the World has been a big flop.  Not that this is surprising to anyone that knows anything about History or Economics, but Oh well.  They have taken the Economy that was in the Ditch as they are found of saying and driven it Thelma and Louise style off the Cliff.

Point in fact, the more they say they are helping, the more we find out they are putting small and medium sized businesses in the cross hairs for shot to the head and extinction.  Perhaps never before in the history of the US do you have a more clueless bunch of Politicians when it comes to the Economy.

Although, I may take have to take that back as their is a growing consensus that they know exactly what they are doing and they are doing it on purpose and there is a stack of evidence pointing toward that view.  This is simply because that no one in their right mind would believe that you can spend and tax your way to prosperity.  So, therefore it is being done on purpose for control, socialism, and the redistribution of wealth.

We contend that for a nation to tax itself into prosperity is like a man standing in a bucket and trying to lift himself up by the handle.
Winston Churchill

They tried this progressive stupidity when Churchill was around and it did not work back then, nor will it work now.  I think anyone with more than two brain cells realizes the spending on stupid things has to stop.

With that being said, if you want to stay in business, take care of your family and existing employees, or flat out just survive, you need to cut costs, increase efficiency, or better yet, figure out how to do both as fast as you can.  If you don’t, you won’t stick around for very long. And not to rain on the parade, but the biggest tax increase in history is coming in January and they specifically said they will not give small businesses a break.  Read about the tax hikes here.

The world knows this and has proven it today by pushing gold to the highest price in history. They voted with their money and there is no truer or less corrupt ballot than that.

So, how can you survive what is going on?

Virtual Assistants Or VA’s To The Rescue

One of the ways to do that is to use Virtual Assistants.  Why? Because hands down, the usually cost less than 25% to 80% than hiring an employee.  And with all of the new

—–> READ MORE

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Start Your Business NOW! Here is why you should not wait until next year.

Start Your Business Now – Here Is Why

If you have ever thought about starting your own business or taking it up a notch or three now is the time.

image I have covered this in several previous posts, but I think it is really worth repeating based on what is happening right now.

You may have heard the Administration is going to ride herd on the largest overall tax increase in the history of the country, but you may have not seen the numbers in black and white. Here they are.

  • The 10% bracket will increase to 15%.
  • The 25% bracket will increase to 28%.
  • The 28% bracket will increase to 31%.
  • The 33% bracket will increase to 36%.
  • The 35% bracket will increase to 39.6%.

What this means is this.

  • The 10% bracket will increase to 15%… a tax burden hike of 50%.
  • The 25% bracket will increase to 28%… a tax burden hike of 12%.
  • The 28% bracket will increase to 31%… a tax burden hike of 10.7%.
  • The 33% bracket will increase to 36%… a tax burden hike of 9.1%.
  • The 35% bracket will increase to 39.6%… a tax burden hike of 13.1%.

Capital Gains Taxes are due to go up by 50%.  This is going to hurt all business investment and help kill any new job creation and drive manufacturing overseas even more.

—–> READ MORE

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Why Clients Suck And Customers Are Great!

Clients Suck And Customers Rock!Why Clients Suck And Customers Are Great!

OK, what the heck am I talking about here you are asking?  Well, over the past few years this has come become more and more clear for me.  My partners and I have had hours and hours of conversations about this and we have come to unanimous conclusion. Clients SUCK and Customers are GREAT.

Let me explain here and see if you agree.  I used to do a number of Websites for clients. This involved first educating them on the basics of what they needed to have for a profitable Website.  Then after that part of the process was over you get into the components and look and feel of the site.   In that most people are clueless when it comes to this, only about 1 to 2 out of every 10 clients actually could express exactly what they wanted and were flexible enough to understand that getting the site up and running first should be the main goal.

Then after the site is up, you then go back up and tweak it.  We have also came to the conclusion that in far too many cases the more you do for them, the less they appreciate it and place no value on it.  These are also the Clients that are the biggest pain in the butt.  I have on a couple of occasions dumped thousands of dollars into a site only to still get nothing but complaints from them while they never realized that they may have been the reason why it did not work out with the past 2 or 4 developers.

That is a Warning Sign too.  If they have tried several other people to do the same things an it did not work out, you really need to dig in and see what the scoop was. Now many times it could simply be they got incompetent people.  But in well over 60% of the cases in my experience, it is the customer that is the problem and not whoever did the previous work for them.  Be careful and do your homework here.

Plus, I have seen in many cases while you can wait for days for them to get you the information you need to move to the next step, even though the delays caused a train wreck to your schedule, they expect you to drop everything you are doing and get right back on their project.  They never realize nor care that it may have caused you a week’s delay and it may be another week or a month before you can put them back into your schedule.  They think that the customers that do what they are supposed when they are supposed to should suffer for their actions. Baloney, I won’t let that happen.

While most people don’t blink an eye when they pay their car mechanic $85 or $125 per hour to fix their car so it is reliable, they want a Website that is the basis of their business done for peanuts.  It is both laughable and sad at the same time.

The same goes for Marketing clients as well. Many don’t want to pay $5,000 to $10,000 for assistance that can make them hundreds of thousands or millions of dollars that year.  But, they will spend thousands on one stupid ad or marketing scheme or tool.  LOL

I have heard this from others in all stripes of businesses and niches.  Now again, not all Clients are like this, but day in and day out, enough are to have made me and my partners get rid of 99% of our Clients.  I will tell you about the exceptions here shortly.

Get Rid Of Your Clients And Turn Them Into Customers

What is the solution?  Get rid of your Clients and turn them into Customers.  What is the difference between a Client and a Customer? —–> READ MORE

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Quotes For Entrepreneurs And Economic Free Choice

Free_Choice_Economics www.21to21.com

“You Sir, are a Wingnut!” – Easy Anderson

Here are some Quotes for my fellow Entrepreneurs and on the virtues of Economic Free Choice.  The first group is by Winston Churchill.  Probably one of the only truly honest and steadfast Politicians, Economists, and Leaders the World has seen in the past 100 years.  I have also included some quotes by Ayn Rand.  See if these quotes don not hit the proverbial nail right on the head.

Both experienced first hand the failures of Socialism and Communism and the success that happens when Free Choice Economics is let loose.

Let me know what you think.

Cheers,

Andrew “Easy” Anderson

“Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon.” -Winston Churchill

“We contend that for a nation to tax itself into prosperity is like a man standing in a bucket and trying to lift himself up by the handle.” – Winston Churchill

“If you have ten thousand regulations, you destroy all respect for the law.”  -Winston Churchill

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” -Winston Churchill

“To improve is to change; to be perfect is to change often.” -Winston Churchill

“Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy.” -Winston Churchill

“The inherent vice of capitalism is the unequal sharing of blessings; the inherent virtue of socialism is the equal sharing of miseries.” -Winston Churchill

“Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy.” -Winston Churchill —–> READ MORE

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