HootSuite Helps You Conquer Social Media

Below is the fourth interview I have done with Dave O over at Hootsuite. This all started when Hootsuite was just one of many Social Media tools and I decided to see if I could pick a winner and follow their success and growth. Also because I needed a great Social Media tool for myself and my clients.

Boy did I ever pick a winner with Hootsuite. They have come to dominate in the Social Media arena and branched out and made their tool even more valuable.

If you are online and in business, (OK can you not be online and in business?) then you will find that HootSuite can help you make more money period.

You can listen below as well as read the full text here or download a transcription of the interview as a pdf as well.

Enjoy!
Easy Anderson

Hootsuite Interview www.EasyAnderson.com < PDF

Andrew: Hi, there everybody. This is Andrew Anderson and I have Dave O. from HootSuite on the line. Dave, how are you doing?

Dave: Great, man. I think this is my fourth time on the show. Do I get some special jacket or something now?

Andrew: You do, it’s in the mail and there are several other goodies. So, you should receive them any day now.

Dave: Wonderful man, well it’s great to be back to chronicle the continued adventures of HootSuite with you.

Andrew: Yes. A couple of topics today that I’d like to go over if you don’t mind with your permission, your international growth which is like it’s going through the roof; the app directory stuff that you’ve got going on and what’s with the Hoot ups?

Dave: Yes. —–> READ MORE

Here are some real time stats that are mind boggling to say the least. OK, here are a couple of million reasons why. Ignore them at your own risk.

Tags: Social Media

Measuring Success

It has been awhile since we have looked at the basics of marketing and measurements.  As Peter Drucker said, “What’s measured improves”  and so it goes.

It does not matter if you are measuring SEO/SEM, or direct sales, or how many visitors you have to your site,  the fact that you are measuring it can really help.

What we have in a lot of cases is an in-depth dashboard that allows you to see what is going on every single day in nearly every metric we have in our business.

Are you doing this?  Do you even know what is going on in your business as far as daily cash flow, visitors, customers, amount per sale, profit per visit?  How about your SEO results?  Or your advertising results?

If not, you really need to do this asap. I even if it is nothing more than an excel spreadsheet.  We will be examining some ways to build your own dashboard for your business so you can see exactly what is going on.

What is amazing is that you would not think of getting in your car and driving it if your dashboard was a complete blank and you did not know how much gas you had or how fast you were going or being able to tell what gear you were in…. But almost every business I know of does this with their business. They do not have a real time dashboard allowing them to know exactly what is going on in their business.

We are going to help you take care of that here shortly.

Here is one of the first free tools that you can start using to help you.

Dashboard Spy.  Good resource to get you going.

Cheers,

Andrew Anderson

Did you know that on average that it takes a bare minimum of about 7 times before she notices your ad or your presence? And then it can take on average 7 more times to be exposed to your product or service before she buys something for you?

So, that being said, what are you doing to repeatedly get in front of these potential customers and clients? Anything? Anything at all?

This is important. You know why? Because the lifetime value of a customer can easily be dozens of times the initial purchase. One of my first mentors sold a $19 product and would pay out $36 to an affiliate for the sale. Why? Because he would make on average $834 from that customer in 2 years. That is profit, not gross. But, the only way you can do this is to keep in constant contact with your customers and by adding value to them.

Well, one of the ways you can get more value to and from your customer is through an auto-responder on your site. I have one up there in the right hand corner. You sign up and I give away some of my best info for free. No charge, nothing. And actually one of the best ways to do this is to give away a free report or truly valuable information about the problems your product or service solves.

Just in case you do not know what an Auto-Responder is, it automatically delivers emails in a series or as a news letter to people that sign up for it.

Do you have one on your site? If not, you need to get one! The service that I use has a 30 free trial! And as most of my regular readers know, I don’t use things that don’t work and this works better than iContact, AWeber and even MailChimp. Not only that, but the cost can be 1/10th of these others. Click Here to get your free 30 day trial. Yes, I am an affiliate of these guys and if you end up liking it and using it, I will make a couple of bucks.

But, I do eat my own dog food and would not be recommending it if it was not something that I would use. Try it out and let me know. Also, sign up for A Day In The Life and I will show you how to use your auto-responder to more effectively market your product and services.

Let me know how you like it.

Have a profitable day.
Cheers,
Andrew

How Dwolla May Just May Be The Meteor That Makes Other Payment Methods Extinct For Many Business Transactions , Plus All Of Those High Fees Too!

This is an interview that I just did with Dwolla, which as far as I am concerned is a Credit Card killer. It might also take a big bite out of PayPal as well. If you do any business or transactions online or need to help support relatives by sending them money (kids, lazy in-laws etc ) this is the way to go!

Why? Try no fee for sales under $10 and… Just have to listen or read the interview to find out more.

Oh, and of course, it is in my highly scripted and under control interview style that you all know!

All kidding aside, check this out. We are building apps for it right now and if you need help implementing it, please contact us. I LOVE this service!!! OK, here we go.

—–> READ MORE

Tags: Dwolla, Online Payments

Not to mention what they can do for your SEO!

Tags: videos

Google’s New Layout

Here is a link to see it full size.

Tags: Googles New Look

WordPress Hosting For Your Business

The Hosting you use for you Business Website or Blog is important more than ever before.  With Google and the other search engines penalizing you for slow load times and people frankly becoming impatient with sites that take forever to load, it is not imperative that your site runs fast.

Cloud Red Hosting is what I use and recommend to all of my clients.  Give them a try. No long-term contracts and no fuss or muss. Just good service at a good price.

Transcription Services

Do you need Transcription Work done? Try out www.YakWrite.com and get your first 1 whole hour of audio done for just $20! That is about 8,000 words worth. Just let them know you are a new customer when you order and they will refund you the difference when you order! (i told them to do this).

Tags: Transcription Services

We have just opened up membership to Profit Consultant.org for free.

Why Join?

1. It is a great way for you to learn how to add more to your bottom line.
2. You can learn from others in a wide variety of industries and niches.
3. You can let people know about your business with links back to your site.
4. Get access to the latest trends and techniques to help you add more customers and make more money.
5. It is FREE!

So, just sign up today and get started. If you know of other people that want great information on how to help their business, tell them about it too.

Self-promotion and common sense is allowed. But stupidity and bad manners are not tolerated.

Thanks and welcome aboard!  Go Here to sign up!

Cheers,

Andrew Anderson

Tags: Join Profit Consultant.org