So you think you are going to do well with your next Marketing Campaign?  This is good because if you don’t, it impacts the outcome of your campaign, believe it or not.  Read on and you will find out why.

Every once in awhile, a light bulb goes on for me (incandescent ones, I don‘t do fluorescents. Hey the Air Force banned them for a reason) when thoughts come together that have been brewing for some time.

I happened to be going through some of the piles of books that I have and came across “The Power of Positive Thinking In Business” by Scott W. Ventrella.

I had read and own a first run copy of Norman Vincent Peal’s classic, “The Power of Positive Thinking.” Good book indeed and runs along with “Think And Grow Rich” by Napoleon Hill. —–> READ MORE

Tags: Pygmalion, Pygmalion Effect

MASS MEDIOCRITY AND THE MOTIVATION PEOPLE PATTERN™

“Human nature is such that if we are relatively content, then we are not going to be motivated to do anything to change our comfort zone, whether it be now or later.” Marilyne Woodsmall

This is more on Personality Language(tm) from Marilyne Woodsmall.  I will say it again, grab the book, it will help you better understand people and make you a lot more money. – Easy Anderson

Why is this so? It is because when people have already gotten all the carrots and sticks they think they need to lead what they believe to be an acceptable lifestyle, then they no longer have that fire burning within to move any farther. Life is okay as is, nothing more nothing less, no bells and whistles; yet this is satisfactory to them so they don’t care to budge one bit. These are the very people who end up staying in jobs for years and are quite content to do so.

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Tags: Motivating Others

Claude Hopkins, one of the first Profit Consultants

If you want to improve your Profits, then here are 4 books and 1 report from Google that I am making available to your for Free. You should download and read them right away.  These are my gift to you at absolutely no charge. You do not have to pay anything, nor sign up for another list. And I am also going to show you one of the books that you can get for free for 14 days read it, use it to make money, and if you don’t like it, you don’t have to pay for it.  But if you do like it, you only pay for it after you have read it.  How is that for an Author that thinks his material is good? This guy is one of my favorites and you will soon see why. The other 3 books and Report is yours for free forever.

The technique of giving things away is called a reverse risk factor and it is very effective as you can imagine but, most people are afraid to use it.  Which is good because it makes it even more effective for those that do.

Why Am I Giving These To You?

The reason why I am giving them to you is because I know that no matter where you are in your Business, they can have a huge impact on your profitability. Plus, it makes me feel good that I can give something of really high value that most people have never heard of before that can dramatically improve their life for the better. It is a complete kick in the pants. Plus, it is good Karma.

If you are an old hat at the online game, or are just starting out, these can help you immensely.  They will even help you in your Brick and Mortar business as well. You don’t have to sign up for an email list or anything as I mentioned.   How is that for a change? Just click on them and save them and you can start reading them right away.  They are all in PDF format except for the last one.

If you are trying to sell anything and have to write copy, Scientific Advertising by Claude Hopkins is a must read. It will dispel the myth about long copy that I see ignorantly bandied about these days.  It  shows you why it is good and how personal stories focused on your niche can really help sales.  The things that he talks about in this book  still work today.   Most people don’t have a clue as to who he is or use his techniques.  Now you don’t have to be one of them. —–> READ MORE

Tags: Claude Hopkins, Google, PT Barnum, The 4 Hour Workweek

ARE ALL TYPES THE SAME?

PEOPLE PATTERNS™ VS MEYERS-BRIGGS – PART II

In the first part of this discussion, we discussed the two points: 1) the concept of typologies from a perspective of formal logic and 2) the different forms of typologies. As mentioned, Meyers-Briggs presents immutable boxes or preferences, whereas we know that types can be changed, given our work in behavioral change technologies. Second, we discussed how Meyers-Briggs and People Patterns™ are what we refer to as horizontal typologies.

—–> READ MORE

This is why you need to make use of Social Media.  And guys, if you were not thinking about catering to Female clients, you are nuts!

—–> READ MORE

A Profitable Website

I will be doing another video going over the basics of what you need and of course, WordPress is the only content managements system that I recommend these days.

WordPress currently powers 8.7% of all Websites.
WordPress currently powers 56% of all Websites that have CMS or a Content Management System.

You need to be using CMS and WordPress. This should be your Website if you want to make money. If you don’t have a Blog and update your content on a regular basis, you are losing customers, money, and you are getting killed on Search Engine Placement.

Here is the link to the Tour Page with the Buttons That I speak about in the Video as well as a few other sites.

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And if you are willing to be a Guinea Pig, you can pre-order the Software that we used to build the sites for only $77 a month and you get a 30 day free trial. No contracts, no commitments. Not only that, but you will get a Shopping Cart, an Affiliate Program, and an Auto-Responder built in as well. Plus other great good surprises. (and yes, I will get around to putting in a fancy button here too, but the most important thing is to have a way for people to give you money.

OK, I am going to go over some of the basics that you need to have no matter what, as well as a number of things that I see big companies and even well know Web Gurus are doing wrong with their Websites in the next video.

These are easily correctable but often overlooked.

Also, for those of you interested, if you don’t feel up to doing a site like the ones I show you in the video, we can do ones like them from turn key (you have to provide the content, although we can for more money) from $499 to about $2,470 for most small business sites. Larger sites are more of course. But typically, we are 1/2 to 1/3rd the cost of other solutions. We can also provide turnkey solutions on a monthly basis as well. If you are interested, just contact me and we will get you taken care of for sure.

Cheers,
Anderson

Tags: Profitable Websites, Websites

The Answer And A Video Explanation Of Your Most Valuable Asset

So, what do you think your most valuable asset in business is that you have?  If you are like the rest of the go getter’s out there, we have a tendency to think that if we work a little harder, a little longer, and put in more of ourselves we will solve the issue of of the moment.

Now you would think that if you just could put a little more time in, you could get it done.  Well guess what?  No matter how well you manage your time, it won’t matter.  Will you get more done for a while? Of course but you can’t run effectively day after day at full tilt for 16,17, 18 hours a day.

Your most valuable Asset In Business is your energy levels.  If you go after a problem after you are well rested and healthy and your head is in the right place, then you can solve many problems or issues that come up in a manner of minutes.  Yet you try and do the same high level task when you are tired and it could easily take you hours to come up with the same quality of solution.

In the book ” The Power Of Full Engagement” by Jim Loehr and Tony Schwartz they bring up some very good statistics and examples of why this is true.

—–> READ MORE

Tags: Energy, Valuable Assets

Are you staying local in your business and being a Local Yokel?

I have seen this quite a bit recently with many businesses when it comes to searching for talent or opportunity for their business.  Be it Web Design, SEO, sales, or Consulting Help, and even new customers.

The businesses that do this are seriously shooting themselves in the foot.  In fact to use yet another gruesome analogy it is like throwing a Frog in a pot of cold water and turning on the heat until it boils.  The Frog won’t jump out, but if you put him in Hot water, they hop right out.

In other words, you won’t know you are cooked until it is too late.

Just think about it.  There are now millions of people that you can reach on the Web and just from a statistics standpoint, the guy or gal down the street is not going to even be in the top 5% best at what they do but, the person that you can snag on the Internet is? —–> READ MORE

Do you want more sales no matter what you are selling? Be different. Seriously as more and more competition is out there, the one thing that stands out is being different.

But be different in a good way, Be smart about it, but sometimes even being just a little different can mean a lot of money ending up on your bottom line.

Here is an Noodle Jolt. An easy way to come up with ideas is to look at your competition and see how White Bread boring they are? Don’t be like that, get out of the box, get out of the rut.  Do anything different than what they are doing.

You will be glad you did.

Cheers,
Andrew Anderson

Believe it or not, you really can get a complete eCommerce website done for under $2.500 these days.  And no we are not talking about those out of the box template monstrosities that you only pay $5 per month for or are from a template that 10,000 other business have that look exactly the same.

I am talking about having a full blown custom design that does not look like it comes from the 80′s.  I am not talking about a Website that is not centered in your browser.  That is the surest sign I know of these days to quickly ascertain if a company has their act together on the web.  If it is left justified and not centered on your screen, be careful about doing business with them.    Just saying… 

Today, you really need to have the following.

1. A Centered Website that lets people know how your product or service can help solve their problem or pain, or make their liver easier or more enjoyable.
2. You need to have an integrated design to the site which include a look and feel that is consistent throughout the site.
3. You must have a Blog, even if you don’t want to write in it, have someone else do it.
4. You must have RSS feeds and social media integration.  While I have not heard too much about this from the so called Gurus, your RSS feed can be your most important traffic source.  The same goes for your Social Media.
5. If you have products or services to sell, ( I mean why else would you be in business) then you need a way for your customers to purchase them. You need buttons and a shopping cart.   Here are some examples of some pretty cool buttons. Note the buy now button and the sign up for twitter button.

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Most companies can get a great looking Website, Blog, online Social Media Framework, and Shopping Cart/Way to collect money, Video Integration, and all done for your including graphics for $2,477. Where? Right here with www.21to21.com and www.MadFunMarketing.com.

So what are you waiting for? It does not matter if you are a just starting out, or need a serious rehaul of your Website. You don’t need to spend more in 85% of the cases.

In 99.99% of all of the sites that we have looked at, most can be done for under $10,000 using our new tools. 94% can be done for under $5,000 and of those, 88% can be done for under $2,500.

And putting money in your Web Presence is by far the best money you can spend for Marketing/Sales and in practically any other category you can think of for sure. Simply because in case you have not noticed, people go to your Website First!

Plus, you can keep it up-to-date and humming for less than $200 with hosting and fresh content for your blog. You don’t even have to write it yourself!

Why are we doing it so inexpensively?

Well, because we are tired of seeing crappy looking Websites for one. Secondly, we are tired of coming in after the fact when a client has spent $5,000 to $50,00 and still has a site the will not make them money and then having to convince them that it can be done form $2,400 or in the larger ones, for only $10,000 and that it can bring in 5 x the business they are bringing in now. It is painful to watch. And frankly, just silly and totally unnecessary.

If you would like to take advantage of this offer, and get access to our new tools, plus a whole lot of other bonuses such as marketing and SEO assistance then just click on the Button below to get started.

Oh, and you will be able to easily maintain, change, and update your site as well. Complete training on how to do this is provided as well.

Tags: Websites that make money