Social Media Mangers – Schmedia Managers

OK, having a Social Media Manger seems to be in Vogue these days.  I have seen the ads for some of them with absolutely ludicrous requirements.  I know I have been laughing my ass off just reading the want ads for them and you can bet Gary Vaynerchuk is as well.  I want to share some of the joy with you here.

First off, the biggy seems to be a Journalism Degree or even better yet an MBA.  Really?  How or why that one is relevant is beyond me and actually it is totally irrelevant as I will show you.

What they should be asking is, do you have the ability to communicate in 140 characters or less and do you send out a minimum of 1,000 to 5,000 texts a month? This one is obvious as Twitter is a huge part of social media.

Here at two sample out takes from ads that are laughable.  These are from a REAL ads… LOL

Completion of an advanced degree (e.g. MA, MPH, MJ, MBA) and six (6) or more years of relevant experience

* 7+ years traditional media experience working for industry-leading company with significant media budgets in the area of digital marketing.

Wow, since Twitter has only been around for 3 years and Facebook did not really get going until about 2007 tell me how you pull off that 6 or more years of relevant experience ?   This is not traditional media either. Can you say Clueless?

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Tags: CTS, Facebook, Gary Vaynerchuk, Social Medai Managers, Twitter

This is an update of a post I did awhile ago… very relevant for today thought don’t you think?

Could it be that the real secret to profitability is to be Intelligently Lazy?  Could it really be the more Intelligently Lazy you, are the wealthier you become? And what about Alligators?

Well, like a lot of revelations, this one popped up rather unexpectedly right after I took a Green Pill this morning.

With this revelation came a whole breadth of understanding like revelations often do.  Point in fact, one of those revelations is I can tell you are Intelligently Lazy too because you are here reading this.

Hopefully, if I communicate this to you correctly, you are going to want to become the laziest person you know.

You may not know it yet, but I am actually giving you quite a compliment.  Let me explain to you why, by giving you two old adages you may have heard before.

• Most people are too busy making a living to ever become wealthy
• Most people are too busy doing urgent things, rather than important ones

This is because, as the old saying goes, it is hard to drain the swamp when you are up to your ass in alligators.

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Tags: Profitably Lazy...

HIRE RIGHT THE FIRST TIME: Part II Qualified Sameness

THE CHANGE PEOPLE PATTERN™ – SAMENESS

By Marilyne Woodsmall

HIRE RIGHT THE FIRST TIME:

THE CHANGE PEOPLE PATTERN™ – QUALIFIED SAMENESS

Remember that now more than ever, given the present state of the global economy, it is so critical in your hiring practice to choose the right job candidate who best matches the tasks to be performed. Employers cannot rely on traditional resumes and a person’s physical appearance in hiring the best people for specific jobs. Instead, when you use People Patterns™ in your hiring, you will save you time, money, and valuable resources. You will enhance your productivity since you will be hiring right the first time rather than wasting time looking for new people to replace bad hires the second time around.

Over twenty years ago, we created Profiling Plus™, our own behavioral assessment instrument that specifically targets hiring and personnel. This effective and practical behavioral tool is one that synthesizes our knowledge of behavioral change and typological research and models. In the context of these articles, we are simply focusing on one aspect of work. —–> READ MORE

Tags: Hiring The Right People, Marilyne Woodsmall, Personality Languate, Personlity Language, Qualified Sameness

This is an interview I just did with Dave Olson at HootSuite.  I interviewed Dave last April when HootSuite was still a little owl, but growing fast. Now they have over 1.4 million users.

Listen to what has happened at what I consider the best Social Media management tool and learn how you can use HootSuite to help you make more money, stay engaged with your customer base, and learn from the Secret Sauce that HootSuite is using that has lead them to dominate their market in less than a year.

Enjoy,

Andrew Anderson

Here is a link to sign up for HootSuite and get a free account or you can click on the image above or below. If you are a business, you really should look at signing up for the pro service at only $5.99 per month! It is the only way I use to manage my social media for myself and clients. I am also an affiliate too. Which as you know if you are a regular reader of mine, just how rare this is as I always drink my own Kool Aid.

Click the play button to listen to the interview or download the mp3.

HootSuiteInterview.mp3

Interview With Dave Olson Of HootSuite

Andrew: (Laughter) Yeah, okay. Hello, this is Andrew Anderson and I’ve got Dave with HootSuite on the interview here, and we haven’t spoken in, gosh I think it’s been 8 or 9 months or so. And quite a bit has changed. Um, the one thing that hasn’t changed is I’m still a big fan of HootSuite. I still think it’s the best social media tool that any business can use out there. And, point in fact, I became an affiliate, so I think I’ve sold a couple of subscriptions for you guys and I’m also a paying user of them and as everyone knows, if I don’t like something I won’t talk about it and I will not use it. So, that will set the stage for Dave Olson here and we’ll let you rip. Um, so you guys since we last spoke, um, you’ve surpassed a million users I believe. Is that correct?

Dave: Yeah. You know, it’s been a wild year since we spoke last, and it feels like every week we’re pushing out some exciting announcement and even as equally exciting, we’re finding ourselves in the middle of world affairs and business successes and all sort of stuff. So, it’s a real wild ride. We’re up to about 1.3 million users now and adding at a great pace every day. And it’s also really exciting that these users are coming from all around the world. —–> READ MORE

Tags: Facebook, HootSuite, Social Media, Twitter

An interview with the author of the new book “Personality Language” Marilyne Woodsmall

(OK, I threw in the part about finding the love of your life but it is possible   )

I did this interview when this book first came out and I see that there a few people have picked on just how valuable this really is and are starting to teach it. But, why not get it from the Horse’s mouth so to speak instead.

Get comfortable and take a listen to an interview I did with the author of the new book Personality Language. Listen in as we discuss how using Personality Language can dramatically boost your profits.

This is a totally new way to reach not only new customers, but get a lot more sales from your existing customers.

I hope to have more chats with her about this mind-blowing new way to communicate with your customers and increase your profits.

We talk about how Personality Language and you will find out why you want to layout all of your Blog posts, Sales Letters, and Information Products this way if you want to have the most success with them and become profitable.

Marilyne Woodsmall and Wyatt Woodsmall, who are Human Success Modelers wrote this as a primer to introduce this new way of thinking. —–> READ MORE

Tags: Communications, Marilyne Woodsmall, Personality Language

If You Deserve It, You Will Get It And Here Is How To “Deserve” it

Money makes the world go around. You have heard it. Is there anyone out there that does not believe it? Well, I am going to give you some practical tips on how you can start improving your financial situation, immediately. I am not talking pie in the sky stuff, but practical things that no matter where you are on the money totem pole you can start doing right after you read this. I promise you that the concepts are easy to use and implement. Plus, more importantly, they work.

Having been in positions of having money and not having it, I can indeed tell you that life is far easier having it than not, yes, tis true indeedy. I know it is hard to believe. LOL

Looking back now some of those times not having money is funny but, it is not when it is happening to you. I have been totally flat dead broke and not sure where it was going to come from. I have grocery money come in the form of payment for changing my long distance service and ATT at one time put food on the table for a whole month.

It is not fun, it is way overrated, and if you have ever been there, you know it Sucks with a capital S. I know a while back I vowed to not go there again. So, I put my noodle toward figuring out how to do that. It takes up a good portion of each day but, not quite the way it used to though and there are more dollar signs associated with my thinking. —–> READ MORE

Tags: Wealth, Wealthy

If you are like many small businesses or individual Entrepreneurs out there, you are probably looking at ways to make more money or at least cut costs and increase productivity. Perhaps right now you are just looking for ways to survive and keep you and your business a float.

Outsourcing and using Virtual Assistants can be a key component to not just bringing more profit to your business, but in this new world economy, surviving and staying in business.

With more and more city, state, and federal regulations, taxes, and increased costs of benefits, and insurance, hiring a new employee is an expensive, time consuming, and outright scary undertaking these days. Plus let’s face it, It is a big pain in the butt most of the time as well.

The economy and the Government are making it harder and harder to succeed and both are treating businesses like Red Headed step-children and abusing them every time you turn around.

Small businesses with fewer than 20 employees spend an average of $10,585 per employee to comply with federal regulations. That’s $2,830, more, per employee, than it costs larger firms.

Now if that does not say it all, I don’t know what does.

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Tags: VA, VA's, Virtual assistants

Why Resumes Don’t Matter!

By Marilyne Woodsmall – www.ScienceOfIdiots.com and author of “Personality Language”

In these challenging economic times, focusing on sales is not the only way to get ahead. One of the areas that some business people forget to consider has to do with the realm of hiring and personnel selection. In light of the fact that so many companies are downsizing and laying workers off at the present time, it is all the more critical that when you do hire someone, that you hire right the first time. The best predictor of future behavior is past history. It is important to realize that it is not what a person says that he or she will do that matters. Rather, it is what the person has done in the past in similar situations (as the job for which he or she is applying) that matters.

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Tags: Hiring, Resumes

Want to know why in the very near future  there are going to be companies that offer Great customer service and those that do not exist anymore?

For those of you that know the answer, it is easy and for those of you that do not, you really need to pay attention here.

It is simple. The answer is just two words, Social Media…

Because of Twitter, Facebook and other social media sites out there, good news and bad news is going to not only travel fast, but in volumes and with ease like has never been seen before other than perhaps when our grandparents lived in small towns and everyone knew what was going on almost immediately. —–> READ MORE

Tags: Customer Service, Social Media

Tim Ferriss And The 4- Hour Body. How It Can Teach You To Succeed In Business And Bed

I will say this right up front. I have been a big fan of Tim’s ever since he came out with his first best selling book “The 4 Hour Workweek”. After reading it all in one day, it inspired me to change my business focus forever and has lead me to some interesting twists in my life. Oh yea, it has also made me money.

If you have not read it, go to the library or better yet, go online and buy the latest version now.

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Tags: Success, The 4 Hour Body, Tim Ferriss