Coke has now had the error on their web page or as I call it, werror, on their page for 20 days now and counting.  Is it the end of the world?  No….  Is it a rather silly thing for a multi-billion dollar company to have something like this going on for that long? You tell me… 

And no, I have not heard from Coke or Warren Buffet yet…. will let you know….

You can click here to see exactly what I am talking about…

Could it be that the real secret to profitability is to be Intelligently Lazy?  Could it really be the more Intelligently Lazy you, are the wealthier you become?

Well, like a lot of revelations, this one popped up rather unexpectedly right after I took a Green Pill this morning.

With this revelation came a whole breadth of understanding like revelations often do.  Point in fact, one of those revelations is I can tell you are Intelligently Lazy too because you are here reading this.

Hopefully, if I communicate this to you correctly, you are going to want to become the laziest person you know.

You may not know it yet, but I am actually giving you quite a compliment.  Let me explain to you why, by giving you two old adages you may have heard before.

• Most people are too busy making a living to ever become wealthy
• Most people are too busy doing urgent things, rather than important ones

This is because, as the old saying goes, it is hard to drain the swamp when you are up to your ass in alligators.

You are probably saying OK, what the heck is he talking about?  Well, I bring this up for a couple of reasons that I will make clear in a minute.  Here are some scenarios so that you can see what I mean.

Which Pill Are Your Taking Everyday?

I am going to call this option #1 or the Red Pill which is the Intelligently Hard Work Pill. You can use your intelligence, work hard, and spend a lifetime trying to figure out how to do things on your own.

I am going to call this option #2 or the Green Pill which is the Intelligently Lazy Pill. You can read a book or a blog and learn the basics from someone else who may have spent their whole life learning about a subject or perhaps spent millions of dollars learning what works best and then emulate what they do, or even hire them.  These people most likely love what they do and are therefore very, very good at it.

So I ask you this,  which pill would you rather take?  The Red Pill or the Green Pill?  Which one do you think is going to cure your malaise called lack of wealth or put more money in your pocket the quickest? Which do you think is going to work the best?

Now if you are here, you have the propensity to be Intelligently Lazy which is a great thing in that you are out trying to learn something from someone else on how to be profitable.  Now what we have to do, and this goes against nearly all conventional wisdom, is  get you to become even lazier by learning from others even more.

Once you recognize that the lazier you become in this particular area, the faster profits are going to start hitting your bottom line.

I am going to reveal something else that I know about you.  You are involved in selling or marketing something.  You have a website or work in a business that sells something to customers who then give you money.

OK, I have to admit that one was a no brainer. That is unless you work the Government, you have to be involved in producing something of value that is traded or sold.

Even if you are not directly involved sales or marketing, nothing happens with any business until there is a sale and you are involved somewhere in the process.  With that in mind, and remembering how we decided that taking the Green Pill is the only smart way to go, how many books have you read on sales and marketing lately?

Hmm…do you think it might be a good idea to up your reading list a tad?

I am going to suggest that you read some of the following so that you are not inadvertently slipping yourself a Red Pill.

1. Scientific Advertising by Claude Hopkins – You can download this one free in PDF format by going Here

2. Ogilvy On Advertising by David Ogilvy

3. How to Advertise by Ken Roman and Jane Maas

4. How to Write a Sales Letter that sells! by Drayton Bird

5. Obvious Adams: by Robert R. Updegraff

6. Personality Language by Marilyne Woodsmall and Wyatt Woodsmall. If you click on the title, you can get $5 off of this book

7. This site www.21to21.com

Are there others? Absolutely, and I will post more at a later time,  but these should get you pointed in the right direction.  So the question is just how Intelligently Lazy can you become and how fast can you become truly lazy?  Your bank account could become larger right away.

You can get most of these books on Amazon.com and if you buy used versions, you can pick them up for only a few bucks.

Doing Things That Are Urgent Versus Doing Things That Are Important And Alligators

Here is where it can get out of focus sometimes.

You need to figure out which alligators are merely a pain in the butt and are not putting you in mortal danger. These non life-threatening alligators can take the form of having 20 things to do seemingly all of the time, having customers wanting something, an email that has to get out, or just trying to keep up with all the different things going on that absolutely demand your attention right now.

Could you put off sending that email to customers until tomorrow?  If that’s the case, use the time today to read a chapter out of one of the books above and make your email even better.

The result could be you getting a better response rate and 5 more orders which in turn eliminates an alligator that was biting you.  It can take the form of a vendor looking for payment or perhaps it is the alligator that says you really should upgrade your Website.

I am not suggesting you make a list per se, although I do find once you write down the alligators’ names, they are usually a lot less scary.

Then you simply take a step back and look at what you can do to be more Intelligently Lazy about things.  Oftentimes, it will make several other alligators go away as well.

Now I mentioned that I got the revelation after taking my Green Pill this morning.  I was reading some Drayton Bird who was a partner of David Ogilvy’s and is a pretty smart Bird if I must say so.

I have been pushing for Planned Ignorance as well with myself and my clients, which is a whole other subject and I will explain at a later date.  Because of this, when Bird mentioned Intelligently Lazy, it fit in with what I have been observing over the years with successful people and in my own success. Let me have another one of those Green Pills please, Gulp!

The choice is really that easy and we make the choice every day, whether we realize it or not.

Here is to taking Green Pills.

Cheers and have a profitable day,  Andrew Anderson

OK, I am getting bored here posting about this now.  Can someone explain to me how a major company can have an werror on the main Web page for at least 8 days?  This could have been like this for weeks or months for all I know.

Now I don’t want to fling stones here as I have said before I have pulled similar mistakes before in the past and have taken steps so that we don’t do that anymore.  But this is a multi-billion dollar company, geeshe.

OK, I am done now.   Have some cool things that I am working on at the moment and may get them posted by the end of the day..

Entrepreneurial Leverage – The X Factor That Allows The Individual To Beat Big Companies Every Time

Here is how and why the man or woman in their Garage, Basement, or Bedroom that is hoping to start a business and beat the big companies out there that have hundreds of employees and millions of dollars at their disposal can do it.

I have written about this before over the years but I think that I have honed it down so that everyone with two neurons firing (that could be me on a good day) can understand it. Here is the secret to how you as an Entrepreneur can beat the big guys.

First I want to layout some ground work that I have done before but, I want to put this all inside one nut shell.

The thing that we have to start off with is Moore’s Law which is Gordon Moore of Hewlett Packard fame that says basically this….

The capability and speed of computer chips will double every 18 months and the price will be cut in half.

This has remained true since 1965 if you can believe it or not.

What does this mean to our conversation about the Entrepreneur being able to take on big companies?

Well, first off while many people know this, very few realize how fundamentally this has changed business.

Washington And Most Companies Don’t Get It And How Moore’s Law Has Drastically And Fundamentally Changed The Economy Forever

First and foremost most medium and large businesses do not realize how this has changed things and most assuredly the Government has not realized it either.

Over 70% of all people are employed by small businesses currently and nearly 90% of all new jobs are now being created by them, in spite of the Government’s best attempt to not only not help Small Businesses, but, make running and starting one even more and more difficult if not practically impossible.

In the recent stimulus package for instance while there were hundreds of billions given to large businesses, did you know that there was more money given to the National Endowment For The Arts than to Small Businesses? That is how out of touch Washing DC and even most Politicians in most States have become. When it comes to this basic tenant of the Economy and how much things have changes since the 70′s, Politicians truly are worse than clueless and what they did has hurt the ability of Small Businesses to borrow money and survive and thrive which is one of the main reasons I believe the Goobers in DC were surprised at the climbing unemployment rates.

So let me explain why the folks in DC and a lot of others don’t understand what is going on. Because of Moore’s Law, and what it has done to computers, you as an individual can sit in your underwear in your Bedroom or on the beach for the matter and do the work of 15 to 17 people say five to seven years ago. Or even only 24 months ago as I will show you.

And actually I put the multiplier at 17 people about every 2 years now. I will show you why in a later post and I am calling is “Anderson’s Entrepreneurial Law”.  So what this means is that when it comes to being able to produce a professional looking products online, put up sales pages, ordering, even accounting and customer service, even only 5 years ago, what you can do by yourself now, would have taken 15 to 20 people to do.

Plus, prices have dropped dramatically.  A url or domain name used to cost $100 ten years ago, now you can get them at places like GoDaddy.com (see link to the right) for under $10.

The same thing for hosting, and websites, and a host of other tools you need to go online.

Now lets also bring in another fact that I think is just as critical and that is speed of implementation. I have also written extensively on the past about this as well.

Here is how Ms. and Mr Entrepreneur can run circles around the big boys. If you have ever worked in even a relatively good sized company, there is a whole chain of command that you have to run through to get anything new done. There the whole inevitably internal political chain of command that an idea has to run the gauntlet of and then there is the real one that the idea has to survive as well.

First worker Bee A has a great idea for a widget to solve a problem she sees people having on the Web.  She knows she can probably fix it by doing x, y, and z and it would take her at most 2 weeks to get the solution done.

But….

Here are just a couple of scenarios. She presents it to her immediate supervisor and depending on if the supervisor has any brains or is in a good mood or not, she might say , “that is stupid” or “that is kind of good” or “that is great but we should do it like this”. Now the brilliant million dollar idea might get shot down at the start because the supervisor is ignorant, does not feel like starting anything new, is jealous she did not think of it, or knows that her supervisor does not like ideas.

But regardless, there are at least a dozens of hurdles that the idea must overcome, and even if it does not get shot down, it may become so changes by the time it gets approved because everyone wants to put in their two cents worth that the solution may not work.

Couple that with a time frame that could realistically be months or years for the idea to actually get out there, the opportunity is more than likely gone.

Now take the same million dollar idea with our intrepid Ms. Entrepreneur. She see the problem, comes up with the solution, creates the fix herself or outsources it and two weeks later she introduces it to the market place and it is a hit and the million dollar idea pays her a million dollars.

This scenario is repeated thousands and thousands of times each and every day. She who gets to the market place first more often than not wins the game before other even realize there was one going on.

An Entrepreneur’s Distinct Advantage

The key for the Entrepreneur is to successfully use the leverage that Moore’s law provides and the speed of implementation that is simply not available to medium to large companies..

Now this is easier said than done, but in the next few weeks, I am going to lay out the exact tools provided to us by Moore’s law that you can use compete and beat the big boys at their own game.

As you may know I get to Beta Test quite a few things before they get out to the public and there are some tools that are coming out soon that are going to totally level the playing field and be game changers for most of what is going on with the web and marketing.

And I have not heard a peep about what I am going to share with you anywhere else. Really mind blowing cool stuff.

In the meantime, remember, you have a big advantage!

Profit Tool that works well?  How about works really well and there is a free version of it to boot?  Well there is actually and this is it.

As you may know, I try tons of these and most of them fall short.  How about a free service for giving Webinars, collaborating on projects and documents with audio and text notes?

This is it!  This puppy can and will help you make more money and save you time.

If you click on the lower right hand corner of the video where the 4 arrows are and you can watch a full screen version of it.

Let me know what you think.

Cheers,

Andrew

Click Here To Get It Now And It Is FREE

If you have not heard of GoDaddy you may have been living under a rock, but if not, GoDaddy.com is probably the best known Domain service out there and the only one that I recommend period.

What you may not know is that Bob Parson’s is probably one of the sharpest marketers out there and here are his 16 business rules.  Many of which are pretty close to mine.

I will right more on these and Bob later, but in the meantime, if you like these, go to link on get a printed version of them if you like.  Plus if you are looking for a domain, they are the place to get them.  Check out our special offer too.

Let me know what you think….

Bob Parson’s Rules to live by….

These are Bo

What are you focusing on?  I am pulling this one directly out of my own playbook and the question is directly relevant to how much money you are going to make.

Are you focusing on getting things done and out there that can actually make you money?  If not, you are shooting yourself in the foot for sure.

It is so easy to get scattered and be working on a dozen projects that really are not going to help you get money in your pocket.  It really is about getting things done and out there, even if they are only 85% or 90% of where you think they should be.

I was reminded of this fact last week while speaking with one of my partners.  We were actually looking a a website that I must say was probably one of the worst graphic disasters that I have seen in sometime but, it was up, it have a payment button and a good description of the product and the guy had something done and out there and had at least put himself in front of the possibility of making money.  So, he was a 1,000% ahead of the vast majority of people, including myself on one particular project that should have been out there two months ago.

So, 80% or 90% and out rather than waiting for 100% and never being put out there will win hands down every time.  Get it done, Do IT.  Put yourself in front of money.

Don’t know who you are.

Don’t know your company or what it does.

Don’t know your product.

Don’t know know your record of actually doing anything.

Don’t know how you are going to help them.

Don’t know if what your are selling is worth their money or time.

Have never been to your site before and the only thing they are really interested in is how you are going to fix whatever problem they are having right now.

So……………..

How are you going to show them that you can fix their problem right away? Can they click at most two times to solve their problem?

If not your are losing customers….

This is a takeoff on a classic David Ogilvy Advertisement from about 40 years ago but it still rings true today.  The only thing your customers really care about is how you are going to help them solve their problems as fast as possible.   If you can explain their problem to them better than they can, they will credit you with the knowledge of how to fix it and therefore buy from you.

So, if you have visitors to your site but they are not converting or just plain leave, then your website design is hosed and does not follow the above.   If you don’t get your website fixed, you can bet there  is a competitor out there that will fix his or her’s and gladly take your customers away from you for good.

And also for Pete’s sake, sites with light backgrounds and dark text out sell sites with dark backgrounds and light text 2 to 1.  So, if you have an artsy fartsy web designer that says it looks cool…. tell her while that may be true,  making money form the site is actually even cooler.  

Cheers,

Andrew

Got A Membership Site?

21to21.com MEMBERSHIP SITE NUMBERS – HERE IS WHY YOU NEED ONE!

Hi there,

Do those numbers do anything for you?  They sure do for  me! I put them right on top because if I don’t hook you right now, you could be losing thousands of dollars a month if you don’t read this.

I don’t care if you are just starting off in your new business be it online or offline i.e.  A Brick and Mortar business, are a non-profit or even a Church.  Membership sites can do those numbers and more, and I will show you how and why.

I had started to write a few paragraphs on the subject, but then I began thinking about all of the questions that I have gotten over the years about Membership Sites and decided to try to answer as many of them as I could.  The other reason that I am posting this now with  typos and all before my editor looks it over rather is so that I do not commit one of the worst 3 mistakes you can make  in Membership Sites and specifically in marketing period.  Read below to see what I am talking about.

Do you see why I spell Membership $ite with a dollar sign?

But first, a couple of questions for you if you don’t mind.

1. Would you like to add a lot of cash to your bottom line in the next 7 to 10 days? Say $250 – $20,000 or more.  (I realize a “lot” is relative here)
   
2. Would you like to finally get residual income from your blog posts, products, or even Brick and Mortar customers?
3. Can you handle making money while you sleep?
   

If you answered yes to any of the above then you are in luck.  Actually I think luck does happen, but I also think that you are here because you are supposed to be.  Because you are searching for a way to make more money for yourself and the kicker is that I am going to show you a way for you to make your customers happier at the same time.

I would hazard to guess that more than likely you do not have a Membership Site as you probably would not be here reading this although, maybe you have one and it is not working as well as you had hoped it would.  Regardless if you have one or not,  hopefully after reading this you will start putting yours together correctly and I mean as soon as you are done reading this.

Did you know that a Membership Site can add 200% to 300% or more to your bottom line within the next 7 days?  With those types of numbers ( I know you may not believe this yet, but those numbers might be conservative and I will show you why in a couple of seconds.)  I can’t think of any better way to increase profits and customer satisfaction than having your very own Membership Site.  If I can hold your attention for the next 30 seconds take a look at some numbers here that I have put together for you and I bet you will stick around and read the rest of this.

Let us take a look at the WHY, WHAT, HOW, and WHAT IF. (by the way, you should be using this formula in all of your marketing.  I will explain why in a later post or if you are a member you will get a full audio explaining this shortly)

WHY

Why you need a Membership Site is because you can add money to your bottom for a negligible investment of both time and out of pocket expense,  and give your clients more real and perceived value.

Lets say that you only have 687 people on your mailing list although it could be 10 times less or 10 times more.

Lets say you put up a Membership Site and you get 8%  of your people to join or around 50 members and you charge $9.98 per month.  We will round that up to $10 for easy math.  With 50 members paying $10 you just added $500 per month or $6,000 per year to your income.

Here again are some other Membership Numbers to look at as well.   No pie in the sky numbers mind you.

21to21.com MEMBERSHIP $ITE NUMBERS

Now there are a lot of memberships that charge $99 to as much as $999 per month, with quite a few in the $200 to $400 range.

But the numbers above are within reach of most even modestly successful business that have more than a few hundred clients.

Most Businesses with  products or services that have value and integrity no matter what it is, can get their Membership Site up to 500 members at $10 per month and keep it there long-term.  And I would venture to say that if you work diligently and avail yourself of some basic marketing techniques, you can get up to 2,000 Members or more.

A Membership Site Can Provide You

With More Money And

A Better Experience For Your Customers

WHAT

I am going to cover a number of  “WHATs“  here.

What a Membership Site does for you is raise not only the perceived value to your clients but, but also the real value as well.   Not only that, it is great for your business.  I honestly don’t know of a better business model for anyone that is trying to break into the Online business or even for those of you that already have an Online business.  They can also be used as a springboard for those companies that don’t have an Online presence as well.

There a quite a number of reasons for all of this and I will name name a few that I think are relevant.

1.   It allows you to give better quality and focused content.  This is because even using just our first example of 50 members at $10 per month, it will give  you an incentive to give them your best information if for no other reason than to make sure they stay members.  This is especially true if you are just starting out.  Because of the income your Membership Site will produce you will be able to spend more time and effort on what is in your membership site.

2.   While I give away a ton of my best information, it would be unfair to devalue “the best of the best” information by giving it away for free versus giving it to my paying clients.  Also, quite a bit of what I do,  I do not want out there for everyone and their mother in-law to see and use as it would hurt my own businesses. Which is where I implement and develop the information and techniques in the first place.

3.   It allows you to focus and fine tune content, and it allows you  to sell your content over and over again as you get new clients in.

4.   It is the easiest way that I know of for someone with knowledge to develop product. It is faster than writing a book, wood book (printed) or even an eBook.

5.   The investment can be minimal and range from about $0 to $25,000.  Even with the latter number, it is in a drop in the bucket when you think about how much it can cost to start a “Regular” Business. You can get a fully functioning Membership Site Installed for less than $130 and we have them as low as $75.

6.   You can start right away even before you have a lot of content. (I explain why in just a bit)

7.   It is probably the simplest way for most people to Automate their business and start bringing in residual income.

What a Membership Site is, is simply a way for you to make information private.  Privatize documents, audios, videos, forums, or even blog posts private and charge for them.

HOW

The how part is both as easy and as hard as you want to make it.  A Membership Site can be as easy as you going to your website and setting up a private directory that you password protect.  Now you can have one password or spend a minute giving each new member their own password that they have to use to gain access to the information.  Most hosting services have how-to instructions for doing this.  Cost?  ZERO!

For instances you have a Blog, just password protect the directory it is in and presto, you have a membership site.

Then there are other options that range from about $100 to about $25,000+ to get something that is close to Facebook or MySpace in functionality.  I will give you three examples of different types of Membership Software and set ups that I use for myself and my clients.  Each has pro’s and con’s.  Each has different costs and benefits. There is no one size fits all solution for everyone.

There are dozens and dozens of different Programs out there and I think that at one time or another I have tried almost all of them.  Most have some real drawbacks that do not become apparent until after you purchase them and try to use them.  Getting the wrong one can really bite you hard in wasted time, wasted money, and wasted opportunity.  You can spend days, weeks, or ever months tweaking them and still not have them do what you want them to.  We are talking potentially hundreds of hours of wasted time that you could be using to create more content or a better product for your clients.

Even the ones that I use all involve tweaking, but we seem to have hit upon three work horses that we have modified a little or a lot that work rather well depending on your situation and your audience.

You can go out there, buy one, try and install one of them and set them up yourself.  You can spend days, weeks or months going through the learning curve, or you can hire someone like 21to21.com do all of that for you.  You will save yourself the hassles and the headaches, and wasted money both spent and earned.

Warning - There are a ton of dirt cheap Membership Site Programs out there.  Some I have have seen for as little as $27.   Sounds great, looks good.  The problem is that many have big gaping security holes in them that are susceptible to getting hacked big time.  Not only can you lose your members and your data, but end up losing your hosting account too if they upload a virus on you server.    The reason I know this is because it happened to me.  We caught it in about an hour but it was not good.  No fun at all.  Now this was a couple of years ago and that was when I really started digging into Membership Sites.

After about two dozen plus trials of different software configurations, thousands of dollars, and hundreds and hundreds of hours later I have come up with three really good solutions that will fit pretty much every need possible that I have run into.  Descriptions and pricing are at the end of this.

Pricing And Incentive For Your Membership Site

This is the age old question and one that does not have one right answer.  You can start low say even $4.95 a month and attract a lot of visitors who will more than likely stay around for a while as long as you have good content or charge $50 per month if it is niche information of high value.  You can even charge $200 per month or more if you think you have something that is a real hot commodity, and has a bunch of bells and whistles.

The upside with the lower pricing is that it should be a no brainer sale but there is a perceived value stigma attached.  It is cheap so it must not be that good.  I have actually have a membership site which was priced at $4.95 per month. When I raised it to $27 per month I got more sales.  Same exact info.  Just different pricing and a different perceived value.  Go figure!

But one of the things that I do like is to have a tiered membership program that allows you to get the best of both worlds.  You can have two or more pricing levels of membership. We do this ourselves.  We actually have two levels at this time which are $27 and  $47 per month, each with a $1 dollar 14 day trial period.

Our members get a huge 50% discount on two of our Membership Installation Services and they get first crack at any of our training modules or products as we have a number of limited space educational products.  One level also gets a new eBook as well.

It is up to you how you want to incentivize but you should do it in some way to help get people get over their fear of the unknown.  If you have a good program like we do, you know that once they get in they are going to find tons of value for them to stay around for a long time.

With a multi-tiered membership program, you let them decide how committed they want to be.  Now if you have more than one level you are going to have to differentiate the content and value.  Perhaps you give the information to the higher level first or your throw in bonuses such as Webinars, conference calls, reports, audios, videos, books, consulting etc.

The best thing to do is to try out a couple of price points and see what happens.  You can also check out what your competition is doing and tag along.  But 9 times our of 10, they won’t have a Membership Site or if they do, it is not run that well.

Last but not least, how much would you pay for your information?  Are you a member of any Membership Sites, how much do you get and how much do you fork out for it?

Do Not Make These 3 Deadly Membership Site Mistakes

I have seen this with my own clients and finally learned the hard way about these three mistakes that will mess you up and can cost you thousands of dollars in profits.

The biggest mistake by far is waiting until you get all of your content just right before starting your Membership $ite.  After several clients in one quarter did this, I have learned to spot them a mile away.  I personally will drop a client like a hot potato that does any one of these three things.

1. They fiddle fart around and want to get all of the content perfect, they rewrite it 20 times and it takes days or weeks to get one little piece of content out.  If you are an anal retentive perfectionist, this is not going to be a lot of fun for you. And frankly, while I love to do things right, if you want to be a client, expect to pay a lot for this as it will take 3 to 4 times as long to do your site. But if you have the money, then we will be glad to help.
   
2. They don’t have “time” to put content into the site.  Both of these will ruin your membership site before it ever gets off the ground.
3. They Dork around with the “design” until it is just perfect.  In the meantime weeks or months go by and with it lost revenue and opportunities.
   
   I have yet to see any Membership Site that can’t be ready for a Beta run in 7-10 days once you get the software installed.  An exception to this would be if you are building a monster site with video, blogs, audio, and self-made profiles (See Backbone #3 below).  Those can take about a month to get up.  But even then, the foundations are usually ready in only 7 days.

   Now this was not always the case and it has taken me a while to figure this out.
   

   But I like to say that even if it is your very first Membership Site, you can start making money from it in 10 days or less in most cases.  And often times as soon as 72 hours after the software is installed if you just focus on content and let someone handle getting the software going for you.

   
   

   $ Anderson’s Instant Content Creation Tip

   Now a Tip for drastically speeding up your content creation is to simply record audio and then have it transcribed.  This can be in the form of having someone ask you questions or you just talking into a mike with a basic outline of what you are talking about in front of you.

   I will put in the word count on this particular post as I have a feeling it will be a rather long one, ( it is about 6,200 words) but if I were to do an audio of this and then have it transcribed over at YakWrite.com, it would cost me around $25 dollars for this.   So if you put post 1 piece a week like this you are looking at $100 in expenses.
   

   Lets see here now, if you have 250 members at $20 that is $5,000 divided by lets say even 10 hours of work that is $500 per hour!  I challenge you to show me any other “legal” business where anyone, no matter what their education level is,  that has some expertise in virtually any field or niche, can make that kind of money with only that amount of time invested.

   WHAT IF

   What if after your read this the light bulb goes on and you suddenly realize that you can do this?  Now imagine laying out your Membership Site Check List today so that you can get started.

   Set up a deadline that you will have it up by.  Be it 3 days if you are really gung ho or better yet, I suggest a 7-10 day schedule.  You can do it.  This is not government work.  Mark it on your calendar “Membership Site Launch.”  Now Mark your date and then I want you to add 5 more days and then put, REAL Membership Site Launch Day.  If you get it done on the first date, great, but more than likely it will take you a few extra days to get it right.

   Now lets not look at pie in the sky numbers.  Do you think you could get 250 peoploe in the whole planet to pay you $30 per month for the valuable information that you have to give?  I am willing to bet that you do.  If you are a Brick and Mortar company I will show you how you can use your walk in customer base to make money from a Membership Site no matter what you are selling.
   

   Membership Price	$30
   # OF MEMBERS
   	MONTHLY	YEARLY
   50	$1,500	$18,000
   100	$3,000	$36,000
   250	$7,500	$90,000
   500	$15,000	$180,000
   1,000	$30,000	$360,000
   1,500	$45,000	$540,000
   2,000	$60,000	$720,000

   
   

   Now the launch does not have to be any more than sending out an email to your list, putting up a blog post or doing a twitter  announcement.  Or you can do the whole launch dog and pony show, it is your call.  The most important thing is to get it up and let you customers and visitors know it is there.

   Now here is the CHECKLIST:
   

   • Figure out what software you are going to use and if you are going to try and pull a Lone Ranger or call in the Cavalry for back up.  Unless you have done this before, I seriously vote that you pull in the cavalry, even if you don’t use our great services.
   • Layout your content flow.  Click Here to see my post on Bubbl.  It is a great way to lay things out.
   • Create the content.  Use my instant content creation trick or even dig up your regular info and integrate it into your Membership Site.
   • Launch Your Membership Site and start making money!

   It really can be that easy.  Plan on spending some time getting it ready.  While you really can do it in 10 hours and for only a couple of hundred dollars, most people will end up spending more time than that on it.  But regardless, once you get it set up right you are good to go, and then it is a matter of adding content and marketing.

   
   

   $ Anderson’s Membership $ite Marketing Secret

   
   

   Probably one of the easiest ways to Market your Membership Site is through your own members.  Set up an affiliate program that pays your members anywhere from 20% to 75% of the monthly membership dues when they recruit other members.

   Very few Membership Site Programs have this built in.  Especially for recurring payments.  There is an an affiliate solution for all three of the systems that I use. (one of them is not integrated but still works)
   

   If your members like what you have, they can spread the word like wild fire and grow you Membership Site faster than anything else.  Now if your site is crap, this will not work of course. But you won’t have to worry about that because you are going to follow my guidelines for setting it up.

   Now even though you are paying part of your proceeds to your members for bringing in other ones, this means that you will also build a bigger base for everything that you are doing.

   After all this is said and done and lets say you already have 5,000 people that are following you either on your blog, on twitter, or are actual clients.  You start the Membership Site process today and 10 days later you put the word out and you get 500 members to sign up at $30 a month.  That could be $15,000 dollars a month in your pocket or $180,000 per year.  Or for that matter you only get 100 members and charge them $10, that is still $1,000 per month and $12,000 per year.  What will you do with that money?
   

   No matter how large or small your client or readership base is, the most important and easiest thing that you can do to improve your bottom line and put money in your pocket fast, is to have a Membership Site.

   When you sign up for our Membership, we offer a 20% commission.  We are a bit on the low side because our members stick with us for a long time and because of this, we can put the the extra money back into the information and research.  So if someone signs up 5 people, they are in for free.  Or if they offer it to their list, then they can make several hundred dollars a month and be doing their clients a favor at the same time.

   Now you can offer anywhere from 10% to 90% commissions or somewhere in between.  I go over pricing in a new study we are doing. The best answer is to test.
   

   
   

   21to21.com Membership Site Options

   
   

   We  have 3 different types of Membership Site Software that we use.   Then we have a basic installation and a Full Support installation.  All purchases include installation and basic  set up.

   
   

   Types of Membership Site Service

   Basic – Pay us a flat fee, then a small monthly maintenance fee  to make sure your site is up and running, and to take care of upgrades, etc.

   Full Support – We partner with you, set up the site and then do almost all of the heavy lifting and we split revenues with you  anywhere from 15% to 50%.   With the standard being 20%.  This may include assisting with marketing, branding, SEO and more.
   

   With our Full Support setup, if we set up your Membership Site do the maintenance and get everything is running smoothly help you bring in 500 members at $20 per month, you would net about $96,000 a year.  And you could conceivably be only spending about 2 hours a day on the site.
   

   This is the one that I prefer for obvious reasons as it involves the potential greatest benefit for both parties in that it allows you to concentrate on turning out content and get your Membership Site done for the lowest cost possible.  It also allows us to build and design the best Membership Site possible as we won’t see a profit unless it does work out.

   As you can imagine though, I have have become ultra picky about whom I work with on these as this has the most risk for us in case the client flakes out and does not deliver the content as promised.  If you do sign up for this one, be prepared to work your tail off and be able to meat deadlines on delivery of the content.

   Otherwise, I will not waste my time with you.  If you have a decent sized client base, this is by far the quickest, easiest, and least expensive way to get set up as you really only pay us only after you are bringing in money.  We do require deposit to make sure that you keep your end of the bargain and have monthly payment that gets waived as long as you keep the content delivery on schedule.  If you have content, have an audience, and want to put money in your pocket right away, this is the one for you.  You can drop thousands of dollars into your Bank Account very, very quickly.
   

   Membership Site  Backbones

   
   

   Silver - This is perhaps the simplest Membership Site Backbone that we use.  We use your WordPress blog as a content source and then are able to selectively make portions of the content available only to members.  You can have several different membership levels.  This usually can be set up in about 72 hours.  Training time takes about an hour or two.  Click Here for a Demo of what I am talking about.  This is OK if you just want to do something quickly and it is probably the easiest to run.  If you want something that is quick and dirty and it really can do the trick for a lot of people this will work.  Plus, we can upgrade you from #1 to #2 easily if you want to upgrade at any time.

   Price for the Basic Silver Membership Site Installation is $199

   
   

   Price for the Full Support Silver Installation Membership Site is $149 and 20% profit share with a minimum maintenance fee of $29 per month.

   
   

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   Gold Membership Site Installation – Our Gold Membership Site is very sophisticated and probably my favorite overall because it can be set up in a day and has some great benefits.  It has a built in and integrated Affiliate function that allows you to get Affiliates to help you sell your Membership and it can drip content out a little at a time so that if someone signs up today and you have other people that signed up two months ago, they won’t all have access to all of the information at once.  The person that just signed up will get the content given to them a little at a time.  This is the one that I use on this site.
   

   One of the things to remember is that you do not want to overload your Members with information.  While a few will like it (these people are referred to as information sorters by the way and make up only about 5% of the population), most will not, will become lost, and will quit being members.

   Pay Per Play Option And Service Available On Gold Membership Sites
   

   $$$$$$
   

   The Gold Membership Site also has the ability to deliver pay per view content. If you viewed or hear of the Secret a few years back, that was a pay to play video that made tens of millions.  If you don’t know what it is,  let us  say you have an instructional  video that shows how to build a better mousetrap in only 30 seconds and you know that it is valuable.  Well, we set it up so that people can watch the video say 3 times for $4.95.  They hit the button, make a payment and they are taken to the video and can watch it three times and after that, they can’t view it anymore.    Now you can charge any price you like for it or just make it available to be viewed by your members.  It can be an Audio, Video, or even a Document.  Perhaps a better name might be  “Pay Per Access”.
   

   Here is a demo of the pay per view it if you want to see it in action.  This will cost you $2.00 to see how it works.  If you purchase any of our Membership Site services, I will  refund you $10 if you watched this demonstration just to make it worth it.

   Also you will see when you sign up for this, there is an affiliate link too.  Us it and let other folks know about this and you can make $1 every time someone tries it out.

   This will give you a feel for what not only the Pay Per Play is like but the Membership site as well.  You can also skip down to the bottom of the page and Demo our 21to21.com Membership site and get this included.   Your call, I  just like to give you options.

Try Out The Pay Per Play Feature For Just $1 Dollar

We also have the Pay Per Play Service available as a stand alone Turn-Key Service at an unbelievable price.  If you have a video,  audio, slide show or document that you want to charge on a Pay Per View Basis, we will host it, set it up on a pay-per view basis and send you the money from it.  There is a $27 refundable set up fee and we also get 20% from each sale.  But you do not even have to have a credit card processor set up as we run it through ours and we take the the processing fees out of our share.  So if you charge $7 to watch your video, then you would net $5.60 on each viewing.  If you get 1,000 viewers, you would make $5,600.   Not too bad aye?

You can use this button to sign up for the stand alone service and yes, if you got the demo, you get $10 back.

PURCHASE  THE  PAY PER PLAY STAND ALONE SERVICE HERE

Gold Basic Membership Site Installation only $379.90.  It includes the Pay Per Play Feature.  Plan on spending at least 10-15 hours to get proficient at this if you are tech savy and a tad longer if you are not.

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Your Own Full Blown Social Networking Site That Rivals, MySpace, Facebook, and Ning

Platinum Membership Site Installation. This is a full-fledged Membership site that rivals and even surpasses what Facebook and MySpace have to offer.  It gives each member their own editable profile that allows them to upload videos, audios, have their own blog, forums, real-time audio and video chat, site news and forums, surveys and more.    The demo has been our lab for this for about 2 years now and I am just now letting it out of the bottle and it is still a work in progress.  I have just been too busy working with clients to put the finishing touches on it and plan on doing so soon, but we will always keep here as our improvement lab so expect good changes on a regular basis but we will keep most of it the same.  Click Here to see it and by all means, sign up for it and put your profile up.

You will gain a couple of things by doing setting up a profile there.

One, it will give you a good feel for what this type of Membership Site is all about.

Two, if you load up your contact information and put a link back to your site it will help with your search rankings.

Three, if you take the time to post your blogs to your blog there and basically reproduce it, make sure to put a link back to your site in each post. It will also make it easier for people to find you and help with your search rankings. Not to mention we plan on filling it up with members and you will more than likely get free business from it.

THE BEST FREE SEO TIP OF THE YEAR

Make sure to put a classified Ad for any products that you have for sale on the site too.  Now this may sound hard to believe but…..  I have had my  Ads recently turn up on the first page of Google for some pretty hard-core search terms.  That is right, off of a classified ad.

This is a full fledged Social Media Site with lots of potential.  Do you have the clients to fill the community like this?  If so, you could be making hundreds of thousands of dollars from it.

Contact us for an exact quote on this but prices range from about $2,500 to $25,000.

This blows away what you can do with Ning and other sites like it.  You have full control of advertising, and affiliates.

21to21.com Profit Memberships

21to21.com’s Silver Membership – OK and last but not least, if you want to try out our Membership Site here at 21to21.com, here is my special offer for you.  Try it out for $1.00 for 14 days and then it is only $27 per month.  You can stop at any time and there is no long-term commitment.  It also includes the Pay Per Play demo as well.  Not only that,  you get 50% off of any Full Support Membership Site Installation.

What it will give you is an inside look at how our Membership Sites work and also give you access to the information that I only give our paying members.

21to21.com’s Gold Membership – $1 dollar for 14 days and then only $47 per month.  Plus  you get an upgrade at www.QuitYourJobOnMonday.com, along with a copy of the New Book, ” Personality Language” by Marilyne Woodsmall and Wyatt Woodsmall.  This is a true gem.  You can check it out over at www.TheScienceOfidiots.com.  Plus a bunch more other goodies including a Profit Conference call and/or a webcast.

$1 dollar 14 day trial of 21to21.com’s Gold Membership

Your Next Step

I hope that you can now see how your very own Membership Site can be one of the quickest way to make a profit available to you.  Even if you don’t take us up on one our great offers, then at least get one going on your own.  You will be glad you did.

Finally, even though I do not want to throw too much at you,  I am putting together everything that I have learned about Membership Sites and more over the past few years and bundling them into a 6 month course that our Gold Full Service Membership Installation that we use here for our own Membership Site, plus marketing techniques, product creation blueprints and a whole lot more.  I will post information on it soon.

Our Members will get the first crack at it as there will only be 20-50 slots open the first go around.  So if you join above,  you will get the announcement first and have first try at the program.  And the price?  Only $97 per month if you can believe that.  Look for more details soon.

No matter what you do,  get your Membership Site up ASAP.  Because if you don’t, your competition is going to and once people find a home they like, they often stay there for a long, long, time.

If you have a question, just drop us a line via the contact page or give us a call at 307-459-1092  10:00 AM to 7:00 PM EST Monday through Saturday.

Cheers,
Andrew Anderson

Welcome to 21to21.com’s Store.

Here you can purchase some of our services and start increasing your profits right away. If you have any questions or you would like to order over the phone, you can call us at 307-459-1092 and you will either get a Real Person or you can leave us a message. I do not believe in putting people on hold. I know you have better things to do with your time. If you leave us a message, please be as detailed as you need to be and give us a best time to call you back. You can also use our contact page.

Now some of our prices may seem extremely inexpensive. This is because our goal is to truly help as many people as possible become profitable.

Thanks!

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A Profitable Membership

Our monthly membership program gives you access to tips, trick, and techniques that you can begin using right away to increase the profitability of your organization be it a Fortune 100 company or you own business that you are running out of your spare bedroom, or maybe not even your spare one.

It includes a monthly Webinar or Conference call that is sure to inform. My guarantee is that every month, you will receive at least one executable idea, technique, or trick if you will that will be worth 5 times what the cost of the whole year is. So if you do that math, 5 x 12 =60 times the investment of the membership each year. It is month-to-month and you can try out the first 3 weeks for $3.00. And if you don’t like it you can cancel and I will even give you your $3.00 back.

Here is some of what we will cover.

• Marketing And Sales 2.o and 1 point nothing ( Old School Techniques that still work great!)
• Social Media And More
• Guerrilla Marketing Techniques to bring in immediate cash in less than a week
• Finding out what your customers want and how to get the to pay you the most for it
• Framing your communications using advanced technique using Personality Language ™
• Interviews with some of the brightest minds in the business world that you more than likely have never heard of….
• Dealing with your team and turning your business into a virtual one

Those are just some of what you will receive. No matter how smart you are or how great of resources you have, you only need one new idea that you can execute to make 10′s of thousands of dollars.

So, you can try it out for just $3.00 for 3 weeks and then it is $47 per month. And remember, if you don’t like it, I will even give you your $3 bucks back.

The only thing you have to lose is the Profit you will gain from being a member!

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WordPress Installation including SEO optimization

So you don’t have a blog or if you do, you do not have Word Press and it is not optimized for Search Engine Placement or are even sure what SEO is, just that you need it?

WordPress Installation including SEO optimization and our own tested Plugin Suite installed so your site is ready for content for only $99. If you need hosting, we have that too at dirt cheap rates.

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A Profit Overhaul

This is where we analyze each and ever bit of your company to see where we think you can add most amount of Profit for the least amount of expense.

Call us at 307-459-1092 or use our contact page to get in touch. We have a flat fee or once we take a look at what you do, we can even come in and give you estimate, we get a small retainer and then we participate in a portion of the profit we produce. If we do not make a profit, we do not get paid. So there is virtually now risk or than risking profit that you will not make if you do not bring us in to give you a Profit Overhaul.

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A Profitable Talk & More

Not sure what is going on perhaps but you have a lot of questions about how to make more money for your business? Have a question about social media, marketing, sales, or ?

Well you are in luck!

I am offering a limited number of 15 Minute Phone Consultations for just $1. This is not a Typo! The reason why I am doing this is because I know in the past I have gotten stuck and needed an answer but did not know who to ask. If you don’t like what you hear, I will even give you your dollar back!

Why isn’t  it free and why am I charging a buck?  Because psychologically, it will change what you get out of the conversation in a profound way and besides, I can use the 70 cents I make after PayPal gets their share.

If you need more time, I will give you up to an hour of my time for only $99. Again, why so cheap you may ask? Here again, I have been there before and I know most people can’t afford or at least they don’t think they can afford $500 per hour for my normal consultations.

I have a limited number of these I can do each week but if you are ready, then go ahead and cough up that dollar or if you already know that you need more time than that, then go ahead and just pay for the hour and I will give you and 1 hour and 15 minutes of my time to help get you pointed in the right direction.

15 Minute Profitable Conversation $1

1 Hour Profitable Conversation $99

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Transcription Services and Virtual Assistants

If you are looking for great Transcriptions Services and Virtual Assistants then we reccommend that you use

www.YakWrite.com

You can get 1 Full Hour Of Audio Transcribed for only $25 per Audio Hour! Do you know how much work you can get done in that time. In about 4 or 5 hours you can write a whole eBook just by talking. Want to do an interview with someone? Record it and then have it transcribed and you have instant content.

If you are looking for a Virtual Assistant to take care of some of the mundane chores of your business then again, YakWrite.com has you covered. Virtual Assistants start at just $8 per hour.

Check them out, they have great service at great prices. Just click on this  www.YakWrite.com.

You know something, every once in a while I screw up and I did and I will tell you how.  A lot of times, we like to just put our best foot forward and only focus on our successes.  Well, if you are human, you are going to mess things up every once in in awhile and I do that at least a couple of times a day.

What Results Are They Selling? Is It Clear? You Bet It Is!

Be it with a project, or a task, or even a client.  It does happen but don’t worry.  If you don’t make a mistake once in a while then you are not trying.

Honestly, I do and I did here.  But the kicker is that it is only a screw up if you don’t fix it.  Fixing this little error right now.

I messed up in that I did not make it clear what 21to21.com is all about.  Here goes nothing.

21to21.com is all about How You Can Make More Money, not just a little bit but a Boat Load More.  Big revelation actually.  It is not about great techniques or the nuances of writing great copy or marketing and learning gobs of stuff.  That is all hog wash honestly or I may got out on a limb here and say bullshit.  It is about showing you what you can go do to make more money ASAP.  This involves giving your customers what they want at the price they are willing to pay.

Really that is it in a nut shell.   The lesson here is usually your customer is thinking that exact same thing.  It comes down to basically two things

They want Results or to be Entertained.  That is what they will pay you for and if you do it right, they will pay you a lot.

So, what results are you going to deliver and how can you convey that to them?  For the most part they don’t care about you, they care about what results you are going to deliver to them period.

Oh, unless you are going to Entertain them, and even then it is Results.  So when you are speaking with your customers or marketing to them, what Results are you going to give them?  Make sure you convey it in simple understandable terms.

Here is another profit making tool from Anderson’s Arsenal.  It is called Twiddla.  It allows you to collaborate with anyone on the net. You can share files, look at websites together, draw on a white board and more, plus you can have a live audio chat too.  It works with every web browser that we have tried.  I have put a “Twiddle this” tool over in the left hand side here.   Or you can use this one here as well.

You just click on it and it may take a minute but it should pop up. They have a sandbox for you to test and play with as well. You can’t hurt anything so feel free to have fun.