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		<title>The Pygmalion Effect And Profits &#8211; Why The Saying Attitude Is Everything Is True</title>
		<link>http://www.21to21.com/2010/07/15/the-pygmalion-effect-and-profits-why-the-saying-attitude-is-everything-is-true/</link>
		<comments>http://www.21to21.com/2010/07/15/the-pygmalion-effect-and-profits-why-the-saying-attitude-is-everything-is-true/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 18:50:04 +0000</pubDate>
		<dc:creator>Andrew Anderson</dc:creator>
				<category><![CDATA[21to21.com]]></category>
		<category><![CDATA[Inner Game]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[Profit Consulting]]></category>
		<category><![CDATA[You]]></category>
		<category><![CDATA[Pygmalion]]></category>
		<category><![CDATA[Pygmalion Effect]]></category>

		<guid isPermaLink="false">http://www.21to21.com/?p=773</guid>
		<description><![CDATA[Why What You Think The Outcome Will Be In Life Matters More Than Ever So you think you are going to do well with your next Marketing Campaign or dealing with a loved one or colleague?  This is good because if you don&#8217;t, it impacts the outcome of your campaign and just outcome, believe it ]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-4405" href="http://www.21to21.com/2010/07/15/the-pygmalion-effect-and-profits-why-the-saying-attitude-is-everything-is-true/pygmalion/"><img class="alignleft size-full wp-image-4405" style="margin: 7px;" title="pygmalion" src="http://www.21to21.com/wp-content/uploads/2010/07/pygmalion.jpg" alt="" width="275" height="400" /></a></p>
<h2><span style="color: #0000ff;">Why What You Think The Outcome Will Be In Life Matters</span> <span style="color: #0000ff;">More Than Ever</span></h2>
<p><span style="color: #0000ff;">So you think you are going to do well with your next Marketing Campaign or dealing with a loved one or colleague?   This is good because if you don&#8217;t, it impacts the outcome of your campaign and just outcome, believe it or not.    Read on and you will find out why.</span></p>
<p><span style="color: #0000ff;"><em><strong>As an update, there have been some recent experiments in Quantum Physics that prove this theory out to a scary degree. The experiments prove that intention does indeed have a measurable effect on the outcome of Quantum reactions.</strong></em><br />
</span></p>
<p><span style="color: #0000ff;">Every once in awhile, a light bulb goes on for me (incandescent ones, I don‘t do fluorescents. Hey the Air Force banned them for a reason) when thoughts come together that have been brewing for some time.</span></p>
<p><span style="color: #0000ff;">I happened to be going through some of the piles of books that I have and came across “The Power of Positive Thinking In Business” by Scott W. Ventrella.</span></p>
<p><span style="color: #0000ff;">I had read and own a first run copy of Norman Vincent Peal’s classic, “The Power of Positive Thinking.” Good book indeed and runs along with “Think And Grow Rich” by Napoleon Hill.<span id="more-773"></span></span></p>
<p><span style="color: #0000ff;">I had casually read through it before and it had not tripped my trigger, although I had lent it out to several people and one person in particular gave it credit for changing the course of her career and leading her to go back to school for her Masters Degree.   Still, I had not revisited it.</span></p>
<p><span style="color: #0000ff;">But as I opened it up it this time I came across a section that I think sums up one of the keys to business success, and success in most areas of our lives: this is called the Pygmalion Effect.</span></p>
<p><span style="color: #0000ff;">For those of you that do not know what it is, here you go.  In mythology, there was a sculptor who sculpted a beautiful woman.   He poured his heart, soul, and all of his skill into the sculpture.  It was so perfect that he fell in love with it and he wished it were a real woman and named her Galatea.  Well, the Goddess Venus saw this and actually made Galatea into a real live woman.  Thus arose the Pygmalion effect, where you get what you wish or expect.</span></p>
<p><span style="color: #0000ff;">Spring forward several thousand years and we end up with one Dr. Rosenthal of Harvard. </span></p>
<p><span style="color: #0000ff;">He did a famous experiment where he went to a school and pulled the names of three teachers out of a hat at random.   He also pulled the names of some students at random.   He then told the teachers that they were the three best teachers in the school and that they were going to be getting the best students to see how well they could do with them.</span></p>
<p><span style="color: #0000ff;">At the end of the year, on average, the students&#8217; performance was 20 to 30% higher than the rest of the school.</span></p>
<p><span style="color: #0000ff;">This experiment was conducted over 300 times with similar results.  In essence, when the teachers thought of themselves as stars and that their students were gifted, the teachers treated the students as gifted, and both the students and teachers performed up to these expectations.</span></p>
<p><span style="color: #0000ff;">For me, this was mind blowing that such a simple thing could increase results dramatically.  But, then again, it does seem to fit in the realm of common sense and from what I have observed over three decades working with people.</span></p>
<p><span style="color: #0000ff;">In fact one in one of my early sales job I had a sales manager name Robert that demanded that when he asked you how your were doing, that you always replied with something positive such as &#8221; I am doing GREAT&#8221; or &#8221; I am doing Fantastic&#8221;. </span></p>
<p><span style="color: #0000ff;">At first I really thought he was a nut job as I saw him fire and literally take out Jim, our 2nd best salesman on the spot one morning when he said he was having a crappy morning and he started to go off on a tirade about Robert and his dumb be positive policy.  Robert told him to shut up and right then and to take it out side I said whoaa&#8230;   Well, Jim got about 4 more &#8221; non-positive words out&#8221; and it never made it outside because Robert had a wicked right hook and dropped him like a rock and said he would not tolerate it at all.   Guess what, he meant it.  No whishy washy mamby pamby HR policy there.<br />
</span></p>
<p><span style="color: #0000ff;">He would not tolerate any negative talk at all amongst the sales people and he meant it. No whining or complaining, no bitching or moaning.  If you had a complaint or issue, you had to frame it in a positive fashion.  He knew how important that it was to do this. </span></p>
<p><span style="color: #0000ff;">The proof was in the pudding as it were in that our sales group out sold all others by not just 10 or 20% but by a whopping 1,500%.  No one else was even close to our group.  It made me appreciate and respect that whole policy.   Perhaps this is why I have such a low tolerance for negative and whiny people.  I know how truly destructive this seemingly innocuous poisonous behavior can be to all people around that person.  The only exception to this rule is if I think the person is worth redeeming.  Otherwise, I let them wallow in their own self-produced misery of a life.  Stay away from me thank you very much. <img src='http://www.21to21.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
</span></p>
<p><span style="color: #0000ff;">Now back to the Teachers and the phenomenal results that were produced.  What was funny (OK, perhaps not)  is that rather than this being embraced and implemented on a wide scale in schools across the country, this caused a flurry of criticism within the teaching community as they said results are irrelevant.  I am not kidding or making this up. </span></p>
<p><span style="color: #0000ff;">They felt that children should feel good about themselves and not be compared to others and that there must have been something else going on.  So rather than being implemented on a larger scale, they did not adopt it.  Got to love Liberal Progressive Teachers Unions, but then again not.<br />
</span></p>
<p><span style="color: #0000ff;">Professor J. Sterling Livingston also did experiments with management in business with, as you may have guessed it, the same results, and those results were published in the “Harvard Business Review.”</span></p>
<p><span style="color: #0000ff;">Even Peter Drucker seems to weigh in on the subject as well.</span></p>
<p><strong><span style="color: #0000ff;">&#8220;The best way to predict the future is to create it.&#8221;<br />
— Peter F. Drucker</span></strong></p>
<p><span style="color: #0000ff;">I think if you look, you see this with a great many of the successful entrepreneurs and companies out there.</span></p>
<p><span style="color: #0000ff;">Bill Gates, Steve Jobs, Warren Buffet, Richard Branson, and Ashley Qualls (more on her later) all have one thing in common.  They expect success from themselves and those around them.</span></p>
<p><span style="color: #0000ff;">Now how can you implement this in your own business? </span></p>
<ul>
<li><strong><span style="color: #0000ff;">Make sure that everyone buys into what your are doing.  Do not tolerate negativity about what you are doing from anyone, even if they are just joking.  Talk to the person and tell them that you do not want to hear it nor can they talk to anyone involved that way.  If they don&#8217;t get it, get rid of them.  Seriously, your business may depend on it.  While this may seem harsh, the subconscious mind is a funny thing and picks up on the smallest things and tends to expand on them.  Good, bad, it goes to town on them.  One negative person in an organization may be costing you thousands and thousands of dollars or more.<br />
</span></strong></li>
</ul>
<ul>
<li><strong><span style="color: #0000ff;">Plan for success by making sure that you think through what is going to happen once you get there.<br />
</span></strong></li>
</ul>
<p><span style="color: #0000ff;">But perhaps more importantly, there is a lesson in this for all of us.  Now do you have to be sickeningly sweet and Politically Correct all of the time?  No, and point in fact being PC all of the time can also have a negative effect on profits as well.  But of course just use common sense.  Don&#8217;t allow people to share being in a bad mood, or making negative non-productive opinions.  Make them couch their speech in a positive fashion.  This can take months to break bad habits but you will notice not only are people more productive, but they feel better about themselves.<br />
</span></p>
<p><span style="color: #0000ff;">Your expectations also play a large role in our own performance as well.   You need to start expecting success in your business and in the rest of your life.  Your outlook plays a large role in your conscious and subconscious actions whether you realize it or not.  That is a reason why you should avoid negative people like the plague.  Especially when you are in start up mode.  Actually, you should avoid them all of the time.  I put a link to it in the PS below.<br />
</span></p>
<p><span style="color: #0000ff;">That is not to say that thinking “I am going to do well” in your business  is going to take the place of research and educating yourself, and work, but your expectation of doing well or mediocre may have a much larger impact on your success than you ever thought. </span></p>
<p><span style="color: #0000ff;">Thinking and expecting that you are going to get 8% returns versus 21.5% could be the difference between actually getting either result.</span></p>
<p><span style="color: #0000ff;">It might just be worth “thinking” about.</span></p>
<p><span style="color: #0000ff;">Have a wonderfully profitable day.  And, I have faith in you. Now we just need to make sure you do as well.  Plus, it can and will make a huge impact on how Happy your are in the future.  Happiness is not a destination, but a choice we make.</span></p>
<p><span style="color: #0000ff;">Cheers,</span></p>
<p><span style="color: #0000ff;">Andrew &#8220;Easy&#8221; Anderson</span></p>
<p><span style="color: #0000ff;">PS  Here is a link to another post talking about other people that have a negative attitude and why you need to avoid them. </span><a href="http://www.21to21.com/2010/04/21/money-magnet-or-crap-magnet/" target="_blank"><strong>Money Magnet Or Crap Magnet </strong></a></p>
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		</item>
		<item>
		<title>John Stossel And Ayn Rand</title>
		<link>http://www.21to21.com/2010/01/11/john-stossel-and-ayn-rand/</link>
		<comments>http://www.21to21.com/2010/01/11/john-stossel-and-ayn-rand/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 05:06:52 +0000</pubDate>
		<dc:creator>Andrew Anderson</dc:creator>
				<category><![CDATA[21to21.com]]></category>
		<category><![CDATA[Anderson's Arsenal]]></category>
		<category><![CDATA[Capitalism]]></category>
		<category><![CDATA[Inner Game]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[Profit Consultant]]></category>
		<category><![CDATA[Profit Tips]]></category>
		<category><![CDATA[Sales And Marketing]]></category>
		<category><![CDATA[What Not To Do]]></category>
		<category><![CDATA[Ayn Rand]]></category>
		<category><![CDATA[John Stossel]]></category>

		<guid isPermaLink="false">http://www.21to21.com/?p=1693</guid>
		<description><![CDATA[<span style="color: #0000ff;">As a dyed in the wool Capitalist and a fan of Ayn Rand, I thought I would put these videos of John Stossel's New Show up for you. Interesting viewing for sure. </span>

<span style="color: #0000ff;">In it he discusses Atlas Shrugged, the book by Ayn Rand with a number of people and he talks about the similarities that are going on today.</span>

<span style="color: #0000ff;">I am including all 6 videos.</span>

<span style="color: #0000ff;">If you want to read the book, I suggest that you don't watch the videos until afterward.</span>

<span style="color: #0000ff;">Would love to know what you think if you have read the book. Enjoy!</span>

<span style="color: #0000ff;">Cheers,
Andrew Anderson</span>

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			<content:encoded><![CDATA[<p><span style="color: #0000ff;">As a dyed in the wool Capitalist and a fan of Ayn Rand, I thought I would put these videos of John Stossel&#8217;s New Show up for you. Interesting viewing for sure. </span></p>
<p><span style="color: #0000ff;">In it he discusses Atlas Shrugged, the book by Ayn Rand with a number of people and he talks about the similarities that are going on today.</span></p>
<p><span style="color: #0000ff;">I am including all 6 videos.</span></p>
<p><span style="color: #0000ff;">If you want to read the book, I suggest that you don&#8217;t watch the videos until afterward.</span></p>
<p><span style="color: #0000ff;">Would love to know what you think if you have read the book. Enjoy!</span></p>
<p><span style="color: #0000ff;">Cheers,<br />
Andrew Anderson</span></p>
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		<title>Membership Site</title>
		<link>http://www.21to21.com/2009/06/15/membership-site/</link>
		<comments>http://www.21to21.com/2009/06/15/membership-site/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 21:19:56 +0000</pubDate>
		<dc:creator>Andrew Anderson</dc:creator>
				<category><![CDATA[21to21.com]]></category>
		<category><![CDATA[Anderson's Arsenal]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[Profit Consulting]]></category>
		<category><![CDATA[Your Customer]]></category>
		<category><![CDATA[Fast Money]]></category>
		<category><![CDATA[Membership Site]]></category>

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		<description><![CDATA[Got A Membership Site? 21to21.com MEMBERSHIP SITE NUMBERS &#8211; HERE IS WHY YOU NEED ONE! Membership Price $9.98 Number Of Members MONTHLY YEARLY 50 $499 $5,988 100 $998 $11,976 250 $2,495 $29,940 500 $4,990 $59,880 1,000 $9,980 $119,760 1,500 $14,970 $179,640 2,000 $19,960 $239,520 Membership Price $19.98 Number Of Members MONTHLY YEARLY 50 $999 $11,988 ]]></description>
			<content:encoded><![CDATA[<h1 style="text-align: center;"><span style="color: #0000ff;">Got A Membership Site?</span></h1>
<p><a href="http://www.21to21.com/wp-content/uploads/2009/06/guaranteesign6.png"><br />
</a></p>
<p style="text-align: left;"><span style="color: #0000ff;"><strong>21to21.com MEMBERSHIP SITE NUMBERS &#8211; HERE IS WHY YOU NEED ONE!</strong></span></p>
<table style="border: 1px dotted black; text-align: center; height: 931px;" border="1" cellspacing="0" width="546" frame="void" rules="none">
<colgroup>
<col width="218"></col>
<col width="143"></col>
<col width="172"></col>
</colgroup>
<tbody>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black; width: 218px; height: 24px;" width="218" height="24" bgcolor="#ffff99"><strong><span style="font-size: medium;">Membership Price</span></strong></td>
<td style="border: 1px dotted black;" width="143" align="middle" bgcolor="#ffff99"><strong><span style="font-size: medium;">$9.98</span></strong></td>
<td style="border: 1px dotted black;" width="172" align="left" bgcolor="#ffff99"><strong><span style="font-size: medium;"><br />
</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" bgcolor="#ffff99"><strong><span style="font-size: medium;">Number Of Members</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #0000ff; font-size: medium;">MONTHLY</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #008000; font-size: medium;">YEARLY</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff99"><strong><span style="font-size: medium;">50</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #0000ff; font-size: medium;">$499</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #008000; font-size: medium;">$5,988</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff99"><strong><span style="font-size: medium;">100</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #0000ff; font-size: medium;">$998</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #008000; font-size: medium;">$11,976</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff99"><strong><span style="font-size: medium;">250</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #0000ff; font-size: medium;">$2,495</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #008000; font-size: medium;">$29,940</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff99"><strong><span style="font-size: medium;">500</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #0000ff; font-size: medium;">$4,990</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #008000; font-size: medium;">$59,880</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff99"><strong><span style="font-size: medium;">1,000</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #0000ff; font-size: medium;">$9,980</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #008000; font-size: medium;">$119,760</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff99"><strong><span style="font-size: medium;">1,500</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #0000ff; font-size: medium;">$14,970</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #008000; font-size: medium;">$179,640</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff99"><strong><span style="font-size: medium;">2,000</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #0000ff; font-size: medium;">$19,960</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff99"><strong><span style="color: #008000; font-size: medium;">$239,520</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="left"><span style="font-size: medium;"><br />
</span></td>
<td style="border: 1px dotted black;" align="left"><span style="font-size: medium;"><br />
</span></td>
<td style="border: 1px dotted black;" align="left"><span style="font-size: medium;"><br />
</span></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" bgcolor="#23ff23"><strong><span style="font-size: medium;">Membership Price<br />
</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="font-size: medium;">$19.98</span></strong></td>
<td style="border: 1px dotted black;" align="left" bgcolor="#23ff23"><strong><span style="font-size: medium;"><br />
</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#23ff23"><strong><span style="font-size: medium;">Number Of Members</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #0000ff; font-size: medium;">MONTHLY</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #008000; font-size: medium;">YEARLY</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#23ff23"><strong><span style="font-size: medium;">50</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #0000ff; font-size: medium;">$999</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #008000; font-size: medium;">$11,988</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#23ff23"><strong><span style="font-size: medium;">100</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #0000ff; font-size: medium;">$1,998</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #008000; font-size: medium;">$23,976</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#23ff23"><strong><span style="font-size: medium;">250</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #0000ff; font-size: medium;">$4,995</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #008000; font-size: medium;">$59,940</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#23ff23"><strong><span style="font-size: medium;">500</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #0000ff; font-size: medium;">$9,990</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #008000; font-size: medium;">$119,880</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#23ff23"><strong><span style="font-size: medium;">1,000</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #0000ff; font-size: medium;">$19,980</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #008000; font-size: medium;">$239,760</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#23ff23"><strong><span style="font-size: medium;">1,500</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #0000ff; font-size: medium;">$29,970</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #008000; font-size: medium;">$359,640</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#23ff23"><strong><span style="font-size: medium;">2,000</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #0000ff; font-size: medium;">$39,960</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#23ff23"><strong><span style="color: #008000; font-size: medium;">$479,520</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="left"></td>
<td style="border: 1px dotted black;" align="left"></td>
<td style="border: 1px dotted black;" align="left"></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle"><strong><span style="font-size: medium;">Membership  Price</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="font-size: medium;">$27</span></strong></td>
<td style="border: 1px dotted black;" align="left"><strong><span style="font-size: medium;"><br />
</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle"><strong><span style="font-size: medium;">Number Of  Members</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #0000ff; font-size: medium;">MONTHLY</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #008000; font-size: medium;">YEARLY</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle"><strong><span style="font-size: medium;">50</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #0000ff; font-size: medium;">$1,350</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #008000; font-size: medium;">$16,200</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle"><strong><span style="font-size: medium;">100</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #0000ff; font-size: medium;">$2,700</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #008000; font-size: medium;">$32,400</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle"><strong><span style="font-size: medium;">250</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #0000ff; font-size: medium;">$6,750</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #008000; font-size: medium;">$81,000</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle"><strong><span style="font-size: medium;">500</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #0000ff; font-size: medium;">$13,500</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #008000; font-size: medium;">$162,000</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle"><strong><span style="font-size: medium;">1,000</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #0000ff; font-size: medium;">$27,000</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #008000; font-size: medium;">$324,000</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle"><strong><span style="font-size: medium;">1,500</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #0000ff; font-size: medium;">$40,500</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #008000; font-size: medium;">$486,000</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle"><strong><span style="font-size: medium;">2,000</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #0000ff; font-size: medium;">$54,000</span></strong></td>
<td style="border: 1px dotted black;" align="middle"><strong><span style="color: #008000; font-size: medium;">$648,000</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="17" align="left"></td>
<td style="border: 1px dotted black;" align="left"></td>
<td style="border: 1px dotted black;" align="left"></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" bgcolor="#ffff00"><strong><span style="font-size: medium;">Membership Price</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="font-size: medium;">$47</span></strong></td>
<td style="border: 1px dotted black;" align="left" bgcolor="#ffff00"><strong><span style="font-size: medium;"><br />
</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff00"><strong><span style="font-size: medium;">Number Of Members</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #0000ff; font-size: medium;">MONTHLY</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #008000; font-size: medium;">YEARLY</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff00"><strong><span style="font-size: medium;">50</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #0000ff; font-size: medium;">$2,350</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #008000; font-size: medium;">$28,200</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff00"><strong><span style="font-size: medium;">100</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #0000ff; font-size: medium;">$4,700</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #008000; font-size: medium;">$56,400</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff00"><strong><span style="font-size: medium;">250</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #0000ff; font-size: medium;">$11,750</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #008000; font-size: medium;">$141,000</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff00"><strong><span style="font-size: medium;">500</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #0000ff; font-size: medium;">$23,500</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #008000; font-size: medium;">$282,000</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff00"><strong><span style="font-size: medium;">1,000</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #0000ff; font-size: medium;">$47,000</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #008000; font-size: medium;">$564,000</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff00"><strong><span style="font-size: medium;">1,500</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #0000ff; font-size: medium;">$70,500</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #008000; font-size: medium;">$846,000</span></strong></td>
</tr>
<tr style="border: 1px dotted black;">
<td style="border: 1px dotted black;" height="24" align="middle" bgcolor="#ffff00"><strong><span style="font-size: medium;">2,000</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #0000ff; font-size: medium;">$94,000</span></strong></td>
<td style="border: 1px dotted black;" align="middle" bgcolor="#ffff00"><strong><span style="color: #008000; font-size: medium;">$1,128,000</span></strong></td>
</tr>
</tbody>
</table>
<p style="text-align: left;"><span style="color: #0000ff;">Hi there,</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Do those numbers do anything for you?  They sure do for  me! I put them right on top</span><span style="color: #0000ff;"> because if I don&#8217;t hook you right now, you could be losing thousands of dollars a month if you don&#8217;t read this. </span></p>
<p style="text-align: left;"><span style="color: #0000ff;">I don&#8217;t care if you are just starting off in your new business be it online or offline i.e.  A Brick and Mortar business, are a non-profit or even a Church.  Membership sites can do those numbers and more, and I will show you how and why.<br />
</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">I had started to write a few paragraphs on the subject, but then I began thinking about all of the questions that I have gotten over the years about Membership Sites and decided to try to answer as many of them as I could.  The other reason that I am posting this now with  typos and all before my editor looks it over rather is so that I do not commit one of the worst 3 mistakes you can make  in Membership Sites and specifically in marketing period.  Read below to see what I am talking about.<br />
</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Do you see why I spell Membership $ite with a dollar sign?<br />
</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">But first, a couple of questions for you if you don&#8217;t mind. </span></p>
<ol>
<li><span style="color: #0000ff;">Would you like to add a lot of cash to your bottom line in the next 7 to 10 days? Say $250 &#8211; $20,000 or more.  (I realize a &#8220;lot&#8221; is relative here)<br />
</span></li>
<li><span style="color: #0000ff;">Would you like to finally get residual income from your blog posts, products, or even Brick and Mortar customers?</span></li>
<li><span style="color: #0000ff;">Can you handle making money while you sleep?<br />
</span></li>
</ol>
<p style="text-align: left;"><span style="color: #0000ff;">If you answered yes to any of the above then you are in luck.  Actually I think luck does happen, but I also think that you are here because you are supposed to be.  Because you are searching for a way to make more money for yourself and the kicker is that I am going to show you a way for you to make your customers happier at the same time.<span id="more-353"></span></span></p>
<p style="text-align: left;"><span style="color: #0000ff;">I would hazard to guess that more than likely you do not have a Membership Site as you prob</span><span style="color: #0000ff;">ably would not be here reading this although, maybe you have one and it is not working as well as you had hoped it would.  Regardless if you have one or not,  hopefully after reading t</span><span style="color: #0000ff;">his you will start putting yours together correctly and I mean <strong>as soon as you are done reading this</strong>. </span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Did you know that a Membership Site can add 200% to 300% or more to your bottom line within the next 7 days?  With those types of numbers ( I know you may not believe this yet, but those numbers might be conservative and I will show you why in a couple of seconds.)  I can&#8217;t think of any better way to increase profits and customer satisfaction than having your very own Membership Site.  If I can hold your attention for the next 30 seconds take a look at some numbers here that I have put together for you and I bet you will stick around and read the rest of this.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Let us take a look at the <strong>WHY</strong>, <strong>WHAT</strong>, <strong>HOW</strong>, and <strong>WHAT IF</strong>. (<em>by the way, you should be using this formula in all of your marketing.  I will explain why in a later post or if you are a member you will get a full audio explaining this shortl</em>y)</span></p>
<p><a href="http://www.21to21.com/wp-content/uploads/2009/06/header2.jpg"><br />
</a></p>
<h1 style="text-align: center;"><span style="color: #ff0000;"><strong>WHY</strong></span></h1>
<p><span style="color: #ff0000;"><strong><br />
</strong></span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Why you need a Membership Site is because you can add money to your bottom for a negligible investment of both time and out of pocket expense,  and give your clients more real and perceived value.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Lets say that you only have 687 people on your mailing list although it could be 10 times less or 10 times more.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Lets say you put up a Membership Site and you get 8%  of your people to join or around 50 members and you charge $9.98 per month.  We will round that up to $10 for easy math.  With 50 members paying $10 you just added $500 per month or $6,000 per year to your income. </span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Here again are some other Membership Numbers to look at as well.   No pie in the sky numbers mind you.</span></p>
<h3 style="text-align: left;"><span style="color: #0000ff;"><strong>21to21.com MEMBERSHIP $ITE NUMBERS</strong><br />
</span></h3>
<table border="0" cellspacing="0" frame="void" rules="none">
<colgroup span="1">
<col span="1" width="129"></col>
<col span="1" width="86"></col>
<col span="1" width="86"></col>
<col span="1" width="128"></col>
<col span="1" width="86"></col>
<col span="1" width="86"></col>
</colgroup>
<tbody>
<tr>
<td style="border-top: 1px solid #000000; border-left: 1px solid #000000; border-bottom: 1px solid #000000;" width="129" height="19" align="right" bgcolor="#ffff99"><strong>PER MONTH&gt;</strong></td>
<td style="border-top: 1px solid #000000; border-right: 1px solid #000000; border-bottom: 1px solid #000000;" width="86" align="center" bgcolor="#ffff99"><strong>$10</strong></td>
<td width="86" align="left" bgcolor="#ffff99"><strong><br />
</strong></td>
<td style="border-top: 1px solid #000000; border-left: 1px solid #000000; border-bottom: 1px solid #000000;" width="128" align="right" bgcolor="#23ff23"><strong>PER MONTH &gt;</strong></td>
<td style="border-top: 1px solid #000000; border-right: 1px solid #000000; border-bottom: 1px solid #000000;" width="86" align="center" bgcolor="#23ff23"><strong>$20</strong></td>
<td width="86" align="left" bgcolor="#23ff23"><strong><br />
</strong></td>
</tr>
<tr>
<td height="19" align="left" bgcolor="#ffff99"><strong># OF MEMBERS</strong></td>
<td align="left" bgcolor="#ffff99"><strong><br />
</strong></td>
<td align="left" bgcolor="#ffff99"><strong><br />
</strong></td>
<td align="left" bgcolor="#23ff23"><strong># OF MEMBERS</strong></td>
<td align="left" bgcolor="#23ff23"><strong><span style="color: #0000ff;"><br />
</span></strong></td>
<td align="left" bgcolor="#23ff23"><strong><br />
</strong></td>
</tr>
<tr>
<td height="19" align="left" bgcolor="#ffff99"><strong><br />
</strong></td>
<td align="center" bgcolor="#ffff99"><strong><span style="color: #0000ff;">MONTHLY</span></strong></td>
<td align="center" bgcolor="#ffff99"><strong><span style="color: #008000;">YEARLY</span></strong></td>
<td align="left" bgcolor="#23ff23"><strong><br />
</strong></td>
<td align="center" bgcolor="#23ff23"><strong><span style="color: #0000ff;">MONTHLY</span></strong></td>
<td align="center" bgcolor="#23ff23"><strong><span style="color: #008000;">YEARLY</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#ffff99"><strong>50</strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #0000ff;">$500</span></strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #008000;">$6,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong>50</strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #0000ff;">$1,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #008000;">$12,000</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#ffff99"><strong>100</strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #0000ff;">$1,000</span></strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #008000;">$12,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong>100</strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #0000ff;">$2,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #008000;">$24,000</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#ffff99"><strong>250</strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #0000ff;">$2,500</span></strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #008000;">$30,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong>250</strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #0000ff;">$5,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #008000;">$60,000</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#ffff99"><strong>500</strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #0000ff;">$5,000</span></strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #008000;">$60,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong>500</strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #0000ff;">$10,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #008000;">$120,000</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#ffff99"><strong>1,000</strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #0000ff;">$10,000</span></strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #008000;">$120,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong>1,000</strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #0000ff;">$20,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #008000;">$240,000</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#ffff99"><strong>1,500</strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #0000ff;">$15,000</span></strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #008000;">$180,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong>1,500</strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #0000ff;">$30,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #008000;">$360,000</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#ffff99"><strong>2,000</strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #0000ff;">$20,000</span></strong></td>
<td align="right" bgcolor="#ffff99"><strong><span style="color: #008000;">$240,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong>2,000</strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #0000ff;">$40,000</span></strong></td>
<td align="right" bgcolor="#23ff23"><strong><span style="color: #008000;">$480,000</span></strong></td>
</tr>
<tr>
<td height="19" align="left"></td>
<td align="left"></td>
<td align="left"></td>
<td align="left"></td>
<td align="left"></td>
<td align="left"></td>
</tr>
<tr>
<td style="border-top: 1px solid #000000; border-left: 1px solid #000000; border-bottom: 1px solid #000000;" height="19" align="right" bgcolor="#00dcff"><strong>PER MONTH&gt;</strong></td>
<td style="border-top: 1px solid #000000; border-right: 1px solid #000000; border-bottom: 1px solid #000000;" align="center" bgcolor="#00dcff"><strong>$30</strong></td>
<td align="left" bgcolor="#00dcff"><strong><br />
</strong></td>
<td style="border-top: 1px solid #000000; border-left: 1px solid #000000; border-bottom: 1px solid #000000;" align="right" bgcolor="#ffff00"><strong>PER MONTH&gt;</strong></td>
<td style="border-top: 1px solid #000000; border-right: 1px solid #000000; border-bottom: 1px solid #000000;" align="center" bgcolor="#ffff00"><strong>$50</strong></td>
<td align="left" bgcolor="#ffff00"><strong><br />
</strong></td>
</tr>
<tr>
<td height="19" align="left" bgcolor="#00dcff"><strong># OF MEMBERS</strong></td>
<td align="left" bgcolor="#00dcff"><strong><br />
</strong></td>
<td align="left" bgcolor="#00dcff"><strong><br />
</strong></td>
<td align="left" bgcolor="#ffff00"><strong># OF MEMBERS</strong></td>
<td align="left" bgcolor="#ffff00"><strong><br />
</strong></td>
<td align="left" bgcolor="#ffff00"><strong><br />
</strong></td>
</tr>
<tr>
<td height="19" align="left" bgcolor="#00dcff"><strong><br />
</strong></td>
<td align="center" bgcolor="#00dcff"><strong><span style="color: #0000ff;">MONTHLY</span></strong></td>
<td align="center" bgcolor="#00dcff"><strong><span style="color: #008000;">YEARLY</span></strong></td>
<td align="left" bgcolor="#ffff00"><strong><br />
</strong></td>
<td align="center" bgcolor="#ffff00"><strong><span style="color: #0000ff;">MONTHLY</span></strong></td>
<td align="center" bgcolor="#ffff00"><strong><span style="color: #008000;">YEARLY</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#00dcff"><strong>50</strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #0000ff;">$1,500</span></strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #008000;">$18,000</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong>50</strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #0000ff;">$2,500</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #008000;">$30,000</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#00dcff"><strong>100</strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #0000ff;">$3,000</span></strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #008000;">$36,000</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong>100</strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #0000ff;">$5,000</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #008000;">$60,000</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#00dcff"><strong>250</strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #0000ff;">$7,500</span></strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #008000;">$90,000</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong>250</strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #0000ff;">$12,500</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #008000;">$150,000</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#00dcff"><strong>500</strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #0000ff;">$15,000</span></strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #008000;">$180,000</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong>500</strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #0000ff;">$25,000</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #008000;">$300,000</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#00dcff"><strong>1,000</strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #0000ff;">$30,000</span></strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #008000;">$360,000</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong>1,000</strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #0000ff;">$50,000</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #008000;">$600,000</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#00dcff"><strong>1,500</strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #0000ff;">$45,000</span></strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #008000;">$540,000</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong>1,500</strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #0000ff;">$75,000</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #008000;">$900,000</span></strong></td>
</tr>
<tr>
<td height="19" align="right" bgcolor="#00dcff"><strong>2,000</strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #0000ff;">$60,000</span></strong></td>
<td align="right" bgcolor="#00dcff"><strong><span style="color: #008000;">$720,000</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong>2,000</strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #0000ff;">$100,000</span></strong></td>
<td align="right" bgcolor="#ffff00"><strong><span style="color: #008000;">$1,200,000</span></strong></td>
</tr>
</tbody>
</table>
<p style="text-align: left;"><span style="color: #0000ff;">Now there are a lot of memberships that charge $99 to as much as $999 per month, with quite a few in the $200 to $400 range.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">But the numbers above are within reach of most even modestly successful business that have more than a few hundred clients.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Most Businesses with  products or services that have value and integrity no matter what it is, can get their Membership Site up to 500 members at $10 per month and keep it there long-term.  And I would venture to say that if you work diligently and avail yourself of some basic marketing techniques, you can get up to 2,000 Members or more.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;"><br />
</span></p>
<h1 style="text-align: center;"><span style="color: #0000ff;">A Membership Site Can Provide You </span></h1>
<h1 style="text-align: center;"><span style="color: #0000ff;">With More Money And </span></h1>
<h1 style="text-align: center;"><span style="color: #0000ff;">A Better Experience For Your Customers</span></h1>
<p style="text-align: left;"><span style="color: #0000ff;"><br />
</span></p>
<h1 style="text-align: center;"><span style="color: #ff0000;"><strong>WHAT</strong></span></h1>
<p style="text-align: left;"><span style="color: #ff0000;"><strong><br />
</strong></span></p>
<p style="text-align: left;"><span style="color: #0000ff;">I am going to cover a number of  &#8220;<strong>WHATs</strong>&#8220;  here. </span></p>
<p style="text-align: left;"><span style="color: #0000ff;">What a Membership Site does for you is raise not only the perceived value to your clients but, but also the real value as well.   Not only that, it is great for your business.  I honestly don&#8217;t know of a better business model for anyone that is trying to break into the Online business or even for those of you that already have an Online business.  They can also be used as a springboard for those companies that don&#8217;t have an Online presence as well. </span></p>
<p style="text-align: left;"><span style="color: #0000ff;">There a quite a number of reasons for all of this and I will name name a few that I think are relevant.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;"><strong>1.   It allows you to give better quality and focused content.  This is because even using just our first example of 50 members at $10 per month, it will give  you an incentive to give them your best information if for no other reason than to make sure they stay members.  This is especially true if you are just starting out.  Because of the income your Membership Site will produce you will be able to spend more time and effort on what is in your membership site.</strong></span></p>
<p style="text-align: left;"><span style="color: #0000ff;"><strong>2.   While I give away a ton of my best information, it would be unfair to devalue &#8220;the best of the best&#8221; information by giving it away for free versus giving it to my paying clients.  Also, quite a bit of what I do,  I do not want out there for everyone and their mother in-law to see and use as it would hurt my own businesses. Which is where I implement and develop the information and techniques in the first place.</strong></span></p>
<p style="text-align: left;"><span style="color: #0000ff;"><strong>3.   It allows you to focus and fine tune content, and it allows you  to sell your content over and over again as you get new clients in.</strong></span></p>
<p style="text-align: left;"><span style="color: #0000ff;"><strong>4.   It is the easiest way that I know of for someone with knowledge to develop product. It is faster than writing a book, wood book (printed) or even an eBook.</strong></span></p>
<p style="text-align: left;"><span style="color: #0000ff;"><strong>5.   The investment can be minimal and range from about $0 to $25,000.  Even with the latter number, it is in a drop in the bucket when you think about how much it can cost to start a &#8220;Regular&#8221; Business.</strong></span><span style="color: #0000ff;"><strong> You can get a fully functioning Membership Site Installed for less than $130 and we have them as low as $75.</strong></span></p>
<p style="text-align: left;"><span style="color: #0000ff;"><strong>6.   You can start right away even before you have a lot of content. (I explain why in just a bit)<br />
</strong></span></p>
<p style="text-align: left;"><span style="color: #0000ff;"><strong>7.   It is probably the simplest way for most people to Automate their business and start bringing in residual income.</strong></span></p>
<p style="text-align: left;"><span style="color: #0000ff;">What a Membership Site is, is simply a way for you to make information private.  Privatize documents, audios, videos, forums, or even blog posts private and charge for them.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;"><br />
</span></p>
<h1 style="text-align: center;"><span style="color: #ff0000;"><strong>HOW</strong></span></h1>
<p style="text-align: left;"><span style="color: #0000ff;">The how part is both as easy and as hard as you want to make it.  A Membership Site can be as easy as you going to your website and setting up a private directory that you password protect.  Now you can have one password or spend a minute giving each new member their own password that they have to use to gain access to the information.  Most hosting services have how-to instructions for doing this.  Cost?  ZERO!</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">For instances you have a Blog, just password protect the directory it is in and presto, you have a membership site. </span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Then there are other options that range from about $100 to about $25,000+ to get something that is close to Facebook or MySpace in functionality.  I will give you three examples of different types of Membership Software and set ups that I use for myself and my clients.  Each has pro&#8217;s and con&#8217;s.  Each has different costs and benefits. There is no one size fits all solution for everyone. </span></p>
<p style="text-align: left;"><span style="color: #0000ff;">There are dozens and dozens of different Programs out there and I think that at one time or another I have tried almost all of them.  Most have some real drawbacks that do not become apparent until after you purchase them and try to use them.  Getting the wrong one can really bite you hard in wasted time, wasted money, and wasted opportunity.  You can spend days, weeks, or ever months tweaking them and still not have them do what you want them to.  We are talking potentially hundreds of hours of wasted time that you could be using to create more content or a better product for your clients.<br />
</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Even the ones that I use all involve tweaking, but we seem to have hit upon three work horses that we have modified a little or a lot that work rather well depending on your situation and your audience.<br />
</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">You can go out there, buy one, try and install one of them and set them up yourself.  You can spend days, weeks or months going through the learning curve, or you can hire someone like 21to21.com do all of that for you.  You will save yourself the hassles and the headaches, and wasted money both spent and earned.<br />
</span></p>
<p style="text-align: left;"><span style="color: #0000ff;"><span style="color: #ff0000;"><strong>Warning -</strong> </span>There are a ton of dirt cheap Membership Site Programs out there.  Some I have have seen for as little as $27.   Sounds great, looks good.  The problem is that many have big gaping security holes in them that are susceptible to getting hacked big time.  Not only can you lose your members and your data, but end up losing your hosting account too if they upload a virus on you server.    The reason I know this is because it happened to me.  We caught it in about an hour but it was not good.  No fun at all.  Now this was a couple of years ago and that was when I really started digging into Membership Sites.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">After about two dozen plus trials of different software configurations, thousands of dollars, and hundreds and hundreds of hours later I have come up with three really good solutions that will fit pretty much every need possible that I have run into.  Descriptions and pricing are at the end of this.</span></p>
<h2 style="text-align: center;"><span style="color: #0000ff;"><strong>Pricing And Incentive For Your Membership Site<br />
</strong></span></h2>
<p style="text-align: left;"><span style="color: #0000ff;">This is the age old question and one that does not have one right answer.  You can start low say even $4.95 a month and attract a lot of visitors who will more than likely stay around for a while as long as you have good content or charge $50 per month if it is niche information of high value.  You can even charge $200 per month or more if you think you have something that is a real hot commodity, and has a bunch of bells and whistles.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">The upside with the lower pricing is that it should be a no brainer sale but there is a perceived value stigma attached.  It is cheap so it must not be that good.  I have actually have a membership site which was priced at $4.95 per month. When I raised it to $27 per month I got more sales.  Same exact info.  Just different pricing and a different perceived value.  Go figure!</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">But one of the things that I do like is to have a tiered membership program that allows you to get the best of both worlds.  You can have two or more pricing levels of membership. We do this ourselves.  We actually have two levels at this time which are $27 and  $47 per month, each with a $1 dollar 14 day trial period.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Our members get a huge 50% discount on two of our Membership Installation Services and they get first crack at any of our training modules or products as we have a number of limited space educational products.  One level also gets a new eBook as well.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">It is up to you how you want to incentivize but you should do it in some way to help get people get over their fear of the unknown.  If you have a good program like we do, you know that once they get in they are going to find tons of value for them to stay around for a long time.<br />
</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">With a multi-tiered membership program, you let them decide how committed they want to be.  Now if you have more than one level you are going to have to differentiate the content and value.  Perhaps you give the information to the higher level first or your throw in bonuses such as Webinars, conference calls, reports, audios, videos, books, consulting etc.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">The best thing to do is to try out a couple of price points and see what happens.  You can also check out what your competition is doing and tag along.  But 9 times our of 10, they won&#8217;t have a Membership Site or if they do, it is not run that well. </span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Last but not least, how much would you pay for your information?  Are you a member of any Membership Sites, how much do you get and how much do you fork out for it?<br />
</span></p>
<h2 style="text-align: center;"><span style="color: #0000ff;"><strong><span style="color: #ff0000;">Do Not Make These 3 Deadly Membership Site Mistakes</span></strong></span></h2>
<p style="text-align: left;"><span style="color: #0000ff;">I have seen this with my own clients and finally learned the hard way about these three mistakes that will mess you up and can cost you thousands of dollars in profits. </span></p>
<p style="text-align: left;"><span style="color: #0000ff;">The biggest mistake by far is waiting until you get all of your content just right before starting your Membership $ite.  After several clients in one quarter did this, I have learned to spot them a mile away.  I personally will drop a client like a hot potato that does any one of these three things. </span></p>
<p style="text-align: left;">
<ol>
<li><span style="color: #0000ff;">They fiddle fart around and want to get all of the content perfect, they rewrite it 20 times and it takes days or weeks to get one little piece of content out.  If you are an anal retentive perfectionist, this is not going to be a lot of fun for you. And frankly, while I love to do things right, if you want to be a client, expect to pay a lot for this as it will take 3 to 4 times as long to do your site. But if you have the money, then we will be glad to help.<br />
</span></li>
<li><span style="color: #0000ff;">They don&#8217;t have &#8220;time&#8221; to put content into the site.  Both of these will ruin your membership site before it ever gets off the ground. </span></li>
<li><span style="color: #0000ff;">They Dork around with the &#8220;design&#8221; until it is just perfect.  In the meantime weeks or months go by and with it lost revenue and opportunities.<br />
</span><br />
<span style="color: #0000ff;">I have yet to see any Membership Site that can&#8217;t be ready for a Beta run in 7-10 days once you get the software installed.  An exception to this would be if you are building a monster site with video, blogs, audio, and self-made profiles (See Backbone #3 below).  Those can take about a month to get up.  But even then, the foundations are usually ready in only 7 days.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Now this was not always the case and it has taken me a while to figure this out.<br />
</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">But I like to say that even if it is your very first Membership Site, you can start making money from it in 10 days or less in most cases.  And often times as soon as 72 hours after the software is installed if you just focus on content and let someone handle getting the software going for you.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;"><br />
</span></p>
<h2 style="text-align: center;"><span style="color: #008000;"><strong>$ Anderson&#8217;s Instant Content Creation Tip</strong></span></h2>
<p style="text-align: left;"><span style="color: #0000ff;">Now a Tip for drastically speeding up your content creation is to simply record audio and then have it transcribed.  This can be in the form of having someone ask you questions or you just talking into a mike with a basic outline of what you are talking about in front of you.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">I will put in the word count on this particular post as I have a feeling it will be a rather long one, ( it is about 6,200 words) but if I were to do an audio of this and then have it transcribed over at YakWrite.com, it would cost me around $25 dollars for this.   So if you put post 1 piece a week like this you are looking at $100 in expenses.<br />
</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Lets see here now, if you have 250 members at $20 that is $5,000 divided by lets say even 10 hours of work that is $500 per hour!  I challenge you to show me any other &#8220;legal&#8221; business where anyone, no matter what their education level is,  that has some expertise in virtually any field or niche, can make that kind of money with only that amount of time invested.</span></p>
<p style="text-align: left;">
<h1 style="text-align: center;"><strong><span style="color: #ff0000;">WHAT IF</span></strong></h1>
<p><span style="color: #0000ff;"><a href="http://www.21to21.com/wp-content/uploads/2009/06/idea4.jpg"><img class="size-full wp-image-383 alignleft" style="margin: 7px;" title="idea4" src="http://www.21to21.com/wp-content/uploads/2009/06/idea4.jpg" alt="idea4" width="100" height="100" /></a></span><span style="color: #0000ff;">What if </span><span style="color: #0000ff;">after your read this the light bulb goes on and you suddenly realize that you can do this?  Now imagine laying out your Membership Site Check List today so that you can get started.</span></p>
<p><span style="color: #0000ff;">Set up a deadline that you will have it up by.  Be it 3 days if you are really gung ho or better yet, I suggest a 7-10 day schedule.  You can do it.  This is not government work.  Mark it on your calendar &#8220;Membership Site Launch.&#8221;  Now Mark your date and then I want you to add 5 more days and then put, REAL Membership Site Launch Day.  If you get it done on the first date, great, but more than likely it will take you a few extra days to get it right.</span></p>
<p><span style="color: #0000ff;">Now lets not look at pie in the sky numbers.  Do you think you could get 250 peoploe in the whole planet to pay you $30 per month for the valuable information that you have to give?  I am willing to bet that you do.  If you are a Brick and Mortar company I will show you how you can use your walk in customer base to make money from a Membership Site no matter what you are selling.<br />
</span></p>
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<tbody>
<tr>
<td width="207" height="24" align="center"><strong><span style="font-size: medium;">Membership Price</span></strong></td>
<td width="143" align="center"><strong><span style="font-size: medium;">$30</span></strong></td>
<td width="172" align="left"><strong><span style="font-size: medium;"><br />
</span></strong></td>
</tr>
<tr>
<td height="24" align="center"><strong><span style="font-size: medium;"># OF MEMBERS</span></strong></td>
<td align="left"><strong><span style="font-size: medium;"><br />
</span></strong></td>
<td align="left"><strong><span style="font-size: medium;"><br />
</span></strong></td>
</tr>
<tr>
<td height="24" align="center"><strong><span style="font-size: medium;"><br />
</span></strong></td>
<td align="center"><strong><span style="color: #0000ff; font-size: medium;">MONTHLY</span></strong></td>
<td align="center"><strong><span style="color: #008000; font-size: medium;">YEARLY</span></strong></td>
</tr>
<tr>
<td height="24" align="center"><strong><span style="font-size: medium;">50</span></strong></td>
<td align="right"><strong><span style="color: #0000ff; font-size: medium;">$1,500</span></strong></td>
<td align="right"><strong><span style="color: #008000; font-size: medium;">$18,000</span></strong></td>
</tr>
<tr>
<td height="24" align="center"><strong><span style="font-size: medium;">100</span></strong></td>
<td align="right"><strong><span style="color: #0000ff; font-size: medium;">$3,000</span></strong></td>
<td align="right"><strong><span style="color: #008000; font-size: medium;">$36,000</span></strong></td>
</tr>
<tr>
<td height="24" align="center"><strong><span style="font-size: medium;">250</span></strong></td>
<td align="right"><strong><span style="color: #0000ff; font-size: medium;">$7,500</span></strong></td>
<td align="right"><strong><span style="color: #008000; font-size: medium;">$90,000</span></strong></td>
</tr>
<tr>
<td height="24" align="center"><strong><span style="font-size: medium;">500</span></strong></td>
<td align="right"><strong><span style="color: #0000ff; font-size: medium;">$15,000</span></strong></td>
<td align="right"><strong><span style="color: #008000; font-size: medium;">$180,000</span></strong></td>
</tr>
<tr>
<td height="24" align="center"><strong><span style="font-size: medium;">1,000</span></strong></td>
<td align="right"><strong><span style="color: #0000ff; font-size: medium;">$30,000</span></strong></td>
<td align="right"><strong><span style="color: #008000; font-size: medium;">$360,000</span></strong></td>
</tr>
<tr>
<td height="24" align="center"><strong><span style="font-size: medium;">1,500</span></strong></td>
<td align="right"><strong><span style="color: #0000ff; font-size: medium;">$45,000</span></strong></td>
<td align="right"><strong><span style="color: #008000; font-size: medium;">$540,000</span></strong></td>
</tr>
<tr>
<td height="24" align="center"><strong><span style="font-size: medium;">2,000</span></strong></td>
<td align="right"><strong><span style="color: #0000ff; font-size: medium;">$60,000</span></strong></td>
<td align="right"><strong><span style="color: #008000; font-size: medium;">$720,000</span></strong></td>
</tr>
</tbody>
</table>
<p><span style="color: #0000ff;"><br />
</span></p>
<p><span style="color: #0000ff;">Now the launch does not have to be any more than sending out an email to your list, putting up a blog post or doing a twitter  announcement.  Or you can do the whole launch dog and pony show, it is your call.  The most important thing is to get it up and let you customers and visitors know it is there. </span></p>
<p><span style="color: #0000ff;">Now here is the CHECKLIST:<br />
</span></p>
<ul>
<li><span style="color: #0000ff;">Figure out what software you are going to use and if you are going to try and pull a Lone Ranger or call in the Cavalry for back up.  Unless you have done this before, I seriously vote that you pull in the cavalry, even if you don&#8217;t use our great services.</span></li>
<li><span style="color: #0000ff;">Layout your content flow.  <strong><a href="http://www.21to21.com/marketing-101/" target="_blank">Click Here</a> </strong>to see my post on Bubbl.  It is a great way to lay things out.</span></li>
<li><span style="color: #0000ff;">Create the content.  Use my instant content creation trick or even dig up your regular info and integrate it into your Membership Site.</span></li>
<li><span style="color: #0000ff;">Launch Your Membership Site and start making money!</span></li>
</ul>
<p><span style="color: #0000ff;">It really can be that easy.  Plan on spending some time getting it ready.  While you really can do it in 10 hours and for only a couple of hundred dollars, most people will end up spending more time than that on it.  But regardless, once you get it set up right you are good to go, and then it is a matter of adding content and marketing.</span></p>
<p><span style="color: #0000ff;"><br />
</span></p>
<h2 style="text-align: center;"><span style="color: #0000ff;"><span style="color: #008000;">$ Anderson&#8217;s Membership $ite Marketing Secret</span></span></h2>
<p><span style="color: #0000ff;"><span style="color: #008000;"><a href="http://www.21to21.com/wp-content/uploads/2009/06/money-in-hand.jpg"><img class="alignleft size-medium wp-image-548" style="margin: 7px;" title="money-in-hand" src="http://www.21to21.com/wp-content/uploads/2009/06/money-in-hand-262x300.jpg" alt="money-in-hand" width="262" height="300" /></a><br />
</span></span></p>
<p><span style="color: #0000ff;">Probably one of the easiest ways to Market your Membership Site is through your own members.  Set up an affiliate program that pays your members anywhere from 20% to 75% of the monthly membership dues when they recruit other members.</span><span style="color: #0000ff;"> </span></p>
<p><span style="color: #0000ff;">Very few Membership Site Programs have this built in.  Especially for recurring payments.  There is an an affiliate solution for all three of the systems that I use. (one of them is not integrated but still works)<br />
</span></p>
<p><span style="color: #0000ff;">If your members like what you have, they can spread the word like wild fire and grow you Membership Site faster than anything else.  Now if your site is crap, this will not work of course. But you won&#8217;t have to worry about that because you are going to follow my guidelines for setting it up.</span></p>
<p><span style="color: #0000ff;">Now even though you are paying part of your proceeds to your members for bringing in other ones, this means that you will also build a bigger base for everything that you are doing.</span></p>
<p><span style="color: #0000ff;">After all this is said and done and lets say you already have 5,000 people that are following you either on your blog, on twitter, or are actual clients.  You start the Membership Site process today and 10 days later you put the word out and you get 500 members to sign up at $30 a month.  That could be $15,000 dollars a month in your pocket or $180,000 per year.  Or for that matter you only get 100 members and charge them $10, that is still $1,000 per month and $12,000 per year.  What will you do with that money?<br />
</span></p>
<p><span style="color: #0000ff;">No matter how large or small your client or readership base is, the most important and easiest thing that you can do to improve your bottom line and put money in your pocket fast, is to have a Membership Site. <a href="http://www.21to21.com/wp-content/uploads/2009/06/smiling.jpg"><img class="size-thumbnail wp-image-549 alignleft" style="margin: 7px;" title="smiling" src="http://www.21to21.com/wp-content/uploads/2009/06/smiling-150x150.jpg" alt="smiling" width="150" height="150" /></a></span></p>
<p><span style="color: #0000ff;">When you sign up for our Membership, we offer a 20% commission.  We are a bit on the low side because our members stick with us for a long time and because of this, we can put the the extra money back into the information and research.  So if someone signs up 5 people, they are in for free.  Or if they offer it to their list, then they can make several hundred dollars a month and be doing their clients a favor at the same time.</span></p>
<p><span style="color: #0000ff;">Now you can offer anywhere from 10% to 90% commissions or somewhere in between.  I go over pricing in a new study we are doing. The best answer is to test.<br />
</span></p>
<p><span style="color: #0000ff;"><br />
</span></p>
<h1 style="text-align: center;"><span style="color: #0000ff;">21to21.com Membership Site Options</span></h1>
<p><span style="color: #0000ff;"><br />
</span></p>
<p><span style="color: #0000ff;">We  have 3 different types of Membership Site Software that we use.   Then we have a basic installation and a Full Support installation.  All purchases include installation and basic  set up.</span></p>
<p style="text-align: center;"><span style="color: #0000ff;"><br />
</span></p>
<h2 style="text-align: center;"><span style="color: #008000;"><strong>Types of Membership Site Service </strong></span></h2>
<p><span style="color: #0000ff;"><strong>Basic</strong> &#8211; Pay us a flat fee, then a small monthly maintenance fee  to make sure your site is up and running, and to take care of upgrades, etc. </span></p>
<p><span style="color: #0000ff;"><strong>Full Support</strong> &#8211; We partner with you, set up the site and then do almost all of the heavy lifting and we split revenues with you  anywhere from 15% to 50%.   With the standard being 20%.  This may include assisting with marketing, branding, SEO and more.<br />
</span></p>
<p><span style="color: #0000ff;">With our Full Support setup, if we set up your Membership Site do the maintenance and get everything is running smoothly help you bring in 500 members at $20 per month, you would net about $96,000 a year.  And you could conceivably be only spending about 2 hours a day on the site.<br />
</span></p>
<p><span style="color: #0000ff;">This is the one that I prefer for obvious reasons as it involves the potential greatest benefit for both parties in that it allows you to concentrate on turning out content and get your Membership Site done for the lowest cost possible.  It also allows us to build and design the best Membership Site possible as we won&#8217;t see a profit unless it does work out. </span></p>
<p><span style="color: #0000ff;">As you can imagine though, I have have become ultra picky about whom I work with on these as this has the most risk for us in case the client flakes out and does not deliver the content as promised.  If you do sign up for this one, be prepared to work your tail off and be able to meat deadlines on delivery of the content. </span></p>
<p><span style="color: #0000ff;">Otherwise, I will not waste my time with you.  If you have a decent sized client base, this is by far the quickest, easiest, and least expensive way to get set up as you really only pay us only after you are bringing in money.  We do require deposit to make sure that you keep your end of the bargain and have monthly payment that gets waived as long as you keep the content delivery on schedule.  If you have content, have an audience, and want to put money in your pocket right away, <span style="color: #0000ff;">this is the one for you.  You can drop thousands of dollars into your Bank Account very, very quickly.<br />
</span></span></p>
<h2><strong><span style="color: #0000ff;">Membership Site  Backbones</span></strong></h2>
<p><strong><span style="color: #0000ff;"><br />
</span></strong></p>
<p><span style="color: #0000ff;"><strong>Silver -</strong> This is perhaps the simplest Membership Site Backbone that </span><span style="color: #0000ff;">we use.  We use your WordPress blog as a content source and then are able to selectively make portions of the content available only to members.  You can have several different membership levels.  This usually can be set up in about 72 hours.  Training time takes about an hour or two.  <strong><span style="text-decoration: underline;"><a href="http://www.quityourjobonmonday.com/book/" target="_blank">Click Here for a Demo</a> </span></strong>of what I am talking about.  This is OK if you just want to do something quickly and it is probably the easiest to run.  If you want something that is quick and dirty and it really can do the trick for a lot of people this will work.  Plus, we can upgrade you from #1 to #2 easily if you want to upgrade at any time.</span></p>
<p><strong>Price for the Basic Silver Membership Site Installation is $199</strong></p>
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<p><strong>Price for the Full Support Silver Installation Membership Site is $149 and 20% profit share with a minimum maintenance fee of $29 per month.</strong></p>
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<p>_________________________________________________________________________________________<span style="color: #0000ff;"><strong> </strong></span></p>
<p><span style="color: #0000ff;"><strong> </strong><strong><br />
</strong></span></p>
<p><span style="color: #0000ff;"><strong> </strong><strong>Gold Membership Site Installation &#8211; </strong>Our Gold Membership Site is very sophisticated and probably my favorite overall because it can be set up in a day and has some great benefits.  It has a built in and integrated Affiliate function that allows you to get Affiliates to help you sell your Membership and it can drip content out a little at a time so that if someone signs up today and you have other people that signed up two months ago, they won&#8217;t all have access to all of the information at once.  The person that just signed up will get the content given to them a little at a time.  This is the one that I use on this site.<br />
</span></p>
<p><span style="color: #0000ff;"><strong>One of the things to remember is that you do not want to overload your Members with information.  While a few will like it (these people are referred to as information sorters by the way and make up only about 5% of the population), most will not, will become lost, and will quit being members. </strong></span></p>
<h1 style="text-align: center;"><span style="color: #0000ff;"><strong>Pay Per Play Option And Service Available On Gold Membership Sites<br />
</strong></span></h1>
<h1 style="text-align: center;"><span style="color: #0000ff;"><span style="color: #008000;"><strong>$$$$$$</strong></span><strong><br />
</strong></span></h1>
<p><span style="color: #0000ff;"><strong>The Gold Membership Site also has the ability to deliver pay per view content. If you viewed or hear of the Secret a few years back, that was a pay to play video that made tens of millions.  If you don&#8217;t know what it is,  let us  say you have an instructional  video that shows how to build a better mousetrap in only 30 seconds and you know that it is valuable.  Well, we set it up so that people can watch the video say 3 times for $4.95.  They hit the button, make a payment and they are taken to the video and can watch it three times and after that, they can&#8217;t view it anymore.    Now you can charge any price you like for it or just make it available to be viewed by your members.  It can be an Audio, Video, or even a Document.  Perhaps a better name might be  &#8220;Pay Per Access&#8221;.<br />
</strong></span></p>
<p><span style="color: #0000ff;"><strong>Here is a demo of the pay per view it if you want to see it in action.  This will cost you $2.00 to see how it works.  If you purchase any of our Membership Site services, I will  refund you $10 if you watched this demonstration just to make it worth it. </strong></span></p>
<p><span style="color: #0000ff;"><strong>Also you will see when you sign up for this, there is an affiliate link too.  Us it and let other folks know about this and you can make $1 every time someone tries it out.</strong></span></p>
<p><span style="color: #0000ff;"><strong>This will give you a feel for what not only the Pay Per Play is like but the Membership site as well.  You can also skip down to the bottom of the page and Demo our 21to21.com Membership site and get this included.   Your call, I  just like to give you options.</strong></span></li>
</ol>
<p><strong> </strong><strong>Try Out The Pay Per Play Feature For Just $1 Dollar</strong></p>
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<p><span style="color: #0000ff;"><strong>We also have the</strong><strong> Pay Per Play Service</strong> available as a stand alone Turn-Key Service at an unbelievable price.  If you have a video,  audio, slide show or document that you want to charge on a Pay Per View Basis, we will host it, set it up on a pay-per view basis and send you the money from it.  There is a $27 refundable set up fee and we also get 20% from each sale.  But you do not even have to have a credit card processor set up as we run it through ours and we take the the processing fees out of our share.  So if you charge $7 to watch your video, then you would net $5.60 on each viewing.  If you get 1,000 viewers, you would make $5,600.   Not too bad aye?</span></p>
<p><span style="color: #0000ff;"><strong>You can use this button to sign up for the stand alone service and yes, if you got the demo, you get $10 back.</strong></span></p>
<p><span style="color: #0000ff;"><strong> </strong><strong>PURCHASE  THE  PAY PER PLAY STAND ALONE SERVICE HERE</strong><br />
</span></p>
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<p><strong> </strong><strong>Gold Basic Membership Site Installation only $379.90.  It includes the Pay Per Play Feature.  Plan on spending at least 10-15 hours to get proficient at this if you are tech savy and a tad longer if you are not.</strong><strong><br />
</strong></p>
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<form action="https://www.paypal.com/cgi-bin/webscr" enctype="application/x-www-form-urlencoded" method="post"><strong> </strong><strong>Gold Full Support Membership Site Installation is $249 and 20% profit share with a minimum maintenance fee of $49 per month. **** If you have even a couple of hundred people on your mailing list, this is the one that I suggest that you get.  It will put money in your pocket and give your customers a great experience. </strong> <strong><span style="color: #ff0000;">Members get an instant 50% off of this price and pay only $125 after instant rebate</span><span style="color: #ff0000;">.</span></strong><strong><br />
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<h3 style="text-align: center;"><strong> </strong><strong>Your Own Full Blown Social Networking Site That Rivals, MySpace, Facebook, and Ning<br />
</strong></h3>
<p><span style="color: #0000ff;"><strong> </strong><strong>Platinum Membership Site Installation. </strong> This is a full-fledged Membership site that rivals and even surpasses what Facebook and MySpace have to offer.  It gives each member their own editable profile that allows them to upload videos, audios, have their own blog, forums, real-time audio and video chat, site news and forums, surveys and more.    The demo has been our lab for this for about 2 years now and I am just now letting it out of the bottle and it is still a work in progress.  I have just been too busy working with clients to put the finishing touches on it and plan on doing so soon, but we will always keep here as our improvement lab so expect good changes on a regular basis but we will keep most of it the same.  <span style="text-decoration: underline;"><a href="http://www.quityourjobonmonday.com" target="_blank">Click Here to see it</a></span> and by all means, sign up for it and put your profile up. </span></p>
<p><span style="color: #0000ff;"><strong>You will gain a couple of things by doing setting up a profile there. </strong></span></p>
<p><span style="color: #0000ff;"><strong>One, it will give you a good feel for what this type of Membership Site is all about. </strong></span></p>
<p><span style="color: #0000ff;"><strong>Two, if you load up your contact information and put a link back to your site it will help with your search rankings. </strong></span></p>
<p><span style="color: #0000ff;"><strong>Three, if you take the time to post your blogs to your blog there and basically reproduce it, make sure to put a link back to your site in each post. It will also make it easier for people to find you and help with your search rankings. Not to mention we plan on filling it up with members and you will more than likely get free business from it.</strong></span></p>
<h3><span style="color: #0000ff;"><strong>THE BEST FREE SEO TIP OF THE YEAR </strong></span></h3>
<p><span style="color: #0000ff;"><strong>Make sure to put a classified Ad for any products that you have for sale on the site too.  Now this may sound hard to believe but&#8230;..  I have had my  Ads recently turn up on the first page of Google for some pretty hard-core search terms.  That is right, off of a classified ad.<br />
</strong></span></p>
<p><span style="color: #0000ff;"><strong>This is a full fledged Social Media Site with lots of potential.  Do you have the clients to fill the community like this?  If so, you could be making hundreds of thousands of dollars from it.</strong></span></p>
<p><span style="color: #0000ff;"><strong>Contact us for an exact quote on this but prices range from about $2,500 to $25,000.</strong></span></p>
<p><span style="color: #0000ff;"><strong>This blows away what you can do with Ning and other sites like it.  You have full control of advertising, and affiliates.</strong></span></p>
<p><span style="color: #0000ff;"><strong><br />
</strong></span></p>
<h2 style="text-align: center;"><span style="color: #0000ff;"><strong>21to21.com Profit Memberships<br />
</strong></span></h2>
<p><strong> </strong><strong>21to21.com&#8217;s Silver Membership &#8211; </strong><span style="color: #0000ff;">OK and last but not least, if you want to try out our Membership Site here at 21to21.com, here is my special offer for you.  Try it out for $1.00 for 14 days and then it is only $27 per month.  You can stop at any time and there is no long-term commitment.  It also includes the Pay Per Play demo as well.  Not only that,  <span style="color: #008000;">you get 50% off of any Full Support Membership Site Installation</span>.<br />
</span></p>
<p><span style="color: #0000ff;"><strong>What it will give you is an inside look at how our Membership Sites work and also give you access to the information that I only give our paying members.</strong></span></p>
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<p><strong> </strong><strong>21to21.com&#8217;s Gold Membership</strong> &#8211; $1 dollar for 14 days and then only $47 per month.  Plus  you get an upgrade at <a href="http://www.QuitYourJobOnMonday.com" target="_blank">www.QuitYourJobOnMonday.com</a>, along with a copy of the New Book, &#8221; Personality Language&#8221; by Marilyne Woodsmall and Wyatt Woodsmall.  This is a true gem.  You can check it out over at <a href="http://www.TheScienceOfidiots.com" target="_blank">www.TheScienceOfidiots.com</a>.  Plus a bunch more other goodies including a Profit Conference call and/or a webcast.</p>
<p><strong> </strong><strong>$1 dollar 14 day trial of 21to21.com&#8217;s Gold Membership</strong></p>
<form action="https://www.paypal.com/cgi-bin/webscr" method="post"><strong> </strong></p>
<p><strong> </strong></p>
<p><strong></p>
<input name="cmd" type="hidden" value="_s-xclick" />
<input name="hosted_button_id" type="hidden" value="6185852" />
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</strong></p>
</form>
<h2 style="text-align: center;"><span style="color: #008000;"><strong> </strong><strong> </strong><strong> </strong><strong>Your Next Step </strong></span></h2>
<p><span style="color: #0000ff;"><strong>I hope that you can now see how your very own Membership Site can be one of the quickest way to make a profit available to you.  Even if you don&#8217;t take us up on one our great offers, then at least get one going on your own.  You will be glad you did. </strong></span></p>
<p><span style="color: #0000ff;"><strong> </strong></span></p>
<p><span style="color: #0000ff;"><strong>Finally, even though I do not want to throw too much at you,  I am putting together everything that I have learned about Membership Sites and more over the past few years and bundling them into a 6 month course that our Gold Full Service Membership Installation that we use here for our own Membership Site, plus marketing techniques, product creation blueprints and a whole lot more.  I will post information on it soon. </strong></span></p>
<p><span style="color: #0000ff;"><strong>Our Members will get the first crack at it as there will only be 20-50 slots open the first go around.  So if you join above,  you will get the announcement first and have first try at the program.  And the price?  Only $97 per month if you can believe that.  Look for more details soon. </strong></span></p>
<p><span style="color: #0000ff;"><strong>No matter what you do,  get your Membership Site up ASAP.  Because if you don&#8217;t, your competition is going to and once people find a home they like, they often stay there for a long, long, time.</strong></span></p>
<p><span style="color: #0000ff;"><strong>If you have a question, just drop us a line via the contact page or give us a call at 307-459-1092  10:00 AM to 7:00 PM EST Monday through Saturday.<br />
</strong></span></p>
<p><span style="color: #0000ff;"><strong>Cheers,<br />
Andrew Anderson</strong></span></p>
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		<title>The Profit Consultant Store</title>
		<link>http://www.21to21.com/2009/06/05/the-profit-consultant-store/</link>
		<comments>http://www.21to21.com/2009/06/05/the-profit-consultant-store/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 20:24:53 +0000</pubDate>
		<dc:creator>Andrew Anderson</dc:creator>
				<category><![CDATA[Learning]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[Profit Consulting]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Profit Consultant Store]]></category>

		<guid isPermaLink="false">http://www.21to21.com/?p=333</guid>
		<description><![CDATA[Welcome to 21to21.com&#8217;s Store. Here you can purchase some of our services and start increasing your profits right away. If you have any questions or you would like to order over the phone, you can call us at 307-459-1092 and you will either get a Real Person or you can leave us a message. I ]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #0000ff;">Welcome to 21to21.com&#8217;s Store.</span></h3>
<p><span style="color: #0000ff;"><img class="alignnone" title="money store" src="http://www.ice.gov/images/cornerstone/multimedia/images/concealedcurrency12.jpg" alt="" width="375" height="258" /><br />
</span></p>
<p><span style="color: #0000ff;">Here you can purchase some of our services and start increasing your profits right away.  If you have any questions or you would like to order over the phone, you can call us at 307-459-1092 and you will either get a Real Person or you can leave us a message.  I do not believe in putting people on hold.  I know you have better things to do with your time.  If you leave us a message, please be as detailed as you need to be and give us a best time to call you back.  You can also use our contact page.</span></p>
<p><span style="color: #0000ff;">Now some of our prices may seem extremely inexpensive.  This is because our goal is to truly help as many people as possible become profitable.</span></p>
<p><span style="color: #0000ff;">Thanks!<span id="more-333"></span></span></p>
<p><span style="color: #0000ff;">______________________________________________________________________________________</span></p>
<p><span style="color: #008000;"><strong>A Profitable  Membership</strong></span></p>
<p>Our monthly membership program gives you access to tips, trick, and techniques that you can begin using right away to increase the profitability of your organization be it a Fortune 100 company or you own business that you are running out of your spare bedroom, or maybe not even your spare one.</p>
<p>It includes a monthly Webinar or Conference call that is sure to inform.  My guarantee is that every month, you will receive at least one executable  idea, technique, or trick if you will that will be worth 5 times what the cost of the whole year is. So if you do that math, 5 x 12 =60 times the investment of the membership each year.   It is month-to-month and you can try out the first 3 weeks for $3.00.  And if you don&#8217;t like it you can cancel and I will even give you your $3.00 back.</p>
<p>Here is some of what we will cover.</p>
<ul>
<li>Marketing And Sales 2.o and  1 point nothing ( Old School Techniques that still work great!)</li>
<li>Social Media And More</li>
<li>Guerrilla Marketing Techniques to bring in immediate cash in less than a week</li>
<li>Finding out what your customers want and how to get the to pay you the most for it</li>
<li>Framing your communications using advanced technique using Personality Language &#8482;</li>
<li>Interviews with some of the brightest minds in the business world that you more than likely have never heard of&#8230;.</li>
<li>Dealing with your team and turning your business into a virtual one</li>
</ul>
<p>Those are just some of what you will receive.   No matter how smart you are or how great of resources you have, you only need one new idea that you can execute to make 10&#8242;s of thousands of dollars.</p>
<p>So, you can try it out for just $3.00 for 3 weeks and then it is $47 per month.  And remember, if you don&#8217;t like it, I will even give you your $3 bucks back.</p>
<p>The only thing you have to lose is the Profit you will gain from being a member!</p>
<form action="https://www.paypal.com/cgi-bin/webscr" method="post">
<input name="cmd" type="hidden" value="_s-xclick" />
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</form>
<p>______________________________________________________________</p>
<p><span style="color: #0000ff;"><strong>WordPress  Installation including SEO optimization</strong></span></p>
<p>So you don&#8217;t have a blog or if you do, you do not have  Word Press and it is not optimized for Search Engine Placement or are even sure what SEO is, just that you need it?</p>
<p>WordPress  Installation including SEO optimization and our own tested Plugin Suite installed so your site is ready for content for only $99.  If you need hosting, we have that too at dirt cheap rates.</p>
<p><a href="https://www.e-junkie.com/ecom/gb.php?i=264165&amp;c=single&amp;cl=6702" target="ejejcsingle"><img src="http://www.e-junkie.com/ej/x-click-butcc.gif" border="0" alt="Buy Now" /></a><br />
______________________________________________________________</p>
<p><span style="color: #008000;"><strong>A Profit Overhaul</strong></span></p>
<p>This is where we analyze each and ever bit of your company to see where we think you can add most amount of Profit for the least amount of expense.</p>
<p>Call us at 307-459-1092 or use our contact page to get in touch.  We have a flat fee  or once we take a look at what you do, we can even come in and give you estimate, we get a small retainer and then we participate in a portion of the profit we produce.  If we do not make a profit, we do not get paid.  So there is virtually now risk or than risking profit that you will not make if you do not bring us in to give you a Profit Overhaul.</p>
<p>______________________________________________________________</p>
<p><span style="color: #0000ff;"><strong>A Profitable Talk &amp; More</strong></span></p>
<p>Not sure what is going on perhaps but you have a lot of questions about how to make more money for your business?  Have a question about social media, marketing, sales, or ?</p>
<p>Well you are in luck!</p>
<p>I am offering a limited number of 15 Minute Phone Consultations for just $1.  This is not a Typo!  The reason why I am doing this is because I know in the past I have gotten stuck and needed an answer but did not know who to ask.  If you don&#8217;t like what you hear, I will even give you your dollar back!</p>
<p>Why isn&#8217;t  it free and why am I charging a buck?  Because psychologically, it will change what you get out of the conversation in a profound way and besides, I can use the 70 cents I make after PayPal gets their share.</p>
<p>If you need more time, I will give you up to an hour of my time for only $99.   Again, why so cheap you may ask?  Here again, I have been there before and I know most people can&#8217;t afford or at least they don&#8217;t think they can afford $500 per hour for my normal consultations.</p>
<p>I have a limited number of these I can do each week but if you are ready, then go ahead and cough up that dollar or if you already know that you need more time than that, then go ahead and just pay for the hour and I will give you and 1 hour and 15 minutes of my time to help get you pointed in the right direction.</p>
<p><strong>15 Minute Profitable Conversation $1</strong></p>
<p><a href="https://www.e-junkie.com/ecom/gb.php?i=15&amp;c=single&amp;cl=6702" target="ejejcsingle"><img src="http://www.e-junkie.com/ej/x-click-butcc.gif" border="0" alt="Buy Now" /></a></p>
<p><strong>1 Hour Profitable Conversation $99</strong><br />
<a href="https://www.e-junkie.com/ecom/gb.php?i=1Hour&amp;c=single&amp;cl=6702" target="ejejcsingle"><img src="http://www.e-junkie.com/ej/x-click-butcc.gif" border="0" alt="Buy Now" /></a></p>
<p>______________________________________________________________</p>
<p><strong>Transcription Services and Virtual Assistants</strong></p>
<p>If you are looking for great Transcriptions Services and Virtual Assistants then we reccommend that you  use</p>
<p>www.YakWrite.com</p>
<p>You can get 1 Full Hour Of Audio Transcribed for only $25 per Audio Hour!  Do you know how much work you can get done in that time.  In about 4 or 5 hours you can write a whole eBook just by talking.  Want to do an interview with someone?  Record it and then have it transcribed and you have instant content.</p>
<p>If you are looking for a Virtual Assistant to take care of some of the mundane chores of your business then again, YakWrite.com has you covered.  Virtual Assistants start at just $8 per hour.</p>
<p>Check them out, they have great service at great prices. Just click on this   <a href="http://www.Yakwrite.com" target="_blank">www.YakWrite.com.</a></p>
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		<title>It Is All About How You Can Make More Money</title>
		<link>http://www.21to21.com/2009/06/03/it-is-all-about-how-you-can-make-more-money/</link>
		<comments>http://www.21to21.com/2009/06/03/it-is-all-about-how-you-can-make-more-money/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 05:32:22 +0000</pubDate>
		<dc:creator>Andrew Anderson</dc:creator>
				<category><![CDATA[Profit]]></category>
		<category><![CDATA[You]]></category>
		<category><![CDATA[Your Customer]]></category>
		<category><![CDATA[How You Can Make More Money]]></category>
		<category><![CDATA[Profit Consulting]]></category>

		<guid isPermaLink="false">http://www.21to21.com/?p=103</guid>
		<description><![CDATA[You know something, every once in a while I screw up and I did and I will tell you how.  A lot of times, we like to just put our best foot forward and only focus on our successes.  Well, if you are human, you are going to mess things up every once in in ]]></description>
			<content:encoded><![CDATA[<p>You know something, every once in a while I screw up and I did and I will tell you how.  A lot of times, we like to just put our best foot forward and only focus on our successes.  Well, if you are human, you are going to mess things up every once in in awhile and I do that at least a couple of times a day.</p>
<div class="wp-caption alignnone" style="width: 410px"><img title="peaches" src="http://utahsown.utah.gov/images/3180Fresh-Peaches-Posters.jpg" alt="" width="400" height="397" /><p class="wp-caption-text">What Results Are They Selling? Is It Clear? You Bet It Is!</p></div>
<p>Be it with a project, or a task, or even a client.  It does happen but don&#8217;t worry.  If you don&#8217;t make a mistake once in a while then you are not trying.</p>
<p>Honestly, I do and I did here.  But the kicker is that it is only a screw up if you don&#8217;t fix it.  Fixing this little error right now.</p>
<p>I messed up in that I did not make it clear what 21to21.com is all about.  Here goes nothing.</p>
<p>21to21.com is all about <strong>How You Can Make More Money, not just a little bit but a Boat Load More</strong>.  Big revelation actually.  It is not about great techniques or the nuances of writing great copy or marketing and learning gobs of stuff.  That is all hog wash honestly or I may got out on a limb here and say bullshit.  It is about showing you what you can go do to make more money ASAP.  This involves giving your customers what they want at the price they are willing to pay.</p>
<p>Really that is it in a nut shell.   The lesson here is usually your customer is thinking that exact same thing.  It comes down to basically two things</p>
<p>They want <strong>Results or to be Entertained</strong>.  That is what they will pay you for and if you do it right, they will pay you a lot.</p>
<p>So, what results are you going to deliver and how can you convey that to them?  For the most part they don&#8217;t care about you, they care about what results you are going to deliver to them period.</p>
<p>Oh, unless you are going to Entertain them, and even then it is Results.  So when you are speaking with your customers or marketing to them, what Results are you going to give them?  Make sure you convey it in simple understandable terms.</p>
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		<title>Real Time Collaboration For FREE</title>
		<link>http://www.21to21.com/2009/05/24/real-time-collaboration-for-free/</link>
		<comments>http://www.21to21.com/2009/05/24/real-time-collaboration-for-free/#comments</comments>
		<pubDate>Sun, 24 May 2009 20:20:24 +0000</pubDate>
		<dc:creator>Andrew Anderson</dc:creator>
				<category><![CDATA[21to21.com]]></category>
		<category><![CDATA[Anderson's Arsenal]]></category>
		<category><![CDATA[Profit]]></category>

		<guid isPermaLink="false">http://www.21to21.com/?p=305</guid>
		<description><![CDATA[Here is another profit making tool from Anderson&#8217;s Arsenal.  It is called Twiddla.  It allows you to collaborate with anyone on the net. You can share files, look at websites together, draw on a white board and more, plus you can have a live audio chat too.  It works with every web browser that we ]]></description>
			<content:encoded><![CDATA[<p>Here is another profit making tool from Anderson&#8217;s Arsenal.  It is called <span style="text-decoration: underline;"><strong><a href="http://www.twiddla.com/" target="_blank">Twiddla</a></strong></span>.  It allows you to collaborate with anyone on the net. You can share files, look at websites together, draw on a white board and more, plus you can have a live audio chat too.  It works with every web browser that we have tried.  I have put a &#8220;Twiddle this&#8221; tool over in the left hand side here.   Or you can use this one here as well.<br />
<a title="Twiddle this page!" onclick="this.href+=document.title;" href="http://www.twiddla.com/New.aspx?title="><img src="http://img.twiddla.com/images/buttons/twiddle_this_100x20.gif" border="0" alt="Twiddle this page!" /></a></p>
<p>You just click on it and it may take a minute but it should pop up.  They have a sandbox for you to test and play with as well.  You can&#8217;t hurt anything so feel free to have fun.</p>
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		<title>A Quick Profit Within The Next 2 Weeks</title>
		<link>http://www.21to21.com/2009/02/24/quick-profit-within-2-weeks/</link>
		<comments>http://www.21to21.com/2009/02/24/quick-profit-within-2-weeks/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 03:44:18 +0000</pubDate>
		<dc:creator>Andrew Anderson</dc:creator>
				<category><![CDATA[21to21.com]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[Profit Consulting]]></category>
		<category><![CDATA[Sales And Marketing]]></category>
		<category><![CDATA[Quick Profit Infusion]]></category>

		<guid isPermaLink="false">http://www.21to21.com/?p=211</guid>
		<description><![CDATA[I would like to show you a simple  proven way to to give your business a nearly instant increase in profits and the marketing strategy that we use is as close to turn-key as it gets.  It is easy to use and can be implemented in just a couple of hours after we set it ]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter" src="http://www.ded.missouri.gov/researchandplanning/images/newsletter/cashregister.jpg" alt="" width="214" height="250" /></p>
<p><span style="color: #008000;">I would like to show you a simple  proven way to to give your business a nearly instant increase in profits and the marketing strategy that we use is as close to turn-key as it gets.  It is easy to use and can be implemented in just a couple of hours after we set it up and you should start seeing those profits come in almost immediately and last for several days.</span></p>
<p><span style="color: #008000;">Our proprietary 21to21.com Licensed Marketing program that has been used in every market from Online products and services to Brick And Mortar Businesses such as Hair Salons, Quick Lube Shops, to even larger consumer product companies has been proven to increase sales in all of these types of businesses.<span id="more-211"></span></span></p>
<p><span style="color: #008000;">Because this system is proprietary I will not disclose all of the details here but if you are interested, please use the contact page above or <a href="http://www.21to21.com/contact/">click here</a> and just make sure you type in &#8221; Profits&#8221; in the headline, tell me what type of business you have, what it is you sell, how much you sell it for, and tell us how big your customer list is.  By customer list, you need to have either their email or address.  If you have an email newsletter that you are sending out that is even better.</span></p>
<p><span style="color: #008000;">Now of course, our system comes with our exclusive 21to21.com  &#8220;Profits Guaranteed&#8221; Guarantee.  If it does not work, it is free&#8230; period.</span></p>
<p><span style="color: #008000;">Basically best of all, this strategy can be tested out and if it does not work,  you don&#8217;t pay us anything.</span></p>
<p><span style="color: #008000;">Now because I work with every company that we bring in to this program personally, in any given month I can only work with a limited amount of companies, as we do have other businesses to run as well and because of this it is impossible for us to work with everyone.  What this does do if we do work with you is give you an advantage over your competitors in a big way.</span></p>
<p><span style="color: #008000;">With the ability to increase profits virtually in just a few days, as you can imagine whenever we open this up, a number of businesses contact us and we usually cannot help everyone.  Plus depending on your business model it may not be for everyone either but if you apply and are chosen, we can let you know in just a few minutes if it will work for you or not.</span></p>
<p><span style="color: #008000;">I look forward to hearing from you soon.  We normally get back with you within 36 hours unless it is the weekend.</span></p>
<p><span style="color: #008000;">Cheers,</span></p>
<p><span style="color: #008000;">Andrew Anderson</span></p>
<p><span style="color: #008000;">PS Again just so you understand, if we decide to work with you, and we try it out and the system does not bring in more sales for you, we will refund 100% of the fee&#8217;s paid to us.  It is that simple.</span></p>
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		<title>Profit Consulting</title>
		<link>http://www.21to21.com/2009/02/24/profit-consulting/</link>
		<comments>http://www.21to21.com/2009/02/24/profit-consulting/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 02:15:09 +0000</pubDate>
		<dc:creator>Andrew Anderson</dc:creator>
				<category><![CDATA[21to21.com]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[Profit Consulting]]></category>
		<category><![CDATA[Quick Profit Infusion]]></category>

		<guid isPermaLink="false">http://www.21to21.com/?p=220</guid>
		<description><![CDATA[Profit Consulting, what the heck is that? Well Profit Consulting is one of those terms that actually means what it says at least it does here at 21to21.com.  We consult with companies and individuals and help them make more Profit, i.e. money.  Pretty simple actually. Profit Consulting is directly measurable in its effectiveness by turning ]]></description>
			<content:encoded><![CDATA[<p><span style="color: #008000;">Profit Consulting, what the heck is that? Well Profit Consulting is one of those terms that actually means what it says at least it does here at 21to21.com.  We consult with companies and individuals and help them make more Profit, i.e. money.  Pretty simple actually.</span></p>
<p><span style="color: #008000;">Profit Consulting is directly measurable in its effectiveness by turning <strong><span style="color: #ff0000;">red</span></strong> into <strong><span style="color: #000000;">black</span></strong> on the balance sheet which in turn, is all about <strong>green</strong>.  Which in case you did not notice is what our logo is all about.</span></p>
<p><span style="color: #008000;">In the case of any decent Profit Consulting Firm, they should have a money back guarantee if their systems don&#8217;t work.  At least any consulting firm that is worth their salt or fees as it were.  Which with the dollar dropping like a rock, being paid in salt like in Roman Times which is where the word &#8220;Salary&#8221; comes from might not be such a bad idea.</span></p>
<p><span style="color: #008000;">But basically, when we do Profit Consulting we work with our clients to improve their sales,  bottom line, or preferably both by implementing strategies for marketing, managing, and running a business.  Depending on the client this can be as simple as implementing one of our proprietary sales systems or going through and running a diagnostic on the whole company or individual divisions or processes.  We have models of high performance companies and individuals in which to base our findings.   Sometimes we are just brought in to figure out what is going right and wrong and then leave it at that.  But I feel that real Profit Consulting comes in when we have free reign to implement systems that we know work to increase sales and profits and then we get paid based upon those results.</span></p>
<p><span style="color: #008000;">That is the short definition of what I  feel the best of Profit Consulting is all about.</span></p>
<h2><span style="color: #008000;"><strong>Fast Money</strong><br />
</span></h2>
<p><span style="color: #008000;">One of the great things about this business is that conventional wisdom for some idiotic reasons which are usually perpetuated by idiots eschews quick profits.  Well if you do it right, the profits and sales do come around pretty quickly. <strong> (See Post Below) </strong></span></p>
<p><span style="color: #008000;">I for one have never been fond of slow profits per say&#8230;. not that we won&#8217;t take them, but we have found the quicker profits usually lead to more of the same while everyone else is waiting, you can be way ahead of your competition and on to the next profit making project.  Speed of implementation is one of the keys to increased profits we have found.   Those companies that can change their course on a dime to stay ahead of ever changing market conditions do well and those that don&#8217;t are going out of business in droves.</span></p>
<p><span style="color: #008000;">Pretty easy choice to make in my book.  Profit Consulting 101.</span></p>
<p><span style="color: #008000;">Cheers,</span></p>
<p><span style="color: #008000;">Andrew Anderson</span></p>
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		<title>Words And Phrases That Sell</title>
		<link>http://www.21to21.com/2009/02/07/words-and-phrases-that-sell-2/</link>
		<comments>http://www.21to21.com/2009/02/07/words-and-phrases-that-sell-2/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 03:58:24 +0000</pubDate>
		<dc:creator>Andrew Anderson</dc:creator>
				<category><![CDATA[Anderson's Arsenal]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[Phrases That Sell]]></category>
		<category><![CDATA[Words and Phrases]]></category>

		<guid isPermaLink="false">http://www.21to21.com/?p=83</guid>
		<description><![CDATA[Updated July 10, 2009  More New Phrases and Words! Phrases That Sell &#8211; Download Them Here And Why You Should Have Them Phrases that Sell&#8230;hmmm .  Were you aware that you only need 1 Phrase to sell your customer?  And that by choosing just the right set of words you get not just words but ]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><span style="color: #0000ff;">Updated July 10, 2009  More New Phrases and Words!<br />
</span></p>
<p style="text-align: left;"><span style="color: #0000ff;"><img class="size-full wp-image-86 aligncenter" style="margin-top: 7px; margin-bottom: 7px;" title="155mm-howitzer" src="http://www.21to21.com/wp-content/uploads/2009/02/155mm-howitzer.jpg" alt="155mm-howitzer" width="465" height="321" /></span></p>
<p style="text-align: center;"><span style="color: #0000ff;"><strong>Phrases That Sell &#8211; Download Them Here And Why You Should Have Them</strong></span></p>
<p style="text-align: left;"><span style="color: #0000ff;">Phrases that Sell&#8230;hmmm     .  Were you aware that you only need 1 Phrase to sell your customer?  And that by choosing just the right set of words you get not just words but Phrases That Sell so to speak. While this may sound obvious, there really are tried and true and most importantly tested Phrases that cause people to want to buy your product or service.</span></p>
<p style="text-align: left;"><span style="color: #0000ff;">You will have to forgive me for speaking in the third person here, but over the past several years I have come up with what I call &#8220;Anderson&#8217;s Arsenal&#8221; of tools and techniques that I use on a regular basis to help myself and my clients with their productivity and therefore profits.  One of them is this list over over 500 Phrases that Sell that you can download for free.</span></p>
<p><span style="color: #0000ff;">I mean that is what a Profit Consultant is all about.   So if yo look under pages and under posts, I am going to be giving you access to some of the very best tools that I have to increase your productivity.</span></p>
<p><span style="color: #0000ff;">Back to my Arsenal that I am going to open up.  The first one is Phrases That Sell.  Imagine if you were able to use the just the right words to entice people to keep on reading your information about your product or actually make a purchase?</span></p>
<p><span style="color: #0000ff;">Well that is what Phrases  That Sell is all about.  It is a Free downloadable PDF that has over 500 phrases that  you can use to improve your copy.  And yes I need to refer to it myself.</span></p>
<p><span style="color: #0000ff;">So go look and download a copy and print it out. There are currently only 7 pages that the moment.  You will find that once you start using them on a frequent basis that you will be saying,  Holy Smokes Batman, there really, really work!</span></p>
<p><span style="color: #0000ff;"><a href="http://www.21to21.com/wp-content/uploads/2009/07/phrases-that-sell.pdf" target="_blank">Click Here to to download them</a>.   Or you can click on the cover below.  See how easy that is&#8230;  I will try and make it a point to upload them on Tuesdays which happens to be one of my favorite days of the week as that is when Whimpy pays for his hamburgers.</span></p>
<p><span style="color: #0000ff;"><a href="http://www.21to21.com/wp-content/uploads/2009/07/phrases-that-sell.pdf" target="_blank"><img class="aligncenter size-full wp-image-784" title="words" src="http://www.21to21.com/wp-content/uploads/2009/02/words.png" alt="words" width="491" height="780" /></a></span></p>
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		<title>How 21to21.com Guarantees Profits</title>
		<link>http://www.21to21.com/2009/02/06/how-21to21com-guarantees-profits/</link>
		<comments>http://www.21to21.com/2009/02/06/how-21to21com-guarantees-profits/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 03:07:08 +0000</pubDate>
		<dc:creator>Andrew Anderson</dc:creator>
				<category><![CDATA[21to21.com]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Profit Consulting]]></category>

		<guid isPermaLink="false">http://www.21to21.com//?p=1</guid>
		<description><![CDATA[Well for some time now I have wrestled with having a public version of the blog and I have come to the conclusion that if I can save just one person from the grief of the metaphoric skinned knee, then so be it.  So I will be making most of my customers only blog available ]]></description>
			<content:encoded><![CDATA[<p><span style="color: #003300;">Well for some time now I have wrestled with having a public version of the blog and I have come to the conclusion that if I can save just one person from the grief of the metaphoric skinned knee, then so be it.  So I will be making most of my customers only blog available to the public.  I will post a couple of the posts every few days as time permits.<br />
</span></p>
<p><span style="color: #003300;">Plus, I can do my part to perhaps shift the way business is done by just a little bit by the right people and then we can shift the level at which it is conducted worldwide.</span></p>
<p><span style="color: #003300;">If you have not run into 21to21.com before, we are “Profit Consultants” that Guarantee our clients a certain amount of profit from our assistance or we do not get paid. Wouldn’t it be great if every company did that?</span></p>
<p><span style="color: #003300;">Well the truth of the matter is that will never happen, which is why we have a waiting list for customers.</span></p>
<p><strong><br />
</strong></p>
<h2><span style="color: #003300;"><strong>Many Companies Should Get Rid Of 80% Of Their Clients</strong><br />
</span></h2>
<p><span style="color: #003300;">One of the other differences is that we advocate that many companies should get rid of 80% of their customers. This is not a typo, many companies would benefit from getting rid of 80% of their customers and concentrating on the 20% that bring in 80% of their business. </span></p>
<p><span style="color: #003300;">By doing so you can usually raise net profit by 21% and lower expenses drastically. While on one hand is may seem counter intuitive, on the other hand if you think about it, it makes perfect sense.  While most companies will never do it, that is OK .  It makes our job that much easier.</span></p>
<p><span style="color: #003300;">While many of our clients wish to remain private about our services, some do not and in the near future we will be discussing some of the things that we are doing with them and why we decided to work with them.</span></p>
<p><span style="color: #003300;">The simple answer is actually very simple surprisingly enough. </span></p>
<ul>
<li><span style="color: #003300;">First off they have integrity and when I say integrity, that means they will follow through with a handshake better than most people do with signed contracts. Their word means something to them</span></li>
<li><span style="color: #003300;">They are smart and innovative and care about their products and services, as well as their clients</span></li>
<li><span style="color: #003300;">They are in a unique niche market that is being under served</span></li>
<li><span style="color: #003300;">They love what they do and know how to have fun while doing it</span></li>
</ul>
<p><span style="color: #003300;">So there you have our client criteria and perhaps you can make use of it as well.  It is good to get rid of some clients and occasionally it is good when they get rid of you too.<br />
</span></p>
<p><span style="color: #003300;">I look forward to sharing some of our concepts and procedures that allow our customers to thrive even in this economy and I hope that they can help you do the same.  Our goal is for you to see and experience Profit Consulting at its best.<br />
</span></p>
<p><span style="color: #003300;">Andrew Anderson</span></p>
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