As a dyed in the wool Capitalist and a fan of Ayn Rand, I thought I would put these videos of John Stossel’s New Show up for you. Interesting viewing for sure.

In it he discusses Atlas Shrugged, the book by Ayn Rand with a number of people and he talks about the similarities that are going on today.

I am including all 6 videos.

If you want to read the book, I suggest that you don’t watch the videos until afterward.

Would love to know what you think if you have read the book. Enjoy!

Cheers,
Andrew Anderson

Continue reading John Stossel And Ayn Rand

Tags: Ayn Rand, Capitalism, John Stossel

Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.

In case you have not heard, Domino’s Pizza has a new marketing campaign going on and it is doing a wholesale change across the board on its recipe for its pizzas beginning December 27th, 2009. They are changing everything about their pizzas. The sauce, cheese mix and crust. It will now be “new and improved”.
The Short Version…

A little bit longer version

Regardless of how great it is, the odds of them seeing their sales go down are about 98% to 99% and going up only 1% to 2%. This is actually predictable if you have the knowledge of behavior modeling of your purchasing base or just a fancy way of saying, knowing your customers.  But, there is a special area of study that most marketers do not know about. Continue reading Domino’s New Pizza Marketing Campaign Is Doomed To Failure And Here Is Why

Tags: Domino's New Recipe, Failure, Marilyne Woodsmall, Marketing, Personality Language, Profit Consultant

Tags: Coke, Global Warmin Hoax, Global Warming Stupidity, What Not To Do

Coke Gets First Ever 21to21.com Darwin Website

Design Dodo Award

Coke-Cola’s main Website has won the first ever Darwin Website Design Dodo Award ™ for their design of www.Coke.com .

This award is handed out for Website designs that show the best of why Dodo’s are now extinct and only live on in books and stuffed in Museums.   These designs have no branches in their family tree of design and are perhaps best represented by a stick.

The reason why Coke has received the first design award is because of what I thought was a mistake, but Coke’s PR department proceeded to send the following email:

*********************

Hi Anderson,

Hope that you are well.

I’ve confirmed there is not an error on the web page, it was an intentional stylistic design decision.

Have a great afternoon.

**********************

I ended up contacting both Coke and Berkshire Hathaway which is Warren Buffett’s Company which is Coke’s largest stockholder.

The Darwin Website Design Dodo award is not given to necessarily to honest mistakes or even ugly designs, but for those designs that defy common sense.  In this case, they have consciously covered up part of a Logo that could arguably be said to be worth Billions based on whimsy or someone actually not catching it.  For this, Coke’s Website Designers receive the soon to be coveted Darwin Website Design Dodo Award for  a Website.

Here is a picture of it. You be the judge…                  Click on the Image to see it full size.

You can go here to see the Coke Website Design Live for yourself.

The reason why I feel qualified to hand out this design Award is that I myself have designed some pretty darn ugly and bad designs and this will help remind me and others, perhaps even you, not to do these types of things on a Website.

If you have other designs that you would like to submit, please make a comment below.  I am thinking about awarding a Darwin Website Design Dodo Award on an as needed basis, perhaps even Monthly.

Would love to hear your thoughts…

Cheers,

Anderson

PS  I have to say that the PR people at both Coke and Berkshire Hathaway were very nice and helpful.  I never did speak with the Website designer at Coke though.  Would like to know what was running through their mind when they did this wouldn’t you?

Coke and Coke-Cola are registered trademarks of  The Coca-Cola Company

Tags: Berkshire Hathaway, Coca-cola, Coke, Dariwn Website Design Award

Werror Day 6

I Am Calling Coke And Warren Buffett Again Tomorrow….

Ok, this was funny at first, but how in the world can you explain how one of the worlds most well know companies can have an error on their Website (Werror)  for going on a month now?

I could understand it if it was some Mom and Pop operation, but this is a multi-billion dollar company for Pete’s sake.

Has incompetency in the Corporate world reached that of the Government Level?  Man, I sure hope not.

I have to say I am sadly disappointed.  Aren’t you? Ok, well not really.  Perhaps just a little bit anyway. 

Now please note I am picking on them because it is so easy and as the old saying goes, you can hide the truth in plain site or is that on your site?  LOL

So I will try and call both Coke and Warren Buffet (Cokes single largest stockholder through Berkshire Hathaway) again tomorrow and I will let you know the outcome.

And just to keep this in proper perspective, in the scheme of things this is not a big deal, but I hope that if I do something like this, that someone lets me know.

Cheers,

Anderson

Tags: Berckshire Hathaway, Coke, Warren Buffett

Day 22 of the Coke web error or werror and counting…And I have still not heard anything back from Coke or Warren Buffet.

The funny thing is that Fast Company is doing a story on Coke design this month.

I am posting the video, the picture, and the iframe so that you can see of which I speak. Basically, their nav bar covers up the bottom 1/4 of their logo.

I did the vid a few weeks ago to explain what I am talking about…

Click On Image To See Full Size

This should be a live iframe of Coke to see if it is still there.  If you hover over the logo, you can see what is going on.

Anyway, we shall see how much longer this continues. Who would have thunk it would be like this for over 3 weeks and no one at Coke would catch it?

Have you seen any other Werrors out there? If so, let me know about them and we will post them here. I am thinking about doing a regular feature on them once a week.

Cheers,
Anderson

Tags: Coke, Warren Buffet

Coke has now had the error on their web page or as I call it, werror, on their page for 20 days now and counting.  Is it the end of the world?  No….  Is it a rather silly thing for a multi-billion dollar company to have something like this going on for that long? You tell me… 

And no, I have not heard from Coke or Warren Buffet yet…. will let you know….

You can click here to see exactly what I am talking about…

Tags: Coke, Coke-Cola, Warren Buffet

Day 15 And Coke Website error is still there.      The Werror continues…..  No word from Warren Buffet.  We are still pulling for you!

Tags: Coke, Coke-Cola, Warren Buffet

Enough said about Coke and their stupid web page gaffe.  Jeeze Louis, is anybody awake over there?  Apparently they are going for the record on Werrors. 

Tags: Coke, Web Error

Coke still has not fixed the werror on their main page….  Never would have thought it would have taken this long did you?

Tags: Coke, Coke-Cola