This is from Bob Parson’s. The CEO and founder of GoDaddy.com, the most successful domain registrar in the World.  And the one that I use most of the time.  He puts out some great free information on how to run a successful business.

Some good stuff for sure.  There are 16 gems here.  What do you think?

1. Get and stay out of your comfort zone.

I believe that not much happens of any significance when we’re in our comfort zone.  I hear people say, “But I’m concerned about security.”  My response to that is simple: “Security is for cadavers.”

2. Never give up.

Almost nothing works the first time it’s attempted.  Just because what you’re doing does not seem to be working, doesn’t mean it won’t work.  It just means that it might not work the way you’re doing it.  If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.

3. When you’re ready to quit, you’re closer than you think.

There’s an old Chinese saying that I just love, and I believe it is so true.  It goes like this: “The temptation to quit will be greatest just before you are about to succeed.”

4. With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be.

Very seldom will the worst consequence be anywhere near as bad as a cloud of “undefined consequences.”  My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, “Well, Robert, if it doesn’t work, they can’t eat you.”

5. Focus on what you want to have happen.

Remember that old saying, “As you think, so shall you be.”

6. Take things a day at a time.

No matter how difficult your situation is, you can get through it if you don’t look too far into the future, and focus on the present moment.  You can get through anything one day at a time.

7. Always be moving forward.

Never stop investing.  Never stop improving.  Never stop doing something new.  The moment you stop improving your organization, it starts to die.  Make it your goal to be better each and every day, in some small way.  Remember the Japanese concept of Kaizen.  Small daily improvements eventually result in huge advantages.

8. Be quick to decide.

Remember what General George S. Patton said: “A good plan violently executed today is far and away better than a perfect plan tomorrow.”

9. Measure everything of significance.

I swear this is true.  Anything that is measured and watched, improves.

(Andrew’s note; If you are not testing everything from your Blog, to your Website, to your SEO-SEM, and copy, then how can you know what to improve. TEST, TEST, TEST!)

10. Anything that is not managed will deteriorate.

If you want to uncover problems you don’t know about, take a few moments and look closely at the areas you haven’t examined for a while.  I guarantee you problems will be there.

11. Pay attention to your competitors, but pay more attention to what you’re doing.

12. Never let anybody push you around.

In our society, with our laws and even playing field, you have just as much right to what you’re doing as anyone else, provided that what you’re doing is legal.

13. Never expect life to be fair.

Life isn’t fair.  You make your own breaks.  You’ll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).

14. Solve your own problems.

You’ll find that by coming up with your own solutions, you’ll develop a competitive edge.  Masura Ibuka, the co-founder of SONY, said it best: “You never succeed in technology, business, or anything by following the others.”  There’s also an old Asian saying that I remind myself of frequently.  It goes like this: “A wise man keeps his own counsel.”

15.Don’t take yourself too seriously.

Lighten up.  Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are.  (Andrew’s note; Luck has a lot to do with being in the game and showing up everyday. Luck comes often disguised as persistence and preparedness.)

16. There’s always a reason to smile.

Find it.  After all, you’re really lucky just to be alive.  Life is short.  More and more, I agree with my little brother.

He always reminds me: “We’re not here for a long time, we’re here for a good time!”

I could right a ton more on the comments, but I am interested in hearing what you have to say.

Cheers,

Andrew

Here is a video from Bob Parsons, one of my favorite “REAL” marketers out there.  He has started several successful businesses and now owns and runs GoDaddy.com the most successful domain and hosting companies in the business.  I do suggest that you use them for your domains.  And while I am at it, stay away from 1and1 at all costs. 

Watch and learn how you can make the difference from being in the Red this year or going into the Black.

Cheers,
Andrew Anderson

What you may not know is that Bob Parson’s is probably one of the sharpest marketers out there and here are his 16 business rules.  Many of which are pretty close to mine.

I will right more on these and Bob later, but in the meantime, if you like these, go to link on get a printed version of them if you like.  Plus if you are looking for a domain, they are the place to get them.  Check out our special offer too.

Let me know what you think….

Bob Parson’s Rules to live by….

These are Bo