Bad Video VS No Video And The Winner Is…
Ok, if you have only watched Gene Simmons of KISS on the Apprentice or Family Jewels listen to this interview. It is a treat. This is shows why Gene is the smartest guy in entertainment.
Did you know that Kiss has more license agreements than the Beatles? It have more than any other band in history as a matter of fact.
—–> READ MORE
I did this interview when this book first came out and I see that there a few people have picked on just how valuable this really is and are starting to teach it. But, why not get it from the Horse’s mouth so to speak instead.
Get comfortable and take a listen to an interview I did with the author of the new book Personality Language. Listen in as we discuss how using Personality Language can dramatically boost your profits.
This is a totally new way to reach not only new customers, but get a lot more sales from your existing customers.
I hope to have more chats with her about this mind-blowing new way to communicate with your customers and increase your profits.
We talk about how Personality Language and you will find out why you want to layout all of your Blog posts, Sales Letters, and Information Products this way if you want to have the most success with them and become profitable.
Marilyne Woodsmall and Wyatt Woodsmall, who are Human Success Modelers wrote this as a primer to introduce this new way of thinking. —–> READ MORE
I have distilled this from many conversations with world-renowned performance expert and author Marilyne Woodsmall, who has written several books on human modeling and human behavior, with the latest being “Personality Language” ™ How To Persuade And Influence Virtually Anyone” which is available on Amazon or from
The only two reasons that anyone buys anything are these. —–> READ MORE
In case you have not heard, Domino’s Pizza has a new marketing campaign going on and it is doing a wholesale change across the board on its recipe for its pizzas beginning December 27th, 2009. They are changing everything about their pizzas. The sauce, cheese mix and crust. It will now be “new and improved”.
The Short Version…
A little bit longer version
Regardless of how great it is, the odds of them seeing their sales go down are about 98% to 99% and going up only 1% to 2%. This is actually predictable if you have the knowledge of behavior modeling of your purchasing base or just a fancy way of saying, knowing your customers. But, there is a special area of study that most marketers do not know about. —–> READ MORE
Are you spending 30 minutes every single day marketing? If not, you need to do yourself a favor and do just that. I realized that I had not posted anything in a lot longer than I had thought and as I have mentioned previously, I want to make sure that I am posting info that is immediately useful and I can’t think of anything more appropriate. Especially now with what is going on and with what I think could happen in the coming months with the economy.
Now there is all the buzz about Twitter and that is cool and fine and dandy, but if you are spending more than 15 minutes a day on it unless you have a specific game plan you are wasting your time. —–> READ MORE
I have been getting some feedback from a number of businesses and there seem to be a couple of common themes. The first is that many businesses are doing just fine. For the most part these are the businesses that look at Advertising and Marketing as part of the products or services cost of delivery and invest the time, effort, and money to do it correctly. The other ones as a whole look at Advertising and Marketing as some extra expense that they can cut back on. NEWS FLASH - Marketing and Advertising is a requirement if you want to stay in business these days. The companies that I see cutting back are not treating A&M as part of their normal expenditures are going to lose market share and profits now and they will get really nailed when the Economy turns around in 6 months or 6 years whatever the case may be. Not only that, they may not survive until the upturn. If you want to become and stay profitable, now is when you need to get creative and push your A&M as hard as you can. A couple of no brainer, low cost things you should be doing.
Now I am not saying that you have to invest a ton of money on A&M , but if you don’t spend money, then you are going to have to invest some of your brain power. Guerrilla Marketing works great when you have a plan for it and make it part of your everyday routine. I would use Bubbl.us to make my Advertising and Marketing Plan up. This is what a Bubbl looks like. You can drag this around. Go ahead and play with it. I like it because you can also do cool thing like embed it in websites.
Kind of cool huh?
Well that is enough for now. Make sure you are doing everything above and I will be posting more info in the next day or so.