Bad Video VS No Video And The Winner Is…

Cheers,
Andrew Anderson
Profit Consultant

Tags: Connecting With Customers, Marketing, Video

Gene Simmons Of Kiss On Marketing

Gene Simmons Of Kiss

Ok, if you have only watched Gene Simmons of KISS on the Apprentice or Family Jewels listen to this interview. It is a treat. This is shows why Gene is the smartest guy in entertainment.

Did you know that Kiss  has more license agreements than the Beatles?  It have more than any other band in history as a matter of fact.
—–> READ MORE

Tags: Gene Simmons, Kiss, Marketing, Steven Baldwin

Add 50% Or More To Your Sales….. An interview with the author of the new book “Personality Language” Marilyne Woodsmall.

I did this interview when this book first came out and I see that there a few people have picked on just how valuable this really is and are starting to teach it.  But, why not get it from the Horse’s mouth so to speak instead.

Get comfortable and take a listen to an interview I did with the author of the new book Personality Language.  Listen in as we discuss how using Personality Language can dramatically boost your profits.

This is a totally new way to reach not only new customers, but get a lot more sales from your existing customers.

I hope to have more chats with her about this mind-blowing new way to communicate with your customers and increase your profits.

We talk about how Personality Language and you will find out why you want to layout all of your Blog posts, Sales Letters, and Information Products this way if you want to have the most success with them and become profitable.

Marilyne Woodsmall and Wyatt Woodsmall, who are Human Success Modelers  wrote  this as a primer to introduce this new way of thinking. —–> READ MORE

Tags: Eben Pagan, Joe Polish, Marilyne Woodsmall, Marketing, Personality Language, Tony Robbins, Wyatt Woodsmall

I have seen a lot said about the science of buying, heard PR firms, Advertising Agencies, pundits galore, along with every Tom, Dick, and Harriet out there discuss the psychology of buying and yet, not heard it broken down into these two simple truths in quite this way before.

Only Two Reasons

I have distilled this from many conversations with world-renowned performance expert and author Marilyne Woodsmall, who has written several books on human modeling and human behavior, with the latest being “Personality Language” ™  How To Persuade And Influence Virtually Anyone” which is available on Amazon or from

• The Science Of idiots.com

The only two reasons that anyone buys anything are these. —–> READ MORE

Tags: Marketing, Sales, Why People Buy

Will put this back in later..

Tags: Increase Optins, Marketing, Sales, Video

Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.

In case you have not heard, Domino’s Pizza has a new marketing campaign going on and it is doing a wholesale change across the board on its recipe for its pizzas beginning December 27th, 2009. They are changing everything about their pizzas. The sauce, cheese mix and crust. It will now be “new and improved”.
The Short Version…

A little bit longer version

Regardless of how great it is, the odds of them seeing their sales go down are about 98% to 99% and going up only 1% to 2%. This is actually predictable if you have the knowledge of behavior modeling of your purchasing base or just a fancy way of saying, knowing your customers.  But, there is a special area of study that most marketers do not know about. —–> READ MORE

Tags: Domino's New Recipe, Failure, Marilyne Woodsmall, Marketing, Personality Language, Profit Consultant

Are you spending 30 minutes every single day marketing?  If not, you need to do yourself a favor and do just that.  I realized that I had not posted anything in a lot longer than I had thought and as I have mentioned previously, I want to make sure that I am posting info that is immediately useful and I can’t think of anything more appropriate.  Especially now with what is going on and with what I think could happen in the coming months with the economy.

Now there is all the buzz about Twitter and that is cool and fine and dandy, but if you are spending more than 15 minutes a day on it unless you have a specific game plan you are wasting your time. —–> READ MORE

Tags: Marketing

I have been getting some feedback from a number of businesses and there seem to be a couple of common themes. The first is that many businesses are doing just fine.  For the most part these are the businesses that look at Advertising and Marketing as part of the products or services cost of delivery and invest the time, effort, and money to do it correctly. The other ones as a whole look at Advertising and Marketing as some extra expense that they can cut back on. NEWS FLASH -  Marketing and Advertising is a requirement if you want to stay in business these days. The companies that I see cutting back are not treating A&M as part of their normal expenditures are going to lose market share and profits now and they will get really nailed when the Economy turns around in 6 months or 6 years whatever the case may be.  Not only that, they may not survive until the upturn. If you want to become and stay profitable, now is when you need to get creative and push your A&M as hard as you can.  A couple of no brainer, low cost things you should be doing.

1. Make sure you company has a blog and I would use WordPress.  If you don’t know how to set one up, go the the contact page and we will get you set up for $99.   Seriously this is a must have.  You can also make this Blog your main Website too.
   
2. You need to get a Viddler.com or YouTube channel.  This way you can get the word out about whatever it is you are selling and upload short videos on who you are and how you are going to help people.
3. Start writing or have one of your staff write a 350 to 500 word story about how whatever it is you are selling can help people at least once a week.  If don’t know how to write, then find someone that can.  Then you need to put those stories on your blog and then submit them to the different article submitters out there.  ( I will show you how to do this in the next few days)
4. Make sure you snag the name and email of every customer that you service.  Even if you are a brick and mortar business.  DO THIS  STARTING TODAY!  Write them down with a pen and paper if you have to but just get them.  They are worth money to you and I will show you how to leverage these right away to put more profit in your pocket and get a a happy customer that wants to do business with you.
5. Go sign up for a free account at www.Facebook.com and www.QuitYourJobOnMonday.com .  Make sure you put your Blog and or your sites url in your main profile.  This will help people find you on the web.  There is more to it than this but do this first.
   

Now I am not saying that you have to invest a ton of money on A&M , but if you don’t spend money, then you are going to have to invest some of your brain power.  Guerrilla Marketing works great when you have a plan for it and make it part of your everyday routine.  I would use Bubbl.us to make my Advertising and Marketing Plan up. This is what a Bubbl looks like.  You can drag this around.  Go ahead and play with it.  I like it because you can also do cool thing like embed it in websites.

Kind of cool huh?

Well that is enough for now.  Make sure you are doing everything above and I will be posting more info in the next day or so.

Tags: Advertising, Marketing, Marketing 101