21to21.com » Marketing

Bad Video VS No Video

Andrew Anderson — Wed, 08 Jun 2011 20:24:09 +0000

Bad Video VS No Video And The Winner Is…

Cheers,
Andrew Anderson
Profit Consultant

Gene Simmons Of Kiss On Marketing

Andrew Anderson — Tue, 07 Jun 2011 15:36:47 +0000

Gene Simmons Of Kiss On Marketing

Gene Simmons Of Kiss

Ok, if you have only watched Gene Simmons of KISS on the Apprentice or Family Jewels listen to this interview. It is a treat. This is shows why Gene is the smartest guy in entertainment.

Did you know that Kiss has more license agreements than the Beatles? It have more than any other band in history as a matter of fact.

He is interview by Steven Baldwin of all people. Fun interview though.

I believe without a shadow of a doubt that he is one of the smartest marketers alive today.

Enjoy!

Andrew Anderson

Get 50% More Sales….. An Interview With The Author Of The New Book “Personality Language” Marilyne Woodsmall

Andrew Anderson — Mon, 10 May 2010 17:44:01 +0000

Add 50% Or More To Your Sales….. An interview with the author of the new book “Personality Language” Marilyne Woodsmall.

I did this interview when this book first came out and I see that there a few people have picked on just how valuable this really is and are starting to teach it. But, why not get it from the Horse’s mouth so to speak instead.

Get comfortable and take a listen to an interview I did with the author of the new book Personality Language. Listen in as we discuss how using Personality Language can dramatically boost your profits.

This is a totally new way to reach not only new customers, but get a lot more sales from your existing customers.

I hope to have more chats with her about this mind-blowing new way to communicate with your customers and increase your profits.

We talk about how Personality Language and you will find out why you want to layout all of your Blog posts, Sales Letters, and Information Products this way if you want to have the most success with them and become profitable.

Marilyne Woodsmall and Wyatt Woodsmall, who are Human Success Modelers wrote this as a primer to introduce this new way of thinking.

While you may not have ever heard of them before, I can bet that you have heard of, or seen on TV, or on the Internet, or read the books of some of the many people that either one or both of them have coached. People like Anthony “Tony” Robbins, Eben Pagan of Internet Marketing fame (if you have never heard of him before, under the pen name David DeAngelo who sells over $20,000,000 of Dating eBooks and Advice on the Internet every year and doesn’t even have a published “real book”) , Joe Polish of Piranha Marketing, world-class Marketer and Joint Venture specialist extraordinaire, and finally a host of Olympic Athletes and Coaches that brought home oodles of Medals, and quite a few other people that you have heard or seen as well.

Again the Woodsmall’s don’t go out of their way to mention them as they don’t like to talk about the people that they have worked or are working with all that much. It is just the way they operate, and I can respect that.

The only reason that I bring these people up is help you give some weight to what I am about to share with you. The folks that I mentioned have used what they learned from Marilyne and Wyatt to help make themselves tens of millions of dollars and to achieve success at a world class level that very few people are ever able to obtain.

Part of what those individuals did to obtain those ultra-high levels of success was to Leverage, with a capital L, what Marilyne and Wyatt gave to them to propel themselves to higher levels of success faster than they could have done on their own.

Now imagine if you had access to that same type of information that you could use to Leverage yourself to those ultra-high levels of success and profitability? Now you can.

Take a listen and let me know what you think.

Press the play button and find out how to improve your sales with Personality Language.

1.mp3

Or you can download it here Marilyne Woodsmall Interview.

Click below on the book cover to order the book and type in 21 to get a $5.00 discount. I can’t recommend this book enough. It is a game changer. I will also be posting other interviews with Marilyne and Wyatt as soon I can talk them into giving up more information.

Even if you don’t buy the book, go and sign up for their newsletter at www.PersonalityLanguage.com as it is well worth it.

The Only Two Reason Why People Buy Anything

Andrew Anderson — Fri, 16 Apr 2010 13:40:11 +0000

I have seen a lot said about the science of buying, heard PR firms, Advertising Agencies, pundits galore, along with every Tom, Dick, and Harriet out there discuss the psychology of buying and yet, not heard it broken down into these two simple truths in quite this way before.

Only Two Reasons

I have distilled this from many conversations with world-renowned performance expert and author Marilyne Woodsmall, who has written several books on human modeling and human behavior, with the latest being “Personality Language” ™ How To Persuade And Influence Virtually Anyone” which is available on Amazon or from

The Science Of idiots.com

The only two reasons that anyone buys anything are these.

To move toward pleasure
Move away from pain

All purchases stem from one of these motivations. The kicker is that some people are more inclined toward one and not the other.

Did you know that there is a way to write copy that will appeal to and target a person that leans toward each of these motivations?

Looking forward to your comments.

Cheers,

PS Click on the map pins. I just typed these to words in and this is what Google came up with.

Increase Your Optin Rates By 57% In 3 Minutes

Andrew Anderson — Tue, 09 Feb 2010 01:00:38 +0000

Domino’s New Pizza Marketing Campaign Is Doomed To Failure And Here Is Why

Andrew Anderson — Wed, 23 Dec 2009 04:39:14 +0000

Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.

In case you have not heard, Domino’s Pizza has a new marketing campaign going on and it is doing a wholesale change across the board on its recipe for its pizzas beginning December 27th, 2009. They are changing everything about their pizzas. The sauce, cheese mix and crust. It will now be “new and improved”.
The Short Version…

A little bit longer version

Regardless of how great it is, the odds of them seeing their sales go down are about 98% to 99% and going up only 1% to 2%. This is actually predictable if you have the knowledge of behavior modeling of your purchasing base or just a fancy way of saying, knowing your customers. But, there is a special area of study that most marketers do not know about.

Would you like to know why? If so, I am about to let you in on a very little known secret that could have saved Domino’s millions of dollars in research and more than likely 10′s of millions of dollars in future lost sales.

If you have read my blog for a while here you have heard me speak about Marilyne and Wyatt Woodsmall. They are some of the world’s leading human behavior modelers.

Marilyne and Wyatt created and developed a system called Personality Language. They modeled how people make decisions, what motivates them, how they communicate with others and the best way to communicate with them to get people to do the things you want. Pretty powerful stuff that only a select group of marketing wonk’s and top end performers in various fields have heard about.

There are also some sales rules they are breaking that will add to the situation.

Now I hate to be a tease here, but I will give you a more detailed explanation on why I predict a train wreck for Domino’s and how they can fix this error for only $5,000.

So, I put it all in the video above. I promise you my explanation will all make sense and you won’t want to miss the rest of this story. Plus, you will see why you never, ever want to do what Domino’s is doing. Let me know what you think!

Also, I got a taste of the NEW Domino’s Pizza and I tell you what I think about it.

Cheers,

Andrew Anderson

PS Here is the link I speak about in the video www.PeoplePatternPower.com .

Here is the link for the interview I did with Marilyne Woodsmall that I speak about too, along with a link to the book I mention, Personality Language.

Marketing In Just 30 Minutes A Day

Andrew Anderson — Tue, 21 Apr 2009 15:29:39 +0000

Are you spending 30 minutes every single day marketing? If not, you need to do yourself a favor and do just that. I realized that I had not posted anything in a lot longer than I had thought and as I have mentioned previously, I want to make sure that I am posting info that is immediately useful and I can’t think of anything more appropriate. Especially now with what is going on and with what I think could happen in the coming months with the economy.

Now there is all the buzz about Twitter and that is cool and fine and dandy, but if you are spending more than 15 minutes a day on it unless you have a specific game plan you are wasting your time.

If you would spend the same time on your own site or other blogs and forums helping people out and answering questions, you will be much better off in the long run.

Do you have a Facebook and MySpace page? If not, go set those up and re-post all of your Blog posts there.
Make sure you are truly posting info that can help people in the niche that you are in.
No blatant sales pitches…people are tired of this…they want people that truly can help them. If you have good info, they will buy from you on their own. No need for hard push sales tactics at all.

Do this at least 6 days a week and you will be surprised at the results. Marketing is a marathon, not a sprint and you will be amazed at the results in 60 to 90 days. The best thing about this is that it is free.

On another subject that you may find of interest, I will be posting some information about finding funding for your business and what I have found out over the past several weeks. Now I am sure that this will not come as a shock to most of you, but contrary to what the Government and some of the News Media is saying, the Billions or is it Trillions of bailout money that has been given to the Banks is not coming out as loans to most small businesses. In fact the latest figure show that lending is down about 27% from before the Banks got the Bailout money.

Just between you, me and the wall, if they were truly interested in getting the Economy moving and I am not convinced they are, they would give what is left of the bailout money as direct loans to small businesses. GDP would shoot up so fast and unemployment would drop just as fast that they would not know what to do, but as I said, I am not sure they are interested in seeing the Economy turn around without them controlling it. And that is all I am going to say on that subject.

But lets just say, money is not going to small businesses even though they have been given lip service to such. In fact from my conversations, most small businesses will find it nearly impossible to get a loan no matter how great their credit is and I have seen lines of credit being pulled from companies and individuals that are doing well for no apparent reason. From what I have seen and from what many people are telling me, it has not been this bad since the 70′s when Jimmy Carter was in office.

There are ways to get funding though and in fact, I am testing a couple of those processes out and speaking with a number of people and will let you know the outcome over the next few weeks.

In the meantime, start spending just 30 minutes a day on your marketing and I am certain that in just a couple of weeks you will be surprised at the results.

Marketing 101

Andrew Anderson — Mon, 16 Mar 2009 19:10:55 +0000

I have been getting some feedback from a number of businesses and there seem to be a couple of common themes. The first is that many businesses are doing just fine. For the most part these are the businesses that look at Advertising and Marketing as part of the products or services cost of delivery and invest the time, effort, and money to do it correctly. The other ones as a whole look at Advertising and Marketing as some extra expense that they can cut back on. NEWS FLASH - Marketing and Advertising is a requirement if you want to stay in business these days. The companies that I see cutting back are not treating A&M as part of their normal expenditures are going to lose market share and profits now and they will get really nailed when the Economy turns around in 6 months or 6 years whatever the case may be. Not only that, they may not survive until the upturn. If you want to become and stay profitable, now is when you need to get creative and push your A&M as hard as you can. A couple of no brainer, low cost things you should be doing.

Make sure you company has a blog and I would use WordPress. If you don’t know how to set one up, go the the contact page and we will get you set up for $99. Seriously this is a must have. You can also make this Blog your main Website too.
You need to get a Viddler.com or YouTube channel. This way you can get the word out about whatever it is you are selling and upload short videos on who you are and how you are going to help people.
Start writing or have one of your staff write a 350 to 500 word story about how whatever it is you are selling can help people at least once a week. If don’t know how to write, then find someone that can. Then you need to put those stories on your blog and then submit them to the different article submitters out there. ( I will show you how to do this in the next few days)
Make sure you snag the name and email of every customer that you service. Even if you are a brick and mortar business. DO THIS STARTING TODAY! Write them down with a pen and paper if you have to but just get them. They are worth money to you and I will show you how to leverage these right away to put more profit in your pocket and get a a happy customer that wants to do business with you.
Go sign up for a free account at www.Facebook.com and www.QuitYourJobOnMonday.com . Make sure you put your Blog and or your sites url in your main profile. This will help people find you on the web. There is more to it than this but do this first.

Now I am not saying that you have to invest a ton of money on A&M , but if you don’t spend money, then you are going to have to invest some of your brain power. Guerrilla Marketing works great when you have a plan for it and make it part of your everyday routine. I would use Bubbl.us to make my Advertising and Marketing Plan up. This is what a Bubbl looks like. You can drag this around. Go ahead and play with it. I like it because you can also do cool thing like embed it in websites.

Kind of cool huh?

Well that is enough for now. Make sure you are doing everything above and I will be posting more info in the next day or so.