If you are really tired DO NOT DO THIS one thing…
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Tags: Profit Consultant
OK, my friend’s 15 year old daughter Megan said this to me awhile ago and I realize how wise she is every day.
If you run a business, this is especially true. In Tony Schwartz’s book, The Power Of Full Engagement, he shows several studies that when you get interrupted by things like texts and emails that it takes you a full 20 minutes to get back to the mental focus that you had before you stopped what you were doing to check the text, email, im etc. Wow, does that suck or what?
Not only that, specifically when you are texting, because of the brevity, important details are often lost and misunderstandings occur on a regular basis.
I am in the process of quantifying this, but in the studies I am doing right now with a couple of guinea pigs, each text looks like it costs somewhere between $20 to $300 in actual lost revenue and this is harder to quantify, but it could be over $500 to $1,000+ in lost opportunity costs. Pretty cool!
How does that make you feel?
So, do yourself and your business a favor, and stop texting unless it is a freaking emergency. Because it does make you stupid even if you are not and it does hurt your bottom line whether you realize it or not.
Plus, if you really have to answer texts all day, you really need to rearrange how you are running your business. If you can’t disengage, you don’t have a business, you just have a job.
If I don’t answer your text, now you know why.
Here is how and why the man or woman in their Garage, Basement, or Bedroom that is hoping to start a business and beat the big companies out there that have hundreds of employees and millions of dollars at their disposal can do it.
I have written about this before over the years but I think that I have honed it down so that everyone with two neurons firing (that could be me on a good day) can understand it. Here is the secret to how you as an Entrepreneur can beat the big guys.
First I want to layout some ground work that I have done before but, I want to put this all inside one nut shell.
The thing that we have to start off with is Moore’s Law which is Gordon Moore of Hewlett Packard fame that says basically this….
The capability and speed of computer chips will double every 18 months and the price will be cut in half.
This has remained true since 1965 if you can believe it or not. —–> READ MORE
OK, this perhaps is a bit overdue and I will probably make a zingier version of this one of these days, but I think this will give you a good idea about what a Profit Consultant can do for you. Or better yet, what I can do for you as a Profit Consultant.
Plus, for you regular readers, think SEO.
OK, you can start laughing now if you like, but I want to talk about some site design basics. If you look at this site, I am currently breaking about 5 out of the 10 Website rules and I just want to let you know that I am aware of that and I am in the process of changing them this week. Actually this site will go from kind of what not to do, to what to do. I mean seriously, this is site is at least a 50% poster child for what not to do on a site and the other 50% is what to do on a site. And ultimately that is OK, because it happens with many people that are busy running their business. Perhaps this even happened with you.
The short reason why is that in spite of this site, I have been so busy I have not had time to come back and fix it. Just goes to show you that Rule number ONE trumps all of the other rules though.
Well, I am going to list the Rules here and then will go over each in a separate post. Some of these you may find a bit counterintuitive and as I said, I have not followed all of them on this sight but will do so over the next few weeks or so and show you the how and why while doing it.
Well let”s get started here.
In case you have not heard, Domino’s Pizza has a new marketing campaign going on and it is doing a wholesale change across the board on its recipe for its pizzas beginning December 27th, 2009. They are changing everything about their pizzas. The sauce, cheese mix and crust. It will now be “new and improved”.
The Short Version…
A little bit longer version
Regardless of how great it is, the odds of them seeing their sales go down are about 98% to 99% and going up only 1% to 2%. This is actually predictable if you have the knowledge of behavior modeling of your purchasing base or just a fancy way of saying, knowing your customers. But, there is a special area of study that most marketers do not know about. —–> READ MORE
Here is a video from Bob Parsons, one of my favorite “REAL” marketers out there. He has started several successful businesses and now owns and runs GoDaddy.com the most successful domain and hosting companies in the business. I do suggest that you use them for your domains. And while I am at it, stay away from 1and1 at all costs.
Watch and learn how you can make the difference from being in the Red this year or going into the Black.
I had a great shot of enthusiasm over the weekend that I wanted to share with you. It all came about because I had a few items that I wanted to sell or throw away. So I put a couple of ads on Craigslist.com and ended up running into some rather interesting Entrepreneurs and people in general. They ranged in age from about 20 to 75.
If you want an example of Capitalism working at its best it is a perfect example. If your price is too high it won’t sell, but if it is priced right and it is something in demand, you can get a dozen calls on the item and sell it in a matter of minutes.
As I am always interested in every aspect of Capitalism and how it works, I ended up having some very interesting conversations with the people that purchased the items I had for sale. —–> READ MORE
Google Wave, have you heard the buzz on Google’s latest to go into limited invitation only beta? Well, I have been playing in the Sandbox (that is what they really call it by the way) for sometime now and it has the potential to the a category killer much like Explorer was to Netscape and for good reason.
I will do more on this when my eyes are not drooping but think of GoToMeeting going bye, bye as well as a Skype, Vonage, and possibly Twitter, just to name a few. Think of it as totally making you rethink how you collaborate and work with other people.
Is it there yet? Nope, but the possibilities are there for you and the companies that I mentioned maybe really changing the way the do business if they want to stay in business. A few others should look out too. Oh by the way, did I mention that Google Wave is free?
I will post more about it shortly.
Here is a quick video so that you can see why I have been jazzed for a couple of months now. Want to speak with a client in a different language? Now you can… It uses basically the same widget that I have over there to your lower right. Just scroll down a bit and play with the translation widget.
Profit Consultant Alert - Profits are still out there, there is money to be had, it is just hiding….. Quite well in some cases I might add.
And guess what? Those Profits are going to continue to remain elusive for many.
But for those of you that can separate themselves from the crowd, there is probably just as much money to be made now as there ever was. This is especially true if you have a Website.
Were you aware that even now, over 65% of businesses out there do not have a Website? Come on people, there is this new thing called the Internet.
While many people try and propose that Capitalism is a Zero Sum game in that in order for someone to win, someone else has to lose. Mostly Politicians seem to be doing this a lot while lining their pockets with your money and giving it to their friends. The way they play it, it is a Zero Sum game but other than in the warped world they live in, it is not. —–> READ MORE