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Posts tagged with Profit Consultant

Coke and Warren Buffet Update

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2 days and counting on the Coke boo boo on their main Website …  About 4:30 PM EST and the logo is still partially covered by their tool bar.  Go see for yourself at www.Coke.com .  Do you think it will be fixed by Monday?  I actually sent an email off to Warren Buffet at Berkshire Hathaway just for giggles letting them know about it.   Warren Buffet is Coke’s largest stockholders.

Here is a live shot of the Coca-Cola Website so you can see if it has been fixed yet.  Come on guys, I am rooting for you, you can fix your site!

Talk about a lean and mean website.  Take a look at Berkshire Hathaway’s site.  Wow, talk about minimalist and saving money on fancy designs.  But guess what?  It works…

Click on image to see full size

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Back to the Coke issue.  I actually think it is kind of funny.  But, I don’t want to laugh too hard, as like I said it could happen to any one of us too and I have done things at least  as obvious before myself.

The Profit Tip Of The Day Is

“Remember to check your site for errors on a daily basis!”

I will check tomorrow and see if they have fixed it.

In other news, I have been using an interesting new tool to help keep me organized that is working wonders.  It is an easy way for you to instantly find information from virtually anywhere at anytime.

Will post about it over the weekend.

Hope you have a relaxing and profitable weekend which brings up another point.  If you are like me and have a web based business, you can be earning money while you are relaxing.

In the coming weeks I am going to show the quickest, easiest, most efficient way you can do exactly that and the only skill set you need is to have the ability to go on the web and read this blog.

Cheers,

Andrew

PS   In response to a couple of readers, I promise to at least use spell check and read what I write one time before I post to catch any glaring errors.

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Do NOT Do What Coke Did

Don’t Make The Same Mistake Coke Did!


Click On Image To See Full Size

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OK, so I woke up at 3:30 AM this morning and decided I might as well get some work done as I knew I was not going to be able to get back to sleep.   Have a couple of issues to solve and my noodle just would not shut off.  Upside is I think I solved most of them in the peace and quite of the morning.

Anyway, in my research, I went to the Coke.com or Coca-Cola fame site.

And found a glaring error on their main website for the US of A.

Please note they playing peek a boo with their Logo, which as a brand is worth Billions of Dollars… Arghhhhhh —–> READ MORE

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Colors That Sell Shit

Colors That Sell Shit…   i.e. that make you a profit, put money in your pocket, allow you to live your dreams.  Now this started off tongue in cheek, but it is serious too.

If you are watching the video, please disregard all of the Ums and Aas in there.  I just listened to it and jeeze.. who is that guy talking. But, here again it goes back to my my 80% rule, 80% and out there will beat going for 100% and never getting done every single time.

OK, well I started this off a bit tongue and cheek and then once I thought about it, it got more serious. One of my partners in a back and forth email to one of my other partners said and I quote “We need to find the best colors for selling shit“. But as Frank Kern says,  the goal of everyone should get people to ” Buy Your  Shit Man” and when it comes right down to it, Ryan and Frank are right in spades.

Also, this is a little exercize in SEO that I will tell you about later….

red

Red brings arousal and excitement to most men, hence, read lipstick and nails.  So, if you are selling lingerie to males or even women for that matter, red could be a good place to start.  It also attract attention immediately.

Red lips as a physiological response due to dilated blood vessels from arousal in women is often sited as one of the many reasons why this happens.  While this works for most guys and gals that swing that way, there is also perhaps the sub-conscious competition for mates that it brings about in other women as well.

That and that somewhere back in our reptilian brain (now this is entirely me theorizing here) , it either means pain or pleasure in that there might be blood which means food or danger in that something caused the blood.  Either way, it shouts “Pay Attention”  Dude or Dudette, something is going on here.

So, are there colors that actually can help sell your shit?  Absolutely there are and they change over the years and sometimes they even change over a period of months.

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Colors affect us almost immediately too on a subconscious level.  For instance when you ask some what they think of when they see green, they often say that Money automatically come to mind.  But now the Feds are adding purple and other colors… come on guys… no funny money please…  Green is good.

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Right now, I have heard that Orange buttons on order pages seem to work the best for some reason.  I guess they are ok if they do indeed work.

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And for those people that make over $100,000 per year, their favorite colors are Forest Green, Light Gray, and IBM Blue.

So your color scheme you use on your website and your products do matter.

I think that if you are trying to sell something to men, that you more than likely want to stay away from pink for instance.  But pink has also been shown to reduce violence in prisons.

And I am sure you have your own version of hideous colors and those that you like as well. but you have to remember that while may like them, your customers may not.

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But at the end of the day, you do need to have a good color scheme and while you won’t be able to please everyone, there will be one that will sell more of your shit to your customers than others.  The trick is in actually figuring out which one that is….

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A good design and the right colors really can help you sell your shit.  And while you may have not put that  much thought into it, colors really do matter.

Sales_Button Profit Consultant


For everyone else, I will give you some more scientific information on this subject soon.  There are colors you should be using for certain clientele.

Cheers,

Andrew Anderson

Profit Consultant

PS My favorite color it Green.


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Go Daddy And Success

If you have not heard of GoDaddy you may have been living under a rock, but if not, GoDaddy.com is probably the best known Domain service out there and the only one that I recommend period.

What you may not know is that Bob Parson’s is probably one of the sharpest marketers out there and here are his 16 business rules.  Many of which are pretty close to mine.

I will right more on these and Bob later, but in the meantime, if you like these, go to link on get a printed version of them if you like.  Plus if you are looking for a domain, they are the place to get them.  Check out our special offer too.

Let me know what you think….

Bob Parson’s Rules to live by….

These are Bo

1.

Get and stay out of your comfort zone.

I believe that not much happens of any significance when we’re in our comfort zone.  I hear people say, “But I’m concerned about security.”  My response to that is simple: “Security is for cadavers.”

2.

Never give up.

Almost nothing works the first time it’s attempted.  Just because what you’re doing does not seem to be working, doesn’t mean it won’t work.  It just means that it might not work the way you’re doing it.  If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.

3.

When you’re ready to quit, you’re closer than you think.

There’s an old Chinese saying that I just love, and I believe it is so true.  It goes like this: “The temptation to quit will be greatest just before you are about to succeed.”

4.

With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be.

Very seldom will the worst consequence be anywhere near as bad as a cloud of “undefined consequences.”  My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, “Well, Robert, if it doesn’t work, they can’t eat you.”

5.

Focus on what you want to have happen.

Remember that old saying, “As you think, so shall you be.”

6.

Take things a day at a time.

No matter how difficult your situation is, you can get through it if you don’t look too far into the future, and focus on the present moment.  You can get through anything one day at a time.

7.

Always be moving forward.

Never stop investing.  Never stop improving.  Never stop doing something new.  The moment you stop improving your organization, it starts to die.  Make it your goal to be better each and every day, in some small way.  Remember the Japanese concept of Kaizen.  Small daily improvements eventually result in huge advantages.

8.

Be quick to decide.

Remember what General George S. Patton said: “A good plan violently executed today is far and away better than a perfect plan tomorrow.”

9.

Measure everything of significance.

I swear this is true.  Anything that is measured and watched, improves.

10.

Anything that is not managed will deteriorate.

If you want to uncover problems you don’t know about, take a few moments and look closely at the areas you haven’t examined for a while.  I guarantee you problems will be there.

11.

Pay attention to your competitors, but pay more attention to what you’re doing.

When you look at your competitors, remember that everything looks perfect at a distance.

Even the planet Earth, if you get far enough into space, looks like a peaceful place.

12.

Never let anybody push you around.

In our society, with our laws and even playing field, you have just as much right to what you’re doing as anyone else, provided that what you’re doing is legal.

13.

Never expect life to be fair.

Life isn’t fair.  You make your own breaks.  You’ll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).

14.

Solve your own problems.

You’ll find that by coming up with your own solutions, you’ll develop a competitive edge.  Masura Ibuka, the co-founder of SONY, said it best: “You never succeed in technology, business, or anything by following the others.”  There’s also an old Asian saying that I remind myself of frequently.  It goes like this: “A wise man keeps his own counsel.”

15.

Don’t take yourself too seriously.

Lighten up.  Often, at least half of what we accomplish is due to luck.

None of us are in control as much as we like to think we are.

16.

There’s always a reason to smile.

Find it.  After all, you’re really lucky just to be alive.  Life is short.  More and more, I agree with my little brother.

He always reminds me: “We’re not here for a long time, we’re here for a good time!”

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Your Customers

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Don’t know who you are.

Don’t know your company or what it does.

Don’t know your product.

Don’t know know your record of actually doing anything.

Don’t know how you are going to help them.

Don’t know if what your are selling is worth their money or time.

Have never been to your site before and the only thing they are really interested in is how you are going to fix whatever problem they are having right now.

So…………….. —–> READ MORE

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