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Do you have any doubt about what they do or what they are selling?
If you read my previous post below, I saw their advertisement on the side of a building and had to stop my car and take a picture.
And while their site is a little cludgey www.petpeepee.com you still know exactly what they are all about and what they are selling.
If you go there, check out there jingle. I love it!
No ambiguity there at all.
- What is your message? Is it this clear?
- Does it only bring in qualified customers like this one?
- Do you think that they have many tire kickers or do you think that only people that have a pet stain problem go there?
Exactly.. pure genius common sense marketing.