Here is another rookie mistake that I saw live in the morning. Anderson’s PR Rule #1 Always now and control the outcome you want before you go on national TV.
I meant to comment on this in the other video as well. And as you can see this is definitely not how you want things to go.
The solution to this of course was to just have them taste the Old and the New or at least have them know what the Old tasted like. This is in conjunction with what I feel is the disaster that awaits them on December 27th. Come on guys, you are getting paid big bucks here. You should not be making basic rookie mistakes like this one. 🙂 But, I guess we can all have a bad day.
OK, so for the rest of you what is the lesson here? If you get on TV and it is actually easier than you think and actually I will give you some tips on how to do that, make sure that you control what is going to happen. Although, I am pretty sure Domino’s shelled out some big bucks for the spot above.
Figure out the exact outcome that you want before you go on the air and then only set it up so that it can come out that way. Got it?
You want the table slanted completely in your favor. And once you get on the air, they are not going to cut you off so just make sure you get your information out in a favorable manner. Although the poor dude did the best he could to salvage a poorly set up PR move.
And I just got some fresh feedback from one of the Domino’s Franchisee’s that are already using the new recipe. He said that it was a pretty mixed bag on whether people liked the new pizzas. He said that quite a few people thought it was too spicy since they went from a black pepper sauce to a red pepper one. He said to try the Marinara.
Now here again as I said in my previous post. It does not matter how good the new pizzas are, they have a very good chance of alienating 65% of their customer base just by the very fact that they changed their whole pizza and are not giving people the chance to get the “Classic” Domino’s Pizza.
So, think about this the next time you want to try something brand spanking new.
Here is a little secret. Don’t change your main product, simply add your new one and keep the old one. This will actually have an appeal to a different type of People that have a another type of Personality Language Pattern. It is about Options and Procedures and you can actually have a very good chance of adding new customers this way.
Let me know what you think as always. It is going to be fun to watch this play out here with these guys. Here is the kicker, I know that a client of the Woodsmall’s or myself would not be making these mistakes. It is just a lack of knowledge and understanding how customers think. Again, if you have not purchased a copy of Personality Language, I suggest you do so. It can save you a lot of time and money.
Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.
In case you have not heard, Domino’s Pizza has a new marketing campaign going on and it is doing a wholesale change across the board on its recipe for its pizzas beginning December 27th, 2009. They are changing everything about their pizzas. The sauce, cheese mix and crust. It will now be “new and improved”. The Short Version…
SEO Tips And Tricks… Search Engine Optimization Made Easy
I have been playing with SEO since it first came into being and had I known how big a deal it would become, I would be worth a lot more zeros. Since about 2004, I have had several search terms on the front page of Google and Yahoo non-stop. I just blithely used my skill set to promote whatever project I was working on and never thought to make a business out of those skills.Continue reading SEO Tips And Tricks… Search Engine Optimization Made Easy→
Profit Consultant tip #27 is one you may already know how to do, but may have forgotten it and have not made it a habit.
Well, it is time to knuckle down and pull out some of the best tips and tricks I know on how to put more money in your pocket. I am bringing out the big guns as it were. I find it rather funny sometimes, but I often come up with some of my best ideas when I am tired and can’t really seem to think straight. Well at least when the front part of my brain starts to stutter and intuition or the subconscious starts to kick in. Which brings up one of the Profit Consultant Tips. Continue reading Profit Consultant Tip #27→
Here is a video from Bob Parsons, one of my favorite “REAL” marketers out there. He has started several successful businesses and now owns and runs GoDaddy.com the most successful domain and hosting companies in the business. I do suggest that you use them for your domains. And while I am at it, stay away from 1and1 at all costs. 🙂
Watch and learn how you can make the difference from being in the Red this year or going into the Black.
If you are planning on starting a business in any Eco friendly niche that depends on Global Warming, you had better think of something else. Man made Global Warming or Anthropological Global Warming has finally been put of my misery ( I am sick of silly people telling me “but it is real ” when they never have looked at the real data and this info proves that data was made up… LOL). The Hadley CRU observations which much of the so called data came from, has been exposed to have been made up and worse. Continue reading Global Warming Hoax And Stupidity… And Lessons Learned And Coke Once Again… Arghh..→