Month: December 2009

Domino’s Pizza Poll, Do You Like The New Recipe? Take The Poll

Do you like the new Domino’s Pizza? If you have tried it, take the poll and let me know.

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I am just curious to see how this goes!

Domino’s Pizza PR And Marketing Gives Us Another What Not To Do

Here is another rookie mistake that I saw live in the morning. Anderson’s PR Rule #1 Always now and control the outcome you want before you go on national TV.

I meant to comment on this in the other video as well. And as you can see this is definitely not how you want things to go.

The solution to this of course was to just have them taste the Old and the New or at least have them know what the Old tasted like. This is in conjunction with what I feel is the disaster that awaits them on December 27th.

Domino’s New Pizza Marketing Campaign Is Doomed To Failure And Here Is Why

Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.

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In case you have not heard, Domino’s Pizza is doing a wholesale change across the board on it’s recipe for its pizzas on December 27th, 2009. They are changing everything about their pizza’s. The sauce, cheese mix and crust. It will now be new and improved.

Regardless of how great it is, the odd of them seeing their sales go down is about 99% and going up only 1%. This is actually predictable if you have the knowledge.

Would you like to know why? If so, I am about to let you in on a very little known secret that could have saved Domino’s millions of dollars in research and more than likely 10’s of millions of dollars in future lost sales.

SEO Tips And Tricks… Search Engine Optimization Made Easy

goldeggSEO Tips And Tricks… Search Engine Optimization Made Easy

I have been playing with SEO since it first came into being and had I known how big a deal it would become, I would be worth a lot more zeros. Since about 2004, I have had several search terms on the front page of Google and Yahoo non-stop. I just blithely used my skill set to promote whatever project I was working on and never thought to make a business out of those skills.

Well, while I use these skills with my clients and on my own sites, I have never seen the value of posting them all or giving them away. This is because they are the Goose that lays the Golden Eggs 24/7. Duhh.. But I am going to share some of them with you here.

Profit Consultant Tip #27

155mm-howitzerProfit Consultant tip #27 is one you may already know how to do, but may have forgotten it and have not made it a habit.

Well, it is time to knuckle down and pull out some of the best tips and tricks I know on how to put more money in your pocket. I am bringing out the big guns as it were. I find it rather funny sometimes, but I often come up with some of my best ideas when I am tired and can’t really seem to think straight. Well at least when the front part of my brain starts to stutter and intuition or the subconscious starts to kick in. Which brings up one of the Profit Consultant Tips.

Negotiating- How To Do It And Why You Need To Learn How To Do It Right

Here is a video from Bob Parsons, one of my favorite “REAL” marketers out there. He has started several successful businesses and now owns and runs GoDaddy.com the most successful domain and hosting companies in the business. I do suggest that you use them for your domains. And while I am at it, stay away from 1and1 at all costs. 🙂

Watch and learn how you can make the difference from being in the Red this year or going into the Black.

Cheers,
Andrew Anderson

Global Warming Hoax And Stupidity… And Lessons Learned And Coke Once Again… Arghh..

Global Warming Stupidity May Finally Be Over

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If you are planning on starting a business in any Eco friendly niche that depends on Global Warming, you had better think of something else. Man made Global Warming or Anthropological Global Warming has finally been put of my misery ( I am sick of silly people telling me “but it is real ” when they never have looked at the real data and this info proves that data was made up… LOL). The Hadley CRU observations which much of the so called data came from, has been exposed to have been made up and worse.

The Earth has been cooling since 1998!