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Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.
In case you have not heard, Domino’s Pizza has a new marketing campaign going on and it is doing a wholesale change across the board on its recipe for its pizzas beginning December 27th, 2009. They are changing everything about their pizzas. The sauce, cheese mix and crust. It will now be “new and improved”.
The Short Version…
A little bit longer version
Regardless of how great it is, the odds of them seeing their sales go down are about 98% to 99% and going up only 1% to 2%. This is actually predictable if you have the knowledge of behavior modeling of your purchasing base or just a fancy way of saying, knowing your customers. But, there is a special area of study that most marketers do not know about.
Would you like to know why? If so, I am about to let you in on a very little known secret that could have saved Domino’s millions of dollars in research and more than likely 10’s of millions of dollars in future lost sales.
If you have read my blog for a while here you have heard me speak about Marilyne and Wyatt Woodsmall. They are some of the world’s leading human behavior modelers.
Marilyne and Wyatt created and developed a system called Personality Language. They modeled how people make decisions, what motivates them, how they communicate with others and the best way to communicate with them to get people to do the things you want. Pretty powerful stuff that only a select group of marketing wonk’s and top end performers in various fields have heard about.
There are also some sales rules they are breaking that will add to the situation.
Now I hate to be a tease here, but I will give you a more detailed explanation on why I predict a train wreck for Domino’s and how they can fix this error for only $5,000.
So, I put it all in the video above. I promise you my explanation will all make sense and you won’t want to miss the rest of this story. Plus, you will see why you never, ever want to do what Domino’s is doing. Let me know what you think!
PS Here is the link I speak about in the video www.PeoplePatternPower.com .