Common Sense Marketing Using Twitter Video 1

Common Sense Marketing Using Twitter Video 1.

This is the first in a series of video of the Common Sense Marketing Challenge on how to use Common Sense Marketing with Twitter.

In it, I layout the Framework for you to use Common Sense Marketing to get more customers and connect with the ones you already have. I also layout the new ground rules so that your business can succeed using Twitter and other Social Media as well as, take some the mystery out of the whole process if you have been baffled so far or less than happy with your results.


Please let me know your thoughts and if you are doing any of the above. Also, you can follow this at www.CommonSenseMarketing.org.
Cheers,
Andrew Anderson

Common Sense Marketing Challenge From The World’s Best Commonsense Marketer

Common Sense Marketing Challenge
Using Social Media And Twitter

I have accepted a Common Sense Marketing Challenge from someone that many have called the best Commonsense Marketing Alive in the World today.

He is been involved with selling tens of Billions of dollars of products and services over his lifetime. Find out about the Challenge and how you can learn from it.

Information about the challenge.

To follow along as the challenge goes on, just drop your email in the box below.

How You Are Going To Benefit

I am going to show you some cutting edge ways use Twitter and other Social media to bring in more clients for you immediately, keep them long-term, then get them to spend more money with you.  If you have been stumped on how to do this, I am going to take out all of the mystery and show you exactly what you need to do.  Perhaps the best part about this is, it’s free.

The techniques that you will learn work no matter what type of business you have.

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How It Got Started

The Challenge got started all because I sent off an email to someone whom many consider to be the best Commonsense Marketer alive in the World today. The man’s name is none other than Drayton Bird.  If you know who he is, then I need not say anymore about him, but if you don’t and  you are in business and sell any product or service, then read on.

Briefly, Drayton Bird has worked with Microsoft, Ford, IBM, Nestle, Proctor & Gamble and a host of other companies on their Marketing and Advertising.   David Ogilvy said he “knows more about direct marketing than anyone in the world”.

Continue reading Common Sense Marketing Challenge From The World’s Best Commonsense Marketer

A Big Trick To Boost Your Profits

A Big Trick To Boost Your Profits

Moon1Before I get into the Profit Trick, has it been a strange week for you too?  It has been a doozy for me.

I have not been this busy- busy in some time or just have weird stuff keep popping up.  Must be the Moon or something.Sometimes you get so much going on that you wish you had a couple of extra hours in a day or a couple of extra days in your week.  But, if you are moving forward that is quite normal.  I really think that that moon does contribute.

Couple of things that I would like to share with you though and this is one of the big tricks to boost your profits.

“Surround yourself with really smart people”

It has taken me awhile to figure this one out.  I have two really cool and smart partners that I work with on various projects.  Craig Teich who has worked with some of the largest companies in the world in the finance arena and is one heck of a systems guy and Ryan Grabenstein who’s software is in use by thousands of Web developers.  It is also used on ten’s of thousands of sites all over the world.  He is also one of Adobe’s go to people for things having to do with Dreamweaver.  Both of them are just cool dudes in their own way.

I try and make it a point to associate with people that know more about a subject than I do.  I mean how else are you ever going to learn quickly and leverage yourself with their knowledge?

And now, I am also doing a project with someone that I  and many people feel is one of the best direct marketers in the world.  I will tell you about that in the next few days and you are going to want to pay attention to what it going on there.

He gave me a challenge that is turning up some interesting benefits and has given me an excuse to play with some things in a much larger fashion than I have in the past.  I love experiments!

There are some things coming out of this that I believe are going to change how a couple of items we take for granted on the Internet could be looked at differently.  Pretty cool stuff indeed.

Continue reading A Big Trick To Boost Your Profits

Kodak, Trump, Blows IT Again -Gene Simmons Come Back

Kodak Should Have Been Fired For The Second Time

Take the Poll and let me know who you think should have been fired

In last night’s Trump’s Celebrity Challenge with Kodak, the Kodak executives proved yet again why their sales are tanking.  In the last show they also failed to pick a really good presentation by none other than Gene Simmons of Kiss, which blew away the competition.  By every marketing standard Gene Simmons was by far the best of any of the people Donald Trump has brought on.  Gene Simmons is one of the top marketers in the world today and has a very successful PR firm.  More on him in another post.  But, did you know that Kiss has more licensed products than any other band in the World?

If you saw the show with Gene Simmons, the same thing happened with this show. But, I am not surprised, as you have a culture of ineptness and people that don’t understand marketing basics at Kodak.  Kodak is clueless for sure.

They were focusing on the wrong thing.  Just to recap. The power kept going out at the woman’s display of products and inside it was a mess as everyone was trying to find their pictures. They were trying to print them off for everyone as people came inside and took pictures with the Celebrities.  Kodak wanted someone shilling some products which for the most part was a very minor issue. Doubt if they made any sales. They had Sharron Osborne that was sick, coughing on the food they were handing 0ut.  Cool!  Can you say the Kodak flu?

I did think that Cyndi Lauper did great though.  She is definitely someone that I think gets Common Sense Marketing.

Continue reading Kodak, Trump, Blows IT Again -Gene Simmons Come Back

Not Having An Editor Could Be Costing You Thousands Of Dollars – After

Could not having an editor be costing you thousands of dollars?

editor profit consultant

I am going to explain how getting an editor could help you make a lot more money.

This is the edited version of my post. As you will see, there was no miracle.  🙂

How can not having an editor be costing you thousands or even tens of thousands of dollars? Let me start out by saying that I am the King of misspellings, bad grammar and improper punctuation, not to mention making up words, purposely misspelling others and being fond of alliteration, so please bear with me as I explain.

First off, I have really bad dyslexia, which is rather ironic as I make my living writing. What happens is the conversation in my head makes perfect sense, until I start typing it out, that is when things get all messed up. Usually, whole sentences come out backwards and spelling and grammar are arbitrary things. Honestly, I look at this as a gift and competitive edge in business, as it allows me to recognize complex situations, make connections and create unique solutions before the vast majority of people do.

With that being said and because most of us truly do judge a book by its cover, a lot of my potential clients will not see past the typos, bad grammar or improper punctuation to realize just how much more profitable I can help make them. Bottom line, if you have typos, bad grammar or improper punctuation, it does not matter how great your product or service is, people will notice and hesitate when buying! Continue reading Not Having An Editor Could Be Costing You Thousands Of Dollars – After

Not Having An Editor Could Be Costing You Thousands Of Dollars – Before

editor profit consultantCould not having an editor be costing you thousands of dollars?

I am going to explain how getting one could help you make a lot more money.

This is a two part Blog post.  This post  is before I have one of my Editors look at it and the next one will be after I have my Editor go through it.  It may be a miracle if there are no corrections but, I would not put money on it.  🙂

How can not having an editor be costing you thousands or even 10’s of thousands of dollars?   Let me start out by saying that I am the King of mis-spellings, bad grammar and punctuation, on top of making up words, purposely mis-spelling others and being fond of alliteration, so bear with me as I explain this for my situation and how it can also affect you.

So, first off I have really bad dyslexia, which is rather ironic because of the fact that I make money from my writing.  What happens it the the conversation that I have in my head makes perfect sense, that is until I start to type it out and things get all messed up.  Usually, whole sentences will come out backwards and spelling and grammar are  arbitrary things.   I truly look at this as a gift and a competitive edge because this is just part of the way that my brain is wired and it allows me to see and recognize complex situations and see connections and create answers before a whole lot of other people.    But the bottom line is that if you or I have typos, bad grammar and punctuation, it does not matter how great your product or service is, no one is going to buy it!

Here is a fact. Most of us truly do judge a book by it’s cover no matter what we say, a lot of people and clients can’t see past the typo’s and grammar and realize just how much more profit I can help them make. Continue reading Not Having An Editor Could Be Costing You Thousands Of Dollars – Before

Common Sense Marketing

Common Sense Marketing… Really?

Commons Sense Marketing is one of those subjects that when people hear it, they either roll their eyes or get really excited about it.  The kicker is that Commons Sense Marketing is really uncommon.

But, Common Sense Marketing when applied and done right can vault you past your competition, past any goals that you may have set for yourself, and put money in your bank account for the rest of your life.

You want to know what is for freaking cool about it?  It is so UnCommon, it is not even funny! Very few people use it.

Common Sense Marketing Is An Oxymoron

Seriously, Common Sense Marketing is an oxymoron.  I would say that less than 1/10th of 1% of any business I see actually follow and use it in all parts of their business.

This is true even with the bigger companies as well.  The ones that spend millions of dollars on an Ad Agency who’s site is so avant garde (which I think is really French for” I am so cool that I am an idiot or my farts don’t stink.” I forget which)  that it looks like vomit.

I would show you a couple of them but I may end up working with them in the future… LOL   Just look around the Web, or on TV, or in any magazine and you will see what I am talking about here Ad wise.   I just want to go up to them and and say, “it may be cool that you can use all of the flashy stuff, and be vague about what you are actually trying to sell and  to show your are hip and cool you are but, “hey” it still looks like vomit to the average Joe and Joette out there.  Get a friggin clue.

That being said, Common Sense Marketing has become rather important to me recently and I will explain why over the coming weeks and months.  I am going to show you why it is going to become important to you as well.

Why You Need Common Sense Marketing

I will give you one of the reasons why right now and I will also make a prediction.

Those of you that start using or using more Common Sense Marketing are going to thrive and prosper. Those of you that don’t will go out of business.  Maybe not right away, but soon.

How is that for a reason? Continue reading Common Sense Marketing

Blog Or Die?

Blog Or Die?

….

BizWeekBlogs at www.21to21.com

Don’t have a Blog? Why Your Competition Hopes You Never Get One

Updated March 12, 11:22 PM EST By Andrew Anderson

My advice for you is to get one today. Seriously, if you are spending money on any other media or advertising and you don’t have a Blog, STOP and get a Blog before you spend another dime.

It does not matter if you are a brick and mortar company or sell most of your products and services online, you NEED to have a Blog. I am surprised at the number of supposedly smart companies that have websites without a Blog.

Because of some recent conversations with clients I want to start from scratch here.  I actually have been working on this post for over two weeks now and it’s has even become more relevant since I started it. Here is a short video that encapsulates what this post is about.  I am running on about 3 hours sleep today.  You can probably tell from the video that I just shot.  Click and watch it before you go on if you can.

What is a Blog?

A Blog is basically a list of short stories that are called posts. They can contain text, graphics, audio, video, or a combination of them all. Typically it is updated fairly frequently.  It can be several times a day, to several times a month.

Subject matter varies depending on the owner and writers of the Blog. They can be about your personal life, a specific subject matter, or even a hobby.  The sky is the limit for what can be Blogged or written about.  In the case of a company, it would be information relevant to their clients or potential clients.  For instance, this Blog at 21to21.com is primarily about using and leveraging the Internet including Blogs and Websites for individuals and businesses so that their businesses become massively profitable.  I am interested in helping you make more money.  Which is what Profit Consultants do.

Why are Blogs important?

Blogs are important because they give give you, the owner of the Blog, the ability to communicate freely with your clients and potential clients.   The great thing about a Blog is people get to vote with a click of their mouse.  Meece Rule!  OK, so I made Meece up, but you know what I mean.  More on the importance after this next bit.

Both Online and Brick and Mortar companies need a Blog!

RSS Feeds and getting the word out

People are able to gather information in a non-threatening way.  It also provides you, as the owner of the Blog, to put out information immediately with virtually ZERO lag time.  Not only will people be able to find what you posted as soon as it comes out, but, through RSS feeds, it will pass that information along to subscribers immediately.

This is from Wikipedia…

RSS (most commonly expanded as “Really Simple Syndication”) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.[2] An RSS document (which is called a “feed”, “web feed”,[3] or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an “RSS reader”, “feed reader”, or “aggregator“, which can be web-based, desktop-based, or mobile-device-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering into the reader the feed’s URL or by clicking an RSS icon in a web browser that initiates the subscription process. The RSS reader checks the user’s subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.

RSS formats are specified using XML, a generic specification for the creation of data formats. Although RSS formats have evolved from as early as March 1999,[4] it was between 2005 and 2006 when RSS gained widespread use, and the (“Feed-icon.svg“) icon was decided upon by several major Web browsers.[5]

On my Blog here for instance, I have over 12,000 RSS feeds going out on everything that I post.  Good, bad, or indifferent.  So, as you can see, RSS feeds are an important part of your Blog.

This can also help with your SEO or Search Engine Optimization.

Social Media

Another reason you should Blog is Social Media.  Your blog can post to other Social Media sites including Twitter, Facebook, MySpace, Linkedin, Stumbleupon, Digg, and a whole host of others.

And I swear this is a true story I heard today, a member of a fairly well known non-profit organization that helps businesses become better, stated Social Media was becoming less important, or at least that is what they had read.   Well, all I have to say to that is I remember people saying the same thing about the Internet back in 1997.

Social Media is exploding and will continue to do so.  Embrace it, understand it, make use of it, and enjoy it!  It can be a great way to interact with your clients, potential clients, and your friends.

RSS and Social Media give you the ability to leverage and go viral like never before.  Even though I am busier now than I ever have been, readership for my blog has doubled in the past two months and it seems that trend could continue for the next year.  And, my Social Media Blueprint is less than 10% complete.  So, there is a lot of room to improve.

Between my RSS feeds and Social Media such as Twitter, I can potentially reach over 22,000 people in a flash anytime I like for about 1 cent.  Can you do that with any other communications tool you have?

That is why you need a Blog.  Twitter and Facebook are fine but you are only leasing those.   Make your Blog your focal point.

The Ability To Give Great Content To Your Clients And Prospects

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You can do things to make your story about your product or service interesting like this![/contentbox] Continue reading Blog Or Die?

Bob Parsons Rules Of Business – Founder Of GoDaddy.com

I found this in an old draft on the Blog today. Doing a bit of house cleaning as it were. Must have gotten  distracted by a shiny object. 🙂

This is from Bob Parson’s. The CEO and founder of GoDaddy.com, the most log_gdsuccessful domain registrar in the World.  And the one that I use most of the time.  He puts out some great free information on how to run a successful business.

Some good stuff for sure.  There are 16 gems here.  What do you think?

1. Get and stay out of your comfort zone.

I believe that not much happens of any significance when we’re in our comfort zone.  I hear people say, “But I’m concerned about security.”  My response to that is simple: “Security is for cadavers.”

2. Never give up.

Almost nothing works the first time it’s attempted.  Just because what you’re doing does not seem to be working, doesn’t mean it won’t work.  It just means that it might not work the way you’re doing it.  If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.

3. When you’re ready to quit, you’re closer than you think. Continue reading Bob Parsons Rules Of Business – Founder Of GoDaddy.com