OK, this post is going to allow me to cover a couple of common themes that have been popping up over the past three weeks.
Recently, I have gotten at least seven different emails from seven different Gurus pointing me toward two of the same NEW products.
Both were HUGE NEW discoveries there were going to make me millions. 🙂
1. The first one was that long copy sales copy and even copy was dead or did not matter, and that screen shot videos were the only way to go for sales pages.
Well, right off the bat I would have to put that in the Wrong Advice Column. Long copy has been proven time and time again to out-sell short copy by several hundred times and copy always matters no matter what media you use. So, the alarm bells went off on that one, so write that one off.
As far as doing screen shot videos for sales pages as a new thing, well, I put down that technique in detail in my eBook, The Muse Blueprint and The 4 Hour Muse back in 2007. So, nothing really new there at all. I also went over it in detail a few years back at a big event for Internet Marketers in LA.
And to top it off, I also have an updated version of how to do this in my new Book “Start On Monday”. It is supposed to be released this week and I am keeping my fingers crossed on this one.
Late To The Party
2. The other New Discovery was that Brick and Mortar small businesses need help with marketing was a is a huge market. Well Duh, I have been in that market for several years now. All I have to say is, you guys are really kind of late to that party and it is not all that new to anyone that has been paying attention for the last 15 years. 🙂
They are also talking about getting 1st page Google results using Videos… Hmm, Oh, they couldn’t have looked the series of blog posts I did two months ago could they? LOL
Guess what, that is in “Start On Monday” as well. Except you don’t have to pay $2,997 for it. It is only $27. I swear that are charging that much for it. Arghhh..
Seriously, call me up and I will tell you what to do in 20 minutes for $100 and give you a couple of tricks they won’t teach you to boot. Or better yet, just buy the book.
How To Pay For The Right Kind Of Help
I have to be a bit careful here on this one because I work with some of these folks. But if I hear of another PR / Marketing company that won’t put there compensation on the line and guarantee results or claims to be a Social Media expert and only has 1,000 followers on Twitter, my eyes are going to pop out. Or if they don’t use their Blog for SEO and can’t show me how they tie in with the clients marketing and sales, then in my book, you are wasting my clients money. Continue reading Wrong Advice – Late To The Party – Experts Who Aren’t – Paying For Help – Firing Clients