Colors That Sell or the alternative title – Colors That Sell Shit… i.e. that make you a profit, put money in your pocket, allow you to live your dreams. Now this started off tongue in cheek, but it is serious too.
If you are watching the video, please disregard all of the Ums and Aas in there. I just listened to it and jeeze.. who is that guy talking. But, here again it goes back to my my 80% rule, 80% and out there will beat going for 100% and never getting done every single time.
OK, well I started this off a bit tongue and cheek and then once I thought about it, it got more serious. One of my partners in a back and forth email to one of my other partners said and I quote “We need to find the best colors for selling shit“. But as Frank Kern says, the goal of everyone should get people to ” Buy Your Shit Man” and when it comes right down to it, Ryan and Frank are right in spades.
Also, this is a little exercise in SEO that I will tell you about later….
Red brings arousal and excitement to most men, hence, read lipstick and nails. So, if you are selling lingerie to males or even women for that matter, red could be a good place to start. It also attract attention immediately.
Red lips as a physiological response due to dilated blood vessels from arousal in women is often sited as one of the many reasons why this happens. While this works for most guys and gals that swing that way, there is also perhaps the sub-conscious competition for mates that it brings about in other women as well.
That and that somewhere back in our reptilian brain (now this is entirely me theorizing here) , it either means pain or pleasure in that there might be blood which means food or danger in that something caused the blood. Either way, it shouts “Pay Attention” Dude or Dudette, something is going on here.
So, are there colors that actually can help sell your shit? Absolutely there are and they change over the years and sometimes they even change over a period of months.
Colors affect us almost immediately too on a subconscious level. For instance when you ask some what they think of when they see green, they often say that Money automatically come to mind. But now the Feds are adding purple and other colors… come on guys… no funny money please… Green is good.
Right now, I have heard that Orange buttons on order pages seem to work the best for some reason. I guess they are OK if they do indeed work.
And for those people that make over $100,000 per year, their favorite colors are Forest Green, Light Gray, and IBM Blue.
So your color scheme you use on your website and your products do matter.
I think that if you are trying to sell something to men, that you more than likely want to stay away from pink for instance. But pink has also been shown to reduce violence in prisons.
And I am sure you have your own version of hideous colors and those that you like as well. but you have to remember that while may like them, your customers may not.
But at the end of the day, you do need to have a good color scheme and while you won’t be able to please everyone, there will be one that will sell more of your shit to your customers than others. The trick is in actually figuring out which one that is….
Please note the above. You can lose 50% of your possible sales. That is why I laugh every time I see this. I just think you poor sap. And what gets me is that a lot of the supposed Marketing Gurus fall for this basic mistake. You just have to wonder what else they are screwing up. Don’t you do that OK?
A good design and the right colors really can help you sell more of your products and services. And while you may have not put that much thought into it, colors really do matter.
And yes, I am changing my site around again. Long story but it will be done soon.
Now this little doozy of a button can actually add 17% to your sales just by having it. The color of the button is Orange which you notice but it won’t stop you. It is outlined in dashed red which is just enough read to get the reptilian brain to notice but, not go into flight mode. The links are underlined and it has the brand recognizable credit cards as well.
For everyone else, I will give you some more scientific information on this subject soon. There are colors you should be using for certain clientele.
PS My favorite color it Green.