Twitter – What Is Really Going On

twitter blue glossOK, the latest stats by they guys over at Popular Mechanics show that 41 percent of your Twitter followers are Bots or fictitious people, and 41 percent are real people and 18 percent are real companies.

How is that for some stats?   Now I am extrapolating here, but I suspect that the numbers are about the same for Facebook as well.

So, if you want to get 20.000 real followers you need to get about 50,000 followers.

Do with this info as you will.


Andrew Easy Anderson

Steve Jobs may you live on in bits and bytes everywhere

steve_jobsHave to say like many of you I was saddened more than words can say by the news that Steven Jobs has passed away.

While I never met him, I did see the genius of his shadow from close up. I came on board Apple to work on an ancillary project the very same week he was ousted from Apple. In fact I toured Apple headquarters the very next day and I have never walked by some many hundreds of people so eerily quite.

I ran into his shadow again in Ann Arbor when I got to play with the Genius that was the Next computer when it first came out. I remember I was the only one standing around the table with this wonderful machine.  I lost myself playing with just some of what it could do. The software back then was decades ahead of it’s time.  I could not believe what it was capable of…

Much of that software is the basis of all that is Apple today.

Then I was yet again astounded with what came out of Pixar.  I was taken to a magical place of animation that seemed as real as real life.

Then as the iPod and iPhone and finally the iPad came out, there could be no denying that he was one of a kind that only came along so very rarely.

You will be missed by millions of course and by this one man who got to see your shadow up close.

And you will touch even those who don’t appreciate how you have changed their lives for the better, made them happier, brighter, and eased their day as your shadow does indeed cover nearly the whole world.

May you live on in bits and bytes everywhere.

Andrew Easy Anderson

Google Panda And Your Business


Google has updated it latest search engine called Panda and some people have more than a few things to worry about and others are happy as clams.

What does all of this mean to most of us as business owners?  Well, it means we have to one more thing we have to keep tabs on, but it also further reinforces what I have been saying for years to all of my SEO clients and to my business partners.

What is the best SEO strategy?

Give Google and people what they want, which is good relevant content.  Duhhhhhhhhhhhhhh…

You don’t try and trick Google and you don’t try and “Trick” people to come to your website.

If you consistently deliver up good quality content about the subject at hand you win, period.

Are there best practice rules and techniques on how to do this that 99.8 % of most busiensses don’t know about and perhaps 99.999% of the new breed of fly by night SEO consultants don’t know about? ABSOLUTELY!

And you know what? It will probably stay that way simply because this information is so valuable.  Being listed on the first page of  Google for your search term is not worth just a little bit more business, but 10x to 100x more than not being listed in some cases.

But, here again, if you do the common sense things to get listed in the first place,  then you are ahead of the vast majority of business owners and consultants out there.

I will post some of the basics that you can start doing right away and here is the first one.

Blog, blog, blog, blog.  It is perhaps not only the easiest way for Google to show you some love, but also the most direct way for your customers to show you love as well.  They may find you through a business card or word of mouth and in your blog if you show that they you know what you are talking about, then you are far ahead of your competition.  I am talking about blogging at least once a week here.

More on this later.  But, the bottom line is give the Panda whatever it wants and it will be nice to you. If not, it has a vicious bite.


Andrew “Easy” Anderson