Month: March 2013

Measuring Success – The More Things Change, The More They Stay The Same

Measuring Success It has been awhile since we have looked at the basics of marketing and measurements.  As Peter Drucker said, “What’s measured improves”  and so it goes. It does not matter if you are measuring SEO/SEM, or direct sales, or how many visitors you have to your site,  the fact that you are measuring …

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