Category Archives: You

Entrepreneurial Leverage – The X Factor That Allows The Individual To Beat Big Companies Every Time

Entrepreneurial Leverage – The X Factor That Allows The Individual To Beat Big Companies Every Time

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Here is how and why the man or woman in their Garage, Basement, or Bedroom that is hoping to start a business and beat the big companies out there that have hundreds of employees and millions of dollars at their disposal can do it.

I have written about this before over the years but I think that I have honed it down so that everyone with two neurons firing (that could be me on a good day) can understand it. Here is the secret to how you as an Entrepreneur can beat the big guys.

First I want to layout some ground work that I have done before but, I want to put this all inside one nut shell.

The thing that we have to start off with is Moore’s Law which is Gordon Moore of Hewlett Packard fame that says basically this….

The capability and speed of computer chips will double every 18 months and the price will be cut in half.

This has remained true since 1965 if you can believe it or not. Continue reading Entrepreneurial Leverage – The X Factor That Allows The Individual To Beat Big Companies Every Time

The Pygmalion Effect And Profits – Why The Saying Attitude Is Everything Is True

Why What You Think The Outcome Will Be In Life Matters More Than Ever

So you think you are going to do well with your next Marketing Campaign or dealing with a loved one or colleague?  This is good because if you don’t, it impacts the outcome of your campaign and just outcome, believe it or not.  Read on and you will find out why.

As an update, there have been some recent experiments in Quantum Physics that prove this theory out to a scary degree. The experiments prove that intention does indeed have a measurable effect on the outcome of Quantum reactions.

Every once in awhile, a light bulb goes on for me (incandescent ones, I don‘t do fluorescents. Hey the Air Force banned them for a reason) when thoughts come together that have been brewing for some time.

I happened to be going through some of the piles of books that I have and came across “The Power of Positive Thinking In Business” by Scott W. Ventrella.

I had read and own a first run copy of Norman Vincent Peal’s classic, “The Power of Positive Thinking.” Good book indeed and runs along with “Think And Grow Rich” by Napoleon Hill. Continue reading The Pygmalion Effect And Profits – Why The Saying Attitude Is Everything Is True

3 of THE BEST Marketing, PR And Sales Books Plus 1 Report From Google You Need To Read – How To Get Them For FREE

Great Guides To Help You Write Copy!

Claude Hopkins for Massive Online Profits 21to21.com
Claude Hopkins, one of the first Profit Consultants

Update – June 5th, 2013


 It is hard to believe that I actually posted this the first time back in 2009. Wow! Holy Smokes Batman.  A lot of things have changed since then, but one of them has not and that is Good Copy is key to your success online. More so now than ever!  Thanks Alex Jeffreys for reminding me of this.  If you are going to spend any time at all on making money online, spend it practicing writing good copy. That is the Key to online success period. Everything else is a distant second. And get this, you can learn to write good copy that sells. Heck if you have been a reader of mine for any length of time you know that I am freaking dyslexic, can’t spell for crap, and have ADD to boot.  So, no excuses OK?  If I can do it,  you can do it!

If you want to improve your Profits, then here are 3 books and 1 report from Google that I am making available to your for Free. You should download and read them right away.  These are my gift to you at absolutely no charge. You do not have to pay anything, nor sign up for another list. And I am also going to show you one of the books that you can get for free for 14 days read it, use it to make money, and if you don’t like it, you don’t have to pay for it.  But if you do like it, you only pay for it after you have read it.  How is that for an Author that thinks his material is good? This guy is one of my favorites and you will soon see why. The other 3 books and Report is yours for free forever.

The technique of giving things away is called a reverse risk factor and it is very effective as you can imagine but, most people are afraid to use it.  Which is good because it makes it even more effective for those that do.

Why Am I Giving These To You?

The reason why I am giving them to you is because I know that no matter where you are in your Business, they can have a huge impact on your profitability. Plus, it makes me feel good that I can give something of really high value that most people have never heard of before that can dramatically improve their life for the better. It is a complete kick in the pants. Plus, it is good Karma.

If you are an old hat at the online game, or are just starting out, these can help you immensely.  They will even help you in your Brick and Mortar business as well. You don’t have to sign up for an email list or anything as I mentioned.   How is that for a change? Just click on them and save them and you can start reading them right away.  They are all in PDF format except for the last one.

If you are trying to sell anything and have to write copy, Scientific Advertising by Claude Hopkins is a must read. It will dispel the myth about long copy that I see ignorantly bandied about these days.  It  shows you why it is good and how personal stories focused on your niche can really help sales.  The things that he talks about in this book  still work today.   Most people don’t have a clue as to who he is or use his techniques.  Now you don’t have to be one of them. Continue reading 3 of THE BEST Marketing, PR And Sales Books Plus 1 Report From Google You Need To Read – How To Get Them For FREE

Your Most Valuable Asset In Business

The Answer And A Video Explanation Of Your Most Valuable Asset

So, what do you think your most valuable asset in business is that you have?  If you are like the rest of the go getter’s out there, we have a tendency to think that if we work a little harder, a little longer, and put in more of ourselves we will solve the issue of of the moment.

Now you would think that if you just could put a little more time in, you could get it done.  Well guess what?  No matter how well you manage your time, it won’t matter.  Will you get more done for a while? Of course but you can’t run effectively day after day at full tilt for 16,17, 18 hours a day.

Your most valuable Asset In Business is your energy levels.  If you go after a problem after you are well rested and healthy and your head is in the right place, then you can solve many problems or issues that come up in a manner of minutes.  Yet you try and do the same high level task when you are tired and it could easily take you hours to come up with the same quality of solution.

In the book ” The Power Of Full Engagement” by Jim Loehr and Tony Schwartz they bring up some very good statistics and examples of why this is true.

Continue reading Your Most Valuable Asset In Business

DO TESTIMONIALS REALLY WORK?

DO TESTIMONIALS REALLY WORK?

Long before the internet came along, people have been giving testimonials for products. TV sales have always played a huge part in the conspicuous consumer society in which we 1live and still do so today. With the onset of the Internet, we have been overwhelmed with the typical and quite annoying bottomless sales letter that is riddled with endorsements and testimonials to convince prospective buyers to purchase a product or service.

And with TV shopping channels like QVC and the Home Shopping Network, testimonials play an increasingly important role in selling. Or do they? The question is do they really work with everyone? The answer is NO, NO, NO!!!

In fact, only about half of the population cares about what others think about a product before they buy it. The other half simply couldn’t care less what other people say about what they are buying. Which type are you? And more important, which type are your customers? Just because you may like to hear what other people are saying about products before purchasing them doesn’t mean that all of your customers think the same way. Or you may not care about testimonials and yet some of your customers won’t buy your products without them. Continue reading DO TESTIMONIALS REALLY WORK?

Get 50% More Sales….. An Interview With The Author Of The New Book “Personality Language” Marilyne Woodsmall

Add 50% Or More To Your Sales….. An interview with the author of the new book “Personality Language” Marilyne Woodsmall.

I did this interview when this book first came out and I see that there a few people have picked on just how valuable this really is and are starting to teach it.  But, why not get it from the Horse’s mouth so to speak instead.

Get comfortable and take a listen to an interview I did with the author of the new book Personality Language.  Listen in as we discuss how using Personality Language can dramatically boost your profits.

This is a totally new way to reach not only new customers, but get a lot more sales from your existing customers.

I hope to have more chats with her about this mind-blowing new way to communicate with your customers and increase your profits.

We talk about how Personality Language and you will find out why you want to layout all of your Blog posts, Sales Letters, and Information Products this way if you want to have the most success with them and become profitable.

Marilyne Woodsmall and Wyatt Woodsmall, who are Human Success Modelers  wrote  this as a primer to introduce this new way of thinking. Continue reading Get 50% More Sales….. An Interview With The Author Of The New Book “Personality Language” Marilyne Woodsmall

Bob Parsons Rules Of Business – Founder Of GoDaddy.com

I found this in an old draft on the Blog today. Doing a bit of house cleaning as it were. Must have gotten  distracted by a shiny object. 🙂

This is from Bob Parson’s. The CEO and founder of GoDaddy.com, the most log_gdsuccessful domain registrar in the World.  And the one that I use most of the time.  He puts out some great free information on how to run a successful business.

Some good stuff for sure.  There are 16 gems here.  What do you think?

1. Get and stay out of your comfort zone.

I believe that not much happens of any significance when we’re in our comfort zone.  I hear people say, “But I’m concerned about security.”  My response to that is simple: “Security is for cadavers.”

2. Never give up.

Almost nothing works the first time it’s attempted.  Just because what you’re doing does not seem to be working, doesn’t mean it won’t work.  It just means that it might not work the way you’re doing it.  If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.

3. When you’re ready to quit, you’re closer than you think. Continue reading Bob Parsons Rules Of Business – Founder Of GoDaddy.com

Encouragement For You Today Because I Know You Can Succeed

Hi there!

I hope you are having a fantastic day.  I want to tell you a few things about yourself that I bet not everyone knows.  First off, because you are here reading this, you are pretty darn smart.  You are smart enough to figure out how to log onto the Internet, click on a link or type in the address of www.21to21.com and end up here.  This puts you ahead of Billions of people on this great big World.  Think about it, you are way ahead in the line of humanity.

That alone makes you a Rock Star!

You are different too.  I know this because you are curious enough to be reading this blog.  Do you know how many people just veg out in front of the TV and never try and do anything to better themselves?  Far too many, but that is just how it is unfortunately.  Good for you, kind of sucks for them. Continue reading Encouragement For You Today Because I Know You Can Succeed

Tim Ferriss, The 4 Hour Workweek And Creating Your Muse..Oh, Yeah and FREE BOOKS

Profit Consultant 4hwwIf you have not read the 4 Hour Workweek by Tim Ferriss, you should.   Really every business owner should, as well as anyone who wants more time in their life.  It is that good.

The reason why I am posting this is I have had some interesting conversations recently about it.  The book actually helped launch my current business model that I used in my businesses several years ago. Which is saying quite a bit about a book.

Because of the book, I started www.YakWrite.com which is my Virtual Assistant and Transcription Service and in turn, through the Butterfly Effect,  got me to where I am today.  In a way, 21to21.com would probably not be here without the book either.  Kind of cool, now that I think about it.

Well, after the original 4 Hour Workweek book came out, I decided to write about my trials and tribulations of setting up my Muse and I wrote my own book.  A Muse is basically an automated business that virtually runs itself.

This brings me to the fact that I have been working on a rewrite of my book and am going to make it available next week.  It is all about the hard won and funny lessons  of actually implementing a 4 Hour Workweek.  It also contains the Blueprint of resources and shortcuts to creating a Muse.

The Internet is changing very, very fast these days and things that worked last month will not work this month.  Because of this  I am going to make my book virtual, so I can constantly update it.  Plus, I can put videos, tutorials and links to the resources you need to get your Muse up and running. Continue reading Tim Ferriss, The 4 Hour Workweek And Creating Your Muse..Oh, Yeah and FREE BOOKS