Category Archives: Your Customer

Mass Mediocrity And The Motivation People Pattern


“Human nature is such that if we are relatively content, then we are not going to be motivated to do anything to change our comfort zone, whether it be now or later.” Marilyne Woodsmall


This is more on Personality Language(tm) from Marilyne Woodsmall.  I will say it again, grab the book, it will help you better understand people and make you a lot more money. – Easy Anderson

Why is this so? It is because when people have already gotten all the carrots and sticks they think they need to lead what they believe to be an acceptable lifestyle, then they no longer have that fire burning within to move any farther. Life is okay as is, nothing more nothing less, no bells and whistles; yet this is satisfactory to them so they don’t care to budge one bit. These are the very people who end up staying in jobs for years and are quite content to do so.

Continue reading Mass Mediocrity And The Motivation People Pattern



11_128x128By Marilyne Woodsmall


In our prior discussion, I talked about the Evaluation People Pattern™. This critical Evaluation People Pattern™ determines how an individual makes a judgment. In the context of sales, this pattern reveals how an individual makes a judgment to buy a product or service.

If you remember, there are two types of people when it comes to the Evaluation People Pattern™: Internal People and External People. Continue reading DO TESTIMONIALS REALLY WORK? PART II:



Long before the internet came along, people have been giving testimonials for products. TV sales have always played a huge part in the conspicuous consumer society in which we 1live and still do so today. With the onset of the Internet, we have been overwhelmed with the typical and quite annoying bottomless sales letter that is riddled with endorsements and testimonials to convince prospective buyers to purchase a product or service.

And with TV shopping channels like QVC and the Home Shopping Network, testimonials play an increasingly important role in selling. Or do they? The question is do they really work with everyone? The answer is NO, NO, NO!!!

In fact, only about half of the population cares about what others think about a product before they buy it. The other half simply couldn’t care less what other people say about what they are buying. Which type are you? And more important, which type are your customers? Just because you may like to hear what other people are saying about products before purchasing them doesn’t mean that all of your customers think the same way. Or you may not care about testimonials and yet some of your customers won’t buy your products without them. Continue reading DO TESTIMONIALS REALLY WORK?

Get 50% More Sales….. An Interview With The Author Of The New Book “Personality Language” Marilyne Woodsmall

Add 50% Or More To Your Sales….. An interview with the author of the new book “Personality Language” Marilyne Woodsmall.

I did this interview when this book first came out and I see that there a few people have picked on just how valuable this really is and are starting to teach it.  But, why not get it from the Horse’s mouth so to speak instead.

Get comfortable and take a listen to an interview I did with the author of the new book Personality Language.  Listen in as we discuss how using Personality Language can dramatically boost your profits.

This is a totally new way to reach not only new customers, but get a lot more sales from your existing customers.

I hope to have more chats with her about this mind-blowing new way to communicate with your customers and increase your profits.

We talk about how Personality Language and you will find out why you want to layout all of your Blog posts, Sales Letters, and Information Products this way if you want to have the most success with them and become profitable.

Marilyne Woodsmall and Wyatt Woodsmall, who are Human Success Modelers  wrote  this as a primer to introduce this new way of thinking. Continue reading Get 50% More Sales….. An Interview With The Author Of The New Book “Personality Language” Marilyne Woodsmall

Domino’s profit more than doubles on new recipe or does it?

pizzaDomino’s Pizza announced today that their profits more than doubles on new recipe, or does it really.

Here is a link to the AP story the Domino’s Story. The short answer is I don’t think so.

Here is the poll I have had up since they did there big change. Look at how many people prefer the old version.  Take the poll yourself if you have tried out the new Domino’s pizza.

As I said in my first posts about them, Continue reading Domino’s profit more than doubles on new recipe or does it?

A Complete Reprint of P.T. Barnum’s Classic Book “Art Of Money Getting” For Free!

P.T. Barnum

Art Of Money Getting

I am making a copy of “Art Of Money Getting” By P.T. Barnum available to download in PDF format for FREE. This is from a post I did awhile ago, but I thought it worth mentioning again. It is worth rereading on a regular basis.

In the video I go over some of the highlights in the book. Click To Watch Video and it looks best in Full Screen Mode. Just hover in the lower right hand corner and clickthe Box. Hit ESC to come back to regular mode.

I am making’s reprint of P.T. Barnum’s classic book “Art Of Money Getting” available here for free in PDF format. Continue reading A Complete Reprint of P.T. Barnum’s Classic Book “Art Of Money Getting” For Free!

Domino’s Pizza PR And Marketing Gives Us Another What Not To Do

Here is another rookie mistake that I saw live in the morning.  Anderson’s PR Rule #1  Always now and control the outcome you want before you go on national TV.

I meant to comment on this in the other video as well.  And as you can see this is definitely not how you want things to go.

The solution to this of course was to just have them taste the Old and the New or at least have them know what the Old tasted like.  This is in conjunction with what I feel is the disaster that awaits them on December 27th.  Come on guys, you are getting paid big bucks here. You should not be making basic rookie mistakes like this one.  🙂  But, I guess we can all have a bad day.

OK, so for the rest of you what is the lesson here?  If you get on TV and it is actually easier than you think and actually I will give you some tips on how to do that, make sure that you control what is going to happen.  Although, I am pretty sure Domino’s shelled out some big bucks for the spot above.

Figure out the exact outcome that you want before you go on the air and then only set it up so that it can come out that way.  Got it?

You want the table slanted completely in your favor. And once you get on the air, they are not going to cut you off so just make sure you get your information out in a favorable manner.  Although the poor dude did the best he could to salvage a poorly set up PR move.

And I just got some fresh feedback from one of the Domino’s Franchisee’s that are already using the new recipe. He said that it was a pretty mixed bag on whether people liked the new pizzas.  He  said that quite a few people thought it was too spicy since they went from a black pepper sauce to a red pepper one.  He said to try the Marinara.

Now here again as I said in my previous post.  It does not matter how good the new pizzas are, they have a very good chance of alienating 65% of their customer base just by the very fact that they changed their whole pizza and are not giving people the chance to get the “Classic” Domino’s Pizza.

And yes, just think about the Coke fiasco.  There is a great piece on that at

So, think about this the next time you want to try something brand spanking new.

Here is a little secret. Don’t change your main product, simply add your new one and keep the old one.  This will actually have an appeal to a different type of People that have a another type of  Personality Language Pattern.   It is about Options and Procedures and you can actually have a very good chance of adding new customers this way.

Let me know what you think as always.  It is going to be fun to watch this play out here with these guys.  Here is the kicker, I know that a client of the Woodsmall’s or myself would not be making these mistakes.  It is just a lack of knowledge and understanding how customers think.  Again, if you have not purchased a copy of Personality Language, I suggest you do so.  It can save you a lot of time and money.


Andrew Anderson

Domino’s New Pizza Marketing Campaign Is Doomed To Failure And Here Is Why

Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.


In case you have not heard, Domino’s Pizza has a new marketing campaign going on and it is doing a wholesale change across the board on its recipe for its pizzas beginning December 27th, 2009. They are changing everything about their pizzas. The sauce, cheese mix and crust. It will now be “new and improved”.
The Short Version…

A little bit longer version

Regardless of how great it is, the odds of them seeing their sales go down are about 98% to 99% and going up only 1% to 2%. This is actually predictable if you have the knowledge of behavior modeling of your purchasing base or just a fancy way of saying, knowing your customers.  But, there is a special area of study that most marketers do not know about. Continue reading Domino’s New Pizza Marketing Campaign Is Doomed To Failure And Here Is Why

Have Not Heard From Coke Or Warren Buffet – How To Avoid This And How To Gain A New Client Base Within Your Niche.

Werror Day 6
Werror Day 6

Day 6 of the werror (web error) on the main page over at Coke.  No call from Warren Buffet or email from him either and the same goes for Coke.

Might see if I can get through the switchboard at Coke or at Berkshire Hathaway if I have the time but we have a launch coming up and that is in rather short supply.  Definitely a lesson for us all.  🙂

Also I will post another really good free tool to help you avoid things exactly like this on your own site and how to have a much more profitable website.  I also  explain why I wrote that sentence exactly the way I did.

Here is a hint…. how would you like me to show you where to gain an audience as large as your current one that I can almost with 100% certainty say that you nor no one else is targeting at all no matter what niche you are in?

I kid you not… kind of a mind blowing marketing mega secret that I have decided to share with you soon.