Category Archives: SEO/Traffic

Google Panda And Your Business

GOOGLE PANDA

Google has updated it latest search engine called Panda and some people have more than a few things to worry about and others are happy as clams.

What does all of this mean to most of us as business owners?  Well, it means we have to one more thing we have to keep tabs on, but it also further reinforces what I have been saying for years to all of my SEO clients and to my business partners.

What is the best SEO strategy?

Give Google and people what they want, which is good relevant content.  Duhhhhhhhhhhhhhh…

You don’t try and trick Google and you don’t try and “Trick” people to come to your website.

If you consistently deliver up good quality content about the subject at hand you win, period.

Are there best practice rules and techniques on how to do this that 99.8 % of most busiensses don’t know about and perhaps 99.999% of the new breed of fly by night SEO consultants don’t know about? ABSOLUTELY!

And you know what? It will probably stay that way simply because this information is so valuable.  Being listed on the first page of  Google for your search term is not worth just a little bit more business, but 10x to 100x more than not being listed in some cases.

But, here again, if you do the common sense things to get listed in the first place,  then you are ahead of the vast majority of business owners and consultants out there.

I will post some of the basics that you can start doing right away and here is the first one.

Blog, blog, blog, blog.  It is perhaps not only the easiest way for Google to show you some love, but also the most direct way for your customers to show you love as well.  They may find you through a business card or word of mouth and in your blog if you show that they you know what you are talking about, then you are far ahead of your competition.  I am talking about blogging at least once a week here.

More on this later.  But, the bottom line is give the Panda whatever it wants and it will be nice to you. If not, it has a vicious bite.

Cheers,

Andrew “Easy” Anderson

How Would You Like To Be On The First Page Of Google?

Google Profit ConsultantI am breaking into the Vault of SEO tricks and am going to make a very, very limited offer.  If you have watched some of what I have presented over the past few years on SEO you have seen some of what I can deliver.

I am tired of the posers out there and it is beginning to piss me off quite frankly.

If you are a local business in virtually any town in the US. I mean a Plumber, Dentist, Plastic Surgeon, Baker, Hairdresser or pretty much any other business that could benefit from being on the first page of Google and other search engines in your town than you need to read this.

Have you spent thousand on Radio, TV, Newspapers or even on Google Ad Words with less than stellar results?

Well, being on the first page of Google in your town can blow away the results of all of those as well as using some of the other online marketing techniques that I will implement for you. Whatever results you have gotten online in the past, I am going to show you how to double them. I guarantee it.

If you would like to have new clients for your business on a steady basis and dominate your competition then this is for you.

I am going to be taking a very select and limited group of clients.  I am only going to be accepting one client per niche per city.

Last but not least, I going to give you  a money back guarantee that this will drastically improve your any results you have gotten from online marketing.

Ask yourself how this could impact your business.  Think about what having new clients coming on a regular basis will do for you business, your piece of mind, your bottom line.

What could being on the first page of Google or Bing or both do to your bottom line?

Like I said, one business per niche per city. First come first served.

Call, 307-459-1092 between 9:00 AM and 5:00 PM EST.  Please leave a message if we don’t answer. We have been getting rather busy as of late. And this is all white hat. If you do the right things in this business you can and will be rewarded.

Once I hit my number of clients, then this offer will be over.  Talk to you soon.

Cheers,
Andrew Anderson

Does SEO Matter For Making Money On Your Site?

My SEO Sucks Kinda.. But, I Still Make Money And So Can You. Here Is How!

Marketing And SEO www.21to21.com

OK, as a regular reader, you know what I have said about this Website.

It is the Red Headed step child that gets lavish but sporadic attention. But mostly it is neglected.  Not for long, but for the past few years, it has been.  While I do SEO consulting, a lot of the elements here on this site Suck for SEO. But other elements of the sight are some of the best in the world and Google proves it. NO, I am not going to tell you which parts are which.  I need to keep the competition on it’s toes. And frankly, most of them are clueless.

It is still my contention that if you really know your shit about SEO, you will not just be schlepping yourself out as an SEO consultant. You will be able to make a lot of money setting up our own sites and services and using your SEO and Marketing chops (those two hardly ever go together) and you will make far more money doing that, that you can being an SEO prostitute. Continue reading Does SEO Matter For Making Money On Your Site?

3 of THE BEST Marketing, PR And Sales Books Plus 1 Report From Google You Need To Read – How To Get Them For FREE

Great Guides To Help You Write Copy!

Claude Hopkins for Massive Online Profits 21to21.com
Claude Hopkins, one of the first Profit Consultants

Update – June 5th, 2013


 It is hard to believe that I actually posted this the first time back in 2009. Wow! Holy Smokes Batman.  A lot of things have changed since then, but one of them has not and that is Good Copy is key to your success online. More so now than ever!  Thanks Alex Jeffreys for reminding me of this.  If you are going to spend any time at all on making money online, spend it practicing writing good copy. That is the Key to online success period. Everything else is a distant second. And get this, you can learn to write good copy that sells. Heck if you have been a reader of mine for any length of time you know that I am freaking dyslexic, can’t spell for crap, and have ADD to boot.  So, no excuses OK?  If I can do it,  you can do it!

If you want to improve your Profits, then here are 3 books and 1 report from Google that I am making available to your for Free. You should download and read them right away.  These are my gift to you at absolutely no charge. You do not have to pay anything, nor sign up for another list. And I am also going to show you one of the books that you can get for free for 14 days read it, use it to make money, and if you don’t like it, you don’t have to pay for it.  But if you do like it, you only pay for it after you have read it.  How is that for an Author that thinks his material is good? This guy is one of my favorites and you will soon see why. The other 3 books and Report is yours for free forever.

The technique of giving things away is called a reverse risk factor and it is very effective as you can imagine but, most people are afraid to use it.  Which is good because it makes it even more effective for those that do.

Why Am I Giving These To You?

The reason why I am giving them to you is because I know that no matter where you are in your Business, they can have a huge impact on your profitability. Plus, it makes me feel good that I can give something of really high value that most people have never heard of before that can dramatically improve their life for the better. It is a complete kick in the pants. Plus, it is good Karma.

If you are an old hat at the online game, or are just starting out, these can help you immensely.  They will even help you in your Brick and Mortar business as well. You don’t have to sign up for an email list or anything as I mentioned.   How is that for a change? Just click on them and save them and you can start reading them right away.  They are all in PDF format except for the last one.

If you are trying to sell anything and have to write copy, Scientific Advertising by Claude Hopkins is a must read. It will dispel the myth about long copy that I see ignorantly bandied about these days.  It  shows you why it is good and how personal stories focused on your niche can really help sales.  The things that he talks about in this book  still work today.   Most people don’t have a clue as to who he is or use his techniques.  Now you don’t have to be one of them. Continue reading 3 of THE BEST Marketing, PR And Sales Books Plus 1 Report From Google You Need To Read – How To Get Them For FREE

A Profitable Website

A Profitable Website

This video is best viewed in full screen mode. Click on the icon to the right of the speaker icon above.

I will be doing another video going over the basics of what you need and of course, WordPress is the only content managements system that I recommend these days.

WordPress currently powers 8.7% of all Websites.
WordPress currently powers 56% of all Websites that have CMS or a Content Management System.

You need to be using CMS and WordPress. This should be your Website if you want to make money. If you don’t have a Blog and update your content on a regular basis, you are losing customers, money, and you are getting killed on Search Engine Placement.

Here is the link to the Tour Page with the Buttons That I speak about in the Video as well as a few other sites.

And if you are willing to be a Guinea Pig, you can pre-order the Software that we used to build the sites for only $77 a month and you get a 30 day free trial. No contracts, no commitments. Not only that, but you will get a Shopping Cart, Up-sells, Coupon Codes, an Affiliate Program, a Membership Program,and an Auto-Responder built in as well. Plus other great good surprises. (and yes, I will get around to putting in a fancy button here too, but the most important thing is to have a way for people to give you money. You can sign up for out Beta launch of LaunchBrain by going clicking on the image below. Make sure you put in 21 in the Invited By box.

OK, I am going to go over some of the basics that you need to have no matter what, as well as a number of things that I see big companies and even well know Web Gurus are doing wrong with their Websites in the next video.

These are easily correctable and often overlooked.

Also, for those of you interested, if you don’t feel up to doing a site like the ones I show you in the video, we can do ones like them from turn key (you have to provide the content, although we can create it for a fee if you want) from $1,490 to about $4,900 for most small business sites. Larger sites are more of course. But typically, we are 1/2 to 1/3rd the cost of other solutions. We can also provide turnkey solutions on a monthly basis as well. If you are interested, just contact me and we will get you taken care of right away. Also, we can convert your existing Website to WordPress and LaunchBrain so that it is easy to use and maintain and help make it profitable.

Cheers,
Andrew Anderson

Blog Or Die?

Blog Or Die?

….

BizWeekBlogs at www.21to21.com

Don’t have a Blog? Why Your Competition Hopes You Never Get One

Updated March 12, 11:22 PM EST By Andrew Anderson

My advice for you is to get one today. Seriously, if you are spending money on any other media or advertising and you don’t have a Blog, STOP and get a Blog before you spend another dime.

It does not matter if you are a brick and mortar company or sell most of your products and services online, you NEED to have a Blog. I am surprised at the number of supposedly smart companies that have websites without a Blog.

Because of some recent conversations with clients I want to start from scratch here.  I actually have been working on this post for over two weeks now and it’s has even become more relevant since I started it. Here is a short video that encapsulates what this post is about.  I am running on about 3 hours sleep today.  You can probably tell from the video that I just shot.  Click and watch it before you go on if you can.

What is a Blog?

A Blog is basically a list of short stories that are called posts. They can contain text, graphics, audio, video, or a combination of them all. Typically it is updated fairly frequently.  It can be several times a day, to several times a month.

Subject matter varies depending on the owner and writers of the Blog. They can be about your personal life, a specific subject matter, or even a hobby.  The sky is the limit for what can be Blogged or written about.  In the case of a company, it would be information relevant to their clients or potential clients.  For instance, this Blog at 21to21.com is primarily about using and leveraging the Internet including Blogs and Websites for individuals and businesses so that their businesses become massively profitable.  I am interested in helping you make more money.  Which is what Profit Consultants do.

Why are Blogs important?

Blogs are important because they give give you, the owner of the Blog, the ability to communicate freely with your clients and potential clients.   The great thing about a Blog is people get to vote with a click of their mouse.  Meece Rule!  OK, so I made Meece up, but you know what I mean.  More on the importance after this next bit.

Both Online and Brick and Mortar companies need a Blog!

RSS Feeds and getting the word out

People are able to gather information in a non-threatening way.  It also provides you, as the owner of the Blog, to put out information immediately with virtually ZERO lag time.  Not only will people be able to find what you posted as soon as it comes out, but, through RSS feeds, it will pass that information along to subscribers immediately.

This is from Wikipedia…

RSS (most commonly expanded as “Really Simple Syndication”) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.[2] An RSS document (which is called a “feed”, “web feed”,[3] or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an “RSS reader”, “feed reader”, or “aggregator“, which can be web-based, desktop-based, or mobile-device-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering into the reader the feed’s URL or by clicking an RSS icon in a web browser that initiates the subscription process. The RSS reader checks the user’s subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.

RSS formats are specified using XML, a generic specification for the creation of data formats. Although RSS formats have evolved from as early as March 1999,[4] it was between 2005 and 2006 when RSS gained widespread use, and the (“Feed-icon.svg“) icon was decided upon by several major Web browsers.[5]

On my Blog here for instance, I have over 12,000 RSS feeds going out on everything that I post.  Good, bad, or indifferent.  So, as you can see, RSS feeds are an important part of your Blog.

This can also help with your SEO or Search Engine Optimization.

Social Media

Another reason you should Blog is Social Media.  Your blog can post to other Social Media sites including Twitter, Facebook, MySpace, Linkedin, Stumbleupon, Digg, and a whole host of others.

And I swear this is a true story I heard today, a member of a fairly well known non-profit organization that helps businesses become better, stated Social Media was becoming less important, or at least that is what they had read.   Well, all I have to say to that is I remember people saying the same thing about the Internet back in 1997.

Social Media is exploding and will continue to do so.  Embrace it, understand it, make use of it, and enjoy it!  It can be a great way to interact with your clients, potential clients, and your friends.

RSS and Social Media give you the ability to leverage and go viral like never before.  Even though I am busier now than I ever have been, readership for my blog has doubled in the past two months and it seems that trend could continue for the next year.  And, my Social Media Blueprint is less than 10% complete.  So, there is a lot of room to improve.

Between my RSS feeds and Social Media such as Twitter, I can potentially reach over 22,000 people in a flash anytime I like for about 1 cent.  Can you do that with any other communications tool you have?

That is why you need a Blog.  Twitter and Facebook are fine but you are only leasing those.   Make your Blog your focal point.

The Ability To Give Great Content To Your Clients And Prospects

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You can do things to make your story about your product or service interesting like this![/contentbox] Continue reading Blog Or Die?

Profit Consultant

A Profit Consultant…

OK, this perhaps is a bit overdue and I will probably make a zingier version of this one of these days, but I think this will give you a good idea about what a Profit Consultant can do for you.  Or better yet, what I can do for you as a Profit Consultant.

Plus, for you regular readers, think SEO.

Cheers,
Andrew Anderson
Profit Consultant

Do Videos Help SEO?

Do Videos Help SEO?  Really, can a simple Video Help SEO?  This is a video that I shot in 1 minute and 12 seconds.  Take a look and let me know what you think and then come back in 2 days and ask the same question. Do Videos Help SEO?

They really do work, and this is pretty sensitive as to just how much which is why I am only going to make this available to my members and clients. Sorry, I am sure you understand. I don’t want everyone doing what my research has figured out or it won’t work any more.

I think for those of you that have not been following this Blog, you will be surprised.

Cheers,
Andrew “Easy” Anderson

The Cobbler Who Wears Flip Flops :)

Massive Online Profits Flip Flops www.21to21.com

The Cobbler Who Wears Flip Flops

That is exactly how I feel these days.  🙂  Have you ever been there?  Have you just been so busy with clients and other people you don’t have time to work on your own projects?

While I have been mostly concentrating on some totally mind-blowing SEO / Traffic systems I am integrating into a new software project I am about to share with you,  I am slowly putting this site together so that it is an “appealing, take action kind of site” and not something the cat brought home.

If you have watched my Massive Online Profit videos, you are seeing a small sliver of the kind of things I am working on.

So is www.21to21.com better than a lot of sites out there? Sure, but it is only about 85% there and it will be much, much better.  What it does not do is really showcase any of the Web Design skills I have or that are in house.   But as I said before, I have been mostly using it for SEO / Traffic research and will continue to do so but, it will get better looking here shortly.

I am not sure if I mentioned this, but I am using the Beta Version of  LaunchBox Pro software that my partners and I have been working on for about 8 months now.    While it may not be apparent yet, it is by far the easiest, most powerful Website / Blog building platform I have ever used, with nothing even coming close.

launchbox Pro the total WordPress Solution Continue reading The Cobbler Who Wears Flip Flops 🙂