Entrepreneurial Leverage – The X Factor That Allows The Individual To Beat Big Companies Every Time
Here is how and why the man or woman in their Garage, Basement, or Bedroom that is hoping to start a business and beat the big companies out there that have hundreds of employees and millions of dollars at their disposal can do it.
I have written about this before over the years but I think that I have honed it down so that everyone with two neurons firing (that could be me on a good day) can understand it. Here is the secret to how you as an Entrepreneur can beat the big guys.
First I want to layout some ground work that I have done before but, I want to put this all inside one nut shell.
The thing that we have to start off with is Moore’s Law which is Gordon Moore of Hewlett Packard fame that says basically this….
The capability and speed of computer chips will double every 18 months and the price will be cut in half.
Why What You Think The Outcome Will Be In Life MattersMore Than Ever
So you think you are going to do well with your next Marketing Campaign or dealing with a loved one or colleague? This is good because if you don’t, it impacts the outcome of your campaign and just outcome, believe it or not. Read on and you will find out why.
As an update, there have been some recent experiments in Quantum Physics that prove this theory out to a scary degree. The experiments prove that intention does indeed have a measurable effect on the outcome of Quantum reactions.
Every once in awhile, a light bulb goes on for me (incandescent ones, I don‘t do fluorescents. Hey the Air Force banned them for a reason) when thoughts come together that have been brewing for some time.
I happened to be going through some of the piles of books that I have and came across “The Power of Positive Thinking In Business” by Scott W. Ventrella.
While this may sound crazy, this is one of those counter-intuitive techniques that I see very few businesses using that is one of my top 5 Profit Secrets.
First off, most people don’t even consider it. Their competition is their competition.
But for those that do, there may not be easier profits to be had.
For one, it is truly free. It usually just involves a phone call or an email to get the ball rolling.
Secondly, in many cases, your competition is not really your competition anyway. If you are in a decent sized niche, if you pick the right company, you both end up coming out so far ahead of the game it is not even funny.
I find this in the Consulting end of things especially but, it is true no matter what you are selling. You both have a customer base and you may even be selling the same products, but at any given moment, that customer base may not want to buy what you are selling, so why not offer them your competitions products or services and make money from them? Continue reading Working With Your Competition Equals Profits→
Coke has now had the error on their web page or as I call it, werror, on their page for 20 days now and counting. Is it the end of the world? No…. Is it a rather silly thing for a multi-billion dollar company to have something like this going on for that long? You tell me… 🙂
And no, I have not heard from Coke or Warren Buffet yet…. will let you know….
You can click here to see exactly what I am talking about…
Could it be that the real secret to profitability is to be Intelligently Lazy? Could it really be the more Intelligently Lazy you, are the wealthier you become?
Well, like a lot of revelations, this one popped up rather unexpectedly right after I took a Green Pill this morning.
With this revelation came a whole breadth of understanding like revelations often do. Point in fact, one of those revelations is I can tell you are Intelligently Lazy too because you are here reading this.
Hopefully, if I communicate this to you correctly, you are going to want to become the laziest person you know.
OK, I am getting bored here posting about this now. Can someone explain to me how a major company can have an werror on the main Web page for at least 8 days? This could have been like this for weeks or months for all I know.
Now I don’t want to fling stones here as I have said before I have pulled similar mistakes before in the past and have taken steps so that we don’t do that anymore. But this is a multi-billion dollar company, geeshe.
OK, I am done now. Have some cool things that I am working on at the moment and may get them posted by the end of the day..
If you have not heard of GoDaddy you may have been living under a rock, but if not, GoDaddy.com is probably the best known Domain service out there and the only one that I recommend period.
What you may not know is that Bob Parson’s is probably one of the sharpest marketers out there and here are his 16 business rules. Many of which are pretty close to mine.
I will right more on these and Bob later, but in the meantime, if you like these, go to link on get a printed version of them if you like. Plus if you are looking for a domain, they are the place to get them. Check out our special offer too.
Let me know what you think….
Bob Parson’s Rules to live by….
These are Bo
Get and stay out of your comfort zone.
I believe that not much happens of any significance when we’re in our comfort zone. I hear people say, “But I’m concerned about security.” My response to that is simple: “Security is for cadavers.”
Never give up.
Almost nothing works the first time it’s attempted. Just because what you’re doing does not seem to be working, doesn’t mean it won’t work. It just means that it might not work the way you’re doing it. If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.
When you’re ready to quit, you’re closer than you think.
There’s an old Chinese saying that I just love, and I believe it is so true. It goes like this: “The temptation to quit will be greatest just before you are about to succeed.”
With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be.
Very seldom will the worst consequence be anywhere near as bad as a cloud of “undefined consequences.” My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, “Well, Robert, if it doesn’t work, they can’t eat you.”
Focus on what you want to have happen.
Remember that old saying, “As you think, so shall you be.”
Take things a day at a time.
No matter how difficult your situation is, you can get through it if you don’t look too far into the future, and focus on the present moment. You can get through anything one day at a time.
Always be moving forward.
Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages.
Be quick to decide.
Remember what General George S. Patton said: “A good plan violently executed today is far and away better than a perfect plan tomorrow.”
Measure everything of significance.
I swear this is true. Anything that is measured and watched, improves.
Anything that is not managed will deteriorate.
If you want to uncover problems you don’t know about, take a few moments and look closely at the areas you haven’t examined for a while. I guarantee you problems will be there.
Pay attention to your competitors, but pay more attention to what you’re doing.
When you look at your competitors, remember that everything looks perfect at a distance.
Even the planet Earth, if you get far enough into space, looks like a peaceful place.
Never let anybody push you around.
In our society, with our laws and even playing field, you have just as much right to what you’re doing as anyone else, provided that what you’re doing is legal.
Never expect life to be fair.
Life isn’t fair. You make your own breaks. You’ll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).
Solve your own problems.
You’ll find that by coming up with your own solutions, you’ll develop a competitive edge. Masura Ibuka, the co-founder of SONY, said it best: “You never succeed in technology, business, or anything by following the others.” There’s also an old Asian saying that I remind myself of frequently. It goes like this: “A wise man keeps his own counsel.”
Don’t take yourself too seriously.
Lighten up. Often, at least half of what we accomplish is due to luck.
None of us are in control as much as we like to think we are.
There’s always a reason to smile.
Find it. After all, you’re really lucky just to be alive. Life is short. More and more, I agree with my little brother.
He always reminds me: “We’re not here for a long time, we’re here for a good time!”