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Social Media Mangers – Schmedia Managers

Social Media Mangers – Schmedia Managers

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OK, having a Social Media Manger seems to be in Vogue these days. I have seen the ads for some of them with absolutely ludicrous requirements. I know I have been laughing my ass off just reading the want ads for them and you can bet Gary Vaynerchuk is as well. I want to share some of the joy with you here.

First off, the biggy seems to be a Journalism Degree or even better yet an MBA. Really? How or why that one is relevant is beyond me and actually it is totally irrelevant as I will show you.

What they should be asking is, do you have the ability to communicate in 140 characters or less and do you send out a minimum of 1,000 to 5,000 texts a month? This one is obvious as Twitter is a huge part of social media.

Here at two sample out takes from ads that are laughable. These are from a REAL ads… LOL

Completion of an advanced degree (e.g. MA, MPH, MJ, MBA) and six (6) or more years of relevant experience

* 7+ years traditional media experience working for industry-leading company with significant media budgets in the area of digital marketing.

Wow, since Twitter has only been around for 3 years and Facebook did not really get going until about 2007 tell me how you pull off that 6 or more years of relevant experience ? This is not traditional media either. Can you say Clueless?

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