Tag Archives: 21to21.com

Go Daddy And Success

If you have not heard of GoDaddy you may have been living under a rock, but if not, GoDaddy.com is probably the best known Domain service out there and the only one that I recommend period.

What you may not know is that Bob Parson’s is probably one of the sharpest marketers out there and here are his 16 business rules.  Many of which are pretty close to mine.

I will right more on these and Bob later, but in the meantime, if you like these, go to link on get a printed version of them if you like.  Plus if you are looking for a domain, they are the place to get them.  Check out our special offer too.

Let me know what you think….

Bob Parson’s Rules to live by….

These are Bo

1.

Get and stay out of your comfort zone.

I believe that not much happens of any significance when we’re in our comfort zone.  I hear people say, “But I’m concerned about security.”  My response to that is simple: “Security is for cadavers.”

2.

Never give up.

Almost nothing works the first time it’s attempted.  Just because what you’re doing does not seem to be working, doesn’t mean it won’t work.  It just means that it might not work the way you’re doing it.  If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.

3.

When you’re ready to quit, you’re closer than you think.

There’s an old Chinese saying that I just love, and I believe it is so true.  It goes like this: “The temptation to quit will be greatest just before you are about to succeed.”

4.

With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be.

Very seldom will the worst consequence be anywhere near as bad as a cloud of “undefined consequences.”  My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, “Well, Robert, if it doesn’t work, they can’t eat you.”

5.

Focus on what you want to have happen.

Remember that old saying, “As you think, so shall you be.”

6.

Take things a day at a time.

No matter how difficult your situation is, you can get through it if you don’t look too far into the future, and focus on the present moment.  You can get through anything one day at a time.

7.

Always be moving forward.

Never stop investing.  Never stop improving.  Never stop doing something new.  The moment you stop improving your organization, it starts to die.  Make it your goal to be better each and every day, in some small way.  Remember the Japanese concept of Kaizen.  Small daily improvements eventually result in huge advantages.

8.

Be quick to decide.

Remember what General George S. Patton said: “A good plan violently executed today is far and away better than a perfect plan tomorrow.”

9.

Measure everything of significance.

I swear this is true.  Anything that is measured and watched, improves.

10.

Anything that is not managed will deteriorate.

If you want to uncover problems you don’t know about, take a few moments and look closely at the areas you haven’t examined for a while.  I guarantee you problems will be there.

11.

Pay attention to your competitors, but pay more attention to what you’re doing.

When you look at your competitors, remember that everything looks perfect at a distance.

Even the planet Earth, if you get far enough into space, looks like a peaceful place.

12.

Never let anybody push you around.

In our society, with our laws and even playing field, you have just as much right to what you’re doing as anyone else, provided that what you’re doing is legal.

13.

Never expect life to be fair.

Life isn’t fair.  You make your own breaks.  You’ll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).

14.

Solve your own problems.

You’ll find that by coming up with your own solutions, you’ll develop a competitive edge.  Masura Ibuka, the co-founder of SONY, said it best: “You never succeed in technology, business, or anything by following the others.”  There’s also an old Asian saying that I remind myself of frequently.  It goes like this: “A wise man keeps his own counsel.”

15.

Don’t take yourself too seriously.

Lighten up.  Often, at least half of what we accomplish is due to luck.

None of us are in control as much as we like to think we are.

16.

There’s always a reason to smile.

Find it.  After all, you’re really lucky just to be alive.  Life is short.  More and more, I agree with my little brother.

He always reminds me: “We’re not here for a long time, we’re here for a good time!”

How 21to21.com Guarantees Profits

Well for some time now I have wrestled with having a public version of the blog and I have come to the conclusion that if I can save just one person from the grief of the metaphoric skinned knee, then so be it.  So I will be making most of my customers only blog available to the public.  I will post a couple of the posts every few days as time permits.

Plus, I can do my part to perhaps shift the way business is done by just a little bit by the right people and then we can shift the level at which it is conducted worldwide.

If you have not run into 21to21.com before, we are “Profit Consultants” that Guarantee our clients a certain amount of profit from our assistance or we do not get paid. Wouldn’t it be great if every company did that?

Well the truth of the matter is that will never happen, which is why we have a waiting list for customers.


Many Companies Should Get Rid Of 80% Of Their Clients

One of the other differences is that we advocate that many companies should get rid of 80% of their customers. This is not a typo, many companies would benefit from getting rid of 80% of their customers and concentrating on the 20% that bring in 80% of their business.

By doing so you can usually raise net profit by 21% and lower expenses drastically. While on one hand is may seem counter intuitive, on the other hand if you think about it, it makes perfect sense.  While most companies will never do it, that is OK .  It makes our job that much easier.

While many of our clients wish to remain private about our services, some do not and in the near future we will be discussing some of the things that we are doing with them and why we decided to work with them.

The simple answer is actually very simple surprisingly enough.

  • First off they have integrity and when I say integrity, that means they will follow through with a handshake better than most people do with signed contracts. Their word means something to them
  • They are smart and innovative and care about their products and services, as well as their clients
  • They are in a unique niche market that is being under served
  • They love what they do and know how to have fun while doing it

So there you have our client criteria and perhaps you can make use of it as well.  It is good to get rid of some clients and occasionally it is good when they get rid of you too.

I look forward to sharing some of our concepts and procedures that allow our customers to thrive even in this economy and I hope that they can help you do the same.  Our goal is for you to see and experience Profit Consulting at its best.

Andrew Anderson