Tag Archives: Personality Language

Hire Right The First Time

HIRE RIGHT THE FIRST TIME:

THE CHANGE PEOPLE PATTERN™ – SAMENESS

By Marilyne Woodsmall

As I mentioned in a prior article, nowadays, given the current economic crisis, it is all the more critical to hire the right person for the right task or right job the first time. Doing so will save you time and money and will increase your bottom line. In this light, remember that basing your hiring on traditional resumes and on someone’s appearance is not the best way to know whether a given candidate is best suited for a particular task. This is where knowledge of People Patterns™ can make a huge difference in hiring the right person for the right job.

Knowing how a person thinks and how he or she behaves in a particular context in the execution of a given task is going to be much more revealing as far as competency and suitability are concerned. Also, as I mentioned at an earlier time, the best predictor of future behavior is past history. It is important to realize that it is not what a person says that he or she will do that matters. Instead, it is what the person has done in the past in similar situations that matters. There are critical factors connected to past and present behavior that are revealed through People Patterns™.

Today in the context of personnel and hiring, let’s focus on the first element of the Change People Pattern™: Sameness. There are obviously certain tasks that are much better suited for individuals who are sameness in orientation. In general, any job that involves routine in any way is perfect for a sameness person. These individuals prefer to be in jobs that require them to repeat specific tasks every day. For them,
“No variety is the spice of life” is their tantrum.
Sameness people thrive on repetition and will seek it out whenever and wherever they can. Continuity is the key word for jobs that are best suited for sameness people.

Jobs in assembly lines are perfect for sameness people because they require the repetition of a set of specific tasks and which often are performed during the same shifts every day as well. In fact, the sameness element, the ability to consistently repeat a task in the context of an assembly line is critical to creating quality and defect free products. It is no coincidence that the major car manufacturers are located in the mid-west which is highly sameness in orientation. Sameness workers really take pride in their work and in the products and/or services with which they are involved.

Connected to the element of repetition is the notion of job security. Sameness people need to know that their jobs are secure and that there are no changes in their work environment. It is important that their work conditions remain the same. That is why sameness people have a much harder time dealing with new management, or with new rules that break from the routine that they are used to following in one way or another. Management needs to be aware of how to incorporate policy changes or how to present and frame any modification in an aspect of the job that changes the way in which sameness people are used performing it.

Several years back, we had a modeling project with a firm that manufactures self-adhesive labels. Most of the workers in the plant were sameness (and some qualified sameness). When management wanted to impose a new structure called “High Performance Organization” (recommended by some outside consultant) on the plant workers, it was not only poorly received, it was basically rejected by the sameness workers. They couldn’t deal with a change in the way things had been done there for years. The plant was fortunate to have a really competent and intelligent manager with whom we worked who understood the importance of behavioral elements in a management context. And because of his knowledge of the Change People Pattern™, he quickly understood why the new system would not work as presented, given the mindset of the employees.

As well as repetition of task, sameness workers also work best in jobs that involve a regular time schedule. They work best at 9 to 5 jobs in which they take lunch breaks and other breaks at the same time. They also tend to spend vacations at the same time every year or as close as possible to that time frame. If the requisite sameness element is found in their job, a sameness person tends to remain in the same job from 15 years to an entire lifetime.

Another job that is a good fit for sameness people is telemarketing. In a modeling project that we had modeling top telemarketers, the best ones were sameness in orientation (unless they were supervisors, as we shall see at a later time). Repetition of task is important to them as is job security. Basic jobs in bureaucratic structures such as the Postal Service or the DMV are suited for sameness (and also qualified sameness people).

In sales, sameness people will thrive if there is an element or several elements of continuity in their job. For example, if they are selling the same product to the same customer base without change, they will prosper. As long as these salespeople are following a given routine without deviation, they are quite content to remain at the same job for years if they are really happy and in their sameness comfort zone. What I have found over the years is that sameness individuals will instinctively come up with strategies that promote and support their sameness mindset to the tee. They will unconsciously eliminate any “difference” or change factor that may show up in the workplace that disrupts their routine so that they are surrounded by continuity and sameness.

In short, if you a have a job or task that requires constant repetition, and one in which pride in workmanship and continuity are key, then you had better find a sameness person for the job. You will have someone who will be happy doing the same thing over and over again to his or her delight. And you will be happy in the long run, having hired the right employee for your business.

Finally, in hiring, it is not about a particular mindset or orientation or People Pattern™ that is good or bad in itself. It is simply a question of finding the right person with the appropriate Change People Pattern™ to fit the task at hand.

Click on the book below to order your copy today!  Type in  21 in the coupon code and get $5 off!

How To Communicate To Make More Money And Find The Love Of Your Life!

An interview with the author of the new book “Personality Language” Marilyne Woodsmall

(OK, I threw in the part about finding the love of your life but it is possible 🙂  )

I did this interview when this book first came out and I see that there a few people have picked on just how valuable this really is and are starting to teach it. But, why not get it from the Horse’s mouth so to speak instead.

Get comfortable and take a listen to an interview I did with the author of the new book Personality Language. Listen in as we discuss how using Personality Language can dramatically boost your profits.

This is a totally new way to reach not only new customers, but get a lot more sales from your existing customers.

I hope to have more chats with her about this mind-blowing new way to communicate with your customers and increase your profits.

We talk about how Personality Language and you will find out why you want to layout all of your Blog posts, Sales Letters, and Information Products this way if you want to have the most success with them and become profitable.

Marilyne Woodsmall and Wyatt Woodsmall, who are Human Success Modelers wrote this as a primer to introduce this new way of thinking. Continue reading How To Communicate To Make More Money And Find The Love Of Your Life!

DO TESTIMONIALS REALLY WORK? PART II:

DO TESTIMONIALS REALLY WORK? PART II:

11_128x128By Marilyne Woodsmall

WHEN TO USE THEM AND WHEN NOT…

In our prior discussion, I talked about the Evaluation People Pattern™. This critical Evaluation People Pattern™ determines how an individual makes a judgment. In the context of sales, this pattern reveals how an individual makes a judgment to buy a product or service.

If you remember, there are two types of people when it comes to the Evaluation People Pattern™: Internal People and External People. Continue reading DO TESTIMONIALS REALLY WORK? PART II:

Get 50% More Sales….. An Interview With The Author Of The New Book “Personality Language” Marilyne Woodsmall

Add 50% Or More To Your Sales….. An interview with the author of the new book “Personality Language” Marilyne Woodsmall.

I did this interview when this book first came out and I see that there a few people have picked on just how valuable this really is and are starting to teach it.  But, why not get it from the Horse’s mouth so to speak instead.

Get comfortable and take a listen to an interview I did with the author of the new book Personality Language.  Listen in as we discuss how using Personality Language can dramatically boost your profits.

This is a totally new way to reach not only new customers, but get a lot more sales from your existing customers.

I hope to have more chats with her about this mind-blowing new way to communicate with your customers and increase your profits.

We talk about how Personality Language and you will find out why you want to layout all of your Blog posts, Sales Letters, and Information Products this way if you want to have the most success with them and become profitable.

Marilyne Woodsmall and Wyatt Woodsmall, who are Human Success Modelers  wrote  this as a primer to introduce this new way of thinking. Continue reading Get 50% More Sales….. An Interview With The Author Of The New Book “Personality Language” Marilyne Woodsmall

Domino’s Pizza’s New Marketing Results Are In – Not Looking Good

pizza

UPDATE  Wednesday, January 20th

Well as more votes come in on the poll, it is not looking any better for Domino’s Pizza. About 40.53% like the old Pizza better, 12.87% say is is OK, and only 46.53% like it better.  So, what this means is that they have the potential to lose 40% of the customer base.  The only way the can even make a percentage of that up would to be to bring in new customers to replace those they they are going to lose.

The likelihood of them stealing that many customers from other brands is highly unlikely.  You have a better chance of seeing a cow jump over the moon.  As I have said, they should have added the new recipe, not gotten rid of the old one.   But then again, I guess that I why I get paid the big bucks for saving companies from doing stupid things and wasting millions and killing off stock valuations.  🙂

About a week ago, I did a video as to why Domino’s Pizza’s new Marketing program was probably going to fail and fail big time.  In my highly unscientific poll that I did below, it does back up what I said would happen.  As I predicted, it appears that they could lose a large chunk of their market share instead of gaining any.

It appears they could lose at least 40% of their customer based.  If they would have just polled their customers using a simple poll like this, it could have saved them millions.

Do you like the new Domino’s Pizza? If you have tried it, take the poll and let me know. You can see the results as soon as you choose an answer.


This all goes back to not understanding the Personality Language of their customer base.  What they did and are doing is a valuable lesson in “Know Thy Customer” and Personality Language can help you do exactly that.   Here is a link to the Domino’s Story and here is a link to a post I did on Personality Language. Continue reading Domino’s Pizza’s New Marketing Results Are In – Not Looking Good

Domino’s New Pizza Marketing Campaign Is Doomed To Failure And Here Is Why

Odds Are Domino’s New Marketing Campaign Is Doomed To Fail And How You Can Learn A Lesson From It.

Dominos

In case you have not heard, Domino’s Pizza has a new marketing campaign going on and it is doing a wholesale change across the board on its recipe for its pizzas beginning December 27th, 2009. They are changing everything about their pizzas. The sauce, cheese mix and crust. It will now be “new and improved”.
The Short Version…

A little bit longer version

Regardless of how great it is, the odds of them seeing their sales go down are about 98% to 99% and going up only 1% to 2%. This is actually predictable if you have the knowledge of behavior modeling of your purchasing base or just a fancy way of saying, knowing your customers.  But, there is a special area of study that most marketers do not know about. Continue reading Domino’s New Pizza Marketing Campaign Is Doomed To Failure And Here Is Why

You Know You Are An Entrepreneur When…..

When you sign on to you blog after a couple of days of busting your butt and it is 12:01 AM.  LOL   Man, am I digging this stuff.

I pity the poor blokes and blokettes that have never experienced the up and downs of being and Entrepreneur.   Which I might ad is pretty unique thing….

For those regular readers, you know that I have interview Marilyne Woodsmall who is the Author of  of  the book Personality Language.

Well, in another part of a new interview that I did with here, I managed to pull out a tidbit or 7 on Entrepreneurs and what makes them tick.

It turns out that we are pretty rare duck indeed.  It also turns out that we also have some of the same Personality Language traits too that are not all that common.

As soon as I slow down enough to do some editing, I will share them with you.  And I know that I have said this before, but I predict their new way of looking at people and clients will be the cornerstone of the most profitable businesses on the Web over the next 5 years or so.

It is that spot on and new…..

Just got done putting our new product into Beta lockdown for the moment….cool stuff indeed……

More soon I promise.